워크포스 분석 시장 : 구성요소별, 산업별, 전개별 - 세계 예측(2025-2030년)

The Workforce Analytics Market was valued at USD 3.13 billion in 2023, expected to reach USD 3.53 billion in 2024, and is projected to grow at a CAGR of 12.57%, to USD 7.19 billion by 2030.

Workforce Analytics involves the systematic use of data-driven insights to enhance human resource management, optimize employee performance, and predict workforce trends. It encompasses HR metrics, employee engagement, recruitment analytics, and productivity assessment, making it essential for strategic decision-making. The application of workforce analytics extends to multiple sectors, including finance, healthcare, retail, and IT, where organizations leverage these insights to answer critical questions related to talent acquisition, retention, and performance management. The scope of end-use is broad, with businesses using analytics to tailor specific skill development programs, improve diversity initiatives, and design proactive employee engagement strategies. Influencing growth factors include the increasing adoption of advanced technologies such as AI and machine learning, the rise in automation, and the need for enhanced employee experiences. Moreover, the shift towards remote and hybrid work models post-COVID-19 pandemic has further underscored the importance of workforce analytics. Potential market opportunities lie in expanding advanced predictive analytics capabilities and integrating them with broader business intelligence systems. Organizations can seize these opportunities by investing in cloud-based analytics solutions and focusing on data privacy and security enhancements. However, challenges persist in workforce analytics, including data integration issues, the high cost associated with technology adoption, and potential resistance from employees overwhelmed by constant monitoring. To overcome these challenges, businesses need effective change management strategies and a focus on transparent communication regarding data usage. Key areas for innovation include developing more intuitive, user-friendly analytics platforms and harnessing augmented analytics for deeper insights. The market nature is dynamic, continuously evolving towards greater integration of data analytics in strategic HR and business decisions. To sustain growth, organizations must remain adaptable, prioritize user-centric design, and maintain robust data governance frameworks.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Workforce Analytics Market

The Workforce Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Huge amount of data generated by human resource departments
  • Need to take smart decisions about talent
  • Technology advances supporting changing work dynamics
• Market Restraints
  • Limited awareness and reluctance towards change
• Market Opportunities
  • Increasing adoption among SMBs
  • Increasing prevalence for mobile applications
• Market Challenges
  • Concern associated with the data security

Porter's Five Forces: A Strategic Tool for Navigating the Workforce Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Workforce Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Workforce Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Workforce Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Workforce Analytics Market

A detailed market share analysis in the Workforce Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Workforce Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Workforce Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Workforce Analytics Market

A strategic analysis of the Workforce Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Workforce Analytics Market, highlighting leading vendors and their innovative profiles. These include ActiveOps PLC, ADP, Inc., Anaplan, Inc., Cornerstone OnDemand, Inc., Microsoft Corporation, Oracle Corporation, Paycom Payroll LLC, Pluralsight, LLC, SAP SE, SAS Institute Inc., Tableau Software, LLC, UKG Inc., Visier, Inc., Workday, Inc., and WorkForce Software, LLC.

Market Segmentation & Coverage

This research report categorizes the Workforce Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions. The Services is further studied across Consulting Services, Managed Services, and System Integration.
• Based on Verticals, market is studied across Banking, Financial Services, & Insurance, Energy & Utilities, Government & Public Sector, Healthcare, Manufacturing, Retail & Consumer Goods, Telecom & IT, and Travel & Hospitality.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Huge amount of data generated by human resource departments
    • 5.1.1.2. Need to take smart decisions about talent
    • 5.1.1.3. Technology advances supporting changing work dynamics
  • 5.1.2. Restraints
    • 5.1.2.1. Limited awareness and reluctance towards change
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing adoption among SMBs
    • 5.1.3.2. Increasing prevalence for mobile applications
  • 5.1.4. Challenges
    • 5.1.4.1. Concern associated with the data security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Workforce Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting Services
  • 6.2.2. Managed Services
  • 6.2.3. System Integration
• 6.3. Solutions

7. Workforce Analytics Market, by Verticals

• 7.1. Introduction
• 7.2. Banking, Financial Services, & Insurance
• 7.3. Energy & Utilities
• 7.4. Government & Public Sector
• 7.5. Healthcare
• 7.6. Manufacturing
• 7.7. Retail & Consumer Goods
• 7.8. Telecom & IT
• 7.9. Travel & Hospitality

8. Workforce Analytics Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premise

9. Americas Workforce Analytics Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Workforce Analytics Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Workforce Analytics Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ActiveOps PLC
• 2. ADP, Inc.
• 3. Anaplan, Inc.
• 4. Cornerstone OnDemand, Inc.
• 5. Microsoft Corporation
• 6. Oracle Corporation
• 7. Paycom Payroll LLC
• 8. Pluralsight, LLC
• 9. SAP SE
• 10. SAS Institute Inc.
• 11. Tableau Software, LLC
• 12. UKG Inc.
• 13. Visier, Inc.
• 14. Workday, Inc.
• 15. WorkForce Software, LLC