세계의 버추얼 프로덕션 시장 : 컴포넌트, 생산 단계, 최종 사용자별 예측(2025-2030년)

The Virtual Production Market was valued at USD 2.55 billion in 2023, expected to reach USD 3.01 billion in 2024, and is projected to grow at a CAGR of 18.57%, to USD 8.42 billion by 2030.

Virtual Production (VP) is a process that combines physical and digital elements to create immersive filming environments typically used in the video game, film, and television industries. Leveraging technologies such as real-time rendering, LED screens, and motion capture, VP offers enhanced creative control and cost-efficient production capabilities. The necessity of virtual production has surged due to demand for visually compelling content and the constraints imposed by the COVID-19 pandemic, which necessitated remote and virtual workflows. Its applications span pre-visualization, on-set visualization, and post-production, significantly benefitting industries such as entertainment, advertising, and e-learning. End-use scope primarily includes film studios, game developers, and commercial content creators aiming to enhance storytelling capabilities. Market growth is influenced by technological advancements in virtual and augmented reality, growing investments in virtual production studios, and the increasing prevalence of OTT platforms. Opportunities are ripe in emerging economies and sectors like live events and broadcasting, offering untapped growth potential. However, challenges persist, including high initial setup costs, skillset shortages, and logistical complexities in integrating VP technologies with existing systems. These factors require firms to strategize carefully to mitigate high capital expenditures. For business growth, focusing on advancements in real-time rendering technology and AI-driven content creation tools offers promising innovation areas. Developing scalable, user-friendly VP platforms can cater to smaller studios and content creators, expanding market reach. Emphasizing industry collaboration for skill development can address workforce shortages. The nature of the market is dynamic, with strong competition driving rapid technological innovation. Businesses must remain agile and informed about the latest trends to maintain a competitive edge. By prioritizing sustainable technology investments and fostering partnerships, companies can effectively navigate this evolving landscape and capitalize on its abundant opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Virtual Production Market

The Virtual Production Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising popularity of movies with extensive graphics among consumers
  • Proliferating demand for visual effects in gaming industry
  • Increasing adoption of virtual production for the creation of commercial ads
• Market Restraints
  • High cost associated with virtual production
• Market Opportunities
  • Advancements in virtual production technologies and systems
  • Adoption of camera robotics for the production of movies
• Market Challenges
  • Technical complexities of virtual production method

Porter's Five Forces: A Strategic Tool for Navigating the Virtual Production Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Virtual Production Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Virtual Production Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Virtual Production Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Virtual Production Market

A detailed market share analysis in the Virtual Production Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Virtual Production Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Virtual Production Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Virtual Production Market

A strategic analysis of the Virtual Production Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Virtual Production Market, highlighting leading vendors and their innovative profiles. These include 360Rize, 80six Ltd., Adobe Inc., Amazon.com, Inc., Autodesk, Inc., AV Stumpfl GmbH, Avid Technology, Inc., Aximmetry Technologies Ltd., Barco NV, Blackmagic Design Pty Ltd, Boris FX, Inc., Brompton Technology Ltd., Dimension, Disguise Technologies Limited, DNEG PLC, Epic Games, Inc., FuseFX, Glassbox Technologies, HTC Corporation, HumanEyes Technologies Ltd., LG Corporation, Mo-Sys Engineering Ltd., NEOM Company, NVIDIA Corporation, Panocam3d.com, Perforce Software, Inc., Pixar Animation Studios by The Walt Disney Company, Pixotope Technologies, Planar Systems, Inc., Production Resource Group, L.L.C, Samsung Electronics Co., Ltd., SHOWRUNNER, Side Effects Software Inc., Sony Group Corporation, Technicolor Creative Studios SA, Unilumin Group Co., Ltd., Unity Technologies Inc., Ventuz Technology AG, Vicon Motion Systems Ltd., Virsabi ApS, Vu Technologies Corp by Diamond View Studios, and Weta FX Ltd..

Market Segmentation & Coverage

This research report categorizes the Virtual Production Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware, Services, and Software. The Hardware is further studied across Cameras, GPUs & Video Cards, LED Display Wall, Memory & Storage, and Workstations. The Cameras is further studied across 360 Cameras, Action Cameras, Compact Cameras, DSLR Cameras, Medium Format Cameras, and Traditional Film Cameras.
• Based on Production Stage, market is studied across Post-Production, Pre-Production, and Production.
• Based on End-User, market is studied across Film & Television, Gaming, Marketing & Advertisements, and Social Media Content.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising popularity of movies with extensive graphics among consumers
    • 5.1.1.2. Proliferating demand for visual effects in gaming industry
    • 5.1.1.3. Increasing adoption of virtual production for the creation of commercial ads
  • 5.1.2. Restraints
    • 5.1.2.1. High cost associated with virtual production
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in virtual production technologies and systems
    • 5.1.3.2. Adoption of camera robotics for the production of movies
  • 5.1.4. Challenges
    • 5.1.4.1. Technical complexities of virtual production method
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Rising emphasis on using software for transforming creative inputs into visually attractive outputs
  • 5.2.2. Production Stage: Proliferating usage of virtual production in the pre-production stage for better visualization of the final product up front
  • 5.2.3. End-User: Evolving adoption of virtual production technologies in the film & television industry
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Virtual Production Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Cameras
    • 6.2.1.1. 360 Cameras
    • 6.2.1.2. Action Cameras
    • 6.2.1.3. Compact Cameras
    • 6.2.1.4. DSLR Cameras
    • 6.2.1.5. Medium Format Cameras
    • 6.2.1.6. Traditional Film Cameras
  • 6.2.2. GPUs & Video Cards
  • 6.2.3. LED Display Wall
  • 6.2.4. Memory & Storage
  • 6.2.5. Workstations
• 6.3. Services
• 6.4. Software

7. Virtual Production Market, by Production Stage

• 7.1. Introduction
• 7.2. Post-Production
• 7.3. Pre-Production
• 7.4. Production

8. Virtual Production Market, by End-User

• 8.1. Introduction
• 8.2. Film & Television
• 8.3. Gaming
• 8.4. Marketing & Advertisements
• 8.5. Social Media Content

9. Americas Virtual Production Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Virtual Production Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Virtual Production Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Norway
• 11.11. Poland
• 11.12. Qatar
• 11.13. Russia
• 11.14. Saudi Arabia
• 11.15. South Africa
• 11.16. Spain
• 11.17. Sweden
• 11.18. Switzerland
• 11.19. Turkey
• 11.20. United Arab Emirates
• 11.21. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Nottingham Trent University's Strategic Investment in Advanced Virtual Production Technology
  • 12.3.2. WWE Unveils State-of-the-Art 30,000 Sq.-Ft. Studio Featuring Advanced Virtual Production Technologies With the Deployment of Sony Verona LED Wall
  • 12.3.3. Megapixel's Strategic Acquisition of GhostFrame IP to Fortify Its Presence in Virtual Production Technologies
  • 12.3.4. LG Introduces Studio Series DVLED for Enhanced Virtual Production Capabilities
  • 12.3.5. Hong Kong Design Institute Launches Virtual Production Studio at Shaw Studios
  • 12.3.6. Dark Slope's Strategic Alliance with SideFX to Launch Advanced Smart Stage in Toronto
  • 12.3.7. Sony Pictures Enhances Visual Effects and Virtual Production with New Torchlight Visualization Facility
  • 12.3.8. Accenture's Strategic Investment in Vu Technologies to Enhance Immersive Experience Creation
  • 12.3.9. Unlocking the Future of Education with Pixotope Pocket: Simplifying Virtual Production for Academic Excellence
  • 12.3.10. LG's Groundbreaking Virtual Production Solutions Unveiled at NAB Show 2020, Pioneering 360-Degree Streaming and Cloud-Based Technology for the Future of Broadcasting
  • 12.3.11. Revolutionizing Virtual Production: Planar and OptiTrack Unveil Cutting-Edge Broadcast Technology Suite at NAB 2023
  • 12.3.12. Sony Pictures Imageworks Unveils Cutting-Edge Virtual Production Technology in Shanghai
  • 12.3.13. Sony Launches Comprehensive Virtual Production Tool Set
  • 12.3.14. Exploring Next-Gen Techniques and Implications for Future Content Creation
  • 12.3.15. Media.Monks and Epic Games Unleash Unreal Engine 5's Capabilities for Next-Gen Film and TV Realism
  • 12.3.16. Anna Valley and Garden Studios Forge Strategic Partnership to Elevate Large-Scale Productions with Advanced Technology and Design
  • 12.3.17. Arctic7 Expands Virtual Production Horizons with Strategic Acquisitions of Narwhal Studios and Star Fort Games
  • 12.3.18. Weber Shandwick Collective Acquires XR Firm to Revolutionize Virtual Production in Marketing
  • 12.3.19. Vu's Partnership with Cube Expands Studio Network and Breaks New Ground in Visual Effects Creation
  • 12.3.20. NantStudios Expands Global Reach with Cutting-Edge Virtual Production Stages in Melbourne
  • 12.3.21. Yorkshire's LBi and Mainstage Launch Cutting-Edge Virtual Production Venture
  • 12.3.22. LAMDA's Venture into Sustainable and Efficient Virtual Production Innovation
  • 12.3.23. HTC's Enhanced Vive XR Elite and Business Solutions Introduced
  • 12.3.24. Tag Americas Amplifies Virtual Marketing Horizon, Elevating Brand Engagement through Cutting-Edge Virtual Production Studio Expansion
  • 12.3.25. Revolutionizing Virtual Production with Seamless Integration and Unmatched Visual Fidelity
  • 12.3.26. Hungary Advances in Film Industry Leadership with Euro 11 Million Investment in Cutting-Edge Budapest Virtual Studio
  • 12.3.27. Singapore Pioneers Virtual Production Evolution, Unveiling a New Era with Media Development Authority's Innovation Fund
  • 12.3.28. The Dawn of AWS-Powered Virtual Production at Amazon Studios
  • 12.3.29. Exploring the Capabilities and Versatility of the Black Pearl BP2V2 LED Display System
• 12.4. Strategy Analysis & Recommendation
  • 12.4.1. Sony Group Corporation
  • 12.4.2. Samsung Electronics Co., Ltd.
  • 12.4.3. LG Corporation
  • 12.4.4. NVIDIA Corporation
  • 12.4.5. DNEG PLC
  • 12.4.6. Adobe Inc.
  • 12.4.7. Epic Games, Inc.
  • 12.4.8. Planar Systems, Inc.
  • 12.4.9. Unity Technologies Inc.
  • 12.4.10. Avid Technology, Inc.

Companies Mentioned

• 1. 360Rize
• 2. 80six Ltd.
• 3. Adobe Inc.
• 4. Amazon.com, Inc.
• 5. Autodesk, Inc.
• 6. AV Stumpfl GmbH
• 7. Avid Technology, Inc.
• 8. Aximmetry Technologies Ltd.
• 9. Barco NV
• 10. Blackmagic Design Pty Ltd
• 11. Boris FX, Inc.
• 12. Brompton Technology Ltd.
• 13. Dimension
• 14. Disguise Technologies Limited
• 15. DNEG PLC
• 16. Epic Games, Inc.
• 17. FuseFX
• 18. Glassbox Technologies
• 19. HTC Corporation
• 20. HumanEyes Technologies Ltd.
• 21. LG Corporation
• 22. Mo-Sys Engineering Ltd.
• 23. NEOM Company
• 24. NVIDIA Corporation
• 25. Panocam3d.com
• 26. Perforce Software, Inc.
• 27. Pixar Animation Studios by The Walt Disney Company
• 28. Pixotope Technologies
• 29. Planar Systems, Inc.
• 30. Production Resource Group, L.L.C
• 31. Samsung Electronics Co., Ltd.
• 32. SHOWRUNNER
• 33. Side Effects Software Inc.
• 34. Sony Group Corporation
• 35. Technicolor Creative Studios SA
• 36. Unilumin Group Co., Ltd.
• 37. Unity Technologies Inc.
• 38. Ventuz Technology AG
• 39. Vicon Motion Systems Ltd.
• 40. Virsabi ApS
• 41. Vu Technologies Corp by Diamond View Studios
• 42. Weta FX Ltd.