세계의 음성 지원 시장 : 구성요소, 기술, 최종 사용자별 - 세계 예측(2025-2030년)

The Voice Assistance Market was valued at USD 19.05 billion in 2023, expected to reach USD 23.49 billion in 2024, and is projected to grow at a CAGR of 23.91%, to USD 85.48 billion by 2030.

Voice assistance technology is a rapidly advancing field within the digital landscape, encompassing systems that use voice recognition to interact with users, process requests, and deliver relevant information or services. This technology has become integral due to its ability to enhance user convenience, offering hands-free operations in various applications from home automation to customer service. The necessity of voice assistance arises from the increasing demand for seamless and efficient user experiences, particularly as consumers engage more with smart devices such as smartphones, smart speakers, and in-car systems. The end-use scope spans multiple sectors, including retail, healthcare, automotive, and hospitality, where it aids in improving customer interaction and operational efficiency.

Key growth drivers in the voice assistance market include advancements in AI and natural language processing, rising smartphone penetration, and growing adoption of smart home devices. Furthermore, personalization of services and improved accuracy in voice recognition are expected to enhance user satisfaction, driving market expansion. However, challenges such as privacy concerns, data security issues, and linguistic diversity can hinder growth. Addressing these involves improving encryption technologies and developing models that can accommodate multiple dialects and languages.

Innovative opportunities lie in areas focused on enhancing contextual understanding, voice biometrics for security, and integrating voice assistance with Internet of Things (IoT) devices to create more cohesive ecosystems. Further research can explore edge computing for faster voice processing and hybrid models that combine voice and visual data for more comprehensive assistance. The nature of this market is highly dynamic, driven by continuous technological advancements and shifts in consumer preferences, which demands agility from businesses aiming to capitalize on potential opportunities. For companies, focusing efforts on securing data and improving multilingual support can prove advantageous, as can partnerships with software developers to create specialized applications for niche markets.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Voice Assistance Market

The Voice Assistance Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of IoT devices for hands-free and convenient user interfaces
  • Growing popularity of virtual assistants in business settings
  • Deployment of voice-assisted applications in healthcare applications
• Market Restraints
  • Difficulties understanding varying accents and technical limitations of the components
• Market Opportunities
  • Advancements in AI/ML technologies utilized for voice assistance
  • Expansion of voice assistance into multilingual support
• Market Challenges
  • Data security issues associated with voice-assisted solutions

Porter's Five Forces: A Strategic Tool for Navigating the Voice Assistance Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Voice Assistance Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Voice Assistance Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Voice Assistance Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Voice Assistance Market

A detailed market share analysis in the Voice Assistance Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Voice Assistance Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Voice Assistance Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Voice Assistance Market

A strategic analysis of the Voice Assistance Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Voice Assistance Market, highlighting leading vendors and their innovative profiles. These include Amazon.com, Inc., Apple, Inc., AT&T Inc., Avaamo, Inc., Cisco Systems, Inc., Creative Virtual Ltd., ELSA Corp., Google, LLC by Alphabet Inc., HP Development Company, L.P., Huawei Technologies Co., Ltd., Intel Corporation, International Business Machines Corporation, Lenovo Group Limited,, Let's Nurture Infotech Pvt Ltd., Meta Platforms, Inc., Microsoft Corporation, Mycroft AI, Inc., NEC Corporation, Nokia Corporation, NVIDIA Corporation, Oracle Corporation, Orange S.A., Qualcomm Incorporated, Salesforce, Inc., Samsung Electronics Co., Ltd., SAP SE, Uniphore Technologies Inc., Verint Systems, Inc., Verizon Communications Inc., ZAION SAS, and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Voice Assistance Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware, Services, and Solutions. The Services is further studied across Managed and Professional.
• Based on Technology, market is studied across Natural Processing Language, Speech Recognition System, Text-to-Speech, and Voice Recognition.
• Based on End-Use, market is studied across Enterprise and Individual.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of IoT devices for hands-free and convenient user interfaces
    • 5.1.1.2. Growing popularity of virtual assistants in business settings
    • 5.1.1.3. Deployment of voice-assisted applications in healthcare applications
  • 5.1.2. Restraints
    • 5.1.2.1. Difficulties understanding varying accents and technical limitations of the components
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in AI/ML technologies utilized for voice assistance
    • 5.1.3.2. Expansion of voice assistance into multilingual support
  • 5.1.4. Challenges
    • 5.1.4.1. Data security issues associated with voice-assisted solutions
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Rising adoption of hardware-based voice assistance due to their potential to offer personalized experience
  • 5.2.2. Technology: Advancements in natural language processing systems to enhance multilingual support
  • 5.2.3. End-Use: Comprehensive solutions for enterprise providers catering to different businesses' operational needs
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Voice Assistance Market, by Component

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Services
  • 6.3.1. Managed
  • 6.3.2. Professional
• 6.4. Solutions

7. Voice Assistance Market, by Technology

• 7.1. Introduction
• 7.2. Natural Processing Language
• 7.3. Speech Recognition System
• 7.4. Text-to-Speech
• 7.5. Voice Recognition

8. Voice Assistance Market, by End-Use

• 8.1. Introduction
• 8.2. Enterprise
• 8.3. Individual

9. Americas Voice Assistance Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Voice Assistance Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Voice Assistance Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Private Equity Fund, Teleo Capital Merges SharpenCX, and Plum Voice to Create the Contact Center
  • 12.3.2. PredictSpring Launches AI-Powered Voice Assistant for Its Modern POS Product
  • 12.3.3. Samsung Partners With SoundHound and White Castle to Revolutionize Voice AI Drive-Thrus With Next-Gen Display Technology
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazon.com, Inc.
• 2. Apple, Inc.
• 3. AT&T Inc.
• 4. Avaamo, Inc.
• 5. Cisco Systems, Inc.
• 6. Creative Virtual Ltd.
• 7. ELSA Corp.
• 8. Google, LLC by Alphabet Inc.
• 9. HP Development Company, L.P.
• 10. Huawei Technologies Co., Ltd.
• 11. Intel Corporation
• 12. International Business Machines Corporation
• 13. Lenovo Group Limited,
• 14. Let's Nurture Infotech Pvt Ltd.
• 15. Meta Platforms, Inc.
• 16. Microsoft Corporation
• 17. Mycroft AI, Inc.
• 18. NEC Corporation
• 19. Nokia Corporation
• 20. NVIDIA Corporation
• 21. Oracle Corporation
• 22. Orange S.A.
• 23. Qualcomm Incorporated
• 24. Salesforce, Inc.
• 25. Samsung Electronics Co., Ltd.
• 26. SAP SE
• 27. Uniphore Technologies Inc.
• 28. Verint Systems, Inc.
• 29. Verizon Communications Inc.
• 30. ZAION SAS
• 31. Zoho Corporation Pvt. Ltd.