WaaS(Wi-Fi as a Service) 시장 : 서비스, 솔루션, 위치 유형, 산업별, 기업 규모별 - 세계 예측(2025-2030년)

The Wi-Fi as a Service Market was valued at USD 7.52 billion in 2023, expected to reach USD 8.89 billion in 2024, and is projected to grow at a CAGR of 18.64%, to USD 24.89 billion by 2030.

Wi-Fi as a Service (WaaS) is a comprehensive solution enabling businesses to leverage wireless network services without owning and managing the underlying infrastructure. It encompasses cloud-managed WLAN services facilitated through subscription-based platforms, ensuring scalability and reducing capital expenditure. The necessity of WaaS is driven by increasing digitalization and demand for reliable, high-speed internet connectivity in various sectors like retail, education, healthcare, and hospitality. Its applications are ubiquitous, spanning from setting up smart campuses to connecting devices in smart city projects, offering enhanced agility and network management. End-use scope is vast, stretching across SMEs and large enterprises seeking to streamline operations and improve customer experience. Market growth is buoyed by factors like the proliferation of mobile devices, the rise in IoT implementations, and increasing adoption of cloud-based solutions. The shift towards remote working also augments demand for seamless, secure, and easy-to-manage connectivity solutions. Key opportunities lie in emerging markets where infrastructure development is accelerating, and industries like healthcare and education seeking robust digital frameworks. However, the market faces challenges such as data security concerns, regulatory complexities, and competition from traditional IT services. Innovations should focus on enhancing security protocols, developing AI-enhanced network management tools, and creating adaptive services that cater to diverse business needs. Moreover, integration of WaaS with 5G technology could further unlock potential, making it an area ripe for research and development. Companies should also explore cross-industry partnerships to offer value-added services. The primary recommendation for players in the market is to focus on differentiating their offerings through superior customer support, flexible pricing models, and comprehensive security features to capture a larger market share. The market is characterized by rapid technological evolution and competitive intensity, necessitating constant innovation and adaptation to maintain growth momentum.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Wi-Fi as a Service Market

The Wi-Fi as a Service Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand for WaaS to manage wireless fidelity networks remotely
  • Significant investments in public and private SaaS models
  • Governmnet initiatives for digitization for widespread network coverage
• Market Restraints
  • Lack skilled personnel for installation of the system
• Market Opportunities
  • Introduction of Wi-Fi 6 to deliver efficient and secure wireless networks
  • Rapid expansion and digitalization of small and medium and distributed enterprises
• Market Challenges
  • Cloud connectivity failure and data security issues

Porter's Five Forces: A Strategic Tool for Navigating the Wi-Fi as a Service Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Wi-Fi as a Service Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Wi-Fi as a Service Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Wi-Fi as a Service Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Wi-Fi as a Service Market

A detailed market share analysis in the Wi-Fi as a Service Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Wi-Fi as a Service Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Wi-Fi as a Service Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Wi-Fi as a Service Market

A strategic analysis of the Wi-Fi as a Service Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Wi-Fi as a Service Market, highlighting leading vendors and their innovative profiles. These include AccessAgility, LLC, Adtran, Inc., Allied Telesis, Inc., AT&T Inc., Cambium Networks, Ltd., Cisco Systems, Inc., Cloud Business Limited, CommScope, Inc., D-Link Corporation, Datto, Inc., Dell Inc., Extreme Networks, Inc., Fortinet, Inc., Hewlett Packard Enterprise Development LP, Huawei Technologies Co. Ltd, Intel Corporation, Juniper Networks Inc., Outsource Solutions (NI) Ltd., Pure IT, Rogers Communication, Ruijie Networks Co., Ltd., SecurEdge Networks, Inc., Singtel Mobile Singapore Pte Ltd., Spectrum Services byCharter Communications, Inc., Superloop Limited, Tata Communications, TP-Link Corporation Limited, Ubiquiti, Inc., Viasat, Inc., and WIFIRST.

Market Segmentation & Coverage

This research report categorizes the Wi-Fi as a Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Service, market is studied across Managed Services and Professional Services. The Professional Services is further studied across Advisory & Implementation, Support & Maintenance, and Training.
• Based on Solution, market is studied across Access Points and WLAN Controllers.
• Based on Location Type, market is studied across Indoor and Outdoor.
• Based on Vertical, market is studied across Banking, Financial Services, & Insurance, Education, Government & Public Sector, Healthcare & Life Sciences, IT & Telecommunications, Manufacturing, Retail & Consumer Goods, Transportation & Logistics, and Travel & Hospitality.
• Based on Enterprise Size, market is studied across Large Enterprises and Small & Medium Enterprises (SMEs).
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand for WaaS to manage wireless fidelity networks remotely
    • 5.1.1.2. Significant investments in public and private SaaS models
    • 5.1.1.3. Governmnet initiatives for digitization for widespread network coverage
  • 5.1.2. Restraints
    • 5.1.2.1. Lack skilled personnel for installation of the system
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of Wi-Fi 6 to deliver efficient and secure wireless networks
    • 5.1.3.2. Rapid expansion and digitalization of small and medium and distributed enterprises
  • 5.1.4. Challenges
    • 5.1.4.1. Cloud connectivity failure and data security issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Wi-Fi as a Service Market, by Service

• 6.1. Introduction
• 6.2. Managed Services
• 6.3. Professional Services
  • 6.3.1. Advisory & Implementation
  • 6.3.2. Support & Maintenance
  • 6.3.3. Training

7. Wi-Fi as a Service Market, by Solution

• 7.1. Introduction
• 7.2. Access Points
• 7.3. WLAN Controllers

8. Wi-Fi as a Service Market, by Location Type

• 8.1. Introduction
• 8.2. Indoor
• 8.3. Outdoor

9. Wi-Fi as a Service Market, by Vertical

• 9.1. Introduction
• 9.2. Banking, Financial Services, & Insurance
• 9.3. Education
• 9.4. Government & Public Sector
• 9.5. Healthcare & Life Sciences
• 9.6. IT & Telecommunications
• 9.7. Manufacturing
• 9.8. Retail & Consumer Goods
• 9.9. Transportation & Logistics
• 9.10. Travel & Hospitality

10. Wi-Fi as a Service Market, by Enterprise Size

• 10.1. Introduction
• 10.2. Large Enterprises
• 10.3. Small & Medium Enterprises (SMEs)

11. Americas Wi-Fi as a Service Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Wi-Fi as a Service Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Wi-Fi as a Service Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Spot On Networks Announces Partnership with Sandler Partners to Expand Multifamily Wi-Fi Services
  • 14.3.2. Quebecor Closes Acquisition of Freedom Mobile
  • 14.3.3. Advanced Wifi Now Available For Spectrum Business(R) Customers Nationwide
  • 14.3.4. ISP Announces Acquisition of OKC-Based AtLink Services
  • 14.3.5. Edgecore and Wavespot Join Forces to Deliver Innovative OpenWiFi Solutions
  • 14.3.6. Federated Wireless and Cisco Collaborate to Accelerate Standard Power Wi-Fi 6E Ecosystem Expansion Worldwide
  • 14.3.7. Qualcomm Revolutionizes Home Networking with Wi-Fi 7 Immersive Home Platforms
  • 14.3.8. Viasat-Inmarsat Merger Raises Onboard Wi-Fi Competition Concerns
  • 14.3.9. Iberia Parish granted USD 5.2 million for broadband expansion; servicing thousands of residents.
  • 14.3.10. ZenFi Networks Celebrates Expansion Plans for LinkNYC
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AccessAgility, LLC
• 2. Adtran, Inc.
• 3. Allied Telesis, Inc.
• 4. AT&T Inc.
• 5. Cambium Networks, Ltd.
• 6. Cisco Systems, Inc.
• 7. Cloud Business Limited
• 8. CommScope, Inc.
• 9. D-Link Corporation
• 10. Datto, Inc.
• 11. Dell Inc.
• 12. Extreme Networks, Inc.
• 13. Fortinet, Inc.
• 14. Hewlett Packard Enterprise Development LP
• 15. Huawei Technologies Co. Ltd
• 16. Intel Corporation
• 17. Juniper Networks Inc.
• 18. Outsource Solutions (NI) Ltd.
• 19. Pure IT
• 20. Rogers Communication
• 21. Ruijie Networks Co., Ltd.
• 22. SecurEdge Networks, Inc.
• 23. Singtel Mobile Singapore Pte Ltd.
• 24. Spectrum Services byCharter Communications, Inc.
• 25. Superloop Limited
• 26. Tata Communications
• 27. TP-Link Corporation Limited
• 28. Ubiquiti, Inc.
• 29. Viasat, Inc.
• 30. WIFIRST