근안 디스플레이 시장 : 기술, 디바이스, 용도별 - 세계 예측(2025-2030년)

The Near-Eye Display Market was valued at USD 8.52 billion in 2023, expected to reach USD 10.83 billion in 2024, and is projected to grow at a CAGR of 27.54%, to USD 46.80 billion by 2030.

The Near-Eye Display market encompasses a broad array of display technologies integrated into devices close to the eyes, such as augmented reality (AR) and virtual reality (VR) headsets, heads-up displays (HUDs), and smart glasses. These devices are essential for immersive and interactive applications in gaming, education, healthcare, automotive, and military sectors. The demand is driven by heightened consumer interest in AR/VR experiences, advancements in micro-display technologies, and a growing need for high-quality visualization in professional fields. Key market growth influencers include technological advancements like OLED and microLED displays, increased investment in augmented reality from tech giants, and expanding applications in industrial and educational training. The pandemic hastened the adoption of virtual methods, boosting the market significantly. However, challenges such as high production costs, limited field of view, and technical issues like latency and resolution constraints hamper broader adoption. Limited battery life and potential health-related concerns also impede growth. Nonetheless, emerging opportunities in education utilizing AR for enhanced learning experiences and the automotive industry's shift toward AR-based HUDs for better driver information offer promising prospects. For businesses aiming to capitalize on these opportunities, it is crucial to focus on enhancing display quality, reducing costs, and increasing comfort and wearability. Key areas for innovation include developing more energy-efficient displays and further integration of AI to enhance user interactivity and experience. The market is characterized by rapid innovation, high R&D investment, and a competitive landscape dominated by major tech players and promising start-ups. Firms should align with tech advancements and strive for strategic partnerships to foster growth and capture market share. Addressing existing limitations through innovative design and improved technology can lead to a significant competitive edge.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Near-Eye Display Market

The Near-Eye Display Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Surging demand for OLEDoS microdisplays in newer applications such as projection, imaging, smart glasses
  • Increasing popularity of metaverse
  • Availability of lightweight and cost-effective near-eye display-based head-mounted displays (HMDs)
• Market Restraints
  • Concerns regarding excessive use of AR and VR devices
• Market Opportunities
  • Increased focus on filing patents and rising focus on R&D activities
  • Increasing investments by technology giants in the development of innovative near-eye display products
• Market Challenges
  • Concerns related to visual fatigue and form factor

Porter's Five Forces: A Strategic Tool for Navigating the Near-Eye Display Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Near-Eye Display Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Near-Eye Display Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Near-Eye Display Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Near-Eye Display Market

A detailed market share analysis in the Near-Eye Display Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Near-Eye Display Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Near-Eye Display Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Near-Eye Display Market

A strategic analysis of the Near-Eye Display Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Near-Eye Display Market, highlighting leading vendors and their innovative profiles. These include BOE Technology Group Co., Ltd., eMagin Corporation, EXALOS AG, HOLOEYE Photonics AG, Infineon Technologies AG, Kopin Corporation, Maradin Ltd., MICROOLED Technologies, OQmented GmbH, Samsung Electronics Co., Ltd., Sony Group Corporation, STMicroelectronics International N.V., Syndiant, Inc., Tianma Microelectronics Co., Ltd., and TriLite Technologies GmbH.

Market Segmentation & Coverage

This research report categorizes the Near-Eye Display Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Active Matrix Organic Light-Emitting Diode, Data Loss Prevention, Laser Beam Scanning, Liquid Crystal on Silicon, Micro-light Emitting Diode, OLED-on-Silicon, Organic Light-Emitting Diodes, and Thin-Film-Transistor Liquid-Crystal Display.
• Based on Device, market is studied across Augmented Reality and Virtual Reality.
• Based on Application, market is studied across Aerospace & Defense, Automotive, Consumer, and Medical.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Surging demand for OLEDoS microdisplays in newer applications such as projection, imaging, smart glasses
    • 5.1.1.2. Increasing popularity of metaverse
    • 5.1.1.3. Availability of lightweight and cost-effective near-eye display-based head-mounted displays (HMDs)
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns regarding excessive use of AR and VR devices
  • 5.1.3. Opportunities
    • 5.1.3.1. Increased focus on filing patents and rising focus on R&D activities
    • 5.1.3.2. Increasing investments by technology giants in the development of innovative near-eye display products
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns related to visual fatigue and form factor
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Near-Eye Display Market, by Technology

• 6.1. Introduction
• 6.2. Active Matrix Organic Light-Emitting Diode
• 6.3. Data Loss Prevention
• 6.4. Laser Beam Scanning
• 6.5. Liquid Crystal on Silicon
• 6.6. Micro-light Emitting Diode
• 6.7. OLED-on-Silicon
• 6.8. Organic Light-Emitting Diodes
• 6.9. Thin-Film-Transistor Liquid-Crystal Display

7. Near-Eye Display Market, by Device

• 7.1. Introduction
• 7.2. Augmented Reality
• 7.3. Virtual Reality

8. Near-Eye Display Market, by Application

• 8.1. Introduction
• 8.2. Aerospace & Defense
• 8.3. Automotive
• 8.4. Consumer
• 8.5. Medical

9. Americas Near-Eye Display Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Near-Eye Display Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Near-Eye Display Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. BOE Technology Group Co., Ltd.
• 2. eMagin Corporation
• 3. EXALOS AG
• 4. HOLOEYE Photonics AG
• 5. Infineon Technologies AG
• 6. Kopin Corporation
• 7. Maradin Ltd.
• 8. MICROOLED Technologies
• 9. OQmented GmbH
• 10. Samsung Electronics Co., Ltd.
• 11. Sony Group Corporation
• 12. STMicroelectronics International N.V.
• 13. Syndiant, Inc.
• 14. Tianma Microelectronics Co., Ltd.
• 15. TriLite Technologies GmbH