가상 이벤트 플랫폼 시장 : 구성요소, 조직 규모, 최종사용자별 - 세계 예측(2025-2030년)

The Virtual Event Platform Market was valued at USD 7.80 billion in 2023, expected to reach USD 9.09 billion in 2024, and is projected to grow at a CAGR of 16.97%, to USD 23.38 billion by 2030.

The virtual event platform market encompasses software and services facilitating online events ranging from webinars and conferences to virtual expos and trade shows. With digital transformation accelerating, these platforms are essential tools for businesses looking to engage global audiences without geographic constraints. Their necessity is driven by the increasing demand for flexible, cost-effective, and accessible event solutions. These platforms are applied across various sectors including corporate enterprises, education, healthcare, and entertainment, providing applications such as live streaming, virtual networking, and interactive experiences. End users range from large multinationals to small and medium-sized businesses, educational institutes, and non-profit organizations.

Key growth drivers in the market include the proliferation of remote work policies, the global rise in smartphone and internet penetration, and the growing need for businesses to foster virtual connections amidst physical gathering limitations. However, rapid technological advancement presents both opportunities and challenges, with potential growth areas including AI-driven personalization, advanced data analytics for event insights, virtual reality experiences, and enhanced networking capabilities. Opportunities also exist in expanding offerings for hybrid events that blend digital and in-person participation.

Conversely, market growth is hampered by security concerns, technological barriers such as internet speed variability, and the potential for virtual fatigue among users. Additionally, intense competition and the requirement for continual technological updates pose challenges. To address these limitations, innovation should focus on developing secure, easy-to-use platforms that provide seamless user experience, while integrating cutting-edge technologies like AI and VR to differentiate offerings. Research should prioritize low-latency streaming solutions and increasing accessibility through multilingual support and mobile optimization.

In conclusion, the nature of the virtual event platform market is dynamic and rapidly evolving, necessitating businesses to maintain agility and strategically leverage technological advancements and consumer trends. By focusing on user-centric innovations and mitigating challenges, organizations can maximize the potential offered by this burgeoning market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Virtual Event Platform Market

The Virtual Event Platform Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Adoption of digital media marketing platform to expand the audience base
  • Rise in popularity of online streaming to replace in-person presentation
  • Increased popularity of cloud based services in small and medium enterprises to enhance the experiences of online meetings and conferences
• Market Restraints
  • Lack of technological expertise and communication infrastructure along with network inconsistency
• Market Opportunities
  • Automation and advancement in AI to improve the audience experience
  • Incorporation of innovation technologies such as AR and VR to allow 3D live streaming in digital events
• Market Challenges
  • Data privacy and security concerns associated with virtual events platform

Porter's Five Forces: A Strategic Tool for Navigating the Virtual Event Platform Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Virtual Event Platform Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Virtual Event Platform Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Virtual Event Platform Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Virtual Event Platform Market

A detailed market share analysis in the Virtual Event Platform Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Virtual Event Platform Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Virtual Event Platform Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Virtual Event Platform Market

A strategic analysis of the Virtual Event Platform Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Virtual Event Platform Market, highlighting leading vendors and their innovative profiles. These include Accelevents, Inc., Airmeet Inc., Balloon Technologies Inc., Bevy Labs, Inc., BigMarker.com, LLC, Bizzabo, Brandlive, Inc., Brella Oy, Inc., Canapii Limited, Cisco Systems, Inc., Cvent Inc., Dreamcast Inc., Dura 6C, LLC, Event Cadence, Inc., Eventcombo, Eventee s.r.o., EventMobi, EventX Limited, Filo Software, Inc., Floor by Ten Times Online Pvt. Ltd., Glue Up by EventBank, Inc., Goldcast Inc., HexaFair, Hopin Ltd., Hubilo Technologies Inc., ibentos LLP, InEvent, Inc., Infoneedle, Inc., Introvoke Inc., Livestorm Inc., Microsoft Corporation, Moment Solutions, MyOnvent AS, Nunify Tech Inc., ON24, Inc., Party Space Inc., PheedLoop Inc., RegFox by Webconnex LLC, Remo USA, Inc., Run The World, Social27 Inc., Splash by One Clipboard, Inc., Swapcard, Swoogo, vFairs LLC, Welcome by Gather Wholesale, Inc., Whova Inc., Zoom Video Communications, Inc., and Zuddl by Joyn Experiences Inc..

Market Segmentation & Coverage

This research report categorizes the Virtual Event Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Software. The Services is further studied across Support & Maintenance and Training & Consulting. The Software is further studied across Content Management Software, Interactive Engagement Software, Networking Software, Video Conferencing Software, and Virtual Exhibit Hall Software.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Size Enterprises.
• Based on End-User, market is studied across Academic Institutions, Event Management Agencies, Trade Show Organizers, and Enterprise/Corporates.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Adoption of digital media marketing platform to expand the audience base
    • 5.1.1.2. Rise in popularity of online streaming to replace in-person presentation
    • 5.1.1.3. Increased popularity of cloud based services in small and medium enterprises to enhance the experiences of online meetings and conferences
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of technological expertise and communication infrastructure along with network inconsistency
  • 5.1.3. Opportunities
    • 5.1.3.1. Automation and advancement in AI to improve the audience experience
    • 5.1.3.2. Incorporation of innovation technologies such as AR and VR to allow 3D live streaming in digital events
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and security concerns associated with virtual events platform
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Virtual Event Platform Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Support & Maintenance
  • 6.2.2. Training & Consulting
• 6.3. Software
  • 6.3.1. Content Management Software
  • 6.3.2. Interactive Engagement Software
  • 6.3.3. Networking Software
  • 6.3.4. Video Conferencing Software
  • 6.3.5. Virtual Exhibit Hall Software

7. Virtual Event Platform Market, by Organization Size

• 7.1. Introduction
• 7.2. Large Enterprises
• 7.3. Small & Medium-Size Enterprises

8. Virtual Event Platform Market, by End-User

• 8.1. Introduction
• 8.2. Academic Institutions
• 8.3. Event Management Agencies
• 8.4. Trade Show Organizers
• 8.5. Enterprise/Corporates

9. Americas Virtual Event Platform Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Virtual Event Platform Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Virtual Event Platform Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Jugo becomes official digital events partner for Arsenal.
  • 12.3.2. Simplenight signs strategic technology agreement to tap Sabre's expansive travel content and virtual payments platform.
  • 12.3.3. Vault-Firsthand Acquires Leading Virtual Event Platform CareerEco.
  • 12.3.4. Fluxon Breaks Into the Metaverse With the Acquisition of Pluto, a 3D Virtual Events Platform.
  • 12.3.5. Freeman Partners With Hubilo For Turn-Key Virtual And Hybrid Solution.
  • 12.3.6. Hong Kong's offline and virtual events platform EventX closes USD 18 Million Series B
  • 12.3.7. Virtual events platform Zuddl raises USD 13.35 million led by Alpha Wave Incubation.
  • 12.3.8. Virtual events platform Hubilo raises about USD 125 Million (Rs 943 crore) in funding led by Alkeon Capital.
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accelevents, Inc.
• 2. Airmeet Inc.
• 3. Balloon Technologies Inc.
• 4. Bevy Labs, Inc.
• 5. BigMarker.com, LLC
• 6. Bizzabo
• 7. Brandlive, Inc.
• 8. Brella Oy, Inc.
• 9. Canapii Limited
• 10. Cisco Systems, Inc.
• 11. Cvent Inc.
• 12. Dreamcast Inc.
• 13. Dura 6C, LLC
• 14. Event Cadence, Inc.
• 15. Eventcombo
• 16. Eventee s.r.o.
• 17. EventMobi
• 18. EventX Limited
• 19. Filo Software, Inc.
• 20. Floor by Ten Times Online Pvt. Ltd.
• 21. Glue Up by EventBank, Inc.
• 22. Goldcast Inc.
• 23. HexaFair
• 24. Hopin Ltd.
• 25. Hubilo Technologies Inc.
• 26. ibentos LLP
• 27. InEvent, Inc.
• 28. Infoneedle, Inc.
• 29. Introvoke Inc.
• 30. Livestorm Inc.
• 31. Microsoft Corporation
• 32. Moment Solutions
• 33. MyOnvent AS
• 34. Nunify Tech Inc.
• 35. ON24, Inc.
• 36. Party Space Inc.
• 37. PheedLoop Inc.
• 38. RegFox by Webconnex LLC
• 39. Remo USA, Inc.
• 40. Run The World
• 41. Social27 Inc.
• 42. Splash by One Clipboard, Inc.
• 43. Swapcard
• 44. Swoogo
• 45. vFairs LLC
• 46. Welcome by Gather Wholesale, Inc.
• 47. Whova Inc.
• 48. Zoom Video Communications, Inc.
• 49. Zuddl by Joyn Experiences Inc.