세계의 스마트 TV 시장 : 해상도 유형별, 패널 유형별, 스크린 유형별, 스크린 사이즈별, 유통 채널별-예측(2025-2030년)

The Smart TV Market was valued at USD 262.22 billion in 2023, expected to reach USD 283.67 billion in 2024, and is projected to grow at a CAGR of 8.57%, to USD 466.35 billion by 2030.

The scope and definition of the smart TV market encompass internet-enabled televisions that offer an array of features such as streaming services, web browsing, and social media integration, alongside access to apps and multimedia content. Smart TVs have become a cornerstone in the modern consumer electronics market due to their convenience, multifunctionality, and integration with smart home devices. Their necessity is fueled by consumer demand for seamless content delivery and interactive home entertainment experiences. Smart TVs are predominantly used by households for leisure and entertainment and are increasingly finding applications in commercial sectors like digital signage and hospitality for enhanced customer engagement.

Key growth factors influencing this market include rapid technological advancements such as 4K and 8K resolution displays, integration with artificial intelligence for voice recognition, and personalized content recommendations. Additionally, the expansion of high-speed internet and growing demand for OTT (over-the-top) streaming services further propel the market forward. The latest potential opportunities arise from the integration of Internet of Things (IoT) functionalities, enabling smart TVs to act as a centralized hub for smart home devices, and the evolution of cloud gaming services, which open up new avenues for consumer interaction. Companies can maximize these opportunities by investing in innovative display technology and hybrid models that incorporate AI and VR (virtual reality) capabilities.

However, market growth faces limitations due to issues like high costs associated with advanced features, data privacy concerns, and competition from portable media devices like tablets and smartphones. The economic uncertainty can also impede consumer spending on high-end electronics. In terms of innovation and research, focusing on energy-efficient models, sustainable manufacturing practices, and enhancing user interface and cybersecurity can drive business growth. The market is characterized by a highly competitive landscape with numerous players striving for technological edge, which necessitates continuous research and development to maintain market relevance and capture consumer loyalty.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Smart TV Market

The Smart TV Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising consumer demand for connectivity and multimedia integration
  • Increasing availability of smart TVs on eCommerce platforms
• Market Restraints
  • High price and design complexity for the development of high-efficiency smart TVs
• Market Opportunities
  • Technological advancements in display and user interface technologies
  • Government incentives to support local electronic goods manufacturing
• Market Challenges
  • Proliferation of counterfeit products and environmental concerns associated with smart TVs

Porter's Five Forces: A Strategic Tool for Navigating the Smart TV Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Smart TV Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Smart TV Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Smart TV Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Smart TV Market

A detailed market share analysis in the Smart TV Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Smart TV Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Smart TV Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Smart TV Market

A strategic analysis of the Smart TV Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Smart TV Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., Crown Japan Katwe, Element Electronics, Google LLC by Alphabet Inc., Grundig, Haier Inc., Hisense India Private Limited, Hitachi Ltd., Intex Technologies, Koninklijke Philips N.V., LG Electronics, Loewe Technology GmbH, Nyxio Technologies Corp., OnePlus Technology India Pvt. Ltd, Panasonic Holding Corporation, Polaroid International B.V., Samsung Electronics Co., Ltd., Sharp Corporation, Skyworth Group Co., Ltd., Sony Corporation, TCL Communication Technology Holdings Limited, Toshiba Corporation, VIZIO, Inc., and Xiaomi Group.

Market Segmentation & Coverage

This research report categorizes the Smart TV Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Resolution Type, market is studied across 4K UHD TV, 8K TV, Full HD TV, and HDTV.
• Based on Panel Type, market is studied across LCD, LED, OLED, and QLED.
• Based on Screen Type, market is studied across Curved Screen and Flat Screen.
• Based on Screen Size, market is studied across 32 to 45 Inch, 46 to 55 Inch, 56 to 65 Inch, Above 65 Inch, and Below 32 Inch.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising consumer demand for connectivity and multimedia integration
    • 5.1.1.2. Increasing availability of smart TVs on eCommerce platforms
  • 5.1.2. Restraints
    • 5.1.2.1. High price and design complexity for the development of high-efficiency smart TVs
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in display and user interface technologies
    • 5.1.3.2. Government incentives to support local electronic goods manufacturing
  • 5.1.4. Challenges
    • 5.1.4.1. Proliferation of counterfeit products and environmental concerns associated with smart TVs
• 5.2. Market Segmentation Analysis
  • 5.2.1. Resolution Type: Higher adoption of 4K UHD TVs, offering a balance between enhanced visual experience and cost
  • 5.2.2. Distribution Channel: Growing popularity of online sales channels owing to user convenience and availability of discounts
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Smart TV Market, by Resolution Type

• 6.1. Introduction
• 6.2. 4K UHD TV
• 6.3. 8K TV
• 6.4. Full HD TV
• 6.5. HDTV

7. Smart TV Market, by Panel Type

• 7.1. Introduction
• 7.2. LCD
• 7.3. LED
• 7.4. OLED
• 7.5. QLED

8. Smart TV Market, by Screen Type

• 8.1. Introduction
• 8.2. Curved Screen
• 8.3. Flat Screen

9. Smart TV Market, by Screen Size

• 9.1. Introduction
• 9.2. 32 to 45 Inch
• 9.3. 46 to 55 Inch
• 9.4. 56 to 65 Inch
• 9.5. Above 65 Inch
• 9.6. Below 32 Inch

10. Smart TV Market, by Distribution Channel

• 10.1. Introduction
• 10.2. Offline
• 10.3. Online

11. Americas Smart TV Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Smart TV Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Smart TV Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Launch of Sony Bravia 2 Series in India, A Blend of Advanced Technology and Gaming Features
  • 14.3.2. Revolutionary Advancements in Home Entertainment, Samsung's 2024 Lineup of AI-Enhanced Smart TVs
  • 14.3.3. Transforming Home Entertainment, Panasonic and Amazon Fire TV Forge Strategic Alliance
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Apple Inc.
• 2. Crown Japan Katwe
• 3. Element Electronics
• 4. Google LLC by Alphabet Inc.
• 5. Grundig
• 6. Haier Inc.
• 7. Hisense India Private Limited
• 8. Hitachi Ltd.
• 9. Intex Technologies
• 10. Koninklijke Philips N.V.
• 11. LG Electronics
• 12. Loewe Technology GmbH
• 13. Nyxio Technologies Corp.
• 14. OnePlus Technology India Pvt. Ltd
• 15. Panasonic Holding Corporation
• 16. Polaroid International B.V.
• 17. Samsung Electronics Co., Ltd.
• 18. Sharp Corporation
• 19. Skyworth Group Co., Ltd.
• 20. Sony Corporation
• 21. TCL Communication Technology Holdings Limited
• 22. Toshiba Corporation
• 23. VIZIO, Inc.
• 24. Xiaomi Group