세계의 헬스케어 물티슈 시장 : 제품, 용도, 유통 채널, 최종 사용자별 예측(2025-2030년)

The Healthcare Wipes Market was valued at USD 29.33 billion in 2023, expected to reach USD 32.08 billion in 2024, and is projected to grow at a CAGR of 9.04%, to USD 53.79 billion by 2030.

The healthcare wipes market encompasses a variety of products designed for cleaning and sanitizing purposes within medical environments such as hospitals, clinics, and eldercare facilities. These wipes include antibacterial, antiseptic, and sterilizing types that offer convenience and compliance with hygiene standards. Healthcare wipes cater to a necessity driven by escalating concerns about infection control, the rise of hospital-acquired infections, and an increasing aging population necessitating better hygiene practices. Applications extend across diverse medical settings, ranging from surface disinfection to patient cleansing and equipment sanitation. The end-use scope includes hospitals, diagnostic laboratories, long-term care centers, and households for home healthcare.

Market growth is influenced by heightened awareness of hygiene, stringent health regulations, and technological advances in nonwoven materials. Opportunities in this sector lie particularly in the development of eco-friendly and biodegradable wipes, prompted by environmental concerns and regulatory pressures to reduce waste. The integration of innovative features like added moisturizers and skin-sensitive solutions for patients with delicate skin also presents potential for competitive differentiation. However, challenges such as fluctuating raw material prices, regulatory hurdles on ingredient safety, and environmental concerns regarding disposal restrict expansion. Additionally, consumer hesitancy towards chemical components remains a limiting factor.

Areas ripe for innovation include developing wipes incorporating natural or fewer chemical ingredients without compromising effectiveness and establishing robust recycling or disposal systems to address environmental concerns. Research into alternative raw materials that mitigate cost volatility and improve sustainability can propel industry advances. The market is a mix of stability and dynamism, characterized by continuous product upgrades in response to evolving consumer demands and regulatory landscapes. Companies should invest in sustainable production technologies, participate in awareness campaigns about proper use, and collaborate with regulatory bodies to influence policy directions favorably to seize growth opportunities in this competitive landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Healthcare Wipes Market

The Healthcare Wipes Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising issues of cross-contamination and hospital acquired infections
  • Regulatory standards for healthcare facilities and penetration of antibacterial and disinfectant-impregnated wipes
• Market Restraints
  • High cost of disposable wipes and concerns associated with the use of reusable healthcare wipes
• Market Opportunities
  • Rising focus on sustainable wipes materials
  • Significant investments to increase production of healthcare wipes
• Market Challenges
  • Environmental issues and adverse effects associated with healthcare wipes

Porter's Five Forces: A Strategic Tool for Navigating the Healthcare Wipes Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Healthcare Wipes Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Healthcare Wipes Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Healthcare Wipes Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Healthcare Wipes Market

A detailed market share analysis in the Healthcare Wipes Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Healthcare Wipes Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Healthcare Wipes Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Healthcare Wipes Market, highlighting leading vendors and their innovative profiles. These include GAMA Healthcare Ltd., Ecolab Inc., The Procter & Gamble Company, Cardinal Health, Inc., 3M Company, STERIS PLC, Nice-Pak Products, Inc., Reckitt Benckiser Group PLC, Rockline Industries, Inc., GOJO Industries, Inc., Kleen-Pak Products Pte Ltd., Johnson & Johnson Services, Inc., Albaad Massuot Yitzhak Ltd., Edgewell Personal Care Company, Becton, Dickinson and Company, Professional Disposables International, Inc., Beiersdorf AG, American Hygienics Corporation, Tiddox Pty Ltd., Colgate-Palmolive Company, The Claire Manufacturing Company, 2XL Corporation, Sellars Absorbent Materials, Inc, Essity AB, Diamond Wipes International, Inc., Stryker Corporation, Interweave Textiles Ltd., Kimberly-Clark Corporation, Contec, Inc., Spartan Chemical Company, Inc., The Clorox Company, and Medline Industries, LP.

Market Segmentation & Coverage

This research report categorizes the Healthcare Wipes Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Dry and Wet.
• Based on Use, market is studied across Disposable and Reusable.
• Based on Distribution Channel, market is studied across eCommerce, Pharmacies & Drugstores, and Supermarkets & Hypermarkets.
• Based on End-user, market is studied across Ambulances & Emergency Service Vehicles, Diagnostics Centres & Pathology, Home Care, Nursing Homes & Rehabilitation Centres, and Paramedics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising issues of cross-contamination and hospital acquired infections
    • 5.1.1.2. Regulatory standards for healthcare facilities and penetration of antibacterial and disinfectant-impregnated wipes
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of disposable wipes and concerns associated with the use of reusable healthcare wipes
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising focus on sustainable wipes materials
    • 5.1.3.2. Significant investments to increase production of healthcare wipes
  • 5.1.4. Challenges
    • 5.1.4.1. Environmental issues and adverse effects associated with healthcare wipes
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Advancements in product categories to attract customer base
  • 5.2.2. Use: Characteristics of healthcare wipes for specific use-cases
  • 5.2.3. Distribution Channel: Streams for effective penetration of product categories
  • 5.2.4. End-user: Diverse applications across end-use industries to maintain hygiene & cleanliness
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Healthcare Wipes Market, by Product

• 6.1. Introduction
• 6.2. Dry
• 6.3. Wet

7. Healthcare Wipes Market, by Use

• 7.1. Introduction
• 7.2. Disposable
• 7.3. Reusable

8. Healthcare Wipes Market, by Distribution Channel

• 8.1. Introduction
• 8.2. eCommerce
• 8.3. Pharmacies & Drugstores
• 8.4. Supermarkets & Hypermarkets

9. Healthcare Wipes Market, by End-user

• 9.1. Introduction
• 9.2. Ambulances & Emergency Service Vehicles
• 9.3. Diagnostics Centres & Pathology
• 9.4. Home Care
• 9.5. Nursing Homes & Rehabilitation Centres
• 9.6. Paramedics

10. Americas Healthcare Wipes Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Healthcare Wipes Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Healthcare Wipes Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Sellars Introduces New Ultra-Low Linting Spunlace Wipers
  • 13.3.2. Cornerstone and Kartesia acquire Ecowipes
  • 13.3.3. INDA Partners with EDANA to Expand the Reach of the Industry's First Quality and Audit Program for Hygiene Product Suppliers
  • 13.3.4. Neutrogena Launches Compostable Wipes
  • 13.3.5. ANDRITZ To Supply Complete Line For The Production Of Biodegradable Wipes To Teknomelt, Turkiye
  • 13.3.6. USDA Researchers Develop Natural, Washable Antimicrobial Cleaning Wipes
  • 13.3.7. Envoy Solutions Acquires Two Arizona-based Companies
  • 13.3.8. Earthbath Announces New Plant-Based Ear and Eye Wipes
  • 13.3.9. Tork Announces Strategic Partnership With APIC
  • 13.3.10. Hospeco Brands Group Purchases Canadian-Based Innocore
  • 13.3.11. WaterWipes Are The First Baby Wipe To Be Certified As Microbiome-Friendly By Mymicrobiome
  • 13.3.12. Guy & O'Neill, Inc. Acquires the U.S. Wipes Operations of Albaad USA, Inc.
  • 13.3.13. Lysol Pro Solutions Launches Disinfecting Wipes 800 ct. Bucket and Refill Packs
  • 13.3.14. Ontario Invests in New Disinfectant Wipes Production Facility in Barrie

Companies Mentioned

• 1. GAMA Healthcare Ltd.
• 2. Ecolab Inc.
• 3. The Procter & Gamble Company
• 4. Cardinal Health, Inc.
• 5. 3M Company
• 6. STERIS PLC
• 7. Nice-Pak Products, Inc.
• 8. Reckitt Benckiser Group PLC
• 9. Rockline Industries, Inc.
• 10. GOJO Industries, Inc.
• 11. Kleen-Pak Products Pte Ltd.
• 12. Johnson & Johnson Services, Inc.
• 13. Albaad Massuot Yitzhak Ltd.
• 14. Edgewell Personal Care Company
• 15. Becton, Dickinson and Company
• 16. Professional Disposables International, Inc.
• 17. Beiersdorf AG
• 18. American Hygienics Corporation
• 19. Tiddox Pty Ltd.
• 20. Colgate-Palmolive Company
• 21. The Claire Manufacturing Company
• 22. 2XL Corporation
• 23. Sellars Absorbent Materials, Inc
• 24. Essity AB
• 25. Diamond Wipes International, Inc.
• 26. Stryker Corporation
• 27. Interweave Textiles Ltd.
• 28. Kimberly-Clark Corporation
• 29. Contec, Inc.
• 30. Spartan Chemical Company, Inc.
• 31. The Clorox Company
• 32. Medline Industries, LP