온라인 조사 소프트웨어 시장 : 제품, 도입 모드, 용도, 산업별 - 세계 예측(2025-2030년)

The Online Survey Software Market was valued at USD 6.66 billion in 2023, expected to reach USD 7.35 billion in 2024, and is projected to grow at a CAGR of 11.54%, to USD 14.31 billion by 2030.

Online survey software encompasses tools and platforms that facilitate the creation, distribution, and analysis of surveys via digital means. It serves a vital role across various sectors, including market research, healthcare, education, and customer feedback collection. The necessity of online survey software lies in its ability to gather large volumes of data quickly and efficiently, enabling organizations to make data-driven decisions. Its application stretches from academic research to customer satisfaction evaluations, offering real-time insights and analytics, which are crucial for strategic planning and improvement.

The market for online survey software is significantly influenced by the increasing need for consumer insights and the growing trend towards digital transformation. The ease of deployment, widespread internet accessibility, and the rise of mobile device usage are key growth drivers. In terms of opportunities, the integration of artificial intelligence and machine learning to enhance data analysis and the potential expansion into underpenetrated markets present substantial growth potential. For businesses looking to seize these opportunities, investing in user-friendly features, enhancing data security measures, and focusing on mobile-compatible survey solutions are recommended strategies.

However, the market also faces several challenges. High competition and market saturation can make it difficult for new entrants to establish a foothold. Additionally, concerns over data privacy and the compliance requirements of regulations such as GDPR pose limitations that could impact market growth. Innovations in this sector could focus on developing sophisticated algorithms for more accurate sentiment analysis and improving respondent engagement techniques to enhance response rates. The nature of the market is dynamic and highly competitive, making continual adaptation and responsiveness to technology trends imperative. Focusing on niche markets or specialized functions and ensuring robust data protection could be effective strategies for sustaining long-term growth and gaining competitive advantage.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Online Survey Software Market

The Online Survey Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing Penetration of the Internet and the Availability of High-Speed Internet Connections
  • Growing Need for Research-Based Approach to Understanding Consumer and Employee Insights
  • Potential Demand Owing to Benefits such as Low-Cost, Quick Analysis, and Accuracy
• Market Restraints
  • Increasing Concerns Over Inappropriate and Misleading Questions
• Market Opportunities
  • Emerging Integration of Various Analytics, AI, and Machine Learning with Online Software
  • Growing Adoption of Online Survey Software in Clinical Research & Life Sciences Studies
• Market Challenges
  • Complexity in Adding Human Touch for Projecting Emotions

Porter's Five Forces: A Strategic Tool for Navigating the Online Survey Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Online Survey Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Online Survey Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Online Survey Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Online Survey Software Market

A detailed market share analysis in the Online Survey Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Online Survey Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Online Survey Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Online Survey Software Market

A strategic analysis of the Online Survey Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Online Survey Software Market, highlighting leading vendors and their innovative profiles. These include Alchemer, LLC, Birdeye Inc., Campaign Monitor by Marigold, Cisco Systems, Inc., Dobility, Inc., FORM, Inc., Forsta Group, Google LLC by Alphabet Inc., Inqwise, JotForm Inc., Medallia, Inc., Nextiva, Inc., Nicereply, NIPO, Qualaroo, Inc., Qualtrics International Inc., QuestionPro Inc., Sogolytics, Surveylegend, SurveySparrow Inc., Toluna, Inc., Typeform S.L., UNICOM Systems, Inc., WorkTango Inc., and Zoho Corporation.

Market Segmentation & Coverage

This research report categorizes the Online Survey Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Enterprise Grade and Individual Grade.
• Based on Deployment Mode, market is studied across Cloud-Based and On-Premises. The Cloud-Based is further studied across Hybrid Cloud, Private Cloud, and Public Cloud.
• Based on Applications, market is studied across Academic & Educational Surveys, Customer Feedback Surveys, Employee Feedback Surveys, and Market Research Surveys.
• Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing Penetration of the Internet and the Availability of High-Speed Internet Connections
    • 5.1.1.2. Growing Need for Research-Based Approach to Understanding Consumer and Employee Insights
    • 5.1.1.3. Potential Demand Owing to Benefits such as Low-Cost, Quick Analysis, and Accuracy
  • 5.1.2. Restraints
    • 5.1.2.1. Increasing Concerns Over Inappropriate and Misleading Questions
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging Integration of Various Analytics, AI, and Machine Learning with Online Software
    • 5.1.3.2. Growing Adoption of Online Survey Software in Clinical Research & Life Sciences Studies
  • 5.1.4. Challenges
    • 5.1.4.1. Complexity in Adding Human Touch for Projecting Emotions
• 5.2. Market Segmentation Analysis
  • 5.2.1. Industry: Significant usage of online survey software in consumer goods and retail industry
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Online Survey Software Market, by Product

• 6.1. Introduction
• 6.2. Enterprise Grade
• 6.3. Individual Grade

7. Online Survey Software Market, by Deployment Mode

• 7.1. Introduction
• 7.2. Cloud-Based
  • 7.2.1. Hybrid Cloud
  • 7.2.2. Private Cloud
  • 7.2.3. Public Cloud
• 7.3. On-Premises

8. Online Survey Software Market, by Applications

• 8.1. Introduction
• 8.2. Academic & Educational Surveys
• 8.3. Customer Feedback Surveys
• 8.4. Employee Feedback Surveys
• 8.5. Market Research Surveys

9. Online Survey Software Market, by Industry

• 9.1. Introduction
• 9.2. Aerospace & Defense
• 9.3. Automotive & Transportation
• 9.4. Banking, Financial Services & Insurance
• 9.5. Building, Construction & Real Estate
• 9.6. Consumer Goods & Retail
• 9.7. Education
• 9.8. Energy & Utilities
• 9.9. Government & Public Sector
• 9.10. Healthcare & Life Sciences
• 9.11. Information Technology
• 9.12. Manufacturing
• 9.13. Media & Entertainment
• 9.14. Telecommunication
• 9.15. Travel & Hospitality

10. Americas Online Survey Software Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Online Survey Software Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Online Survey Software Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. SurveyMonkey Launches Instant AI Survey-Maker
  • 13.3.2. Zappi and Circana Partner on Survey Tool
  • 13.3.3. Voxco Acquired by Investment Firm TAP
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alchemer, LLC
• 2. Birdeye Inc.
• 3. Campaign Monitor by Marigold
• 4. Cisco Systems, Inc.
• 5. Dobility, Inc.
• 6. FORM, Inc.
• 7. Forsta Group
• 8. Google LLC by Alphabet Inc.
• 9. Inqwise
• 10. JotForm Inc.
• 11. Medallia, Inc.
• 12. Nextiva, Inc.
• 13. Nicereply
• 14. NIPO
• 15. Qualaroo, Inc.
• 16. Qualtrics International Inc.
• 17. QuestionPro Inc.
• 18. Sogolytics
• 19. Surveylegend
• 20. SurveySparrow Inc.
• 21. Toluna, Inc.
• 22. Typeform S.L.
• 23. UNICOM Systems, Inc.
• 24. WorkTango Inc.
• 25. Zoho Corporation