수요 계획 솔루션 시장 : 컴포넌트별, 배포 형태별, 용도별, 조직 규모별, 산업별 - 세계 예측(2025-2030년)

The Demand Planning Solutions Market was valued at USD 4.04 billion in 2024 and is projected to grow to USD 4.49 billion in 2025, with a CAGR of 11.43%, reaching USD 7.74 billion by 2030.

In today's rapidly evolving business environment, effective demand planning solutions offer a strategic advantage that is increasingly essential. The pursuit of operational excellence and supply chain agility has never been more critical, as organizations navigate complex market dynamics and shifting consumer behaviors. This introductory discussion lays the groundwork by exploring core challenges and opportunities in demand planning, setting the stage for a deeper dive into transformative market trends and strategic segmentation insights. Through a clear understanding of the current landscape, industry stakeholders can better prepare for both upcoming opportunities and unforeseen disruptions in the planning cycle.

Transformative Shifts Reshaping the Realm of Demand Planning

The landscape of demand planning is undergoing transformative shifts driven by rapid technological advancements, evolving consumer expectations, and unprecedented global disruptions. Emerging technologies, digital transformation initiatives, and data analytics have fundamentally reshaped traditional frameworks. Organizations are now shifting from reactive planning approaches to proactive, insight-driven methodologies that optimize both forecasting and strategic decision-making. This evolution is propelled by the integration of artificial intelligence, machine learning, and advanced analytics that create a more holistic view of market trends. As digital solutions become deeply integrated within organizational operations, the path toward more resilient and sustainable supply chains has been redefined. This shift is not only altering how companies approach demand planning but also challenging industry leaders to continuously innovate and invest in future-ready solutions that respond to real-time market demands.

Key Segmentation Insights Driving Market Nuances

A detailed examination of market segmentation reveals critical insights that inform strategic planning. When analyzing the market based on component, the focus is on both services and solutions. The services segment further divides into managed services and professional services, each offering unique capabilities to support different aspects of demand planning. On the other hand, the solutions segment spans demand planning & optimization, demand sensing & forecasting, as well as pricing & promotion analysis. Each of these areas plays a crucial role in ensuring that businesses remain agile and responsive to market fluctuations. Further segmentation based on deployment mode differentiates between cloud-based and on-premises solutions, presenting varied opportunities and challenges based on organizational infrastructure and strategic vision. Additionally, the market segmentation based on application dissects core operational areas such as forecasting & planning, inventory management, and production planning. Within forecasting & planning, elements such as demand forecasting and supply planning are emphasized. Inventory management is nuanced through replenishment planning and stock monitoring, while production planning delves into capacity planning and resource allocation. The segmentation based on organization size distinguishes between large enterprises and small and medium-sized enterprises, underscoring the diverse needs and cost dynamics across this spectrum. In addition, industry segmentation spans sectors including automotive, banking, financial services & insurance, energy & utilities, food & beverages, IT & telecommunication, manufacturing, media & entertainment, pharmaceuticals & biotechnology, as well as retail & e-commerce. The energy & utilities segment itself is dissected into oil & gas and renewable energy, while retail & e-commerce is further analyzed through the lens of brick-and-mortar operations and online sales. These multifaceted segmentation insights empower stakeholders with a granular understanding of the various market drivers and challenges, thus enabling more precise investment and strategic planning decisions.

Based on Component, market is studied across Services and Solutions. The Services is further studied across Managed Services and Professional Services. The Solutions is further studied across Demand Planning & Optimization, Demand Sensing & Forecasting, and Pricing & Promotion Analysis.

Based on Deployment Mode, market is studied across Cloud-based and On-premises.

Based on Application, market is studied across Forecasting & Planning, Inventory Management, and Production Planning. The Forecasting & Planning is further studied across Demand Forecasting and Supply Planning. The Inventory Management is further studied across Replenishment Planning and Stock Monitoring. The Production Planning is further studied across Capacity Planning and Resource Allocation.

Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.

Based on Industry, market is studied across Automotive, Banking, Financial Services, & Insurance, Energy & Utilities, Food & Beverages, IT & Telecommunication, Manufacturing, Media & Entertainment, Pharmaceuticals & Biotechnology, and Retail & E-commerce. The Energy & Utilities is further studied across Oil & Gas and Renewable Energy. The Retail & E-commerce is further studied across Brick-and-Mortar and Online Sales.

Key Regional Insights Shaping Global Demand Planning Solutions

Regional analysis plays a vital role in understanding the global footprint of demand planning solutions. Insights derived from the Americas reveal a landscape characterized by rapid technological adoption and a strong emphasis on integrated solutions that cater to both modern and legacy systems. In Europe, Middle East & Africa, the market exhibits a blend of traditional practices and innovative strategies, where a balance between regulatory compliance and digital progress creates both challenges and opportunities for market entrants. Meanwhile, the Asia-Pacific region continues to grow at an impressive pace, driven by dynamic economic reforms, the rise of smart cities, and the increasing penetration of advanced industrial technologies. The differences in regional market maturity, investment levels, and solution adoption strategies have given rise to unique regional characteristics that must be accounted for in any comprehensive market strategy.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Insights Driving Innovation in Demand Planning

An in-depth analysis of key companies that are setting industry benchmarks reveals a competitive landscape marked by innovation and strategic collaborations. Leading market participants, including Accenture PLC, Acumatica, Inc., and Anaplan, Inc., have established themselves as pioneers in leveraging data and advanced analytics to drive more efficient planning processes. Companies such as Blue Yonder Group, Inc. and Board International are enhancing the planning process by incorporating advanced forecasting techniques that minimize risk and optimize resource allocation. Major technology and consulting firms such as Capgemini Services SAS, Coupa Software Inc., and E2open, Inc., have combined industry expertise with robust digital solutions to offer end-to-end services. Thought leaders including Gartner, Inc. continue to influence market perceptions and offer strategic insights that propel the industry forward. Innovators like GreyOrange, Inc. and Infor, Inc., along with technology powerhouses such as International Business Machines Corporation, Ivalua, Inc., and Kinaxis Inc., are continually pushing the envelope on what is possible in demand planning. Other influential players, such as Manhattan Associates, Inc., Microsoft Corporation, and Oracle Corporation, continuously steer market evolution by offering comprehensive solutions that address complex supply chain challenges. The contributions of Plex by Rockwell Automation, Primark (Planview), Relex Solutions Oy, Salesforce, Inc., SAP SE, Tata Consultancy Services Limited (TCS), and ToolsGroup, Inc. further underscore the competitive dynamics and collaborative spirit that are driving innovation in the demand planning space.

The report delves into recent significant developments in the Demand Planning Solutions Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Acumatica, Inc., Anaplan, Inc., Blue Yonder Group, Inc., Board International, Capgemini Services SAS, Coupa Software Inc., E2open, Inc., Gartner, Inc., GreyOrange, Inc., Infor, Inc., International Business Machines Corporation,, Ivalua, Inc., Kinaxis Inc., Manhattan Associates, Inc., Microsoft Corporation, Oracle Corporation, Plex, by Rockwell Automation., Primark (Planview), Relex Solutions Oy, Salesforce, Inc., SAP SE, Tata Consultancy Services Limited (TCS), and ToolsGroup, Inc.. Actionable Recommendations for Industry Leaders Seeking Sustainable Growth

For industry leaders looking to harness the next wave of growth, actionable recommendations are essential. First, embrace agile transformation by investing in technology that integrates real-time data for proactive decision-making. By aligning digital tools with traditional planning processes, organizations can enhance responsiveness and streamline operations. Second, develop a robust talent development strategy that emphasizes continuous learning and innovation. This approach not only ensures that teams remain updated on the latest technological trends but also fosters a culture of creativity that drives operational improvements. Third, foster collaborative ecosystems that connect various industry stakeholders, including technology providers, consulting firms, and supply chain partners. Such ecosystems promote the exchange of best practices and enable the development of tailored solutions that address specific market challenges. Additionally, considering the multifaceted segmentation of services, solutions, deployment modes, and applications, leaders must continually evaluate their strategic positioning and invest in areas that promise high returns. Strategic investments in key regions and industry sectors will also offer a competitive edge. Finally, monitor emerging trends such as sustainable practices and the circular economy, which are becoming increasingly relevant in demand planning. These recommendations, when effectively implemented, can empower organizations to not only navigate market disruptions but also seize future opportunities with confidence.

Conclusion: Embracing the New Era of Demand Planning Excellence

In conclusion, the evolving landscape of demand planning solutions presents both significant challenges and promising opportunities. Our analysis reveals underlying trends that are reshaping market dynamics, including rapid technological advancements, diverse segmentation insights, and unique regional and corporate perspectives. The interplay between advanced data analytics, robust digital platforms, and strategic market positioning has set the stage for unprecedented growth and efficiency. Industry leaders must now focus on harnessing these shifts to drive operational excellence, mitigate risks, and secure a competitive advantage. By embracing structured segmentation, strategic investments, and agile methodologies, organizations can align themselves with the future of planning excellence. The insights provided not only inform on current trends but also offer a robust framework for sustained success in an increasingly competitive global market.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Expansion of eCommerce channels necessitating sophisticated demand planning for optimal stock management
    • 5.1.1.2. Growing need for accurate demand forecasting to minimize inventory costs
  • 5.1.2. Restraints
    • 5.1.2.1. High implementation costs and integration complexity for demand planning software solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing collaboration between demand planning solution providers and retailers for optimized demand alignment
    • 5.1.3.2. Advancements in predictive analytics for proactive demand management strategies
  • 5.1.4. Challenges
    • 5.1.4.1. Challenges in ensuring data accuracy and consistency across supply chain units
• 5.2. Market Segmentation Analysis
  • 5.2.1. Deployment Mode: Growing shift towards cloud-based solutions due to flexibility, scalability, and remote accessibility
  • 5.2.2. Organization Size: Large enterprises prefer demand planning solutions that offer robust scalability and advanced analytics capabilities
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Demand Planning Solutions Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Managed Services
  • 6.2.2. Professional Services
• 6.3. Solutions
  • 6.3.1. Demand Planning & Optimization
  • 6.3.2. Demand Sensing & Forecasting
  • 6.3.3. Pricing & Promotion Analysis

7. Demand Planning Solutions Market, by Deployment Mode

• 7.1. Introduction
• 7.2. Cloud-based
• 7.3. On-premises

8. Demand Planning Solutions Market, by Application

• 8.1. Introduction
• 8.2. Forecasting & Planning
  • 8.2.1. Demand Forecasting
  • 8.2.2. Supply Planning
• 8.3. Inventory Management
  • 8.3.1. Replenishment Planning
  • 8.3.2. Stock Monitoring
• 8.4. Production Planning
  • 8.4.1. Capacity Planning
  • 8.4.2. Resource Allocation

9. Demand Planning Solutions Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. Small & Medium-Sized Enterprises

10. Demand Planning Solutions Market, by Industry

• 10.1. Introduction
• 10.2. Automotive
• 10.3. Banking, Financial Services, & Insurance
• 10.4. Energy & Utilities
  • 10.4.1. Oil & Gas
  • 10.4.2. Renewable Energy
• 10.5. Food & Beverages
• 10.6. IT & Telecommunication
• 10.7. Manufacturing
• 10.8. Media & Entertainment
• 10.9. Pharmaceuticals & Biotechnology
• 10.10. Retail & E-commerce
  • 10.10.1. Brick-and-Mortar
  • 10.10.2. Online Sales

11. Americas Demand Planning Solutions Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Demand Planning Solutions Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Demand Planning Solutions Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2024
• 14.2. FPNV Positioning Matrix, 2024
• 14.3. Competitive Scenario Analysis
  • 14.3.1. AI-driven supply chain innovations boost operational efficiency and agility for sustainable growth
  • 14.3.2. Wipro partners with RELEX Solutions to enhance retail demand planning and supply chain optimization by leveraging AI technology
  • 14.3.3. AI-powered demand forecasting platform enhances TBInternational's supply chain efficiency and inventory management
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Acumatica, Inc.
• 3. Anaplan, Inc.
• 4. Blue Yonder Group, Inc.
• 5. Board International
• 6. Capgemini Services SAS
• 7. Coupa Software Inc.
• 8. E2open, Inc.
• 9. Gartner, Inc.
• 10. GreyOrange, Inc.
• 11. Infor, Inc.
• 12. International Business Machines Corporation,
• 13. Ivalua, Inc.
• 14. Kinaxis Inc.
• 15. Manhattan Associates, Inc.
• 16. Microsoft Corporation
• 17. Oracle Corporation
• 18. Plex, by Rockwell Automation.
• 19. Primark (Planview)
• 20. Relex Solutions Oy
• 21. Salesforce, Inc.
• 22. SAP SE
• 23. Tata Consultancy Services Limited (TCS)
• 24. ToolsGroup, Inc.