세계의 감성 컴퓨팅 시장 : 컴포넌트별, 기술별, 조직 유형별, 전개별, 업계별 - 예측(2025-2030년)

The Affective Computing Market was valued at USD 57.38 billion in 2023, expected to reach USD 75.84 billion in 2024, and is projected to grow at a CAGR of 32.65%, to USD 414.77 billion by 2030.

Affective Computing is a rapidly expanding field within artificial intelligence that focuses on developing systems capable of recognizing, interpreting, and responding to human emotions. As technology interfaces increasingly with everyday life, the necessity for affective computing arises from the demand for more personalized and emotionally aware interactions between humans and machines. Its applications include enhancing customer experience, improving mental health treatments through emotion recognition tools, and enabling adaptive learning systems in education. In terms of end-use scope, sectors like healthcare, automotive, and retail stand to benefit significantly, offering potential improvements in areas such as patient monitoring, in-car systems, and consumer analysis. Market growth for affective computing is predominantly driven by advancements in machine learning and natural language processing, alongside increasing investments in AI technologies. The surge in smart device adoption and IoT integration further underscores its potential. The latest potential opportunities lie in the development of wearables for real-time emotion monitoring and AI-driven personalized marketing strategies. However, several limitations challenge this growth, including issues related to privacy and data security, and the complexity of accurately interpreting diverse emotional expressions across cultures. To mitigate these challenges, continuous innovation in emotion recognition accuracy and database expansion is crucial. Research focused on enhancing context-aware computing, improving emotion-sensing technologies, and ensuring ethical AI use offers promising avenues for business growth. The market is dynamic, characterized by rapid technological changes and an evolving regulatory environment, demanding adaptability from businesses. Companies are recommended to focus on strategic partnerships and invest in customer-centric solutions tailored to specific sectors. Capitalizing on emerging AI ethical standards could also boost consumer trust and market penetration. Thus, the nature of the market presents both expansive opportunities and challenges, emphasizing the need for strategic innovation and navigation.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Affective Computing Market

The Affective Computing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing need for telehealth-related affective computing solutions
  • Rising need for socially intelligent artificial agents
  • Increasing adoption of wearable devices and growing internet penetration across industries
• Market Restraints
  • High production cost of affective computing system
• Market Opportunities
  • Government initiatives to leverage the benefits of emotion AI/affective computing technology
  • Growing number of partnerships and widening ecosystems globally
• Market Challenges
  • Lack of knowledge and awareness and technical challenges

Porter's Five Forces: A Strategic Tool for Navigating the Affective Computing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Affective Computing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Affective Computing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Affective Computing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Affective Computing Market

A detailed market share analysis in the Affective Computing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Affective Computing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Affective Computing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Affective Computing Market

A strategic analysis of the Affective Computing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Affective Computing Market, highlighting leading vendors and their innovative profiles. These include Affectiva, Inc., Apple Inc., AudEERING GmbH, Cipia Vision Ltd. by Eyesight Technologies, Cognitec Systems Gmbh, Elliptic Laboratories ASA, GestureTek, Google LLC by Alphabet Inc., Intel Corporation, International Business Machines Corporation, Kairos AR, Inc., Microsoft Corporation, PointGrab Inc., Qualcomm Technologies, Inc., and Sony Depthsensing Solutions.

Market Segmentation & Coverage

This research report categorizes the Affective Computing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware and Software. The Hardware is further studied across Cameras, Sensors, and Storage Devices & Processors. The Software is further studied across Analytics Software, Enterprise Software, Facial Feature Extraction, Gesture Recognition, and Speech Recognition.
• Based on Technology, market is studied across Touch-Based and Touchless.
• Based on Organization Type, market is studied across Large Enterprises and Small & Medium Enterprises.
• Based on Deployment, market is studied across Cloud and On-Premise.
• Based on Verticals, market is studied across Academia & Research, Automotive, BFSI, Government & Defense, Healthcare & Life Sciences, IT & Telecom, Media & Entertainment, and Retail & e-Commerce.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing need for telehealth-related affective computing solutions
    • 5.1.1.2. Rising need for socially intelligent artificial agents
    • 5.1.1.3. Increasing adoption of wearable devices and growing internet penetration across industries
  • 5.1.2. Restraints
    • 5.1.2.1. High production cost of affective computing system
  • 5.1.3. Opportunities
    • 5.1.3.1. Government initiatives to leverage the benefits of emotion AI/affective computing technology
    • 5.1.3.2. Growing number of partnerships and widening ecosystems globally
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of knowledge and awareness and technical challenges
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Affective Computing Market, by Component

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Cameras
  • 6.2.2. Sensors
  • 6.2.3. Storage Devices & Processors
• 6.3. Software
  • 6.3.1. Analytics Software
  • 6.3.2. Enterprise Software
  • 6.3.3. Facial Feature Extraction
  • 6.3.4. Gesture Recognition
  • 6.3.5. Speech Recognition

7. Affective Computing Market, by Technology

• 7.1. Introduction
• 7.2. Touch-Based
• 7.3. Touchless

8. Affective Computing Market, by Organization Type

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small & Medium Enterprises

9. Affective Computing Market, by Deployment

• 9.1. Introduction
• 9.2. Cloud
• 9.3. On-Premise

10. Affective Computing Market, by Verticals

• 10.1. Introduction
• 10.2. Academia & Research
• 10.3. Automotive
• 10.4. BFSI
• 10.5. Government & Defense
• 10.6. Healthcare & Life Sciences
• 10.7. IT & Telecom
• 10.8. Media & Entertainment
• 10.9. Retail & e-Commerce

11. Americas Affective Computing Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Affective Computing Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Affective Computing Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Affectiva, Inc.
• 2. Apple Inc.
• 3. AudEERING GmbH
• 4. Cipia Vision Ltd. by Eyesight Technologies
• 5. Cognitec Systems Gmbh
• 6. Elliptic Laboratories ASA
• 7. GestureTek
• 8. Google LLC by Alphabet Inc.
• 9. Intel Corporation
• 10. International Business Machines Corporation
• 11. Kairos AR, Inc.
• 12. Microsoft Corporation
• 13. PointGrab Inc.
• 14. Qualcomm Technologies, Inc.
• 15. Sony Depthsensing Solutions