모바일 메시징 서비스 시장 : 제공 서비스별, 메시징 유형별, 플랫폼별, 도입별, 용도별, 최종 용도별 - 세계 예측(2025-2030년)

The Mobile Messaging Services Market was valued at USD 17.39 billion in 2023, expected to reach USD 19.31 billion in 2024, and is projected to grow at a CAGR of 11.32%, to USD 36.87 billion by 2030.

The scope of mobile messaging services encompasses various communication platforms that allow users to send and receive text, multimedia, and other forms of messages over mobile networks and the internet. These services are essential for maintaining connectivity in personal, professional, and commercial contexts, facilitating instant communication that enhances efficiency and engagement. The necessity of mobile messaging is underscored by its role in digitizing communication, enhancing real-time interaction and engagement, and providing a low-cost alternative to traditional communication methods. Applications range from personal communication, customer service, marketing, and business internal communications, to integrated services in e-commerce and support systems. The end-use scope spans individual users, enterprises leveraging customer interaction platforms, and developers focusing on creating versatile communication solutions.

Key growth factors in this market include increasing smartphone penetration, heightened demand for customer-centric service models, and the shift towards digital transformation across industries. Opportunities lie in the evolving landscape of AI-driven conversational bots, integration of messaging apps with IoT devices, and emerging markets with expanding mobile networks. To capture these opportunities, businesses should focus on innovation in user-friendly interfaces, enhanced privacy features, and cross-platform compatibility. However, challenges such as data privacy concerns, stringent regulatory requirements, and intense competition pose significant barriers to growth. Limitations also include market saturation in developed regions and dependency on internet availability.

Areas ripe for innovation include the development of secure messaging platforms, AI advancements for personalized user experiences, and leveraging blockchain for decentralized messaging solutions. Tailored solutions for sectors like healthcare and finance, which demand high security and compliance, present additional growth avenues. The market is dynamic and competitive, driven by rapid technological advancements and evolving consumer preferences. Businesses are encouraged to adopt agile strategies, prioritize user experience, and invest in robust R&D to stay ahead in this fast-paced environment. Diversifying offerings to suit regional demands and enhancing platform integration capabilities are crucial for sustained growth and market leadership.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Messaging Services Market

The Mobile Messaging Services Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing penetration of smartphone and internet
  • Demand for instant real-time communication
  • Need for improved customer service and response
• Market Restraints
  • Availability of alternative communication channels
• Market Opportunities
  • Integration of advanced technologies in mobile messaging applications
  • Growing popularity of Over-The-Top (OTT) messaging apps
• Market Challenges
  • Privacy concerns associated with sharing personal information over mobile messaging platforms

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Messaging Services Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Messaging Services Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Messaging Services Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Messaging Services Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Messaging Services Market

A detailed market share analysis in the Mobile Messaging Services Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Messaging Services Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Messaging Services Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Messaging Services Market

A strategic analysis of the Mobile Messaging Services Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Messaging Services Market, highlighting leading vendors and their innovative profiles. These include BT GROUP PLC, Cisco Systems, Inc., Flock FZ-LLC, Google LLC, International Business Machines Corporation, Kakao Corp., KDDI Corporation, LINE Corporation, Mattermost, Inc., Meta Platforms, Inc., Microsoft Corporation, Nokia Corporation, Orange SA, Rakuten Group, Inc., Reliance Industries Ltd., Rocket.Chat Technologies Corp., Ryver LLC, Signal Messenger LLC, SK Telecom Co., Ltd., Telefonaktiebolaget LM Ericsson, Telegram Group Inc., Tencent Holdings Ltd., T-Mobile USA, Inc., VeriSign, Inc., Verizon Communications, Inc., Viber Media S.a r.l., Vodafone Group PLC, WeChat International Pte. Ltd., WhatsApp LLC by Meta Platforms, Inc., and Wireless Services, Incorporated.

Market Segmentation & Coverage

This research report categorizes the Mobile Messaging Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Services, Simple Notification Service (SNS), Simple Queue Service (SQS), and Softwares.
• Based on Messaging Type, market is studied across Multimedia Messaging Service (MMS) and Short Message Service (SMS).
• Based on Platform, market is studied across Freeware & Cross-Platform Messaging and Social Media Messaging.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Application, market is studied across Government Enterprises and Non-government Enterprises.
• Based on End-Use, market is studied across Personal and Professional.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing penetration of smartphone and internet
    • 5.1.1.2. Demand for instant real-time communication
    • 5.1.1.3. Need for improved customer service and response
  • 5.1.2. Restraints
    • 5.1.2.1. Availability of alternative communication channels
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of advanced technologies in mobile messaging applications
    • 5.1.3.2. Growing popularity of Over-The-Top (OTT) messaging apps
  • 5.1.4. Challenges
    • 5.1.4.1. Privacy concerns associated with sharing personal information over mobile messaging platforms
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Messaging Services Market, by Offering

• 6.1. Introduction
• 6.2. Services
• 6.3. Simple Notification Service (SNS)
• 6.4. Simple Queue Service (SQS)
• 6.5. Softwares

7. Mobile Messaging Services Market, by Messaging Type

• 7.1. Introduction
• 7.2. Multimedia Messaging Service (MMS)
• 7.3. Short Message Service (SMS)

8. Mobile Messaging Services Market, by Platform

• 8.1. Introduction
• 8.2. Freeware & Cross-Platform Messaging
• 8.3. Social Media Messaging

9. Mobile Messaging Services Market, by Deployment

• 9.1. Introduction
• 9.2. On-Cloud
• 9.3. On-Premises

10. Mobile Messaging Services Market, by Application

• 10.1. Introduction
• 10.2. Government Enterprises
• 10.3. Non-government Enterprises

11. Mobile Messaging Services Market, by End-Use

• 11.1. Introduction
• 11.2. Personal
• 11.3. Professional

12. Americas Mobile Messaging Services Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Mobile Messaging Services Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Mobile Messaging Services Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. BT GROUP PLC
• 2. Cisco Systems, Inc.
• 3. Flock FZ-LLC
• 4. Google LLC
• 5. International Business Machines Corporation
• 6. Kakao Corp.
• 7. KDDI Corporation
• 8. LINE Corporation
• 9. Mattermost, Inc.
• 10. Meta Platforms, Inc.
• 11. Microsoft Corporation
• 12. Nokia Corporation
• 13. Orange SA
• 14. Rakuten Group, Inc.
• 15. Reliance Industries Ltd.
• 16. Rocket.Chat Technologies Corp.
• 17. Ryver LLC
• 18. Signal Messenger LLC
• 19. SK Telecom Co., Ltd.
• 20. Telefonaktiebolaget LM Ericsson
• 21. Telegram Group Inc.
• 22. Tencent Holdings Ltd.
• 23. T-Mobile USA, Inc.
• 24. VeriSign, Inc.
• 25. Verizon Communications, Inc.
• 26. Viber Media S.a r.l.
• 27. Vodafone Group PLC
• 28. WeChat International Pte. Ltd.
• 29. WhatsApp LLC by Meta Platforms, Inc.
• 30. Wireless Services, Incorporated