비디오 스트리밍 및 방송 장비 시장 : 기술, 제품, 용도별 - 세계 예측(2025-2030년)

The Video Streaming & Broadcasting Equipment Market was valued at USD 104.51 billion in 2023, expected to reach USD 111.91 billion in 2024, and is projected to grow at a CAGR of 7.48%, to USD 173.18 billion by 2030.

The video streaming and broadcasting equipment market focuses on devices and technology that facilitate the transmission and streaming of audiovisual content over various platforms and networks. This encompasses camcorders, encoders, signal converters, audio mixers, and streaming media devices, among others. The necessity of these devices arises from the rapidly expanding demand for online content consumption, driven by the proliferation of OTT platforms, educational content delivery, corporate communications, and live event broadcasting. Applications span across numerous sectors including entertainment, education, sports, corporate, and government, highlighting a broad end-use scope. The growth of the market is significantly influenced by technological advancements like 4K content, cloud computing, and AI integration for enhanced content delivery, along with the continuous increase in internet penetration and mobile device adoption.

Potential opportunities in this market include the rise of personalized content delivery, immersive technologies like AR and VR, and AI-driven analytics for improved audience targeting and engagement. To capitalize on these, businesses should focus on enhancing their technological infrastructure and forming strategic partnerships with tech innovators. However, the market faces limitations and challenges such as high initial investments, bandwidth limitations, and stringent regulatory policies regarding content distribution.

To mitigate these challenges and fuel innovation, areas such as cloud computing advancements, cybersecurity enhancements, and developing cost-effective scalable solutions should be prioritized. Research into AI-driven content management systems and exploring sustainable practices for equipment production can also drive business growth. The market remains dynamic, characterized by rapid technological shifts and evolving consumer preferences, requiring companies to adopt agile strategies and continuous market monitoring. By staying at the forefront of technological trends and maintaining a flexible approach, businesses in this market can successfully navigate challenges and leverage the multitude of available growth opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Video Streaming & Broadcasting Equipment Market

The Video Streaming & Broadcasting Equipment Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rapid growth in over-the-top (OTT) subscriptions
  • Government initiatives for digitalization of the media sector
  • Increasing adoption of cloud-based services and growing preference for video-on-demand (VOD) services
• Market Restraints
  • High cost of broadcasting equipment
• Market Opportunities
  • Technological advancements in broadcast equipment
  • Advent of 5G networks worldwide
• Market Challenges
  • Cyber threats and other vulnerabilities to video streaming equipment

Porter's Five Forces: A Strategic Tool for Navigating the Video Streaming & Broadcasting Equipment Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Video Streaming & Broadcasting Equipment Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Video Streaming & Broadcasting Equipment Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Video Streaming & Broadcasting Equipment Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Video Streaming & Broadcasting Equipment Market

A detailed market share analysis in the Video Streaming & Broadcasting Equipment Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Video Streaming & Broadcasting Equipment Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Video Streaming & Broadcasting Equipment Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Video Streaming & Broadcasting Equipment Market

A strategic analysis of the Video Streaming & Broadcasting Equipment Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Video Streaming & Broadcasting Equipment Market, highlighting leading vendors and their innovative profiles. These include Belden Inc., Chapman/Leonard Studio Equipment Inc., Cisco Systems Inc., Clyde Broadcast Technology Limited, CommScope, Inc., ELETEC Sarl Broadcast Equipment, Evertz Technologies Ltd., EVS Broadcast Equipment SA, Harmonic Inc., International Business Machines Corporation, Production Bot, LLC, SeaChange International, Inc., Telefonaktiebolaget LM Ericsson, Wellav Technologies Ltd., and Wowza Media Systems LLC.

Market Segmentation & Coverage

This research report categorizes the Video Streaming & Broadcasting Equipment Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Analog Broadcasting and Digital Broadcasting.
• Based on Product, market is studied across Amplifiers, Dish Antennas, Encoders, Media Asset Management Systems, Modulators, Power Control Systems, Switches, Transmitters/Repeaters, and Video Servers.
• Based on Application, market is studied across Cable Television, IPTV, Radio, and Television.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rapid growth in over-the-top (OTT) subscriptions
    • 5.1.1.2. Government initiatives for digitalization of the media sector
    • 5.1.1.3. Increasing adoption of cloud-based services and growing preference for video-on-demand (VOD) services
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of broadcasting equipment
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in broadcast equipment
    • 5.1.3.2. Advent of 5G networks worldwide
  • 5.1.4. Challenges
    • 5.1.4.1. Cyber threats and other vulnerabilities to video streaming equipment
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Video Streaming & Broadcasting Equipment Market, by Technology

• 6.1. Introduction
• 6.2. Analog Broadcasting
• 6.3. Digital Broadcasting

7. Video Streaming & Broadcasting Equipment Market, by Product

• 7.1. Introduction
• 7.2. Amplifiers
• 7.3. Dish Antennas
• 7.4. Encoders
• 7.5. Media Asset Management Systems
• 7.6. Modulators
• 7.7. Power Control Systems
• 7.8. Switches
• 7.9. Transmitters/Repeaters
• 7.10. Video Servers

8. Video Streaming & Broadcasting Equipment Market, by Application

• 8.1. Introduction
• 8.2. Cable Television
• 8.3. IPTV
• 8.4. Radio
• 8.5. Television

9. Americas Video Streaming & Broadcasting Equipment Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Video Streaming & Broadcasting Equipment Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Video Streaming & Broadcasting Equipment Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Belden Inc.
• 2. Chapman/Leonard Studio Equipment Inc.
• 3. Cisco Systems Inc.
• 4. Clyde Broadcast Technology Limited
• 5. CommScope, Inc.
• 6. ELETEC Sarl Broadcast Equipment
• 7. Evertz Technologies Ltd.
• 8. EVS Broadcast Equipment SA
• 9. Harmonic Inc.
• 10. International Business Machines Corporation
• 11. Production Bot, LLC
• 12. SeaChange International, Inc.
• 13. Telefonaktiebolaget LM Ericsson
• 14. Wellav Technologies Ltd.
• 15. Wowza Media Systems LLC