퍼블릭 클라우드 시장 : 서비스별, 기업 규모별, 업계별 - 세계 예측(2025-2030년)

The Public Cloud Market was valued at USD 214.35 billion in 2023, expected to reach USD 238.51 billion in 2024, and is projected to grow at a CAGR of 11.83%, to USD 468.92 billion by 2030.

The public cloud market encompasses a service model where third-party providers deliver scalable computing resources such as servers, storage, and applications over the internet, enabling businesses to access IT infrastructure without owning physical hardware. It is essential for businesses seeking cost-efficiency, scalability, and agility in deploying their IT strategies. Public cloud services are applied across various sectors including IT, BFSI (Banking, Financial Services, and Insurance), retail, healthcare, and government, catering to needs like data storage, big data analytics, virtualization, and disaster recovery. The market's end-use scope spans large enterprises to small and medium-sized enterprises which seek improved operational efficiencies and reduced capital expenses.

Key growth influences include the rising adoption of IoT, AI, and machine learning which demand scalable processing capabilities, and the increasing emphasis on digital transformation fueling a shift towards cloud-native solutions. The COVID-19 pandemic has also catalyzed remote working trends, prompting accelerated cloud adoption. Opportunities lie in leveraging hybrid cloud models, edge computing, and integrating advanced cybersecurity measures to address concerns over data privacy and compliance. Providers can capitalize on developing vertically integrated solutions tailored to specific industries, enhancing user experience and operational simplicity.

However, market growth is challenged by lingering apprehensions around data security, complex migration processes from on-premises infrastructure, and the significant cost of transitioning to cloud ecosystems. Ensuring robust data protection and seamless migration strategies is paramount to mitigating these challenges. Innovation areas include optimizing renewable energy use for data centers, enhancing AI-driven cloud management tools, and advancing platform-as-a-service (PaaS) offerings. The market exhibits a dynamic and competitive nature, with major players like AWS, Microsoft Azure, and Google Cloud continuously evolving to retain their foothold. Companies must adopt a customer-centric approach and emphasize sustainable practices to achieve business growth and maintain competitive advantage.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Public Cloud Market

The Public Cloud Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adopotion of digital transformation in automotive, healthcare, public and private sectors
  • Rise in internet of things (IoT) technology and use of real-time analytics solutions
  • Growing demand for scalability, flexibility and cost effective solutions
• Market Restraints
  • High cost and lack of technical expertise associated with public cloud
• Market Opportunities
  • Increasing adoption of hybrid and multi-cloud stratergies
  • Surging investments for public cloud in data center establishments
• Market Challenges
  • Rising concerns associated with data privacy and cyber security threats

Porter's Five Forces: A Strategic Tool for Navigating the Public Cloud Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Public Cloud Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Public Cloud Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Public Cloud Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Public Cloud Market

A detailed market share analysis in the Public Cloud Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Public Cloud Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Public Cloud Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Public Cloud Market

A strategic analysis of the Public Cloud Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Public Cloud Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alibaba Group Holdings Ltd., amazee.io AG, Amazon Web Services, Inc., AppScale Systems, Inc., Aptible Inc., Blue Prism Limited, Cisco Systems Inc., Cloudflex Cloud Computing Services Ltd., Cloudways Ltd., Consensus Cloud Solutions, Inc., CTRLS Datacenters Ltd., dinCloud, LLC, Ekco Cloud Limited, Genesis Cloud GmbH, Godesic Limited DBA Cutover, HashiCorp, Inc., Intel Corporation, International Business Machines Corporation, Ionos Inc., Kamatera, Inc., Linode LLC, Lumen Technologies, MicroHost Cloud, Microsoft Corporation, NetApp, Inc., Netmagic Solutions Pvt. Ltd., OpenNebula Systems, Oracle Corporation, Orange Group, ORock Technologies Inc., Platform.sh SAS, Rackspace Inc., Salesforce.com Inc., SAP SE, ServiceNow, Inc., Shanghai Yunzhou Information and Technology Ltd., Sify Technologies, Suse Group, The Constant Company, LLC, Tudip Technologies Pvt. Ltd., Virtustream, Inc., VMware Inc., and Zymr, Inc..

Market Segmentation & Coverage

This research report categorizes the Public Cloud Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Services, market is studied across Infrastructure-as-a-Service, Platform-as-a-Service, and Software-as-a-Service. The Infrastructure-as-a-Service is further studied across Networking, Storage, and Virtual Machines. The Platform-as-a-Service is further studied across Analytics and Business Intelligence Platforms, Application Development Platforms, and Database Management Systems. The Software-as-a-Service is further studied across Collaboration & Productive Software, Customer Relationship Management, Enterprise Resource Planning, and Human Capital Management.
• Based on Enterprise Size, market is studied across Large Enterprise and Small & Medium Enterprise.
• Based on Industry Vertical, market is studied across Banking, Financial Services, & Insurance, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, IT & ITeS, Manufacturing, Media & Entertainment, Retail & Consumer Goods, and Telecommunications.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adopotion of digital transformation in automotive, healthcare, public and private sectors
    • 5.1.1.2. Rise in internet of things (IoT) technology and use of real-time analytics solutions
    • 5.1.1.3. Growing demand for scalability, flexibility and cost effective solutions
  • 5.1.2. Restraints
    • 5.1.2.1. High cost and lack of technical expertise associated with public cloud
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing adoption of hybrid and multi-cloud stratergies
    • 5.1.3.2. Surging investments for public cloud in data center establishments
  • 5.1.4. Challenges
    • 5.1.4.1. Rising concerns associated with data privacy and cyber security threats
• 5.2. Market Segmentation Analysis
  • 5.2.1. Adoption of public cloud in small and medium size enterprise for cost-effective and flexible cloud solution
  • 5.2.2. Usage of platform-as-a-Service in businesses for rapid application development and data driven decision making
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Public Cloud Market, by Services

• 6.1. Introduction
• 6.2. Infrastructure-as-a-Service
  • 6.2.1. Networking
  • 6.2.2. Storage
  • 6.2.3. Virtual Machines
• 6.3. Platform-as-a-Service
  • 6.3.1. Analytics and Business Intelligence Platforms
  • 6.3.2. Application Development Platforms
  • 6.3.3. Database Management Systems
• 6.4. Software-as-a-Service
  • 6.4.1. Collaboration & Productive Software
  • 6.4.2. Customer Relationship Management
  • 6.4.3. Enterprise Resource Planning
  • 6.4.4. Human Capital Management

7. Public Cloud Market, by Enterprise Size

• 7.1. Introduction
• 7.2. Large Enterprise
• 7.3. Small & Medium Enterprise

8. Public Cloud Market, by Industry Vertical

• 8.1. Introduction
• 8.2. Banking, Financial Services, & Insurance
• 8.3. Education
• 8.4. Energy & Utilities
• 8.5. Government & Public Sector
• 8.6. Healthcare & Life Sciences
• 8.7. IT & ITeS
• 8.8. Manufacturing
• 8.9. Media & Entertainment
• 8.10. Retail & Consumer Goods
• 8.11. Telecommunications

9. Americas Public Cloud Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Public Cloud Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Public Cloud Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Broadcom introduces VMware private cloud software for enhanced data center management
  • 12.3.2. Sirius Digitech acquires Coredge.io to boost sovereign cloud solutions and expand in AI, IaaS, and PaaS markets
  • 12.3.3. Airtel and Google Cloud partner to revolutionize Indian businesses with cloud computing and AI solutions
  • 12.3.4. Palantir and Microsoft Expand Cloud Partnership to Public Sector
  • 12.3.5. Edgeless Systems raises USD 5 million for public cloud security
  • 12.3.6. Cloud optimisation company ProsperOps nets USD 72m
  • 12.3.7. Oracle to Invest US USD 1.5 Billion to Meet Cloud Computing Demand in Saudi Arabia
  • 12.3.8. Cloudian Raises USD 60M in Funding to Accelerate Hybrid Cloud
  • 12.3.9. Laminar Expands Partnership with Amazon Web Services
  • 12.3.10. UBS and Microsoft announce landmark expansion of cloud partnership
  • 12.3.11. Sitecore Releases Three New Public Cloud Products and Services That Eliminate CX Barriers and Deepen Customer Engagement
  • 12.3.12. Luminoso Technologies Announces Major Public Cloud Expansion with Support for Google Cloud Platform
  • 12.3.13. DigitalOcean Acquires Cloudways for 6.7X Annual Revenue
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Alibaba Group Holdings Ltd.
• 3. amazee.io AG
• 4. Amazon Web Services, Inc.
• 5. AppScale Systems, Inc.
• 6. Aptible Inc.
• 7. Blue Prism Limited
• 8. Cisco Systems Inc.
• 9. Cloudflex Cloud Computing Services Ltd.
• 10. Cloudways Ltd.
• 11. Consensus Cloud Solutions, Inc.
• 12. CTRLS Datacenters Ltd.
• 13. dinCloud, LLC
• 14. Ekco Cloud Limited
• 15. Genesis Cloud GmbH
• 16. Godesic Limited DBA Cutover
• 17. HashiCorp, Inc.
• 18. Intel Corporation
• 19. International Business Machines Corporation
• 20. Ionos Inc.
• 21. Kamatera, Inc.
• 22. Linode LLC
• 23. Lumen Technologies
• 24. MicroHost Cloud
• 25. Microsoft Corporation
• 26. NetApp, Inc.
• 27. Netmagic Solutions Pvt. Ltd.
• 28. OpenNebula Systems
• 29. Oracle Corporation
• 30. Orange Group
• 31. ORock Technologies Inc.
• 32. Platform.sh SAS
• 33. Rackspace Inc.
• 34. Salesforce.com Inc.
• 35. SAP SE
• 36. ServiceNow, Inc.
• 37. Shanghai Yunzhou Information and Technology Ltd.
• 38. Sify Technologies
• 39. Suse Group
• 40. The Constant Company, LLC
• 41. Tudip Technologies Pvt. Ltd.
• 42. Virtustream, Inc.
• 43. VMware Inc.
• 44. Zymr, Inc.