게임용 메타버스 시장 : 제품 유형, 기술, 게임 장르별 - 세계 예측(2025-2030년)

The Metaverse in Gaming Market was valued at USD 22.78 billion in 2023, expected to reach USD 30.71 billion in 2024, and is projected to grow at a CAGR of 37.10%, to USD 207.49 billion by 2030.

The Metaverse in gaming represents a convergence of virtual and augmented realities in a shared 3D space, allowing players to interact and engage with digital environments and each other in real-time. This burgeoning domain has become necessary as it revolutionizes gaming experiences, enhancing immersion through technologies such as VR, AR, blockchain, and AI. Its applications span not only entertainment but also socializing, e-commerce, and education, reflecting a broader scope of end-use possibilities ranging from immersive gaming environments to virtual economies and social hubs. Key growth factors include technological advancements, increased internet penetration, investments from tech giants, and the popularity of NFTs and blockchain for creating unique, tradable digital assets.

Current opportunities lie in expanding hardware capabilities, enhancing software platforms, and integrating superior AI systems to drive user engagement and personalization. Partnerships between gaming companies, tech firms, and even non-gaming entities can capitalize on cross-industry integrations. However, challenges like data privacy concerns, the digital divide, high development costs, and regulatory uncertainties pose significant limitations, especially considering the rapid pace of innovation and varying global data protection laws. Addressing these will require a balanced approach between innovation and ethical considerations.

The best areas for innovation include developing more accessible and affordable VR/AR devices, creating decentralized metaverse ecosystems using blockchain, and enhancing social and commerce functionalities within these platforms. Research should also focus on overcoming technical barriers around latency, user experience, and the energy consumption of immersive technologies. Although the market is competitive and fragmented, it offers ample room for creative innovations that cater to diverse user needs across different geographies.

In sum, businesses should adopt a proactive strategy that anticipates regulatory changes, emphasizes user-centric design, and prioritizes partnerships to leverage this dynamic market. Understanding these complexities and investing in robust, scalable technologies can position companies to deftly navigate the evolving landscape and harness the full potential of the Metaverse in gaming.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Metaverse in Gaming Market

The Metaverse in Gaming Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing consumer inclination towards online gaming
  • Increasing adoption of mixed reality (MR), automated reality (AR), and virtual reality (VR) devices
  • Rising popularity of social gaming in the gaming industry
• Market Restraints
  • Complexities associated with deployment of metaverse technologies
• Market Opportunities
  • Continuous improvements in metaverse hardware and software products
  • Potential expansion of play-to-earn games coupled with increase in digital assets
• Market Challenges
  • Problems related to data security and privacy

Porter's Five Forces: A Strategic Tool for Navigating the Metaverse in Gaming Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Metaverse in Gaming Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Metaverse in Gaming Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Metaverse in Gaming Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Metaverse in Gaming Market

A detailed market share analysis in the Metaverse in Gaming Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Metaverse in Gaming Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Metaverse in Gaming Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Metaverse in Gaming Market

A strategic analysis of the Metaverse in Gaming Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Metaverse in Gaming Market, highlighting leading vendors and their innovative profiles. These include Autodesk, Inc., Capcom Co., Ltd., CD Projekt SA, Epic Games, Inc., GungHo Online Entertainment, Inc., HashCash Consultants, Improbable Worlds Limited, Juego Studios Private Limited, Kellton, Lilith Games, Magic Leap Inc., Meta Platforms, Inc., Microsoft Corporation, Nexon Co., Ltd., Niantic, Inc., Nintendo Co., Ltd., NVIDIA Corporation, Roblox Corporation, Rovio Entertainment Corporation, Shamlatech Solutions, Sony Corporation, Square Enix Holdings Co., Ltd., Take-Two Interactive Software, Inc., Tencent Holdings Ltd., TSB Gaming Limited, Ubisoft Entertainment SA, Unity Technologies, Valve Corporation, and Zynga Inc..

Market Segmentation & Coverage

This research report categorizes the Metaverse in Gaming Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Hardware, Services, and Software.
• Based on Type, market is studied across Centralized Blockchain Metaverse, Decentralized Blockchain Metaverse, and Traditional Centralized Metaverse.
• Based on Technology, market is studied across 3D Reconstruction, Artificial Intelligence (AI), Augmented Reality (AR) & Virtual Reality (VR), Blockchain, Edge Computing & 5G, and Internet of Things (IoT).
• Based on Game Genre, market is studied across Action, Adventure, Simulation, and Strategy & Puzzle.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing consumer inclination towards online gaming
    • 5.1.1.2. Increasing adoption of mixed reality (MR), automated reality (AR), and virtual reality (VR) devices
    • 5.1.1.3. Rising popularity of social gaming in the gaming industry
  • 5.1.2. Restraints
    • 5.1.2.1. Complexities associated with deployment of metaverse technologies
  • 5.1.3. Opportunities
    • 5.1.3.1. Continuous improvements in metaverse hardware and software products
    • 5.1.3.2. Potential expansion of play-to-earn games coupled with increase in digital assets
  • 5.1.4. Challenges
    • 5.1.4.1. Problems related to data security and privacy
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Metaverse in Gaming Market, by Product

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Services
• 6.4. Software

7. Metaverse in Gaming Market, by Type

• 7.1. Introduction
• 7.2. Centralized Blockchain Metaverse
• 7.3. Decentralized Blockchain Metaverse
• 7.4. Traditional Centralized Metaverse

8. Metaverse in Gaming Market, by Technology

• 8.1. Introduction
• 8.2. 3D Reconstruction
• 8.3. Artificial Intelligence (AI)
• 8.4. Augmented Reality (AR) & Virtual Reality (VR)
• 8.5. Blockchain
• 8.6. Edge Computing & 5G
• 8.7. Internet of Things (IoT)

9. Metaverse in Gaming Market, by Game Genre

• 9.1. Introduction
• 9.2. Action
• 9.3. Adventure
• 9.4. Simulation
• 9.5. Strategy & Puzzle

10. Americas Metaverse in Gaming Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Metaverse in Gaming Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Metaverse in Gaming Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Autodesk, Inc.
• 2. Capcom Co., Ltd.
• 3. CD Projekt SA
• 4. Epic Games, Inc.
• 5. GungHo Online Entertainment, Inc.
• 6. HashCash Consultants
• 7. Improbable Worlds Limited
• 8. Juego Studios Private Limited
• 9. Kellton
• 10. Lilith Games
• 11. Magic Leap Inc.
• 12. Meta Platforms, Inc.
• 13. Microsoft Corporation
• 14. Nexon Co., Ltd.
• 15. Niantic, Inc.
• 16. Nintendo Co., Ltd.
• 17. NVIDIA Corporation
• 18. Roblox Corporation
• 19. Rovio Entertainment Corporation
• 20. Shamlatech Solutions
• 21. Sony Corporation
• 22. Square Enix Holdings Co., Ltd.
• 23. Take-Two Interactive Software, Inc.
• 24. Tencent Holdings Ltd.
• 25. TSB Gaming Limited
• 26. Ubisoft Entertainment SA
• 27. Unity Technologies
• 28. Valve Corporation
• 29. Zynga Inc.