세계의 목캔디 시장 : 성분 유형별, 유형별, 용도별, 유통 채널별, 용도별 - 예측(2025-2030년)

The Throat Lozenges Market was valued at USD 4.05 billion in 2023, expected to reach USD 4.24 billion in 2024, and is projected to grow at a CAGR of 4.91%, to USD 5.66 billion by 2030.

Throat lozenges, a segment within the larger OTC (over-the-counter) medications market, are small, medicated tablets designed to temporarily soothe and relieve pain from sore throats and other minor mouth or throat irritations. These lozenges are necessary for providing symptomatic relief during common ailments such as colds, coughs, and seasonal allergies, offering a quick and convenient solution for consumers. The primary application of throat lozenges is in the management of sore throats, but they also find use for dry throat conditions and minor oral irritations. The end-use scope mainly covers individual consumers ranging from children to the elderly, who seek quick relief without the need for a prescription.

Market insights reveal that the increasing prevalence of respiratory infections and seasonal allergies, coupled with growing consumer awareness regarding self-medication, significantly influence market growth for throat lozenges. The preference for convenient and easily accessible medication drives demand further. Recently, personalized healthcare trends and the expansion of e-commerce channels have opened new potential opportunities, allowing manufacturers to reach a broader audience. Companies are recommended to innovate in areas such as product formulation, exploring natural and herbal ingredients that cater to a growing segment of health-conscious consumers, and improving flavor profiles to enhance consumer experience.

However, the market faces limitations such as regulatory challenges and the risk of overconsumption, which can lead to limited effectiveness or side effects. Competitive pressure from alternative remedies such as throat sprays and herbal teas also poses challenges, requiring innovative approaches to maintain market share. The best areas for innovation and research include sustainable packaging, enhanced bioavailability through advanced delivery systems, and the integration of technology for personalized healthcare solutions. The throat lozenges market exhibits a dynamic nature with a moderate growth trajectory, driven by factors of convenience, preference for self-care, and broader consumer health trends. Businesses that focus on differentiation and sustainability will likely leverage the most significant growth opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Throat Lozenges Market

The Throat Lozenges Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing prevalence of sore throat and throat infections
  • Rising consumer awareness toward oral care and hygiene
  • Improvements in product packaging and promotional activities
• Market Restraints
  • Issues associated with product recall incidents
• Market Opportunities
  • Development of advanced product portfolios with novel formulations
  • Growing consumer preference for online pharmaceutical channels
• Market Challenges
  • Stringent regulatory requirement for product approval

Porter's Five Forces: A Strategic Tool for Navigating the Throat Lozenges Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Throat Lozenges Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Throat Lozenges Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Throat Lozenges Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Throat Lozenges Market

A detailed market share analysis in the Throat Lozenges Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Throat Lozenges Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Throat Lozenges Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Throat Lozenges Market

A strategic analysis of the Throat Lozenges Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Throat Lozenges Market, highlighting leading vendors and their innovative profiles. These include Bausch Health Companies Inc., Bliss GVS Pharma Ltd, Catalent, Inc., Cipla Limited, Dabur Ltd, Doetsch Grether AG, Ernest Jackson Ltd., Gepach International, GSK PLC, Island Abbey Foods Ltd., J. B. Chemicals & Pharmaceuticals Limited, Mondelez International, Inc., Pfizer Inc., Piramal Group, Prestige Consumer Healthcare Inc., Procter & Gamble Company, Reckitt Benckiser Group PLC, Ricola AG, Thornton & Ross Ltd, and Traditional Medicinals & WorldPantry.com LLC.

Market Segmentation & Coverage

This research report categorizes the Throat Lozenges Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Ingredient Type, market is studied across Menthol Throat Lozenges and Non-Menthol Throat Lozenges.
• Based on Type, market is studied across Compressed Lozenges, Hard Candy Lozenges, and Soft Lozenges.
• Based on Usage, market is studied across Antibacterial Lozenges and Pharmaceutical Lozenges.
• Based on Distribution Channel, market is studied across Hospital Pharmacy, Online Pharmacy, and Retail Pharmacy.
• Based on Application, market is studied across Cough & Cold, Throat Diseases, and Throat Soreness.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing prevalence of sore throat and throat infections
    • 5.1.1.2. Rising consumer awareness toward oral care and hygiene
    • 5.1.1.3. Improvements in product packaging and promotional activities
  • 5.1.2. Restraints
    • 5.1.2.1. Issues associated with product recall incidents
  • 5.1.3. Opportunities
    • 5.1.3.1. Development of advanced product portfolios with novel formulations
    • 5.1.3.2. Growing consumer preference for online pharmaceutical channels
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent regulatory requirement for product approval
• 5.2. Market Segmentation Analysis
  • 5.2.1. Ingredient Type: Significance of menthol lozenges due to a strong, immediate cooling effect
  • 5.2.2. Distribution Channel: High preferences for hospital pharmacies for immediate and professional medical support
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Throat Lozenges Market, by Ingredient Type

• 6.1. Introduction
• 6.2. Menthol Throat Lozenges
• 6.3. Non-Menthol Throat Lozenges

7. Throat Lozenges Market, by Type

• 7.1. Introduction
• 7.2. Compressed Lozenges
• 7.3. Hard Candy Lozenges
• 7.4. Soft Lozenges

8. Throat Lozenges Market, by Usage

• 8.1. Introduction
• 8.2. Antibacterial Lozenges
• 8.3. Pharmaceutical Lozenges

9. Throat Lozenges Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Hospital Pharmacy
• 9.3. Online Pharmacy
• 9.4. Retail Pharmacy

10. Throat Lozenges Market, by Application

• 10.1. Introduction
• 10.2. Cough & Cold
• 10.3. Throat Diseases
• 10.4. Throat Soreness

11. Americas Throat Lozenges Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Throat Lozenges Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Throat Lozenges Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Sirio Pharma Ventures into Consumer Health Market with Innovative Herbal Gummies
  • 14.3.2. Launch of Beekeeper's Naturals Kid's Propolis Throat Soothing Lollipops
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Bausch Health Companies Inc.
• 2. Bliss GVS Pharma Ltd
• 3. Catalent, Inc.
• 4. Cipla Limited
• 5. Dabur Ltd
• 6. Doetsch Grether AG
• 7. Ernest Jackson Ltd.
• 8. Gepach International
• 9. GSK PLC
• 10. Island Abbey Foods Ltd.
• 11. J. B. Chemicals & Pharmaceuticals Limited
• 12. Mondelez International, Inc.
• 13. Pfizer Inc.
• 14. Piramal Group
• 15. Prestige Consumer Healthcare Inc.
• 16. Procter & Gamble Company
• 17. Reckitt Benckiser Group PLC
• 18. Ricola AG
• 19. Thornton & Ross Ltd
• 20. Traditional Medicinals & WorldPantry.com LLC