영상 스트리밍 소프트웨어 시장 규모, 점유율, 성장 분석 : 유형별, 솔루션별, 플랫폼별, 서비스 산업별, 매출 모델별, 도입 형태별, 지역별 - 업계 예측(2026-2033년)

Video Streaming Software Market size was valued at USD 14.66 Billion in 2024 and is poised to grow from USD 17.48 Billion in 2025 to USD 71.23 Billion by 2033, growing at a CAGR of 19.2% during the forecast period (2026-2033).

The video streaming software market is experiencing significant evolution, primarily driven by a surge in subscription-based services as viewers increasingly favor on-demand entertainment. This shift from traditional television to streaming platforms has compelled major media companies to invest in innovative streaming solutions to stay competitive. Key advancements include seamless integration with social networks, low-latency streaming, and interactive features, enhancing user engagement. Additionally, the growing reliance on cloud-based technologies for video distribution has further propelled industry expansion, particularly in North America and Europe. As technology progresses, consumer expectations for quality, security, and performance will rise. Major tech firms are entering the streaming landscape, emphasizing high-quality original content to create comprehensive entertainment ecosystems and boost customer attraction and retention.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video Streaming Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video Streaming Software Market Segments Analysis

Global Video Streaming Software Market is segmented by Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User and region. Based on Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming. Based on Solution, the market is segmented into Internet Protocol TV,Over-the-Top(OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service Industry, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on User, the market is segmented into Enterprise and Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video Streaming Software Market

The digital video streaming software market is primarily driven by the growing number of consumers who favor on-demand content. This demographic is increasingly shifting away from traditional television, opting instead to watch their favorite shows, movies, and live events whenever and wherever they choose. As a result, the demand for streaming services has intensified, prompting providers to enhance their software capabilities to better cater to these evolving preferences. This shift reflects a significant transformation in viewing habits, pushing the industry to innovate and refine their offerings to capture and retain this audience in a competitive landscape.

Restraints in the Video Streaming Software Market

Concerns surrounding data privacy and security pose significant challenges to the rapid expansion of the global video streaming software market. As cyber threats escalate, streaming platforms face increasing scrutiny regarding their ability to safeguard user information. Additionally, stringent regulations such as GDPR create further complications in the effort to protect consumer data. These challenges may lead to a degree of hesitance among potential users and service providers, hindering their complete adoption of streaming technologies. Consequently, the momentum of the market's growth could be adversely affected as stakeholders navigate these important issues related to data protection and user trust.

Market Trends of the Video Streaming Software Market

The video streaming software market is increasingly embracing hybrid monetization models, blending subscription-based services with ad-supported and pay-per-view options. This innovative approach not only enhances accessibility and affordability of premium content for consumers but also broadens revenue streams for providers. As platforms compete for diverse audience segments, the integration of multiple monetization strategies enables them to attract a wider viewership while optimizing their financial performance. By catering to varying customer preferences and willingness to pay, this trend is reshaping the landscape of video streaming, driving growth and engagement across different user demographics and content categories.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Video Streaming Software Market Size by Type & CAGR (2026-2033)

• Market Overview
• Live Video Streaming
• Non-Linear Video Streaming

Global Video Streaming Software Market Size by Solution & CAGR (2026-2033)

• Market Overview
• Internet Protocol TV
• Over-the-Top (OTT)
• Pay-TV

Global Video Streaming Software Market Size by Platform & CAGR (2026-2033)

• Market Overview
• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

Global Video Streaming Software Market Size by Service Industry & CAGR (2026-2033)

• Market Overview
• Consulting
• Managed Services
• Training & Support

Global Video Streaming Software Market Size by Revenue Model & CAGR (2026-2033)

• Market Overview
• Advertising
• Rental
• Subscription

Global Video Streaming Software Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-Premises

Global Video Streaming Software Market Size by User & CAGR (2026-2033)

• Market Overview
• Enterprise
  • Corporate Communications
  • Knowledge Sharing & Collaborations
  • Marketing & Client Engagement
  • Training & Development
• Consumer
  • Real-Time Entertainment
  • Web Browsing & Advertising
  • Gaming
  • Social Networking
  • E-Learning

Global Video Streaming Software Market Size & CAGR (2026-2033)

• North America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • US
  • Canada
• Europe (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JW Player (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Cloud Video (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dacast (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StreamShark (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muvi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red5 Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (Azure Media Services) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (AWS Elemental) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Google Cloud Streaming) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OBS Project (Open Source)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Streamlabs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyard (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wistia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haivision (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations