eLearning 시장 : 기술, 도입, 용도별 - 세계 예측(2025-2030년)

The eLearning Market was valued at USD 190.09 billion in 2023, expected to reach USD 240.37 billion in 2024, and is projected to grow at a CAGR of 26.61%, to USD 991.92 billion by 2030.

The eLearning market has evolved significantly, encompassing a wide range of educational technologies and platforms that facilitate online learning through digital resources. Its scope includes everything from K-12 education, higher education, corporate training, to lifelong learning initiatives. The necessity for eLearning is underscored by its ability to break geographic and temporal barriers, catering to the diverse needs of students, professionals, and educational institutions globally. It is applied across various sectors including healthcare, IT, and finance to enhance skills and knowledge. End-use scopes cover individual learners, educational institutions, enterprises, and government bodies implementing eLearning solutions for efficient knowledge dissemination.

Key growth factors include the proliferation of smart devices, increased Internet accessibility, and the growing inclination towards flexible, self-paced learning environments. The COVID-19 pandemic accelerated digital transformation in education, highlighting the potential for technologies like AI, VR, and gamification in enhancing interactive learning experiences. Potential opportunities lie in expanding into emerging markets, tailoring content for personalized learning, and integrating data analytics for targeted learning outcomes. Companies can capitalize on these by investing in scalable, adaptive learning systems and collaborating with edtech partners.

However, challenges persist, such as digital literacy gaps, varying levels of access to technology, and cybersecurity concerns that could hinder market growth. Additionally, regulatory obstacles and the need for standardized content quality present barriers. Overcoming these limitations may require innovative solutions that prioritize accessibility, security, and pedagogical effectiveness.

Key areas for innovation include the development of immersive learning modules, AI-driven learner analytics, and open educational resources. Continued research into learner engagement strategies and cross-platform interoperability would advance market offerings. The eLearning market is dynamic, demanding continuous adaptation to technological advancements and shifting consumer preferences. Companies should focus on creating collaborative ecosystems that foster innovation and address digital disparities to ensure sustainable growth and impact within the evolving educational landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving eLearning Market

The eLearning Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in Digitalization of Educational Content
  • Learning Management System Switching to Cloud-Based Systems
  • Corporates Focused on Enhancing the Training Sessions and Employee Productivity
• Market Restraints
  • Poor Infrastructure and Limited Internet Availability
• Market Opportunities
  • Government Initiatives and Private Funding for eLearning Programs
  • Advancements and Innovations in Connected Technologies
  • Increasing Penetration of the Internet and Smart Devices
• Market Challenges
  • Cybersecurity Threats and Adaptability Issues

Porter's Five Forces: A Strategic Tool for Navigating the eLearning Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the eLearning Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the eLearning Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the eLearning Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the eLearning Market

A detailed market share analysis in the eLearning Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the eLearning Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the eLearning Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the eLearning Market

A strategic analysis of the eLearning Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the eLearning Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Allen Interactions, Alphabet Inc., Aptara, Inc., Articulate Global, LLC, Blackboard Inc., Cisco Systems, Inc., Citrix Systems, Inc., City & Guilds Group, Cornerstone OnDemand, Inc., Coursera Inc., D2L Corporation, Docebo S.p.A., Epicor Software Corporation, Infor Inc., Intuition Publishing Ltd., Kallidus Limited, Learning Pool Limited, Meridian Knowledge Solutions, LLC, Microsoft Corporation, Oracle Corporation, Pearson Education Limited, Pluralsight, LLC, SAP SE, Skillsoft Limited, Udemy, Inc., and University of Phoenix, Inc..

Market Segmentation & Coverage

This research report categorizes the eLearning Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Learning Management System, Mobile eLearning, Online eLearning, and Virtual Classroom.
• Based on Deployment, market is studied across On-Cloud and On-Premises.
• Based on Application, market is studied across Academic, Corporate, Defense, Government, Healthcare, Manufacturing, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in Digitalization of Educational Content
    • 5.1.1.2. Learning Management System Switching to Cloud-Based Systems
    • 5.1.1.3. Corporates Focused on Enhancing the Training Sessions and Employee Productivity
  • 5.1.2. Restraints
    • 5.1.2.1. Poor Infrastructure and Limited Internet Availability
  • 5.1.3. Opportunities
    • 5.1.3.1. Government Initiatives and Private Funding for eLearning Programs
    • 5.1.3.2. Advancements and Innovations in Connected Technologies
    • 5.1.3.3. Increasing Penetration of the Internet and Smart Devices
  • 5.1.4. Challenges
    • 5.1.4.1. Cybersecurity Threats and Adaptability Issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. eLearning Market, by Technology

• 6.1. Introduction
• 6.2. Learning Management System
• 6.3. Mobile eLearning
• 6.4. Online eLearning
• 6.5. Virtual Classroom

7. eLearning Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-Premises

8. eLearning Market, by Application

• 8.1. Introduction
• 8.2. Academic
• 8.3. Corporate
• 8.4. Defense
• 8.5. Government
• 8.6. Healthcare
• 8.7. Manufacturing
• 8.8. Retail

9. Americas eLearning Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific eLearning Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa eLearning Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Allen Interactions
• 3. Alphabet Inc.
• 4. Aptara, Inc.
• 5. Articulate Global, LLC
• 6. Blackboard Inc.
• 7. Cisco Systems, Inc.
• 8. Citrix Systems, Inc.
• 9. City & Guilds Group
• 10. Cornerstone OnDemand, Inc.
• 11. Coursera Inc.
• 12. D2L Corporation
• 13. Docebo S.p.A.
• 14. Epicor Software Corporation
• 15. Infor Inc.
• 16. Intuition Publishing Ltd.
• 17. Kallidus Limited
• 18. Learning Pool Limited
• 19. Meridian Knowledge Solutions, LLC
• 20. Microsoft Corporation
• 21. Oracle Corporation
• 22. Pearson Education Limited
• 23. Pluralsight, LLC
• 24. SAP SE
• 25. Skillsoft Limited
• 26. Udemy, Inc.
• 27. University of Phoenix, Inc.