세계의 제품 정보 관리 시장 : 컴포넌트, 전개, 업계별, 조직 규모별 예측(2025-2030년)

The Product Information Management Market was valued at USD 10.58 billion in 2023, expected to reach USD 11.81 billion in 2024, and is projected to grow at a CAGR of 11.71%, to USD 22.98 billion by 2030.

Product Information Management (PIM) systems are crucial for managing and distributing product data across various marketing and sales channels. They encompass a comprehensive array of tools and processes that centralize, classify, and format information in a consistent manner. The necessity for PIM systems stems from the increasing complexity and volume of product data, particularly for businesses involved in e-commerce, manufacturing, and retail. In an application context, PIM is employed to enhance product experience and streamline supply chain operations, improving efficiency and ensuring seamless customer interactions. The end-use scope spans numerous industries, including retail, automotive, food and beverages, and consumer electronics. Market insights suggest that key growth factors include globalization of commerce, heightened consumer demand for consistent product information, and the surge in e-commerce activity. Furthermore, digital transformation trends and the increasing reliance on data analytics for business decision-making offer considerable opportunities. Companies can capitalize on these opportunities by investing in flexible, scalable PIM solutions that integrate with AI and IoT technologies. Despite these growth prospects, the market faces limitations such as high initial investment costs and data security challenges associated with cloud-based PIM solutions. The evolving regulatory standards for data management in different regions also pose challenges. Innovation is vital in areas such as AI-powered data analytics, machine learning for predictive analysis, and enhanced data security measures. Research on improving integration capabilities with existing business infrastructure can further foster business growth. The market is dynamic and competitive, with a constant influx of new players and technologies, demanding continuous adaptation and innovation from businesses. By focusing on building comprehensive, user-friendly, and scalable PIM solutions, businesses can differentiate themselves and ensure sustained market success.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Product Information Management Market

The Product Information Management Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand for enhanced customer service
  • Need for product data curation and management
  • Rapid demand for PIM solutions from eCommerce industry
• Market Restraints
  • Inaccuracies in data to data security and privacy risks
• Market Opportunities
  • Integration of artificial intelligence and machine learning capabilities to enhance information management and customer experience
  • Growing demand for cloud-based product information management solutions
• Market Challenges
  • Complex data governance and system integration

Porter's Five Forces: A Strategic Tool for Navigating the Product Information Management Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Product Information Management Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Product Information Management Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Product Information Management Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Product Information Management Market

A detailed market share analysis in the Product Information Management Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Product Information Management Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Product Information Management Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Product Information Management Market

A strategic analysis of the Product Information Management Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Product Information Management Market, highlighting leading vendors and their innovative profiles. These include Akeneo, Catsy, Censhare GmbH, Contentserv Corp., Informatica Inc., Inriver Inc., International Business Machines Corporation, Magnitude Software, Inc., Oracle Corporation, Perfion A/S, Pimcore by Happiest Minds, Plytix Limited, Salsify Inc., SAP SE, and Syndigo LLC.

Market Segmentation & Coverage

This research report categorizes the Product Information Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions. The Services is further studied across Consulting & Implementation and Training, Support & Maintenance. The Solutions is further studied across Multi-Domain Solution and Single-Domain Solution.
• Based on Deployment, market is studied across Cloud and On-Premises.
• Based on Industry Vertical, market is studied across Banking, Financial Services & Insurance, Consumer Goods & Retail, Healthcare & Life Sciences, IT & Telecom, Manufacturing, Media & Entertainment, and Transportation & Logistics.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand for enhanced customer service
    • 5.1.1.2. Need for product data curation and management
    • 5.1.1.3. Rapid demand for PIM solutions from eCommerce industry
  • 5.1.2. Restraints
    • 5.1.2.1. Inaccuracies in data to data security and privacy risks
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of artificial intelligence and machine learning capabilities to enhance information management and customer experience
    • 5.1.3.2. Growing demand for cloud-based product information management solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Complex data governance and system integration
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Product Information Management Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting & Implementation
  • 6.2.2. Training, Support & Maintenance
• 6.3. Solutions
  • 6.3.1. Multi-Domain Solution
  • 6.3.2. Single-Domain Solution

7. Product Information Management Market, by Deployment

• 7.1. Introduction
• 7.2. Cloud
• 7.3. On-Premises

8. Product Information Management Market, by Industry Vertical

• 8.1. Introduction
• 8.2. Banking, Financial Services & Insurance
• 8.3. Consumer Goods & Retail
• 8.4. Healthcare & Life Sciences
• 8.5. IT & Telecom
• 8.6. Manufacturing
• 8.7. Media & Entertainment
• 8.8. Transportation & Logistics

9. Product Information Management Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. Small & Medium-Sized Enterprises

10. Americas Product Information Management Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Product Information Management Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Product Information Management Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Akeneo
• 2. Catsy
• 3. Censhare GmbH
• 4. Contentserv Corp.
• 5. Informatica Inc.
• 6. Inriver Inc.
• 7. International Business Machines Corporation
• 8. Magnitude Software, Inc.
• 9. Oracle Corporation
• 10. Perfion A/S
• 11. Pimcore by Happiest Minds
• 12. Plytix Limited
• 13. Salsify Inc.
• 14. SAP SE
• 15. Syndigo LLC