세계의 소셜미디어 분야 인공지능(AI) 시장 : 기술, 서비스, 조직 규모, 응용 분야, 최종사용자 산업별 - 예측(2025-2030년)

The Artificial Intelligence in Social Media Market was valued at USD 6.99 billion in 2023 and is projected to grow to USD 8.80 billion in 2024, with a CAGR of 26.98%, reaching USD 37.26 billion by 2030.

Artificial Intelligence has emerged as a pivotal force in reshaping the social media landscape, driving innovation and transforming engagement strategies. In this dynamic environment, businesses across the globe have begun to leverage advanced AI solutions to unlock new potentials in data analysis, personalized content delivery, and predictive customer interactions. This report examines the interplay between AI technologies and social media trends, providing an in-depth overview of the significant developments that are redefining how content is created, shared, and optimized.

Over recent years, rapid technological advancements coupled with the increasing complexity of social media ecosystems have facilitated new methods for understanding and predicting audience behaviors. The evolution from simple algorithms to sophisticated machine learning models has allowed organizations to integrate multiple data points into strategic planning and campaign management. The integration of AI tools has not only streamlined operations but has also contributed to more effective resource allocation and enhanced decision-making processes, ultimately delivering a competitive edge in a rapidly changing digital marketplace.

This analysis offers readers a comprehensive understanding of the current landscape, addressing the challenges and opportunities presented by innovative AI applications. It lays the foundation for exploring detailed segmentation insights, regional trends, critical company contributions, strategic recommendations, and actionable insights to empower industry leaders as they navigate the future of social media and digital marketing.

Transformative Shifts Reshaping the Social Media Ecosystem

The shifts in the social media landscape, driven by AI integration, have catalyzed an era of profound transformation that extends across nearly every facet of digital interaction. Traditional methods of audience engagement and content management have given way to intelligent systems that anticipate consumer behavior, optimize advertising strategies in real-time, and enable hyper-personalized customer experiences.

Technological breakthroughs are dismantling old paradigms, with enterprises increasingly adopting automation tools and deep learning architectures that enhance operational efficiency. As platforms embrace these disruptions, decision-makers are challenged to continually adapt, refining their marketing campaigns and customer engagement strategies to stay ahead in a crowded and data-driven environment.

Furthermore, the convergence of AI with social media intelligence is opening up new avenues for innovation in content personalization, real-time sentiment analysis, and dynamic ad targeting. These developments are not only transforming the way brands interact with their audiences but are also leading to more robust analytics capabilities, ensuring that marketing efforts are both agile and impactful. The ongoing transformation demands a continuous re-evaluation of strategies and investments, making it imperative for organizations to align their practices with the latest technological advancements.

Key Segmentation Insights Fueling Market Analysis

The market segmentation in the AI in social media space is detailed and multifaceted, providing a framework that encompasses various dimensions of technology, service, organization size, application areas, and end-user industry. When viewed through the lens of technology, the market is rigorously studied by evaluating AI frameworks, computer vision, and machine learning alongside robotics process automation. Within machine learning, specialized attention is paid to developments in natural language processing and neural networks, providing granular insights into advanced algorithmic implementations.

Service-based segmentation further divides the market into managed services and professional services, reflecting divergent approaches to the deployment and maintenance of AI solutions. Organizational segmentation distinguishes between large enterprises that often lead in investment and innovation, and smaller, agile businesses that capitalize on rapid adoption and tailored AI applications.

Application areas present an especially complex view of the technology's versatility. In advertising, the focus extends to understanding audience insights, optimizing campaigns, and achieving personalized ad targeting. Content creation now extends to include image synthesis, music composition, text generation, and video editing, demonstrating the diverse capabilities of AI. Similarly, customer engagement is being redefined through the integration of chatbots, sentiment analysis, and social listening, while influencer marketing leverages performance tracking, engagement metrics, and discovery of influential figures.

Finally, when assessing the market from the perspective of end-user industries, a spectrum of sectors including banking, financial services, insurance, e-commerce, education, healthcare, media and advertising, and retail are considered, each presenting unique challenges and growth opportunities in the interwoven landscapes of technology and social communication.

Based on Technology, market is studied across AI Frameworks, Computer Vision, Machine Learning, and Robotics Process Automation. The Machine Learning is further studied across Natural Language Processing and Neural Networks.

Based on Service, market is studied across Managed Service and Professional Service.

Based on Organization Size, market is studied across Large Enterprise and Small & Medium Enterprise.

Based on Application Areas, market is studied across Advertising, Content Creation, Customer Engagement, and Influencer Marketing. The Advertising is further studied across Audience Insights, Campaign Optimization, and Personalized Ad Targeting. The Content Creation is further studied across Image Synthesis, Music Composition, Text Generation, and Video Editing. The Customer Engagement is further studied across Chatbots, Sentiment Analysis, and Social Listening. The Influencer Marketing is further studied across Campaign Performance, Engagement Tracking, and Influencer Discovery.

Based on End-User Industry, market is studied across Banking, Financial Services & Insurance, E-Commerce, Education, Healthcare, Media & Advertising, and Retail.

Key Regional Insights in Global Market Dynamics

The geographical footprint of AI in social media is articulated through the strong performance of key regions such as the Americas, Europe, Middle East & Africa, and Asia-Pacific. In the Americas, the integration of advanced technologies is accelerating digital transformation across diverse industry verticals, driven by robust investments in innovation and an eager market for cutting-edge AI solutions.

In the Europe, Middle East & Africa region, a mix of mature markets and emerging economies is driving significant regional variations, with organizations balancing traditional approaches and modern digital strategies. Meanwhile, the Asia-Pacific region stands out as a dynamic and rapidly evolving market where digital prowess, urbanization, and a young, tech-savvy population are fueling adoption rates and inspiring innovative social media applications.

Each region contributes unique insights into market behavior, offering data-driven perspectives on consumer trends, regulatory frameworks, and technological advancements that together inform a holistic view of the global AI landscape in social media.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Shaping the Industry Landscape

The competitive environment in the realm of AI-driven social media is marked by the influence of several leading companies that continuously push the boundaries of innovation. Industry innovators such as Acrolinx GmbH, Adobe Inc., and AI21 Labs Ltd. have been influential in pioneering content optimization and natural language processing technologies, setting new benchmarks in digital marketing strategies. Meanwhile, heavyweight players like Amazon Web Services, Inc., and Baidu, Inc. offer comprehensive cloud solutions and data analytics that support the backbone of enterprise-level AI implementations.

Other notable contributors, including Buffer, Inc., Cision US Inc., ContentStudio Inc., and Flick.Tech Ltd., offer specialized tools that cater to social listening and real-time campaign management. Global giants such as Google LLC by Alphabet Inc., Hootsuite Inc., and International Business Machines Corporation continue to invest in research and development, ensuring that their platforms remain at the forefront of technological progress. Companies like Lately, Inc., Meltwater N.V., Meta Platforms, Inc., and Microsoft Corporation are also playing crucial roles in facilitating seamless integration of AI with social media strategies.

Emerging players, including MURF Group, NetBase Solutions, Inc., Oracle Corporation, and Salesforce, Inc., are expanding their service portfolios to include advanced analytics and automation features. In addition, SC SocialBee Labs SRL by WebPros International GmbH, SentiOne, Socinator, Sprinklr, Inc., Stockimg AI, Inc., StoryLab.ai, and Zapier Inc. have cultivated niche markets by delivering targeted solutions that respond directly to evolving marketing challenges, demonstrating the extensive reach and diverse capabilities of AI in this space.

The report delves into recent significant developments in the Artificial Intelligence in Social Media Market, highlighting leading vendors and their innovative profiles. These include Acrolinx GmbH, Adobe Inc., AI21 Labs Ltd., Amazon Web Services, Inc., Baidu, Inc., Buffer, Inc, Cision US Inc., ContentStudio Inc., Flick.Tech Ltd., Google LLC by Alphabet Inc., Hootsuite Inc., International Business Machines Corporation, Lately, Inc., Meltwater N.V., Meta Platforms, Inc., Microsoft Corporation, MURF Group, NetBase Solutions, Inc., Oracle Corporation, Salesforce, Inc., SC SocialBee Labs SRL by WebPros International GmbH, SentiOne, Socinator, Sprinklr, Inc., Stockimg AI, Inc., StoryLab.ai, and Zapier Inc.. Actionable Recommendations for Industry Leaders

For leaders navigating the complexities of a rapidly evolving digital landscape, leveraging the insights provided through comprehensive segmentation and regional analysis is essential for sustained success. It is recommended that organizations undertake a thoughtful reassessment of their current AI strategy with an emphasis on integrating advanced machine learning models and predictive analytics that not only enhance the efficiency of social media campaigns but also align closely with broader business objectives.

Investing in holistic and adaptable AI frameworks will enable businesses to maintain competitive agility, particularly in sectors where consumer behavior is rapidly shifting. Executives should consider forging strategic partnerships with technology providers that exhibit a proven track record in delivering robust AI-powered solutions. In addition, paying close attention to differentiated application areas-from advertising to influencer marketing-can lead to tailored approaches that maximize engagement and drive measurable growth outcomes.

Furthermore, it is advisable for organizations to monitor regional trends and regulatory developments closely, ensuring that their digital strategies are both compliant and optimally designed to capture local market nuances. Emphasizing agile methodologies and continuous innovation will be crucial in navigating the evolving social media ecosystem.

Conclusion and Future Outlook

In conclusion, the analysis of AI in social media reveals a technology landscape defined by rapid innovation, diverse segmentation, and expanding regional influences. This evolving environment not only introduces new opportunities in terms of personalized content creation and enhanced customer engagement but also establishes a competitive framework where precise, data-driven decision-making is paramount.

The integration of AI with social media continues to shape industries by enabling unprecedented levels of automation and customization. As organizations adjust to this dynamic reality, the ability to harness detailed segmentation insights-ranging from technology and service to organizational size and application areas-will distinguish the leaders from the followers. The strategic implications extend across various verticals, offering transformational potentials for businesses that are poised to embrace change.

Looking ahead, those who can effectively navigate these trends, optimize their AI investments, and adapt to global regional variations will not only remain relevant but will drive the next phase of digital transformation. Embracing innovation and continuous improvement will be at the heart of enduring success in the future of social media.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing user engagement on social media using smartphones
    • 5.1.1.2. Rising use of AI-based social media platforms in education
  • 5.1.2. Restraints
    • 5.1.2.1. Performance issues associated with the AI in social media
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of innovative features in AI-based social media solutions
    • 5.1.3.2. Growing collaborations and partnerships to advance AI-powered marketing capabilities
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and security concerns associated with AI in social media
• 5.2. Market Segmentation Analysis
  • 5.2.1. Technology: Expanding artificial intelligence advancements on social media through innovative technology
  • 5.2.2. Service: Increasing demand for AI-driven managed and professional services in social media strategies
  • 5.2.3. Organization Size: Growing adoption of AI by large enterprises for extensive resources and well-established infrastructures
  • 5.2.4. Application Areas: Expanding application of AI for personalized Ad targeting and Influencer marketing
  • 5.2.5. End-User Industry: Harnessing artificial intelligence across various industries
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Artificial Intelligence in Social Media Market, by Technology

• 6.1. Introduction
• 6.2. AI Frameworks
• 6.3. Computer Vision
• 6.4. Machine Learning
  • 6.4.1. Natural Language Processing
  • 6.4.2. Neural Networks
• 6.5. Robotics Process Automation

7. Artificial Intelligence in Social Media Market, by Service

• 7.1. Introduction
• 7.2. Managed Service
• 7.3. Professional Service

8. Artificial Intelligence in Social Media Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprise
• 8.3. Small & Medium Enterprise

9. Artificial Intelligence in Social Media Market, by Application Areas

• 9.1. Introduction
• 9.2. Advertising
  • 9.2.1. Audience Insights
  • 9.2.2. Campaign Optimization
  • 9.2.3. Personalized Ad Targeting
• 9.3. Content Creation
  • 9.3.1. Image Synthesis
  • 9.3.2. Music Composition
  • 9.3.3. Text Generation
  • 9.3.4. Video Editing
• 9.4. Customer Engagement
  • 9.4.1. Chatbots
  • 9.4.2. Sentiment Analysis
  • 9.4.3. Social Listening
• 9.5. Influencer Marketing
  • 9.5.1. Campaign Performance
  • 9.5.2. Engagement Tracking
  • 9.5.3. Influencer Discovery

10. Artificial Intelligence in Social Media Market, by End-User Industry

• 10.1. Introduction
• 10.2. Banking, Financial Services & Insurance
• 10.3. E-Commerce
• 10.4. Education
• 10.5. Healthcare
• 10.6. Media & Advertising
• 10.7. Retail

11. Americas Artificial Intelligence in Social Media Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Artificial Intelligence in Social Media Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Artificial Intelligence in Social Media Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Social Soup's new content tool optimizes campaign impact by leveraging AI for enhanced influencer marketing
  • 14.3.2. Exploring YouTube's strategic expansion of AI chatbots for enhanced user engagement and future readiness
  • 14.3.3. Reddit's strategic acquisition of Memorable AI signals a major push towards AI-driven advertising excellence in social media
  • 14.3.4. Merger of Retriever and Infomedia strengthens AI-driven intelligence and monitoring services in a dynamic market
  • 14.3.5. Meta is leveraging AI in WhatsApp to revolutionize ad targeting and business engagement
  • 14.3.6. OpenAI and News Corp join forces in landmark content deal to boost AI training and publisher profits
  • 14.3.7. Hootsuite's strategic acquisition of Talkwalker enhances social listening and tackles rising API costs
  • 14.3.8. Google's landmark USD 60 million deal with Reddit for the beginning of AI-driven social media licensing
  • 14.3.9. Elon Musk Set to Integrate AI Startup xAI with Social Media Platform X
  • 14.3.10. Google Bets on AI-Powered Video Ads to Disrupt Social Media Advertising
  • 14.3.11. LinkedIn Launches 'Collaborative Articles' Powered by AI to Help Boost Member Engagement
• 14.4. Strategy Analysis & Recommendation
  • 14.4.1. Google LLC by Alphabet Inc.
  • 14.4.2. Meta Platforms, Inc.
  • 14.4.3. Baidu, Inc.
  • 14.4.4. Analyzing Adobe Inc.'s strategic advancements in utilizing AI for social media growth and market leadership

Companies Mentioned

• 1. Acrolinx GmbH
• 2. Adobe Inc.
• 3. AI21 Labs Ltd.
• 4. Amazon Web Services, Inc.
• 5. Baidu, Inc.
• 6. Buffer, Inc
• 7. Cision US Inc.
• 8. ContentStudio Inc.
• 9. Flick.Tech Ltd.
• 10. Google LLC by Alphabet Inc.
• 11. Hootsuite Inc.
• 12. International Business Machines Corporation
• 13. Lately, Inc.
• 14. Meltwater N.V.
• 15. Meta Platforms, Inc.
• 16. Microsoft Corporation
• 17. MURF Group
• 18. NetBase Solutions, Inc.
• 19. Oracle Corporation
• 20. Salesforce, Inc.
• 21. SC SocialBee Labs SRL by WebPros International GmbH
• 22. SentiOne
• 23. Socinator
• 24. Sprinklr, Inc.
• 25. Stockimg AI, Inc.
• 26. StoryLab.ai
• 27. Zapier Inc.