세계의 위조 방지 포장 시장 : 기술별, 재료별, 용도별 - 예측(2025-2030년)

The Anti-Counterfeit Packaging Market was valued at USD 167.83 billion in 2023, expected to reach USD 184.89 billion in 2024, and is projected to grow at a CAGR of 11.42%, to USD 357.87 billion by 2030.

Anti-counterfeit packaging refers to a series of measures and technologies employed to prevent counterfeit production and ensure the authenticity of products. This market is essential due to the growing incidence of product counterfeiting across various industries, which not only causes significant revenue losses but also poses health risks particularly in pharmaceuticals, food, and beverages. The primary application of anti-counterfeit packaging includes pharma and healthcare, consumer goods, electronics, and clothing, with notable end-use in sectors like pharmaceuticals, cosmetics, and high-end luxury goods. The market's driving factors include the heightened awareness of consumer safety, stringent regulations by governments, and the increasing demand for secured packaging. The rise in e-commerce has also contributed to higher demands for anti-counterfeit solutions, creating potential opportunities for innovation in digital watermark technologies and blockchain solutions for supply chain transparency.

Despite its promising growth trajectory, the market faces challenges such as high implementation costs and complex integration processes that small to medium-sized enterprises might find prohibitive. Moreover, the lack of universally accepted standards and the technological sophistication of counterfeiters pose significant hurdles. Opportunities lie in technological advancements-investing in smart labels, RFID tags, and comprehensive authentication technologies can offer businesses a competitive edge. Artificial Intelligence and machine learning can be further explored for innovative ways to predict counterfeiting trends and enhance real-time authentication processes. In terms of market nature, the sector is evolving rapidly with heavy investments in R&D. Collaboration with technology firms to create integrated solutions could potentially streamline processes and economic inflows. Overall, with the growth of global trade and digital commerce, robust anti-counterfeit mechanisms increasingly become a critical component of brand protection strategies. Businesses should focus on enhancing consumer awareness and leveraging regulatory support to accelerate market adoption and effectively counteract the challenges presented by counterfeit proliferation.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Anti-Counterfeit Packaging Market

The Anti-Counterfeit Packaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing manufacturing focus toward brand protection
  • Favorable government policies in food and pharmaceutical manufacturing
  • Rising awareness among consumers of product authenticity and anti-counterfeiting packaging
• Market Restraints
  • Lack of consumer awareness and acceptance of the importance of anti-counterfeit packaging
• Market Opportunities
  • Remote authentication of products and high R&D investment
  • Technological innovation for the production of highly secure packaging
• Market Challenges
  • Concerns related to data security and privacy

Porter's Five Forces: A Strategic Tool for Navigating the Anti-Counterfeit Packaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Anti-Counterfeit Packaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Anti-Counterfeit Packaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Anti-Counterfeit Packaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Anti-Counterfeit Packaging Market

A detailed market share analysis in the Anti-Counterfeit Packaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Anti-Counterfeit Packaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Anti-Counterfeit Packaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Anti-Counterfeit Packaging Market

A strategic analysis of the Anti-Counterfeit Packaging Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Anti-Counterfeit Packaging Market, highlighting leading vendors and their innovative profiles. These include 3D AG, 3M Company, Agfa-Gevaert Group, AlpVision SA, Ampacet Corporation, Atlantic Zeiser GmbH by Coesia Group, Authentix Inc., Avery Dennison Corporation, CCL Industries Inc., DuPont de Nemours, Inc., EDGYN SAS, Giesecke+Devrient GmbH, ITL Group by Gooch & Housego PLC, Microtag Temed Ltd., SATO Holdings Corporation, Sicpa Holding S.A., SML Group, Transpacks Technogies Pvt. Ltd., Uflex Limited, and Zebra Technologies Corp..

Market Segmentation & Coverage

This research report categorizes the Anti-Counterfeit Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Covert Features, Digital Technologies, Forensic Techniques, Overt Features, and Track & Trace Systems. The Covert Features is further studied across Invisible Inks, Microtext, and Watermarks. The Digital Technologies is further studied across Barcode, NFC, QR Code, and RFID. The Forensic Techniques is further studied across Chemical Markers, DNA Markers, and Micro Tags. The Overt Features is further studied across Color-Shifting Labels, Holograms, and Security Inks & Dyes.
• Based on Materials, market is studied across Glass, Metal, Paper & Paperboard, and Plastic.
• Based on Applications, market is studied across Clothing & Apparel, Consumer Durables, Cosmetics & Personal Care, Electronics & Automotive, Food & Beverage, and Healthcare & Pharmaceutical.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing manufacturing focus toward brand protection
    • 5.1.1.2. Favorable government policies in food and pharmaceutical manufacturing
    • 5.1.1.3. Rising awareness among consumers of product authenticity and anti-counterfeiting packaging
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of consumer awareness and acceptance of the importance of anti-counterfeit packaging
  • 5.1.3. Opportunities
    • 5.1.3.1. Remote authentication of products and high R&D investment
    • 5.1.3.2. Technological innovation for the production of highly secure packaging
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns related to data security and privacy
• 5.2. Market Segmentation Analysis
  • 5.2.1. Technology: Increasing adoption of digital solutions, forensic techniques such as taggants and invisible inks
  • 5.2.2. Applications: Growing adoption of serialization techniques in pharmaceuticals to ensure the authenticity of medicines and safeguard public health
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Anti-Counterfeit Packaging Market, by Technology

• 6.1. Introduction
• 6.2. Covert Features
  • 6.2.1. Invisible Inks
  • 6.2.2. Microtext
  • 6.2.3. Watermarks
• 6.3. Digital Technologies
  • 6.3.1. Barcode
  • 6.3.2. NFC
  • 6.3.3. QR Code
  • 6.3.4. RFID
• 6.4. Forensic Techniques
  • 6.4.1. Chemical Markers
  • 6.4.2. DNA Markers
  • 6.4.3. Micro Tags
• 6.5. Overt Features
  • 6.5.1. Color-Shifting Labels
  • 6.5.2. Holograms
  • 6.5.3. Security Inks & Dyes
• 6.6. Track & Trace Systems

7. Anti-Counterfeit Packaging Market, by Materials

• 7.1. Introduction
• 7.2. Glass
• 7.3. Metal
• 7.4. Paper & Paperboard
• 7.5. Plastic

8. Anti-Counterfeit Packaging Market, by Applications

• 8.1. Introduction
• 8.2. Clothing & Apparel
• 8.3. Consumer Durables
• 8.4. Cosmetics & Personal Care
• 8.5. Electronics & Automotive
• 8.6. Food & Beverage
• 8.7. Healthcare & Pharmaceutical

9. Americas Anti-Counterfeit Packaging Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Anti-Counterfeit Packaging Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Anti-Counterfeit Packaging Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Filtrona Tapes launched the Supastrip Prism holographic anti-counterfeit technology
  • 12.3.2. MacDermid Alpha Electronics launched anti-counterfeit packaging with advanced authentication integrations
  • 12.3.3. Bayer Consumer Health UK, in collaboration with Zappar and the RNIB launched accessible QR codes for visually impaired users
  • 12.3.4. Holostik India launched advanced anti-counterfeiting products at Labelexpo India, enhancing security with innovative OVDs, 3D labels, and tamper-resistant QR codes
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3D AG
• 2. 3M Company
• 3. Agfa-Gevaert Group
• 4. AlpVision SA
• 5. Ampacet Corporation
• 6. Atlantic Zeiser GmbH by Coesia Group
• 7. Authentix Inc.
• 8. Avery Dennison Corporation
• 9. CCL Industries Inc.
• 10. DuPont de Nemours, Inc.
• 11. EDGYN SAS
• 12. Giesecke+Devrient GmbH
• 13. ITL Group by Gooch & Housego PLC
• 14. Microtag Temed Ltd.
• 15. SATO Holdings Corporation
• 16. Sicpa Holding S.A.
• 17. SML Group
• 18. Transpacks Technogies Pvt. Ltd.
• 19. Uflex Limited
• 20. Zebra Technologies Corp.