세계의 위치 기반 서비스 시장 : 서비스, 기술, 위치 유형, 용도, 최종 사용자별 예측(2025-2030년)

The Location-based Services Market was valued at USD 20.56 billion in 2023, expected to reach USD 23.70 billion in 2024, and is projected to grow at a CAGR of 15.90%, to USD 57.80 billion by 2030.

Location-based services (LBS) refer to a set of applications and services that use geographic data and information to provide targeted services or information to users based on their physical location. The necessity of LBS arises from the increasing demand for personalized and contextually relevant services across various industries, including retail, transportation, and healthcare. These services enhance user engagement and operational efficiency through applications such as navigation, local search, and social networking. End-use scope spans diverse sectors such as consumer, commercial, and industrial markets, providing benefits like improved customer service, increased sales, and enhanced safety and logistics.

Key growth factors influencing the LBS market include the proliferation of smartphone usage, advancements in mobile internet connectivity, and the integration of location-based technologies with artificial intelligence and big data analytics. These factors offer potential opportunities such as personalized marketing campaigns, real-time asset tracking, and enhanced urban planning solutions. Businesses can capitalize on these opportunities by developing innovative applications that leverage the increasing availability of real-time location data. However, the market also faces significant challenges such as privacy concerns, regulatory compliance issues, and the need for robust infrastructure to support accurate and reliable location services.

Research and innovation efforts should focus on developing more advanced geofencing solutions, enhancing data privacy protocols, and integrating LBS with emerging technologies such as augmented reality and Internet of Things (IoT). By addressing these areas, businesses can drive growth and stay competitive. Moreover, the nature of the LBS market is highly dynamic, driven by evolving technology trends and consumer expectations. Companies should pay close attention to market sentiment and technological advancements to remain agile and responsive to the changing landscape. Balancing the benefits with the challenges of preserving user privacy and managing data security will be pivotal for sustainable market growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Location-based Services Market

The Location-based Services Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • High penetration of smart devices and increasing internet access
  • Rising use of social media and easy availability of GPS technology
  • Emergence of location based technology owing to travel information, and flexible route options
• Market Restraints
  • Issues with inaccuracy and reliability of location tracking
• Market Opportunities
  • Integration of bluetooth low energy (BLE), IoT, and blockchain technology in location based services
  • Emerging potential of location and advertising based marketing among organizations
• Market Challenges
  • Privacy and security concerns associated with location-based services

Porter's Five Forces: A Strategic Tool for Navigating the Location-based Services Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Location-based Services Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Location-based Services Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Location-based Services Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Location-based Services Market

A detailed market share analysis in the Location-based Services Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Location-based Services Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Location-based Services Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Location-based Services Market

A strategic analysis of the Location-based Services Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Location-based Services Market, highlighting leading vendors and their innovative profiles. These include AiRISTA Flow, Inc., Alcatel Lucent Enterprise by China Huaxin Post and Telecom Technologies Co., Limited, Alien Technology, LLC, Apple Inc., AT&T Inc., Beijing Kingdoes IOT Information Technologies Co., Ltd., CenTrak, Inc., Cisco Systems, Inc., Environmental Systems Research Institute, Inc., Foursquare Labs Inc., Geoapify GmbH, Google LLC by Alphabet Inc., Here Technologies, Hewlett Packard Enterprise Development LP, Hexagon AB, Identec Group, Impinj, Inc., IndoorAtlas Oy, Infor Group by Koch Industries, Infsoft GmbH, Inpixon, Inc., Intellias Limited, International Business Machines Corporation, KDDI Corporation, Leantegra Inc., Litum Technologies, Microsoft Corporation, Midmark Corp., Mysphera Ltd., Navenio Ltd., Navigine Corporation, NTT Docomo, Inc., Oracle Corporation, Pinc Solutions, Pozyx NV, Precisely by Clearlake Capital Group, Qualcomm Technologies, Inc., Quuppa Oy, Sewio Networks s.r.o., SITUM TECHNOLOGIES, S.L., SONITOR TECHNOLOGIES AS, Teldio Corporation, Telefonaktiebolaget LM Ericsson, TeleTracking Technologies, Inc., TomTom N.V., Trimble, Inc., Ubisense Ltd., and Zebra Technologies Corporation.

Market Segmentation & Coverage

This research report categorizes the Location-based Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Services, market is studied across Application Support & Maintenance, Consulting & Training, and Deployment & Integration.
• Based on Technology, market is studied across Bluetooth Low Energy (BLE), Cellular Triangulation, Computer Vision, Global Positioning System, Inertial Measurement Units (IMUs), and Radio Frequency Identification (RFID).
• Based on Location Type, market is studied across Indoor and Outdoor.
• Based on Application, market is studied across Asset Tracking, Business Intelligence & Analytics, Fleet Management, Local Search & Information, Location-based Advertising, Mapping & Navigation, Proximity Marketing, and Social Networking & Entertainment.
• Based on End-User, market is studied across Government, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail & eCommerce, Tourism & Hospitality, and Transportation & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. High penetration of smart devices and increasing internet access
    • 5.1.1.2. Rising use of social media and easy availability of GPS technology
    • 5.1.1.3. Emergence of location based technology owing to travel information, and flexible route options
  • 5.1.2. Restraints
    • 5.1.2.1. Issues with inaccuracy and reliability of location tracking
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of bluetooth low energy (BLE), IoT, and blockchain technology in location based services
    • 5.1.3.2. Emerging potential of location and advertising based marketing among organizations
  • 5.1.4. Challenges
    • 5.1.4.1. Privacy and security concerns associated with location-based services
• 5.2. Market Segmentation Analysis
  • 5.2.1. Services: Rising demand for application support & maintenance services for the logistics and ride-sharing services
  • 5.2.2. End-User: Growing adoption of an advanced LBS system to streamline the global logistics operations
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Location-based Services Market, by Services

• 6.1. Introduction
• 6.2. Application Support & Maintenance
• 6.3. Consulting & Training
• 6.4. Deployment & Integration

7. Location-based Services Market, by Technology

• 7.1. Introduction
• 7.2. Bluetooth Low Energy (BLE)
• 7.3. Cellular Triangulation
• 7.4. Computer Vision
• 7.5. Global Positioning System
• 7.6. Inertial Measurement Units (IMUs)
• 7.7. Radio Frequency Identification (RFID)

8. Location-based Services Market, by Location Type

• 8.1. Introduction
• 8.2. Indoor
• 8.3. Outdoor

9. Location-based Services Market, by Application

• 9.1. Introduction
• 9.2. Asset Tracking
• 9.3. Business Intelligence & Analytics
• 9.4. Fleet Management
• 9.5. Local Search & Information
• 9.6. Location-based Advertising
• 9.7. Mapping & Navigation
• 9.8. Proximity Marketing
• 9.9. Social Networking & Entertainment

10. Location-based Services Market, by End-User

• 10.1. Introduction
• 10.2. Government
• 10.3. Healthcare & Life Sciences
• 10.4. Manufacturing
• 10.5. Media & Entertainment
• 10.6. Retail & eCommerce
• 10.7. Tourism & Hospitality
• 10.8. Transportation & Logistics

11. Americas Location-based Services Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Location-based Services Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Location-based Services Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Launch of geolocation service enhances asset tracking capabilities by Henrik Manufacturing
  • 14.3.2. Mediabridge partners with TapTap Digital to enhance location-based omnichannel solutions
  • 14.3.3. TRC Companies expands location-based services with the acquisition of Locana
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AiRISTA Flow, Inc.
• 2. Alcatel Lucent Enterprise by China Huaxin Post and Telecom Technologies Co., Limited
• 3. Alien Technology, LLC
• 4. Apple Inc.
• 5. AT&T Inc.
• 6. Beijing Kingdoes IOT Information Technologies Co., Ltd.
• 7. CenTrak, Inc.
• 8. Cisco Systems, Inc.
• 9. Environmental Systems Research Institute, Inc.
• 10. Foursquare Labs Inc.
• 11. Geoapify GmbH
• 12. Google LLC by Alphabet Inc.
• 13. Here Technologies
• 14. Hewlett Packard Enterprise Development LP
• 15. Hexagon AB
• 16. Identec Group
• 17. Impinj, Inc.
• 18. IndoorAtlas Oy
• 19. Infor Group by Koch Industries
• 20. Infsoft GmbH
• 21. Inpixon, Inc.
• 22. Intellias Limited
• 23. International Business Machines Corporation
• 24. KDDI Corporation
• 25. Leantegra Inc.
• 26. Litum Technologies
• 27. Microsoft Corporation
• 28. Midmark Corp.
• 29. Mysphera Ltd.
• 30. Navenio Ltd.
• 31. Navigine Corporation
• 32. NTT Docomo, Inc.
• 33. Oracle Corporation
• 34. Pinc Solutions
• 35. Pozyx NV
• 36. Precisely by Clearlake Capital Group
• 37. Qualcomm Technologies, Inc.
• 38. Quuppa Oy
• 39. Sewio Networks s.r.o.
• 40. SITUM TECHNOLOGIES, S.L.
• 41. SONITOR TECHNOLOGIES AS
• 42. Teldio Corporation
• 43. Telefonaktiebolaget LM Ericsson
• 44. TeleTracking Technologies, Inc.
• 45. TomTom N.V.
• 46. Trimble, Inc.
• 47. Ubisense Ltd.
• 48. Zebra Technologies Corporation