세계의 위치 분석 시장 : 컴포넌트, 위치 유형, 용도별 예측(2025-2030년)

The Location Analytics Market was valued at USD 20.41 billion in 2023, expected to reach USD 22.95 billion in 2024, and is projected to grow at a CAGR of 12.82%, to USD 47.50 billion by 2030.

Location analytics refers to the process of gaining insights from geospatial data, transforming it into actionable intelligence to drive strategic business decisions. It's integral in understanding patterns and relationships between location, people, and places. The necessity of location analytics stems from its ability to enhance customer satisfaction, optimize logistics, reduce operational costs, and improve marketing strategies through targeted advertising. It finds applications across various sectors, such as retail for site selection, urban planning in smart cities, supply chain optimization, and enhancing customer experience in the hospitality industry. End-use sectors range from transportation and logistics, retail, BFSI, healthcare, telecommunications, to government and public utilities. Key growth factors influencing the market include the rise of IoT, enhanced data collection from mobile and social media, and the increasing demand for predictive analytics. There are abundant opportunities with the proliferation of AI and machine learning, particularly in predictive and prescriptive analytics, offering a more nuanced understanding of spatial data. Recommendations include leveraging AI-driven tools for more refined insights and investing in data privacy solutions to address security concerns. Challenges and limitations involve concerns around data privacy and security, the high cost of technology deployment, and the complexity associated with data integration from multiple sources. There's a significant potential for innovation in developing more cost-effective and secure platforms for data analysis, creating real-time location-based services, and integrating augmented reality for immersive user experiences. The market is dynamic with a robust growth trajectory, attracting investments in data analytics capabilities. Organizations are recommended to focus on strategic partnerships with technology providers, invest in upskilling personnel to handle sophisticated analytics tools, and explore cross-industry applications of location data for expansive growth opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Location Analytics Market

The Location Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising use of spatial data and analytical tools
  • Growing need for geographic predictive analytics
  • Increasing uptake of location analytics technology in disaster management applications
• Market Restraints
  • High initial cost of deployment
• Market Opportunities
  • Increase in the adoption of social media for customer engagement
  • Flourishing automobile production and passenger vehicle sales
• Market Challenges
  • Legal concerns and data privacy issue

Porter's Five Forces: A Strategic Tool for Navigating the Location Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Location Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Location Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Location Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Location Analytics Market

A detailed market share analysis in the Location Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Location Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Location Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Location Analytics Market

A strategic analysis of the Location Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Location Analytics Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Capella Space Corp., CARTO, Cisco Systems, Inc., Esri, Galigeo SAS, Google LLC by Alphabet Inc., Gravy Analytics, Inc., HERE Global B.V., Hexagon AB, INRIX, Inc., International Business Machines Corporation, Lepton Software Export & Research (P) Ltd., Mapsted Corp., Microsoft Corporation, Nrby, Inc., Oracle Corporation, PlaceIQ, Inc. by Precisely Holdings, LLC, Placer Labs, Inc., Precisely Holdings LLC, Purple Wifi Ltd., Salesforce Inc., Samsara Inc., SAP SE, SAS Institute Inc., TIBCO Software Inc., TomTom International B.V., Trimble Inc., Zebra Technologies Corporation, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Location Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions. The Services is further studied across Managed Service and Professional Service. The Professional Service is further studied across Consulting Services, Deployment & Integration, and Training, Support, and Maintenance. The Solutions is further studied across Data Integration & ETL, Geocoding & Reverse Geocoding, Reporting & Visualization, and Thematic Mapping & Spatial Analysis.
• Based on Location Type, market is studied across Indoor and Outdoor.
• Based on Application, market is studied across Customer Experience Management, Emergency & Response Management, Remote Location Analytics, Risk Management, Sales & Marketing Optimization, and Supply Chain Planning & Optimization.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising use of spatial data and analytical tools
    • 5.1.1.2. Growing need for geographic predictive analytics
    • 5.1.1.3. Increasing uptake of location analytics technology in disaster management applications
  • 5.1.2. Restraints
    • 5.1.2.1. High initial cost of deployment
  • 5.1.3. Opportunities
    • 5.1.3.1. Increase in the adoption of social media for customer engagement
    • 5.1.3.2. Flourishing automobile production and passenger vehicle sales
  • 5.1.4. Challenges
    • 5.1.4.1. Legal concerns and data privacy issue
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Growing significance of location analytics services in challenging business environment
  • 5.2.2. Location Type: Increasing utilization of location analytics solutions for outdoor use
  • 5.2.3. Application: Emerging applications of location analytics in risk management
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Location Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Service
  • 6.2.2. Professional Service
    • 6.2.2.1. Consulting Services
    • 6.2.2.2. Deployment & Integration
    • 6.2.2.3. Training, Support, and Maintenance
• 6.3. Solutions
  • 6.3.1. Data Integration & ETL
  • 6.3.2. Geocoding & Reverse Geocoding
  • 6.3.3. Reporting & Visualization
  • 6.3.4. Thematic Mapping & Spatial Analysis

7. Location Analytics Market, by Location Type

• 7.1. Introduction
• 7.2. Indoor
• 7.3. Outdoor

8. Location Analytics Market, by Application

• 8.1. Introduction
• 8.2. Customer Experience Management
• 8.3. Emergency & Response Management
• 8.4. Remote Location Analytics
• 8.5. Risk Management
• 8.6. Sales & Marketing Optimization
• 8.7. Supply Chain Planning & Optimization

9. Americas Location Analytics Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Location Analytics Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Location Analytics Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Agenty AI Launches POI Services to Provide Location Intelligence Solutions
  • 12.3.2. HERE and Cognizant Collaborate to Provide Location Insights and Analytics for Global Businesses
  • 12.3.3. Precisely Strengthens its Location Intelligence Offering Through the Acquisition of Transerve
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazon Web Services, Inc.
• 2. Capella Space Corp.
• 3. CARTO
• 4. Cisco Systems, Inc.
• 5. Esri
• 6. Galigeo SAS
• 7. Google LLC by Alphabet Inc.
• 8. Gravy Analytics, Inc.
• 9. HERE Global B.V.
• 10. Hexagon AB
• 11. INRIX, Inc.
• 12. International Business Machines Corporation
• 13. Lepton Software Export & Research (P) Ltd.
• 14. Mapsted Corp.
• 15. Microsoft Corporation
• 16. Nrby, Inc.
• 17. Oracle Corporation
• 18. PlaceIQ, Inc. by Precisely Holdings, LLC
• 19. Placer Labs, Inc.
• 20. Precisely Holdings LLC
• 21. Purple Wifi Ltd.
• 22. Salesforce Inc.
• 23. Samsara Inc.
• 24. SAP SE
• 25. SAS Institute Inc.
• 26. TIBCO Software Inc.
• 27. TomTom International B.V.
• 28. Trimble Inc.
• 29. Zebra Technologies Corporation
• 30. Zoho Corporation Pvt. Ltd.