세계의 페인트 및 코팅 시장 : 제품 유형, 수지 유형, 포지셔닝, 최종사용자별 예측(2025-2030년)

The Paints & Coatings Market was valued at USD 170.73 billion in 2023, expected to reach USD 183.68 billion in 2024, and is projected to grow at a CAGR of 7.77%, to USD 288.41 billion by 2030.

The paints and coatings market encompasses a diverse array of product formulations used to protect, decorate, and provide aesthetic functions across various industries. This market's necessity is driven by the need for protective coatings that prevent corrosion, wear, and environmental damage, as well as decorative applications across automotive, construction, industrial, and consumer goods sectors. End-use segments within the market include architectural coatings, industrial OEM coatings, and specialty coatings, each serving specific industries and functional requirements.

Key growth drivers include rapid urbanization and industrialization, particularly in emerging economies, driving demand for infrastructural development and consequently increasing the need for paints and coatings. Advancements in technology, such as waterborne, high-solid, and powder coatings catering to environmental and regulatory standards, further propel market growth. The rising trend of eco-friendly and sustainable solutions offers potential opportunities, as consumer preference shifts towards low or zero VOC (volatile organic compounds) products, thereby catalyzing demand for greener alternatives.

However, market growth can be constrained by fluctuating raw material prices and stringent environmental regulations that impact production processes and cost. Additionally, the market is highly competitive, with the presence of numerous regional and multinational players, which adds pressure on pricing and innovation.

Innovation areas ripe for exploration include the development of smart coatings with self-healing, anti-microbial, or weather-responsive properties. Research into bio-based and renewable resource-based coatings can also yield sustainable growth opportunities, considering the increasing focus on reducing ecological footprints. Moreover, leveraging digital technologies and IoT for enhanced efficiency and customization in coating applications can revolutionize industry practices.

In conclusion, while the paints and coatings market presents robust growth prospects fueled by innovation and expanding applications, businesses must navigate challenges related to cost, regulation, and intense competition. Strategic investment in research and the adoption of sustainable practices will be crucial for firms aiming to capitalize on emerging opportunities and secure competitive advantages in this dynamic market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Paints & Coatings Market

The Paints & Coatings Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing Adoption in Automotive and Construction Industries
  • Demand for VOC Free Paint & Coatings due to Strict Environment Regulations
  • Advancement in Paint & Coating Technology
  • Demand for Water-Based Coatings
• Market Restraints
  • Chemical Based Paints & Coatings Responsible for Environmental Hazards
  • Limitation of Powder Coating such as Need for Specialized Equipment for Application of Paints
• Market Opportunities
  • Digital Transformation in the Paint & Coatings Market
  • Innovation and New Technology in Marine Coating
• Market Challenges
  • More Electricity Consumption in Wet Paint and More Waste Generated Due to Overspray

Porter's Five Forces: A Strategic Tool for Navigating the Paints & Coatings Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Paints & Coatings Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Paints & Coatings Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Paints & Coatings Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Paints & Coatings Market

A detailed market share analysis in the Paints & Coatings Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Paints & Coatings Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Paints & Coatings Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Paints & Coatings Market

A strategic analysis of the Paints & Coatings Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Paints & Coatings Market, highlighting leading vendors and their innovative profiles. These include Akzo Nobel N.V., Asian Paints Limited, Axalta Coating Systems Ltd., BASF SE, Benjamin Moore & Co., Berger Paints Ltd., Chongqing Sanxia Paints Co., Ltd., DAW SE, Diamond Vogel Paint Company, DuPont de Nemours, Inc., H.B. Fuller Company, Hempel A/S, Henkel AG & Co. KGaA, HUELSEMANN Coatings GmbH, Indigo Paints Ltd., Jotun A/S, Kansai Paint Co.,Ltd., Kelly-Moore Paints, Masco Corporation, Nippon Paint Holdings Co., Ltd., Omega Industries, PPG Industries, Inc., RPM International Inc., S&B Finishing Co. Inc., Shalimar Paints, SKK(S) Pte. Ltd., The Sherwin-Williams Company, Tiger Coatings GmbH & Co. KG, Tikkurila Oyj, and Vista Paint Corporation.

Market Segmentation & Coverage

This research report categorizes the Paints & Coatings Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Powder, Solvent Based, and Water Based.
• Based on Resin Type, market is studied across Acrylic, Alkyd, Epoxy, Polyester, and Polyurethane.
• Based on Positioning, market is studied across Mid-tier/Standard, Premium, and Value/Economy.
• Based on End-User, market is studied across Architectural/Decorative and Industrial. The Architectural/Decorative is further studied across Non-residential and Residential. The Residential is further studied across New Construction and Remodel & Repaint. The Industrial is further studied across Aerospace, Automotive, General Industrial, Marine, Packaging, and Rail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing Adoption in Automotive and Construction Industries
    • 5.1.1.2. Demand for VOC Free Paint & Coatings due to Strict Environment Regulations
    • 5.1.1.3. Advancement in Paint & Coating Technology
    • 5.1.1.4. Demand for Water-Based Coatings
  • 5.1.2. Restraints
    • 5.1.2.1. Chemical Based Paints & Coatings Responsible for Environmental Hazards
    • 5.1.2.2. Limitation of Powder Coating such as Need for Specialized Equipment for Application of Paints
  • 5.1.3. Opportunities
    • 5.1.3.1. Digital Transformation in the Paint & Coatings Market
    • 5.1.3.2. Innovation and New Technology in Marine Coating
  • 5.1.4. Challenges
    • 5.1.4.1. More Electricity Consumption in Wet Paint and More Waste Generated Due to Overspray
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Emerging applications of water-based coatings due to their lower environmental impact and reduced toxic emissions
  • 5.2.2. End-User: Expanding investments by the government to improve the architectural/decorative public infrastructure
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Paints & Coatings Market, by Product

• 6.1. Introduction
• 6.2. Powder
• 6.3. Solvent Based
• 6.4. Water Based

7. Paints & Coatings Market, by Resin Type

• 7.1. Introduction
• 7.2. Acrylic
• 7.3. Alkyd
• 7.4. Epoxy
• 7.5. Polyester
• 7.6. Polyurethane

8. Paints & Coatings Market, by Positioning

• 8.1. Introduction
• 8.2. Mid-tier/Standard
• 8.3. Premium
• 8.4. Value/Economy

9. Paints & Coatings Market, by End-User

• 9.1. Introduction
• 9.2. Architectural/Decorative
  • 9.2.1. Non-residential
  • 9.2.2. Residential
    • 9.2.2.1. New Construction
    • 9.2.2.2. Remodel & Repaint
• 9.3. Industrial
  • 9.3.1. Aerospace
  • 9.3.2. Automotive
  • 9.3.3. General Industrial
  • 9.3.4. Marine
  • 9.3.5. Packaging
  • 9.3.6. Rail

10. Americas Paints & Coatings Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Paints & Coatings Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Paints & Coatings Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Azelis Expands Partnership with Sun Chemical to France and Benelux
  • 13.3.2. Sirca Paints Signs Exclusive India Distribution Agreement with OIKOS
  • 13.3.3. Dow Launches New Digital Coatings Formulation Platform: Paint Vision
  • 13.3.4. Evonik Launches New TEGO Flow 380 Leveling Agent for High-Quality Automotive Clear Coatings
  • 13.3.5. New Technical Center of BASF Shanghai Coatings Opens
  • 13.3.6. Kansai Helios Completed Its Acquisition of CWS to Increase its Market Position in the Field of Powder Coatings and Synthetic Resins
  • 13.3.7. Tnemec Announces New Product Launch - Series 975 Aerolon
  • 13.3.8. Asian Paints to Invest INR 2,000 Crore to Set Up Water-Based Paint Manufacturing Facility
  • 13.3.9. JK Cement Arm Acquires 60% Stake Paint Firm Acro Paints Ltd.
  • 13.3.10. ACTEGA Invests USD 5 Million to Automate and Expand Capabilities at New Jersey Facility
  • 13.3.11. AkzoNobel Announces Partnership with Lincoln Tech
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Akzo Nobel N.V.
• 2. Asian Paints Limited
• 3. Axalta Coating Systems Ltd.
• 4. BASF SE
• 5. Benjamin Moore & Co.
• 6. Berger Paints Ltd.
• 7. Chongqing Sanxia Paints Co., Ltd.
• 8. DAW SE
• 9. Diamond Vogel Paint Company
• 10. DuPont de Nemours, Inc.
• 11. H.B. Fuller Company
• 12. Hempel A/S
• 13. Henkel AG & Co. KGaA
• 14. HUELSEMANN Coatings GmbH
• 15. Indigo Paints Ltd.
• 16. Jotun A/S
• 17. Kansai Paint Co.,Ltd.
• 18. Kelly-Moore Paints
• 19. Masco Corporation
• 20. Nippon Paint Holdings Co., Ltd.
• 21. Omega Industries
• 22. PPG Industries, Inc.
• 23. RPM International Inc.
• 24. S&B Finishing Co. Inc.
• 25. Shalimar Paints
• 26. SKK(S) Pte. Ltd.
• 27. The Sherwin-Williams Company
• 28. Tiger Coatings GmbH & Co. KG
• 29. Tikkurila Oyj
• 30. Vista Paint Corporation