조사 관리 시장 : 유형별, 응용 산업별, 배포별, 최종 사용자별 - 세계 예측(2025-2030년)

The Survey Management Market was valued at USD 2.71 billion in 2023, expected to reach USD 3.34 billion in 2024, and is projected to grow at a CAGR of 22.96%, to USD 11.55 billion by 2030.

In the role of a Market Research Analyst at 360iResearch, survey management encompasses the systematic process of designing, conducting, analyzing, and interpreting surveys to understand market dynamics accurately. The necessity of this function lies in its ability to uncover consumer preferences, identify trends, and inform strategic business decisions. Application extends across diverse industries, from consumer goods to healthcare, providing insights into customer satisfaction, product innovation, and competitive benchmarking. Particularly, end-users like marketing teams, product managers, and strategic planners depend heavily on accurate survey results to enhance decision-making. The market's growth is primarily driven by technological advancements such as AI and machine learning, which enable sophisticated data analytics and predictive insights, presenting opportunities for enhanced market segmentation and personalization strategies. Cloud-based survey platforms and mobile-first survey designs are emerging trends, offering businesses the flexibility and reach necessary to engage broader audiences effectively. However, challenges such as data privacy concerns, low response rates, and survey fatigue significantly limit market potential. The necessity for robust data protection measures and innovative engagement tactics is imperative to overcome these hurdles. Innovating through AI-driven sentiment analysis and real-time analytics can be pivotal for businesses aiming to gain deeper insights and foster consumer-driven development strategies. Moreover, integrating multi-channel distribution strategies can address response rate issues. The nature of the market is increasingly competitive, with heightened focus on delivering agile, accurate, and actionable insights. Businesses must continuously adapt to the evolving technological landscape to maintain relevance. Recommendations include investing in enriching user experience through advanced UI/UX design, fostering partnerships with digital platforms for better respondent access, and leveraging big data to derive predictive insights. By focusing on these innovative areas, companies can enhance their market position and capitalize on emerging opportunities, securing sustainable growth in an ever-evolving landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Survey Management Market

The Survey Management Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Research based approach to identify loopholes
  • Low cost of questioning and processing
• Market Restraints
  • Concern for inappropriate and misleading questions
• Market Opportunities
  • Technology leading to innovation
  • Potential demand due to the increasing use of drone surveys in telecom and construction
• Market Challenges
  • Complexity in adding human touch for projecting emotions

Porter's Five Forces: A Strategic Tool for Navigating the Survey Management Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Survey Management Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Survey Management Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Survey Management Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Survey Management Market

A detailed market share analysis in the Survey Management Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Survey Management Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Survey Management Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Survey Management Market

A strategic analysis of the Survey Management Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Survey Management Market, highlighting leading vendors and their innovative profiles. These include Alchemer LLC, Checkbox Technology, Inc., Forsta group, Ipsos Group S.A, IT-BLOCKS, Momentive Inc., Qualtrics, QuestionPro Inc., Rotator Software C.A., SmartSurvey Ltd, SoftExpert, Sogolytics LLC, SurveyLegend AB, Surveypal, Voxco, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Survey Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Offline and Online.
• Based on Application Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on End User, market is studied across Large Enterprises and SMEs.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Research based approach to identify loopholes
    • 5.1.1.2. Low cost of questioning and processing
  • 5.1.2. Restraints
    • 5.1.2.1. Concern for inappropriate and misleading questions
  • 5.1.3. Opportunities
    • 5.1.3.1. Technology leading to innovation
    • 5.1.3.2. Potential demand due to the increasing use of drone surveys in telecom and construction
  • 5.1.4. Challenges
    • 5.1.4.1. Complexity in adding human touch for projecting emotions
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Survey Management Market, by Type

• 6.1. Introduction
• 6.2. Offline
• 6.3. Online

7. Survey Management Market, by Application Industry

• 7.1. Introduction
• 7.2. Aerospace & Defense
• 7.3. Automotive & Transportation
• 7.4. Banking, Financial Services & Insurance
• 7.5. Building, Construction & Real Estate
• 7.6. Consumer Goods & Retail
• 7.7. Education
• 7.8. Energy & Utilities
• 7.9. Government & Public Sector
• 7.10. Healthcare & Life Sciences
• 7.11. Information Technology
• 7.12. Manufacturing
• 7.13. Media & Entertainment
• 7.14. Telecommunication
• 7.15. Travel & Hospitality

8. Survey Management Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premise

9. Survey Management Market, by End User

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. SMEs

10. Americas Survey Management Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Survey Management Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Survey Management Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alchemer LLC
• 2. Checkbox Technology, Inc.
• 3. Forsta group
• 4. Ipsos Group S.A
• 5. IT-BLOCKS
• 6. Momentive Inc.
• 7. Qualtrics
• 8. QuestionPro Inc.
• 9. Rotator Software C.A.
• 10. SmartSurvey Ltd
• 11. SoftExpert
• 12. Sogolytics LLC
• 13. SurveyLegend AB
• 14. Surveypal
• 15. Voxco
• 16. Zoho Corporation Pvt. Ltd.