세계의 얼터너티브 데이터 시장 : 부문별 예측(2025-2030년)

The Alternative Data Market was valued at USD 6.15 billion in 2023, expected to reach USD 8.47 billion in 2024, and is projected to grow at a CAGR of 38.59%, to USD 60.48 billion by 2030.

Alternative data refers to data sourced from unconventional channels, such as social media, satellite imagery, IoT devices, and web traffic, which complement traditional data to enhance analytical insights. The necessity of alternative data arises from its ability to offer real-time, granular perspectives into consumer behavior, economic trends, and market dynamics, often providing an edge in competitive industries. Its application stretches across finance, retail, real estate, and healthcare, allowing businesses to refine predictions, optimize operations, and tailor services to market demands. End-use scope is broad, involving predictive analytics, risk management, and strategic decision-making based on more nuanced understandings of market conditions. Key growth factors in the alternative data market include the proliferation of mobile devices, increasing internet penetration, and advancements in artificial intelligence and machine learning, which facilitate the processing and interpretation of vast data sets. Latest opportunities lie in sectors like financial services, where investors leverage alternative data for alpha generation, and in retail, where companies use it for predictive inventory management. Recommendations to capitalize on these opportunities include investing in data processing technologies and forming partnerships with technology firms for better data integration and analysis capabilities. Despite its potential, market growth is constrained by data privacy concerns, regulatory challenges, and the need for substantial infrastructure to process unstructured data. Data validation and standardization still pose significant hurdles. Innovation areas include developing robust data analytics platforms that integrate alternative and traditional data, and creating AI models that can handle diverse data sets with improved accuracy. The market's nature is dynamic, with a growing acceptance of alternative data sources as instrumental in gaining actionable insights. Therefore, focusing on cutting-edge data integration technologies and strengthening regulatory compliance can position businesses at the forefront of market intelligence and strategic foresight.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Alternative Data Market

The Alternative Data Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rapidly increase in types of sources and providers of alternative data
  • Increasing demand from institutional investors to gain a competitive edge
  • Significant benefits of alternative data in stock market trading
• Market Restraints
  • High costs associated with alternative data sources
• Market Opportunities
  • Rapid development of AI-based data analytics tools
  • Rise in number of startups and new funding programs from PE and venture capital firms
• Market Challenges
  • Risks associated with fraud cases and cybersecurity breaches

Porter's Five Forces: A Strategic Tool for Navigating the Alternative Data Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Alternative Data Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Alternative Data Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Alternative Data Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Alternative Data Market

A detailed market share analysis in the Alternative Data Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Alternative Data Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Alternative Data Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Alternative Data Market

A strategic analysis of the Alternative Data Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Alternative Data Market, highlighting leading vendors and their innovative profiles. These include 7Park Data, Inc., Advan Research Corporation, Affinity Solutions, AlphaSense, Inc., Bloomberg Finance L.P., Consumer Edge, DATA.AI INC., Dataminr, Inc., Eagle Alpha Limited, Earnest Analytics, Exabel AS, ExtractAlpha Ltd., Facteus, Inc., Geotab Inc., M Science Holdings LLC, Nasdaq, Inc., Preqin Holding Limited, RavenPack International S.L.U., S&P Global Inc., Sentifi Group AG, The Earnest Analytics, Thinknum Alternative Data, UBS Evidence Lab, and YipitData.

Market Segmentation & Coverage

This research report categorizes the Alternative Data Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Credit & Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite & Weather Data, Social & Sentiment Data, Web Scraped Data, and Web Traffic.
• Based on Industry, market is studied across Automotive, BFSI, Energy, Industrial, IT & Telecommunications, Media & Entertainment, Real Estate & Construction, Retail, and Transportation & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rapidly increase in types of sources and providers of alternative data
    • 5.1.1.2. Increasing demand from institutional investors to gain a competitive edge
    • 5.1.1.3. Significant benefits of alternative data in stock market trading
  • 5.1.2. Restraints
    • 5.1.2.1. High costs associated with alternative data sources
  • 5.1.3. Opportunities
    • 5.1.3.1. Rapid development of AI-based data analytics tools
    • 5.1.3.2. Rise in number of startups and new funding programs from PE and venture capital firms
  • 5.1.4. Challenges
    • 5.1.4.1. Risks associated with fraud cases and cybersecurity breaches
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Alternative Data Market, by Type

• 6.1. Introduction
• 6.2. Credit & Debit Card Transactions
• 6.3. Email Receipts
• 6.4. Geo-location (Foot Traffic) Records
• 6.5. Mobile Application Usage
• 6.6. Satellite & Weather Data
• 6.7. Social & Sentiment Data
• 6.8. Web Scraped Data
• 6.9. Web Traffic

7. Alternative Data Market, by Industry

• 7.1. Introduction
• 7.2. Automotive
• 7.3. BFSI
• 7.4. Energy
• 7.5. Industrial
• 7.6. IT & Telecommunications
• 7.7. Media & Entertainment
• 7.8. Real Estate & Construction
• 7.9. Retail
• 7.10. Transportation & Logistics

8. Americas Alternative Data Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Alternative Data Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Alternative Data Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 7Park Data, Inc.
• 2. Advan Research Corporation
• 3. Affinity Solutions
• 4. AlphaSense, Inc.
• 5. Bloomberg Finance L.P.
• 6. Consumer Edge
• 7. DATA.AI INC.
• 8. Dataminr, Inc.
• 9. Eagle Alpha Limited
• 10. Earnest Analytics
• 11. Exabel AS
• 12. ExtractAlpha Ltd.
• 13. Facteus, Inc.
• 14. Geotab Inc.
• 15. M Science Holdings LLC
• 16. Nasdaq, Inc.
• 17. Preqin Holding Limited
• 18. RavenPack International S.L.U.
• 19. S&P Global Inc.
• 20. Sentifi Group AG
• 21. The Earnest Analytics
• 22. Thinknum Alternative Data
• 23. UBS Evidence Lab
• 24. YipitData