세계의 잔디깎기기계 시장 : 유형별, 자율성 레벨별, 추진력 유형별, 유통 채널별, 최종 용도별 예측(2025-2030년)

The Mower Market was valued at USD 13.19 billion in 2023, expected to reach USD 13.92 billion in 2024, and is projected to grow at a CAGR of 5.65%, to USD 19.38 billion by 2030.

The market for mowers encompasses a wide range of equipment, from simple manual push mowers to advanced robotic and GPS-guided electric mowers, serving residential, commercial, and industrial end-users. Its necessity is underscored by the increasing need for efficient, environmentally friendly lawn maintenance solutions. The market is characterized by a growing demand for eco-friendly, low-noise, and low-emission equipment as urbanization and environmental concerns rise. Key growth factors include technological advancements, such as battery-powered electric mowers and autonomous mowers, reflecting an increasing preference for automation and sustainability. Additionally, the rising trend of smart homes and IoT integration presents significant opportunities, as consumers seek smart mowers that can be controlled via mobile applications. To seize these opportunities, companies should invest in R&D to enhance energy efficiency, durability, and connectivity features of mowers. However, the market faces challenges such as high initial costs of advanced models, limited battery life of electric mowers, and competition from traditional mowers. Economic fluctuations can also impact consumer spending power, limiting market expansion. Moreover, regulatory pressures around emissions and noise can pose challenges for manufacturers. The most promising areas for innovation include improving battery technology to extend life and reduce charging times, enhancing AI capabilities for navigation and lawn mapping, and developing hybrid models combining traditional fuel and new-age tech. Leveraging these innovations can position a company competitively in the market. The nature of the mower market is dynamic, with a shift towards smart, eco-friendly solutions likely to dominate in the coming years. Companies must focus on sustainability, user-friendly designs, and seamless integration with smart home ecosystems to stay ahead. Robust market research, understanding consumer behavior, and aligning products with the latest technological advancements are crucial for capitalizing on growth opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mower Market

The Mower Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing interest in outdoor living and landscaping among homeowners
  • Popularity of landscaping and green spaces in public and commercial properties
  • Rapid expansion of the agriculture industry with a need to manage weeds and agriculture fields
• Market Restraints
  • Technical and operational limitations of mowers
• Market Opportunities
  • Introduction of advanced mowers with adequate safety systems
  • Government support for the development of parks, sports stadiums, and schools
• Market Challenges
  • Environmental issues with certain types of mowers

Porter's Five Forces: A Strategic Tool for Navigating the Mower Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mower Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mower Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mower Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mower Market

A detailed market share analysis in the Mower Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mower Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mower Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred Karcher SE & Co. KG, Altoz Inc., AriensCo, Aurec Co., Ltd., Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Diamond Mowers, LLC, Doosan Corporation, DVORAK - slope mowers s.r.o., FireFly Automatix, Inc., Generac Holdings Inc., Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, Indcraft, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Mateng, Positec Tool Corporation, Quick Attach Attachments, RC Mowers, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Solis Tractor by International Tractors Limited, Stanley Black & Decker, Inc., Stiga C S.a r.l., STIHL HOLDING AG & CO. KG, SUMEC Group, Swardman s.r.o., Swisher Inc., The Toro Company, Tirth Agro Technology Private Limited, Wessex International Machinery, Winton, Yamabiko Corporation, and Yamaha Motor Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Mower Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Flail Mower Attachment, Flail Mowers, Hover Mowers, RC Mower, Ride-on Mowers, Robotic Mowers, Tractor Mower Attachment, and Walk-behind Mowers.
• Based on Level of Autonomy, market is studied across Autonomous and Non-Autonomous.
• Based on Propulsion Type, market is studied across Electric, Hybrid, and Internal Combustion Engine Type.
• Based on Distribution Channel, market is studied across Online Channel and Retail Channel.
• Based on End-Use, market is studied across Agriculture, Commercial, and Residential.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing interest in outdoor living and landscaping among homeowners
    • 5.1.1.2. Popularity of landscaping and green spaces in public and commercial properties
    • 5.1.1.3. Rapid expansion of the agriculture industry with a need to manage weeds and agriculture fields
  • 5.1.2. Restraints
    • 5.1.2.1. Technical and operational limitations of mowers
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of advanced mowers with adequate safety systems
    • 5.1.3.2. Government support for the development of parks, sports stadiums, and schools
  • 5.1.4. Challenges
    • 5.1.4.1. Environmental issues with certain types of mowers
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Rising preference of flail mowers for heavy-duty mowing needs particularly in agricultural
  • 5.2.2. Level of Autonomy: Growing significance of autonomous mowers due to its convenience and efficiency
  • 5.2.3. Propulsion Type: Electric mowers are significantly more environmentally friendly, producing zero emissions during operation
  • 5.2.4. Distribution Channel: Increasing shift toward online channel as it offers a broader selection and the ability to easily compare products and prices
  • 5.2.5. End-Use: Growing potential of mowers in the agriculture sector for large-scale operations
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mower Market, by Type

• 6.1. Introduction
• 6.2. Flail Mower Attachment
• 6.3. Flail Mowers
• 6.4. Hover Mowers
• 6.5. RC Mower
• 6.6. Ride-on Mowers
• 6.7. Robotic Mowers
• 6.8. Tractor Mower Attachment
• 6.9. Walk-behind Mowers

7. Mower Market, by Level of Autonomy

• 7.1. Introduction
• 7.2. Autonomous
• 7.3. Non-Autonomous

8. Mower Market, by Propulsion Type

• 8.1. Introduction
• 8.2. Electric
• 8.3. Hybrid
• 8.4. Internal Combustion Engine Type

9. Mower Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Online Channel
• 9.3. Retail Channel

10. Mower Market, by End-Use

• 10.1. Introduction
• 10.2. Agriculture
• 10.3. Commercial
• 10.4. Residential

11. Americas Mower Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Mower Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Mower Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Kingdom Technologies Secures GBP 1.4 million Investment for Next-Gen Robotic Lawnmowers
  • 14.3.2. Ag-Pro Strengthens Retail Network with Strategic Acquisition of Southeast Mower and Saw Shop in Georgia
  • 14.3.3. Electric Sheep Robotics Pioneers Future of Landscaping with Strategic Acquisitions of Westar and Caliscapes
  • 14.3.4. Dreame Technology Launched Its First Wireless Robotic Lawn Mower
  • 14.3.5. FireFly Automatix Launches Autonomous 100-Inch Mower: M100-AV
  • 14.3.6. Strategic Alliance Elevates Landscape Management: John Deere and EGO Battery Technology Integration
  • 14.3.7. RC Mowers Unveils Enhanced R Series
  • 14.3.8. DR Power Introduces the FB26E, A Trailblazing Battery-Powered Brush Mower
  • 14.3.9. Strategic Alliance Between Power Equipment Direct and DR Power Equipment Targets Enhanced Landscape Management Solutions
  • 14.3.10. Yard Force Launches 48v Battery-Powered RER Riding Mower
  • 14.3.11. Innovative Partnership Between Bobcat Company and Agtonomy Elevates Agricultural Productivity through Technology
  • 14.3.12. Introducing the CFM Series, the Next Generation of Compact Flail Mowers for Efficient Vegetation Management

Companies Mentioned

• 1. AGCO Corporation
• 2. AL-KO GmbH
• 3. Alfred Karcher SE & Co. KG
• 4. Altoz Inc.
• 5. AriensCo
• 6. Aurec Co., Ltd.
• 7. Bad Boy Mowers
• 8. Caterpillar Inc.
• 9. Chervon Holdings Limited
• 10. Deere & Company
• 11. Diamond Mowers, LLC
• 12. Doosan Corporation
• 13. DVORAK - slope mowers s.r.o.
• 14. FireFly Automatix, Inc.
• 15. Generac Holdings Inc.
• 16. Greenworks Tools
• 17. Honda Motor Co., Ltd.
• 18. Husqvarna AB
• 19. Indcraft
• 20. iRobot Corporation
• 21. Jacobsen by Textron Inc.
• 22. Kingdom Technologies Ltd.
• 23. Kubota Corporation
• 24. LASTEC LLC
• 25. Makita Corporation
• 26. Mamibot Manufacturing USA Inc.
• 27. Mateng
• 28. Positec Tool Corporation
• 29. Quick Attach Attachments
• 30. RC Mowers
• 31. Robert Bosch GmbH
• 32. RYOBI Limited by Techtronic Industries Co. Ltd.
• 33. SCAG Power Equipment by Metalcraft of Mayville, Inc.
• 34. Solis Tractor by International Tractors Limited
• 35. Stanley Black & Decker, Inc.
• 36. Stiga C S.a r.l.
• 37. STIHL HOLDING AG & CO. KG
• 38. SUMEC Group
• 39. Swardman s.r.o.
• 40. Swisher Inc.
• 41. The Toro Company
• 42. Tirth Agro Technology Private Limited
• 43. Wessex International Machinery
• 44. Winton
• 45. Yamabiko Corporation
• 46. Yamaha Motor Co., Ltd.