SaaS 기반 비즈니스 애널리틱스 시장 규모, 점유율 및 성장 분석 : 제공 형태별, 도입 모델별, 분석 유형별, 지역별 - 업계 예측(2026-2033년)

Global SaaS-based Business Analytics Market size was valued at USD 12.74 Billion in 2024 and is poised to grow from USD 14.63 Billion in 2025 to USD 44.13 Billion by 2033, growing at a CAGR of 14.8% during the forecast period (2026-2033).

The surge in digital transformation across various sectors has led to a heightened demand for data-driven decision-making solutions. Organizations are inundated with vast amounts of data from customer interactions, supply chains, and internal processes, necessitating real-time analysis to derive actionable insights. SaaS-based linear business analytics platforms offer a scalable, cost-effective, and user-friendly solution, facilitating organizations in obtaining critical insights without substantial infrastructure investments. The shift toward cloud and cloud-native analytics is significantly propelling the growth of the SaaS analytics market. Additionally, the need for agility, remote access, and enhanced operational efficiency is accelerating the adoption of these tools across industries, including banking, retail, manufacturing, and healthcare. Incorporation of AI and ML further enhances these platforms through predictive capabilities and automation, bolstering their value in decision-making processes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global SaaS-based Business Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global SaaS-based Business Analytics Market Segments Analysis

Global SaaS-based Business Analytics Market is segmented by Offering, Deployment Model, Analytics Type and region. Based on Offering, the market is segmented into Software and Service. Based on Deployment Model, the market is segmented into Public Cloud and Private Cloud. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global SaaS-based Business Analytics Market

The increasing emphasis on data-driven business strategies is propelling the adoption of SaaS-based business analytics solutions across diverse industries. Companies are leveraging these analytics tools to obtain real-time insights, streamline operations, and enhance customer engagement. The integration of AI technology into these platforms significantly enhances their capabilities, enabling faster processing of large datasets and transforming data into actionable insights. This rapid advancement in decision-making processes not only promotes efficiency but also contributes to the overall expansion and promising future of the global SaaS-based business analytics market, fostering a more informed and agile business environment.

Restraints in the Global SaaS-based Business Analytics Market

Despite advancements in connectivity, integrating data from diverse systems into a unified SaaS-based analytics platform remains a significant challenge. Outdated systems, varying dataset formats, and isolated datasets can obstruct swift deployment and compromise the quality of insights. Although modern APIs and integration tools are enhancing interoperability, they may inadvertently impede comprehensive adoption, especially for organizations with intricate IT infrastructures. This complexity can create barriers that deter seamless transitions to efficient analytics solutions, ultimately affecting the overall effectiveness of business intelligence strategies. As organizations navigate these hurdles, addressing integration challenges becomes crucial for maximizing the potential of SaaS business analytics solutions.

Market Trends of the Global SaaS-based Business Analytics Market

The Global SaaS-based Business Analytics market is witnessing a significant trend towards AI-powered augmented analytics, which enhances data accessibility and usability for non-technical users. By leveraging artificial intelligence and machine learning, organizations are automating key processes such as data preparation, insight discovery, and predictive modeling. This shift not only accelerates the pace of analytics but also empowers businesses to make informed decisions swiftly, thereby driving operational efficiency and competitive advantage. As more organizations prioritize data-driven strategies, the integration of AI in analytics solutions is set to redefine how insights are generated, further democratizing data analytics across all levels of business.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global SaaS-based Business Analytics Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Software
• Service

Global SaaS-based Business Analytics Market Size by Deployment Model & CAGR (2026-2033)

• Market Overview
• Public Cloud
• Private Cloud

Global SaaS-based Business Analytics Market Size by Analytics Type & CAGR (2026-2033)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global SaaS-based Business Analytics Market Size & CAGR (2026-2033)

• North America (Offering, Deployment Model, Analytics Type)
  • US
  • Canada
• Europe (Offering, Deployment Model, Analytics Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Deployment Model, Analytics Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Deployment Model, Analytics Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Deployment Model, Analytics Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik (USA/Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mode Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations