세계의 패션용 메타버스 시장 : 테크놀로지, 메타버스, 플랫폼별 예측(2025-2030년)

The Metaverse in Fashion Market was valued at USD 15.07 billion in 2023, expected to reach USD 19.74 billion in 2024, and is projected to grow at a CAGR of 32.33%, to USD 107.13 billion by 2030.

The Metaverse in Fashion represents a transformative intersection of technology and design, essentially redefining how consumers interact with fashion brands and products in a digital realm. Within this scope, the Metaverse encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) interfaces that offer immersive fashion experiences. The necessity of integrating the Metaverse into fashion lies in its ability to create innovative, accessible, and personalized consumer-engagement platforms that transcend physical limitations. Applications range from virtual fashion shows and digital garment creation to AI-driven virtual fitting rooms. End-use scope includes direct-to-avatar sales, digital collectibles, and virtual shopping experiences in both consumer and enterprise domains.

Market growth is significantly fueled by increasing consumer interest in virtual identities and the rising influence of social media, alongside technological advancements in VR and blockchain. One glowing opportunity is the development of interoperable digital wardrobes that allow users to carry virtual fashion items across various platforms. To capitalize on these opportunities, brands should invest in VR and AR technology, create engaging digital narratives, and partner with tech firms to innovatively solve interoperability issues. However, challenges exist; the nascent stage of the Metaverse ecosystem presents hurdles such as the high cost of technology implementation, regulatory uncertainties, and limited consumer understanding or acceptance of digital fashion goods, which could curtail market expansion.

Innovation and research should focus on creating sustainable digital fashion, leveraging AI for design and personalization, and developing scalable blockchain solutions for secure digital asset ownership. There is also potential in exploring synthetic media and deep learning for virtual fashion influencers. The market is dynamic and multidisciplinary, predictive of rapid evolution and necessitating agility and forward-thinking strategies from stakeholders to stay competitive and relevant. To thrive in this emerging sector, businesses must prioritize consumer education, invest in tech-driven partnerships, and continuously adapt to technological advancements and shifting consumer expectations.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Metaverse in Fashion Market

The Metaverse in Fashion Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing number of fashion brands entering the metaverse platform
  • Increasing need for brand awareness and consumer interaction
  • Integration of AI and ML in metaverse fashion
• Market Restraints
  • High cost of execution
• Market Opportunities
  • Growing investments in AR technology
  • Development in new digitally-enabled selling strategies
• Market Challenges
  • Privacy and security concerns

Porter's Five Forces: A Strategic Tool for Navigating the Metaverse in Fashion Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Metaverse in Fashion Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Metaverse in Fashion Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Metaverse in Fashion Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Metaverse in Fashion Market

A detailed market share analysis in the Metaverse in Fashion Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Metaverse in Fashion Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Metaverse in Fashion Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Metaverse in Fashion Market

A strategic analysis of the Metaverse in Fashion Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Metaverse in Fashion Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, boohoo.com PLC, Burberry Limited, ByteDance Ltd., Dolce & Gabbana S.r.l., Forever 21, Inc., Gap Inc., Guccio Gucci SpA, Hermes, Industria de Diseno Textil, S.A., LVMH Moet Hennessy, Nike, Inc., Prada S.p.A., Puma SE, and Ralph Lauren Corporation.

Market Segmentation & Coverage

This research report categorizes the Metaverse in Fashion Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Blockchain, Mixed Reality (MR), and Virtual Reality (VR) & Augmented Reality (AR).
• Based on Metaverse Platform, market is studied across Desktop, Headsets, and Mobile.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing number of fashion brands entering the metaverse platform
    • 5.1.1.2. Increasing need for brand awareness and consumer interaction
    • 5.1.1.3. Integration of AI and ML in metaverse fashion
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of execution
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing investments in AR technology
    • 5.1.3.2. Development in new digitally-enabled selling strategies
  • 5.1.4. Challenges
    • 5.1.4.1. Privacy and security concerns
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Metaverse in Fashion Market, by Technology

• 6.1. Introduction
• 6.2. Blockchain
• 6.3. Mixed Reality (MR)
• 6.4. Virtual Reality (VR) & Augmented Reality (AR)

7. Metaverse in Fashion Market, by Metaverse Platform

• 7.1. Introduction
• 7.2. Desktop
• 7.3. Headsets
• 7.4. Mobile

8. Americas Metaverse in Fashion Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Metaverse in Fashion Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Metaverse in Fashion Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adidas AG
• 2. boohoo.com PLC
• 3. Burberry Limited
• 4. ByteDance Ltd.
• 5. Dolce & Gabbana S.r.l.
• 6. Forever 21, Inc.
• 7. Gap Inc.
• 8. Guccio Gucci SpA
• 9. Hermes
• 10. Industria de Diseno Textil, S.A.
• 11. LVMH Moet Hennessy
• 12. Nike, Inc.
• 13. Prada S.p.A.
• 14. Puma SE
• 15. Ralph Lauren Corporation