IDaaS(Identity-as-a-Service) 시장 : 구성요소별, 전개별, 조직별, 최종 용도별 - 세계 예측(2025-2030년)

The Identity-as-a-Service Market was valued at USD 7.54 billion in 2023, expected to reach USD 9.15 billion in 2024, and is projected to grow at a CAGR of 21.59%, to USD 29.67 billion by 2030.

Identity-as-a-Service (IDaaS) refers to cloud-based services that manage and authenticate user identities within organizations, offering an alternative to traditional on-premise identity solutions. IDaaS is essential for enhancing security, reducing administrative workload, and ensuring compliance with regulatory standards. Its application spans industries requiring secure access to systems and data, particularly in finance, healthcare, and e-commerce. The end-use scope includes small to large enterprises seeking flexible and scalable identity management solutions. Market growth is propelled by increasing cyber threats, the rise of remote work, and regulatory demands for data privacy. The latest opportunities lie in expanding AI and machine learning capabilities for more robust identity verification processes, and embracing blockchain technology for immutable identity records. Companies can capitalize on these by investing in R&D and forming strategic partnerships with tech firms specializing in these technologies. However, growth is tempered by challenges such as limited awareness in smaller organizations, potential security and privacy concerns associated with cloud solutions, and competition from traditional identity management systems. Innovating through adaptive authentication methods, enhancing user experiences with seamless SSO (Single Sign-On) interfaces, and integrating with IoT devices present novel avenues for growth. The research can focus on developing lightweight IDaaS solutions tailored for small and medium-sized enterprises (SMEs), which remain an untapped segment. Market insight suggests a trend towards consolidation, with larger tech firms acquiring niche IDaaS providers to enhance their cloud service portfolios, indicating an opportunity for small businesses to develop unique solutions for acquisition. Overall, the IDaaS market is dynamic and evolving, necessitating continuous innovation and strategic pivoting to maintain competitiveness and meet the burgeoning demand for secure and efficient identity management solutions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Identity-as-a-Service Market

The Identity-as-a-Service Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for digital payments
  • Growing obligations to follow regulatory mandates and data protection laws
  • Rising demand for cloud-based security solutions and services
• Market Restraints
  • Complexities associated with application of identity as a service solution
• Market Opportunities
  • Rising investment on security solutions by government entities and enterprises
  • Growing deployment of hybrid cloud-based IDaaS
• Market Challenges
  • Increase in the number of cyber-attacks, social engineering, phishing activities, and other cyber malpractices

Porter's Five Forces: A Strategic Tool for Navigating the Identity-as-a-Service Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Identity-as-a-Service Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Identity-as-a-Service Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Identity-as-a-Service Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Identity-as-a-Service Market

A detailed market share analysis in the Identity-as-a-Service Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Identity-as-a-Service Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Identity-as-a-Service Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Identity-as-a-Service Market

A strategic analysis of the Identity-as-a-Service Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Identity-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include Capegemini SE, Capgemini SE, Centrify Corp. by Delinea, CyberArk Software Ltd., Google LLC, HCL Technologies Limited, IBM Corporation, JumpCloud Inc., Microsoft Corporation, Okta, Inc., OneLogin, Inc., Oracle Corporation, Ping Identity Corp., SailPoint Technologies Inc., and Thales Group.

Market Segmentation & Coverage

This research report categorizes the Identity-as-a-Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Audit, Compliance & Governance, Directory Services, Multifactor Authentication, Password Management, Provisioning, and Single Sign-On.
• Based on Deployment, market is studied across Hybrid, Private, and Public.
• Based on Organization, market is studied across Large Enterprises and Small & Medium Enterprises.
• Based on End-use, market is studied across BFSI, Education, Healthcare, Manufacturing, Public Sector, and Telecom & IT.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for digital payments
    • 5.1.1.2. Growing obligations to follow regulatory mandates and data protection laws
    • 5.1.1.3. Rising demand for cloud-based security solutions and services
  • 5.1.2. Restraints
    • 5.1.2.1. Complexities associated with application of identity as a service solution
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising investment on security solutions by government entities and enterprises
    • 5.1.3.2. Growing deployment of hybrid cloud-based IDaaS
  • 5.1.4. Challenges
    • 5.1.4.1. Increase in the number of cyber-attacks, social engineering, phishing activities, and other cyber malpractices
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Growing use of single sign-on (SSO) as it enables users to access multiple applications or websites using one set of login credentials
  • 5.2.2. Deployment: Proliferating use of IDaaS in public deployments as it offers high scalability and elasticity
  • 5.2.3. Organization: High usage of identity-as-a-service (IDaaS) in large enterprises
  • 5.2.4. End-use: Increasing utilization of identity-as-a-service across the banking, financial services, and insurance (BFSI) sector
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Identity-as-a-Service Market, by Component

• 6.1. Introduction
• 6.2. Audit, Compliance & Governance
• 6.3. Directory Services
• 6.4. Multifactor Authentication
• 6.5. Password Management
• 6.6. Provisioning
• 6.7. Single Sign-On

7. Identity-as-a-Service Market, by Deployment

• 7.1. Introduction
• 7.2. Hybrid
• 7.3. Private
• 7.4. Public

8. Identity-as-a-Service Market, by Organization

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small & Medium Enterprises

9. Identity-as-a-Service Market, by End-use

• 9.1. Introduction
• 9.2. BFSI
• 9.3. Education
• 9.4. Healthcare
• 9.5. Manufacturing
• 9.6. Public Sector
• 9.7. Telecom & IT

10. Americas Identity-as-a-Service Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Identity-as-a-Service Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Identity-as-a-Service Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Certn Acquires Trustmatic to Expand Its Identity Verification Services
  • 13.3.2. BIO-key Partners with Ethnos IT Solutions, Expanding the Reach of its Identity and Access Management Solutions Across Africa
  • 13.3.3. Simeio Announces Strategic Acquisition of Identity and Access Management Firm PathMaker Group
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Capegemini SE
• 2. Capgemini SE
• 3. Centrify Corp. by Delinea
• 4. CyberArk Software Ltd.
• 5. Google LLC
• 6. HCL Technologies Limited
• 7. IBM Corporation
• 8. JumpCloud Inc.
• 9. Microsoft Corporation
• 10. Okta, Inc.
• 11. OneLogin, Inc.
• 12. Oracle Corporation
• 13. Ping Identity Corp.
• 14. SailPoint Technologies Inc.
• 15. Thales Group