메타버스 시장 : 제품, 테크놀러지, 최종사용자별 - 세계 예측(2025-2030년)

The Metaverse Market was valued at USD 82.11 billion in 2023, expected to reach USD 108.94 billion in 2024, and is projected to grow at a CAGR of 34.80%, to USD 664.14 billion by 2030.

The metaverse, a virtual space where digital experiences intersect with the physical world, is rapidly evolving and encompasses augmented reality (AR), virtual reality (VR), and blockchain technologies. This expansive ecosystem offers a host of possibilities in entertainment, education, retail, and social interaction, making the metaverse an essential frontier for companies looking to engage digitally-savvy consumers and drive innovation. Its application spans a diverse array of sectors-from immersive gaming and virtual commerce to online collaboration tools that cater to remote working environments. The end-use scope is vast, including industries such as real estate, where virtual property tours simplify buying processes, and healthcare, where VR is used for surgical training. Market growth is primarily influenced by advancing AR/VR technologies, increasing internet penetration, and a burgeoning digital economy. Investment from major tech players is fueling momentum, presenting opportunities for businesses to integrate metaverse experiences into their customer engagement strategies.

However, challenges such as high development costs, data privacy concerns, and a dependency on robust digital infrastructure could limit full-scale metaverse adoption. Moreover, interoperability between different metaverse platforms remains a key technical barrier. Despite these issues, the metaverse presents immense opportunities in areas like personalized virtual advertising and innovative content creation. Companies venturing into this space should focus on partnerships to overcome technology barriers and invest in research targeting consumer preferences and engagement fuelled by blockchain and AI technologies to enhance user experience. Emerging opportunities include virtual real estate and NFTs, offering novel ways for brands to build digital assets and exclusivity. Businesses are advised to monitor regulatory developments closely and prioritize transparency to build consumer trust. By fostering a culture of innovation, leveraging cutting-edge technologies, and focusing on cross-platform functionality, organizations can capitalize on the growing interconnectivity of metaverse platforms, gaining a competitive edge in this dynamic market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Metaverse Market

The Metaverse Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing trends and preference toward virtual shopping and online gaming
  • Rise of metaverse smart cities and improvements in 5G network to support metaverse
• Market Restraints
  • Lack of interoperability and uniformity between various metaverse platforms
• Market Opportunities
  • Emergence of crypto in metaverses supported by improvements in blockchain, VR/AR, big data, and IoT technologies
  • Prominent investments in expanding the use of metaverse across the healthcare and education
• Market Challenges
  • Data security and privacy concerns and regulatory limitations governing virtual safety in the metaverse

Porter's Five Forces: A Strategic Tool for Navigating the Metaverse Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Metaverse Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Metaverse Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Metaverse Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Metaverse Market

A detailed market share analysis in the Metaverse Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Metaverse Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Metaverse Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Metaverse Market, highlighting leading vendors and their innovative profiles. These include Accubits Technologies, Active Theory, LLC, Aetsoft Inc., AlphaGen Intelligence Corp., Amazon Web Services, Inc., Animoca Brands Corporation Limited, Antier Solutions Pvt. Ltd., Apple Inc., ARuVR, Barco NV, Blockchain Technologies, LLC, Cloudworx Technologies Pvt Ltd, DecentWorld, Epic Games, Inc., Futureverse Corporation Ltd., GEEIQ, Google LLC by Alphabet Inc., HTC Corporation, JOURNEY Ltd., Kopin Corporation, LeewayHertz, Lenovo Group Limited, Magic Leap, Inc., Meta Platforms, Inc, Metaphy Labs, Microsoft Corporation, Nagarro SE, Naver Z Corp., Nextech AR Solutions Corp., Niantic, Inc., Nvidia Corporation, Oracle Corporation, QUALCOMM Incorporated, Roblox Corporation, rooom AG, Samsung Electronics Co., Ltd., Scienjoy Holding Corporation, Shamla Tech Solutions, ShapesXR, Sony Group Corporation, STMicroelectronics N.V., TDK Corporation, Tencent Holdings Ltd., Tiltlabs Consultancy Pvt Ltd., Tokens.com, Trace Network Labs, UIG Studio by HIDDENDATA Sp. z o. o., Unity Software Inc., Uplandme, Inc., ViewSonic Corporation, Vuzix Corporation, and Worlds Inc..

Market Segmentation & Coverage

This research report categorizes the Metaverse Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Hardware, Services, and Software. The Hardware is further studied across AR Devices, Displays, Headsets, and VR Devices. The Services is further studied across Application Development & System Integration and Strategy & Business Consulting. The Software is further studied across 3D Mapping, Modeling, & Reconstruction, Extended Reality Software, Financial Platforms, Gaming Engines, and Metaverse Platforms.
• Based on Technology, market is studied across 3D Reconstruction, Artificial Intelligence (AI), Augmented Reality (AR) & Virtual Reality (VR), Blockchain, Cryptocurrency, Edge Computing & 5G, and Internet of Things (IoT).
• Based on End-Use, market is studied across Commercial, Consumer, Healthcare, Industrial Manufacturing, and Real Estate. The Commercial is further studied across Education & Corporate, Retail & eCommerce, and Travel & Tourism. The Consumer is further studied across Gaming & Social Media and Live Entertainment & Events.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Georgia, Illinois, Kentucky, Michigan, Mississippi, New Jersey, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing trends and preference toward virtual shopping and online gaming
    • 5.1.1.2. Rise of metaverse smart cities and improvements in 5G network to support metaverse
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of interoperability and uniformity between various metaverse platforms
  • 5.1.3. Opportunities
    • 5.1.3.1. Emergence of crypto in metaverses supported by improvements in blockchain, VR/AR, big data, and IoT technologies
    • 5.1.3.2. Prominent investments in expanding the use of metaverse across the healthcare and education
  • 5.1.4. Challenges
    • 5.1.4.1. Data security and privacy concerns and regulatory limitations governing virtual safety in the metaverse
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Introduction and development of metaverse services to meet consumer demand
  • 5.2.2. Technology: Continuous improvements in AR/VR devices to better support metaverse use
  • 5.2.3. End-Use: Expanding use of metaverse in healthcare and life science applications
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Metaverse Market, by Product

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. AR Devices
  • 6.2.2. Displays
  • 6.2.3. Headsets
  • 6.2.4. VR Devices
• 6.3. Services
  • 6.3.1. Application Development & System Integration
  • 6.3.2. Strategy & Business Consulting
• 6.4. Software
  • 6.4.1. 3D Mapping, Modeling, & Reconstruction
  • 6.4.2. Extended Reality Software
  • 6.4.3. Financial Platforms
  • 6.4.4. Gaming Engines
  • 6.4.5. Metaverse Platforms

7. Metaverse Market, by Technology

• 7.1. Introduction
• 7.2. 3D Reconstruction
• 7.3. Artificial Intelligence (AI)
• 7.4. Augmented Reality (AR) & Virtual Reality (VR)
• 7.5. Blockchain
• 7.6. Cryptocurrency
• 7.7. Edge Computing & 5G
• 7.8. Internet of Things (IoT)

8. Metaverse Market, by End-Use

• 8.1. Introduction
• 8.2. Commercial
  • 8.2.1. Education & Corporate
  • 8.2.2. Retail & eCommerce
  • 8.2.3. Travel & Tourism
• 8.3. Consumer
  • 8.3.1. Gaming & Social Media
  • 8.3.2. Live Entertainment & Events
• 8.4. Healthcare
• 8.5. Industrial Manufacturing
• 8.6. Real Estate

9. Americas Metaverse Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Metaverse Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Metaverse Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Metaverse giant OneVerse strengthens its gaming portfolio with strategic acquisition of PokerSaint
  • 12.3.2. Seracle Continues to Expand its Metaverse and Web3 Gaming Expansion, Enters Saudi Arabia Market with Marhabaverse
  • 12.3.3. Animoca Brands Raises USD 20 Million for its Mocaverse Project
  • 12.3.4. Roblox (RBLX) Announces Partnership With Hamilton Simulator
  • 12.3.5. Upland Strikes a Major Partnership with the 0N1 Force NFT Project
  • 12.3.6. Tokens.com Completes Acquisition of Metaverse Group
  • 12.3.7. Amazon.com, Inc. Begins Offering Physical Products in Games, VR
  • 12.3.8. NVIDIA Corporation and Microsoft to Bring the Industrial Metaverse and AI to Hundreds of Millions of Enterprise Users via Azure Cloud
  • 12.3.9. MetaGaia Metaverse Announces Launch Party Featuring World's First ChatGPT Oracle
  • 12.3.10. MultiversX Enters Strategic Partnership With Tencent Cloud
  • 12.3.11. Startup Working to Bring MSMEs into Metaverse Secures Funds on Shark Tank India
  • 12.3.12. Worlds Announces USD 21 Million Series A1 Funding Round to Scale Industrial Metaverse Platform

Companies Mentioned

• 1. Accubits Technologies
• 2. Active Theory, LLC
• 3. Aetsoft Inc.
• 4. AlphaGen Intelligence Corp.
• 5. Amazon Web Services, Inc.
• 6. Animoca Brands Corporation Limited
• 7. Antier Solutions Pvt. Ltd.
• 8. Apple Inc.
• 9. ARuVR
• 10. Barco NV
• 11. Blockchain Technologies, LLC
• 12. Cloudworx Technologies Pvt Ltd
• 13. DecentWorld
• 14. Epic Games, Inc.
• 15. Futureverse Corporation Ltd.
• 16. GEEIQ
• 17. Google LLC by Alphabet Inc.
• 18. HTC Corporation
• 19. JOURNEY Ltd.
• 20. Kopin Corporation
• 21. LeewayHertz
• 22. Lenovo Group Limited
• 23. Magic Leap, Inc.
• 24. Meta Platforms, Inc
• 25. Metaphy Labs
• 26. Microsoft Corporation
• 27. Nagarro SE
• 28. Naver Z Corp.
• 29. Nextech AR Solutions Corp.
• 30. Niantic, Inc.
• 31. Nvidia Corporation
• 32. Oracle Corporation
• 33. QUALCOMM Incorporated
• 34. Roblox Corporation
• 35. rooom AG
• 36. Samsung Electronics Co., Ltd.
• 37. Scienjoy Holding Corporation
• 38. Shamla Tech Solutions
• 39. ShapesXR
• 40. Sony Group Corporation
• 41. STMicroelectronics N.V.
• 42. TDK Corporation
• 43. Tencent Holdings Ltd.
• 44. Tiltlabs Consultancy Pvt Ltd.
• 45. Tokens.com
• 46. Trace Network Labs
• 47. UIG Studio by HIDDENDATA Sp. z o. o.
• 48. Unity Software Inc.
• 49. Uplandme, Inc.
• 50. ViewSonic Corporation
• 51. Vuzix Corporation
• 52. Worlds Inc.