식품 및 음료용 메타버스 시장 규모, 점유율, 성장 분석 : 용도별, 기술별, 컴포넌트별, 지역별 - 업계 예측(2026-2033년)

Global Metaverse in FnB Market size was valued at USD 291.38 Billion in 2024 and is poised to grow from USD 314.11 Billion in 2025 to USD 572.84 Billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026-2033).

Market insights reveal that the Metaverse is increasingly recognized as a significant avenue for Food and Beverage (FnB) brands to engage with consumers amid evolving digital behaviors. Technological innovations are essential for adapting customer interactions, prompting both major and legacy brands to explore unique digital experiences within the Metaverse. A significant number of executives are investing in this space, evidenced by the expectation that Metaverse strategies will integrate into core operations. This virtual environment enables brands to craft interactive content, fostering deeper customer connections. Successful establishment of Metaverse initiatives requires prioritizing technology and people, assessing risks, effectively utilizing data, and ensuring relevance and utility to consumers-all vital for thriving in this new digital landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse in FnB market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse in FnB Market Segments Analysis

Global Metaverse in FnB Market is segmented by Application, Technology, Component, Hardware, Software, Services and region. Based on Application, the market is segmented into Advertisement, Increasing Consumer Engagement and Events and Corporations. Based on Technology, the market is segmented into Blockchain, Virtual Reality and Augmented Reality, Mixed Reality and Others. Based on Component, the market is segmented into Hardware, Software, Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Metaverse in FnB Market

The global metaverse presents a unique opportunity for the food and beverage industry, enabling restaurants, bars, and cafes to craft compelling digital experiences that entice potential customers to visit in person and engage with their offerings. By leveraging immersive technologies, these establishments can effectively showcase their menus, allowing guests to explore vivid images, videos, and comprehensive details about their food, beverages, and dining atmospheres. This engagement not only elevates customer interest but also drives foot traffic and consumption. Additionally, businesses within the F&B sector can utilize innovative storytelling to accurately convey the essence of their products, enhancing consumer expectations and fostering deeper connections. Such immersive advertising strategies are significantly propelling market growth.

Restraints in the Global Metaverse in FnB Market

The rapid technological advancements and the rise of virtual reality present significant privacy and security challenges that could hinder the growth of the Global Metaverse, particularly in the food and beverage sector. These challenges extend beyond just one industry, as companies increasingly harness wearable and haptic devices to monitor users' emotional and physical responses. This capability to collect vast amounts of personal data raises concerns regarding its potential misuse or misplacement. As consumers become more aware of these risks, their trust may wane, creating obstacles to the widespread adoption of Metaverse solutions across various markets.

Market Trends of the Global Metaverse in FnB Market

The emergence of the metaverse has revolutionized the food and beverage (F&B) market, enabling brands to forge immersive connections with consumers in a digital landscape. This transformative trend allows businesses to create unique virtual experiences, where users can socialize, explore, and interact with their favorite food brands in imaginative environments. From virtual tastings and pop-up restaurants to interactive cooking classes and gamified marketing campaigns, the metaverse presents limitless opportunities for engagement. As restaurants and beverage companies increasingly leverage these innovative platforms, the F&B industry is not only creating distinctive consumer experiences but also expanding its reach and brand loyalty in unprecedented ways.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Regulatory Analysis
• Case Study Analysis

Global Metaverse in FnB Market Size by Application & CAGR (2026-2033)

• Market Overview
• Advertisement
• Increasing Consumer Engagement
• Events and Corporations

Global Metaverse in FnB Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Blockchain
• Virtual Reality and Augmented Reality
• Mixed Reality
• Others

Global Metaverse in FnB Market Size by Component & CAGR (2026-2033)

• Market Overview
• Hardware
• Software
• Services

Global Metaverse in FnB Market Size & CAGR (2026-2033)

• North America (Application, Technology, Component)
  • US
  • Canada
• Europe (Application, Technology, Component)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Technology, Component)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Technology, Component)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Technology, Component)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Alibaba Group Holding Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ByteDance Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook, Inc.,
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nextech AR Solutions Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roblox Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Zqgame Co., Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Antier Solutions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations