세계의 위조 방지 의약품 및 화장품 포장 시장 : 기술별, 최종 사용자별 - 예측(2025-2030년)

The Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market was valued at USD 72.52 billion in 2023, expected to reach USD 84.18 billion in 2024, and is projected to grow at a CAGR of 16.17%, to USD 207.08 billion by 2030.

The anti-counterfeit pharmaceuticals and cosmetics packaging market involves strategies and technologies designed to hinder the replication or unauthorized production of packaging for pharmaceuticals and cosmetics. The necessity of such solutions arises from the significant global impact of counterfeit products, which endanger consumer safety and erode brand integrity. Applications of these solutions include tamper-evident seals, holograms, RFID tags, and blockchain technology, which are employed across the supply chain to authenticate products. Key end-users encompass pharmaceutical companies, cosmetic manufacturers, regulatory bodies, and healthcare practitioners. The market growth is primarily influenced by increasing regulatory requirements, a rise in health-conscious consumers demanding genuine products, and the rapid expansion of e-commerce, which raises the threat of counterfeit distribution. Emerging technologies such as AI-driven analytics and IoT-enabled traceability present lucrative opportunities for companies to develop more robust anti-counterfeit solutions. However, small-scale manufacturers face challenges including high implementation costs and the complexity of integrating advanced technologies. In terms of innovation and research, the market can significantly benefit from advancements in smart packaging and the development of new covert technologies that make duplication exceedingly difficult. There's also potential in enhancing collaboration between manufacturers, regulators, and tech firms to foster an integrated approach to combat counterfeiting. Despite promising growth, the market grapples with limitations such as the resistance from certain markets to adopt costly anti-counterfeit measures and the rapid sophistication of counterfeiting methods that outpace some traditional solutions. The best opportunities lie in developing scalable, cost-effective packaging technologies that cater to small and medium-sized enterprises, and in enhancing consumer education to reinforce trust in genuine products. To capitalize on these, companies should focus on risk assessment, invest in strategic collaborations, and remain adaptive to evolving counterfeit tactics. This is a dynamic market characterized by innovation-driven growth and the constant need to outmaneuver sophisticated counterfeit threats.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market

The Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growth of the anti-counterfeit pharmaceutical and cosmetic packaging
  • Favorable laws & regulations by government intervention
  • Growing adoption of covert & overt technology
• Market Restraints
  • Expensive implementation of anti-counterfeiting technology
• Market Opportunities
  • Advancement in technologies such as RFID technologies, track & trace technology, serialization, and barcodes scanners to streamline the supply chain process
  • Innovations in track & trace technology
• Market Challenges
  • Concerns with packaging market due to poor regulation and higher number of intermediates

Porter's Five Forces: A Strategic Tool for Navigating the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market

A detailed market share analysis in the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market

A strategic analysis of the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Alien Technology, LLC, AlpVision SA, AR Packaging Group AB, Avery Dennison Corporation, DuPont de Nemours, Inc., EDGYN SAS, Hague Group, Impinj, Inc., NanoMatriX Technologies Limited, OpSec Security Group Ltd, Origin Pharma Packaging, PharmaSecure Product Authentication Services India Private Limited, Prooftag, SAS, and Scantrust SA..

Market Segmentation & Coverage

This research report categorizes the Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Barcodes, Forensic Markers, Holograms, Overt, Covert, & Forensic Features, Radio-Frequency Identification, Serialization or Track & Trace Technologies, Tammass Encoding, and Tamper-Evident Technology. The Barcodes is further studied across Digital Mass Encryption and Digital Mass Serialization.
• Based on End User, market is studied across Apparel & Footwear, Automotive, Cosmetics & Personal Care, Electrical & Electronics, Food & Beverage, Luxury Goods, and Pharmaceutical.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growth of the anti-counterfeit pharmaceutical and cosmetic packaging
    • 5.1.1.2. Favorable laws & regulations by government intervention
    • 5.1.1.3. Growing adoption of covert & overt technology
  • 5.1.2. Restraints
    • 5.1.2.1. Expensive implementation of anti-counterfeiting technology
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancement in technologies such as RFID technologies, track & trace technology, serialization, and barcodes scanners to streamline the supply chain process
    • 5.1.3.2. Innovations in track & trace technology
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns with packaging market due to poor regulation and higher number of intermediates
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market, by Technology

• 6.1. Introduction
• 6.2. Barcodes
  • 6.2.1. Digital Mass Encryption
  • 6.2.2. Digital Mass Serialization
• 6.3. Forensic Markers
• 6.4. Holograms
• 6.5. Overt, Covert, & Forensic Features
• 6.6. Radio-Frequency Identification
• 6.7. Serialization or Track & Trace Technologies
• 6.8. Tammass Encoding
• 6.9. Tamper-Evident Technology

7. Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market, by End User

• 7.1. Introduction
• 7.2. Apparel & Footwear
• 7.3. Automotive
• 7.4. Cosmetics & Personal Care
• 7.5. Electrical & Electronics
• 7.6. Food & Beverage
• 7.7. Luxury Goods
• 7.8. Pharmaceutical

8. Americas Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Anti-Counterfeit Pharmaceuticals & Cosmetics Packaging Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3M Company
• 2. Alien Technology, LLC
• 3. AlpVision SA
• 4. AR Packaging Group AB
• 5. Avery Dennison Corporation
• 6. DuPont de Nemours, Inc.
• 7. EDGYN SAS
• 8. Hague Group
• 9. Impinj, Inc.
• 10. NanoMatriX Technologies Limited
• 11. OpSec Security Group Ltd
• 12. Origin Pharma Packaging
• 13. PharmaSecure Product Authentication Services India Private Limited
• 14. Prooftag, SAS
• 15. Scantrust SA.