모바일 증강현실 시장 : 실장, 디바이스, 컴포넌트, 산업별 - 세계 예측(2025-2030년)

The Mobile Augmented Reality Market was valued at USD 16.14 billion in 2023, expected to reach USD 20.47 billion in 2024, and is projected to grow at a CAGR of 26.91%, to USD 85.64 billion by 2030.

Mobile Augmented Reality (AR) is defined as the integration of digital information with the user's environment in real time, enhanced by mobile devices like smartphones and tablets. The necessity of mobile AR stems from its ability to enrich user experiences by overlaying digital content onto the physical world, creating immersive environments for education, gaming, retail, and more. Industries such as e-commerce, real estate, healthcare, and tourism increasingly apply AR for interactive and engaging customer experiences. The end-use scope includes applications like virtual try-ons, mobile games, navigation aids, educational tools, and virtual tours, appealing to both consumer and enterprise sectors.

Key growth influencers include technological advancements, the proliferation of 5G connectivity, and increased smartphone penetration. Opportunities to leverage include expanding app development in AR media, exploring partnerships with industry leaders, and capitalizing on the rise of immersive marketing techniques. Emerging markets in Asia-Pacific and the rise of IoT integration within AR systems also offer significant potential. However, challenges such as privacy concerns, high development costs, and the need for continuous innovation and adaptable business models can hinder market growth. The fragmented nature of the industry and technical limitations like battery life and device heat generation also pose challenges.

Innovative areas for research include developing lightweight AR systems, enhancing object recognition and processing capabilities, and improving user interface design for better interactivity. Additionally, creating standardized AR platforms and developing AR applications with cross-industry functionality offers business growth potential. The market is dynamic, driven by rapid technological progress and a competitive landscape where companies must continuously innovate to differentiate themselves. Forward-thinking strategies should focus on enhancing user experience, developing cost-effective solutions, and addressing privacy issues to achieve sustainable growth in the mobile AR market. Businesses need to stay agile, invest strategically in R&D, and liaise with cross-industry experts to capitalize on burgeoning opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Augmented Reality Market

The Mobile Augmented Reality Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Exponential application in healthcare and tourism sectors
  • Increasing demand for smart devices
  • Use of augmented demand for AR apps in the e-commerce sector
• Market Restraints
  • Limited user interface capabilities affecting the navigation performance of augmented reality applications
• Market Opportunities
  • Technological advancements in mobile augmented reality
  • Increasing interest and attractive investment of tech giants in augmented reality
• Market Challenges
  • Privacy issues and design complexities

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Augmented Reality Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Augmented Reality Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Augmented Reality Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Augmented Reality Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Augmented Reality Market

A detailed market share analysis in the Mobile Augmented Reality Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Augmented Reality Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Augmented Reality Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Augmented Reality Market

A strategic analysis of the Mobile Augmented Reality Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Augmented Reality Market, highlighting leading vendors and their innovative profiles. These include 8Ninths Inc., Appentus Technologies, Apple Inc., Atheer Inc., Bidon Games Studio, Blippar, Craftars, EON Reality, Google LLC by Alphabet Inc., Groove Jones, HQsoftware, Inglobe Technologies, Magic Leap, Inc., PTC Inc., and Samsung Electronics Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Mobile Augmented Reality Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Implementation, market is studied across Marker-Based Augmented Reality and Markerless Augmented Reality. The Marker-Based Augmented Reality is further studied across Active Marker and Passive Marker.
• Based on Device, market is studied across Personal Digital Assistants or Handheld Game Consoles, Smart Glasses & Wearables, Smartphones, and Tablets.
• Based on Component, market is studied across Hardware and Software. The Software is further studied across 3D Camera, Display, Semiconductor Component, and Sensor. The Semiconductor Component is further studied across Controller or Processor and Integrated Circuit. The Sensor is further studied across Accelerometer, Global Positioning System, Gyroscope, Magnetometer, and Proximity Sensor.
• Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Exponential application in healthcare and tourism sectors
    • 5.1.1.2. Increasing demand for smart devices
    • 5.1.1.3. Use of augmented demand for AR apps in the e-commerce sector
  • 5.1.2. Restraints
    • 5.1.2.1. Limited user interface capabilities affecting the navigation performance of augmented reality applications
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in mobile augmented reality
    • 5.1.3.2. Increasing interest and attractive investment of tech giants in augmented reality
  • 5.1.4. Challenges
    • 5.1.4.1. Privacy issues and design complexities
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Augmented Reality Market, by Implementation

• 6.1. Introduction
• 6.2. Marker-Based Augmented Reality
  • 6.2.1. Active Marker
  • 6.2.2. Passive Marker
• 6.3. Markerless Augmented Reality

7. Mobile Augmented Reality Market, by Device

• 7.1. Introduction
• 7.2. Personal Digital Assistants or Handheld Game Consoles
• 7.3. Smart Glasses & Wearables
• 7.4. Smartphones
• 7.5. Tablets

8. Mobile Augmented Reality Market, by Component

• 8.1. Introduction
• 8.2. Hardware
• 8.3. Software
  • 8.3.1. 3D Camera
  • 8.3.2. Display
  • 8.3.3. Semiconductor Component
    • 8.3.3.1. Controller or Processor
    • 8.3.3.2. Integrated Circuit
  • 8.3.4. Sensor
    • 8.3.4.1. Accelerometer
    • 8.3.4.2. Global Positioning System
    • 8.3.4.3. Gyroscope
    • 8.3.4.4. Magnetometer
    • 8.3.4.5. Proximity Sensor

9. Mobile Augmented Reality Market, by Industry

• 9.1. Introduction
• 9.2. Aerospace & Defense
• 9.3. Automotive & Transportation
• 9.4. Banking, Financial Services & Insurance
• 9.5. Building, Construction & Real Estate
• 9.6. Consumer Goods & Retail
• 9.7. Education
• 9.8. Energy & Utilities
• 9.9. Government & Public Sector
• 9.10. Healthcare & Life Sciences
• 9.11. Information Technology
• 9.12. Manufacturing
• 9.13. Media & Entertainment
• 9.14. Telecommunication
• 9.15. Travel & Hospitality

10. Americas Mobile Augmented Reality Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Mobile Augmented Reality Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Mobile Augmented Reality Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 8Ninths Inc.
• 2. Appentus Technologies
• 3. Apple Inc.
• 4. Atheer Inc.
• 5. Bidon Games Studio
• 6. Blippar
• 7. Craftars
• 8. EON Reality
• 9. Google LLC by Alphabet Inc.
• 10. Groove Jones
• 11. HQsoftware
• 12. Inglobe Technologies
• 13. Magic Leap, Inc.
• 14. PTC Inc.
• 15. Samsung Electronics Co., Ltd.