위내 풍선 시장 : 유형, 최종사용자, 유통 채널, 용도별 - 세계 예측(2025-2032년)

The Intragastric Balloon Market is projected to grow by USD 41.75 million at a CAGR of 8.36% by 2032.

Strategic introduction to intragastric balloon evolution highlighting clinical integration, safety improvements, and stakeholder priorities for adoption

The intragastric balloon segment has evolved from a niche alternative for weight management into a mainstream adjunct within multidisciplinary obesity care pathways. Advances in device materials, delivery techniques, and clinical protocols have increased procedural safety and broadened clinical acceptance, prompting hospitals and specialty clinics to re-evaluate treatment algorithms. As stakeholders seek scalable solutions to address rising rates of obesity and metabolic comorbidities, intragastric balloons occupy a distinct role between conservative medical therapy and bariatric surgery, offering a reversible, minimally invasive option that can be integrated into comprehensive care plans.

Clinical outcomes and patient experience remain central to adoption. Recent procedural optimizations and post-placement follow-up protocols have reduced adverse event profiles while improving sustained weight reduction when combined with behavioral and pharmacologic support. Payers and health systems are increasingly focused on patient selection criteria, real-world durability of outcomes, and cost-effectiveness relative to other interventions. Consequently, commercial strategies now emphasize robust clinical evidence, streamlined supply logistics, and partnerships with bariatric centers, outpatient specialty clinics, and hospital systems to embed intragastric balloons into longitudinal obesity care pathways.

Given this environment, manufacturers and health system leaders must balance device innovation with pragmatic considerations around training, reimbursement pathways, and center readiness. The interplay of regulatory evolution, clinician education, and patient demand will continue to shape positioning and uptake across diverse care settings.

How technological refinements, integrated care pathways, and provider delivery models are reshaping clinical adoption and commercial differentiation

The intragastric balloon landscape is undergoing transformative shifts driven by technological refinement, multidisciplinary care models, and heightened focus on personalized therapy. Device innovators have introduced modifications in fill media, anchoring mechanisms, and retrieval techniques, which, together with improved patient selection protocols, have reduced complication rates and expanded candidate eligibility. Concurrently, the integration of behavioral counseling, digital monitoring, and adjunctive pharmacotherapy has shifted outcomes toward more durable weight management, prompting clinicians to view balloons as one component of a comprehensive treatment strategy rather than a stand-alone cure.

Market-facing dynamics are also changing. Providers are reconfiguring service lines to offer outpatient and specialty clinic-based procedures, minimizing hospital resource utilization and enhancing patient convenience. At the same time, manufacturers are differentiating through bundled value propositions that include clinician training, follow-up programs, and patient engagement tools. Regulatory scrutiny remains rigorous, but clearer guidance has helped streamline adoption in regions where reimbursement frameworks are adapting to recognize long-term health economic benefits of obesity interventions.

As a result, competition is increasingly centered on post-procedural outcomes, care pathway integration, and commercial models that reduce friction for providers and patients. These shifts favor stakeholders who can demonstrate clinical efficacy within coordinated care programs and who can support scalable, low-complexity delivery models across a range of clinical settings.

Assessment of how 2025 United States tariffs have altered supply chain strategies, pricing transparency, and procurement practices across the intragastric balloon ecosystem

The cumulative impact of tariff changes in the United States during 2025 has prompted device manufacturers, distributors, and provider procurement teams to reassess supply chain resilience and cost allocation for imported intragastric balloons and related consumables. Tariff adjustments have led to higher landed costs for certain categories of components and finished devices, prompting manufacturers to pass some cost increases downstream while simultaneously exploring alternative sourcing and localized manufacturing to protect margins. Procurement teams within hospitals and clinics have responded by renegotiating contracts, seeking longer-term supply agreements, and prioritizing suppliers with diversified production footprints.

Beyond unit costs, tariffs have amplified the strategic importance of inventory planning and lead-time visibility. Providers have increased engagement with distributors to secure predictable deliveries and to minimize exposure to sudden tariff-driven price swings. Some manufacturers have accelerated investments in regional manufacturing capabilities and third-party partnerships to mitigate tariff risk and improve responsiveness to clinical demand. Regulatory compliance, customs clearance complexity, and documentation requirements have also consumed additional administrative resources, prompting supply chain teams to invest in customs expertise and digital tracking tools.

In this context, commercial strategies that emphasize transparency around total landed costs, warranty coverage, and service-level commitments have gained traction. Stakeholders that proactively adapt contracting practices, hedge supply routes, and communicate clear cost implications to purchasers will be better positioned to sustain adoption momentum despite tariff-induced headwinds.

In-depth segmentation analysis linking device type, end-user setting, distribution route, and clinical application to commercialization and clinical adoption imperatives

Understanding segmentation dynamics is essential to shaping product development and commercial outreach. Based on Type, market is studied across Endoscopic and Non Endoscopic, with Endoscopic further studied across Gas and Liquid; this distinction influences device design, procedural technique, and post-placement management, and it guides which clinical teams are engaged for training and follow-up. Separately, based on End User, market is studied across Bariatric Centers, Clinics, and Hospitals, with Clinics further studied across Outpatient Clinics and Specialty Clinics; differences in infrastructure, anesthesia capability, and care pathways across these settings determine preferred device profiles and service bundles. Furthermore, based on Distribution Channel, market is studied across Hospital Pharmacies and Retail Pharmacies, and distribution strategy must consider inventory management, clinician procurement processes, and the role of specialty distributors in supporting training and on-site logistics. Finally, based on Application, market is studied across Preoperative Optimization and Weight Loss, and this clinical segmentation affects referral patterns, payer interactions, and the alignment of patient support services.

Taken together, these segmentation axes reveal where clinical demand concentrates and where commercialization efforts should be tailored. For example, gas-filled versus liquid-filled endoscopic options appeal to different patient groups and procedural workflows, while clinics and outpatient specialty settings may prioritize devices that minimize procedure time and recovery needs. Distribution partnerships with hospital pharmacies will differ markedly from retail pharmacy models in terms of supply chain transparency and clinician interactions. Application-based segmentation underscores the need for outcome data specific to preoperative optimization versus primary weight reduction, which in turn shapes messaging to surgeons, primary care physicians, and multidisciplinary care teams.

In practical terms, manufacturers should align device features, training programs, and commercial terms with the dominant segmentation profiles in their target geographies, ensuring that product variants and service offerings match the operational realities of the end users and distribution partners they intend to serve.

Regional adoption drivers, regulatory variability, and distribution imperatives across the Americas, Europe Middle East & Africa, and Asia-Pacific markets

Regional dynamics significantly influence clinical adoption patterns, regulatory pathways, and distribution strategies for intragastric balloons. In the Americas, established bariatric centers and a growing number of outpatient clinics are integrating intragastric balloons into therapy mixes as payers and providers place greater emphasis on non-surgical interventions. This region favors solutions that demonstrate reproducible outcomes in diverse patient populations and that can integrate with existing multidisciplinary obesity programs. Meanwhile, Europe, Middle East & Africa present a heterogeneous landscape where regulatory frameworks, reimbursement environments, and clinical practice patterns vary widely; in some markets, centralized hospital systems and national guidelines accelerate adoption, whereas in others, variability in payer coverage and clinician experience necessitate targeted education initiatives and local evidence generation. Asia-Pacific exhibits rapid uptake driven by rising prevalence of obesity and metabolic disease, diverse care delivery models, and an emphasis on minimally invasive alternatives. In several Asia-Pacific markets, high-volume specialty clinics and consumer interest in less invasive options have encouraged manufacturers to develop localized training and patient support programs.

Across regions, supply chain considerations, regulatory timelines, and the maturity of reimbursement pathways shape go-to-market approaches. For example, regions with strong outpatient clinic networks may prioritize devices optimized for day-case procedures and limited anesthesia resources. Conversely, where hospital-centric care dominates, integrated service offerings that include clinician training, post-procedural monitoring, and durable follow-up will be more impactful. Effective regional strategies blend global clinical evidence with locally relevant real-world data and stakeholder engagement to build durable acceptance among clinicians, payers, and patients.

Competitive company strategies emphasizing device innovation, bundled clinical services, and partnership models to drive adoption and operational scale

Key companies operating in the intragastric balloon arena have converged around several strategic imperatives: clinical differentiation, service-oriented commercialization, and operational scalability. Leading device developers invest in iterative device design improvements to reduce adverse events and to simplify placement and removal workflows. Firms are also expanding portfolio breadth to include both gas-filled and liquid-filled endoscopic options, enabling them to address diverse clinician preferences and patient physiologies. Beyond devices, companies increasingly bundle training, patient engagement platforms, and follow-up services to improve outcomes and to reduce the burden on provider staff.

Strategic partnerships have become a common pathway to accelerate adoption; alliances with bariatric centers, specialty clinics, and distribution partners allow companies to demonstrate real-world effectiveness while building referral networks. Some players have pursued regional manufacturing relationships to enhance supply resilience and to optimize landed cost structures. In parallel, competitive differentiation is being sought through evidence generation-prospective registries, multi-center studies, and health economic analyses-to support payer engagement and to inform clinical guidelines. Companies that successfully balance product innovation with scalable service delivery and robust clinical evidence are positioning themselves to win favor among large health systems, outpatient providers, and specialist clinics seeking predictable outcomes and streamlined operations.

Actionable commercial, clinical, and supply chain measures for leaders to build resilient adoption pathways and align stakeholders around value delivery

Industry leaders should prioritize an integrated approach that aligns clinical evidence, service delivery, and supply chain resilience to accelerate sustainable adoption of intragastric balloon solutions. First, invest in robust real-world evidence generation and patient-reported outcomes to substantiate clinical claims across both preoperative optimization and standalone weight loss applications, thereby easing payer discussions and clinician acceptance. Second, create comprehensive training and credentialing pathways tailored to the needs of bariatric centers, outpatient clinics, and specialty clinics to reduce procedural variability and enhance safety profiles. Third, diversify sourcing and logistics strategies to mitigate exposure to tariff volatility and to shorten lead times, including localized manufacturing partnerships where commercially feasible.

Additionally, adapt commercial models to support different purchasing behaviors across hospital pharmacies and retail pharmacy channels by providing transparent total-cost-of-care communications and flexible contracting terms. Leverage digital patient engagement tools and multidisciplinary support programs to improve adherence to lifestyle interventions and to extend follow-up capabilities without overburdening clinical staff. Finally, pursue strategic collaborations with payer stakeholders to establish value-based arrangements or coverage pathways that reflect the long-term clinical and economic benefits of integrated obesity care. Collectively, these actions will strengthen the value proposition for intragastric balloons and support durable, scalable adoption across care settings.

Comprehensive mixed-methods research approach combining clinical interviews, regulatory review, and supply chain analysis to validate actionable insights

The research underpinning this report employed a mixed-methods approach to ensure that insights reflect both clinical realities and commercial dynamics. Primary inputs included structured interviews with clinicians across bariatric centers, outpatient specialty clinics, and hospital-based programs, as well as discussions with procurement leads and distribution partners active in hospital pharmacy and retail pharmacy channels. Secondary inputs comprised regulatory publications, clinical trial registries, and peer-reviewed literature focusing on device safety, efficacy, and patient-reported outcomes. Triangulation of these data sources enabled identification of consistent themes around device performance, procedural workflows, and barriers to adoption.

Analytical methods included comparative assessment of device design attributes-such as fill media and delivery systems-against procedural outcomes and care setting requirements. Supply chain and commercial impact analysis incorporated scenario testing to evaluate responses to tariff changes and sourcing disruptions, with attention to procurement behavior across different end-user environments. Throughout, findings were validated with clinician advisory panels and supply chain experts to ensure practical relevance and to surface actionable implications for manufacturers, providers, and payer stakeholders. The methodology emphasizes transparency in data sources and analytical assumptions while prioritizing clinical applicability and strategic utility for decision-makers.

Concluding synthesis highlighting the clinical, commercial, and operational levers that will determine successful adoption across diverse care settings

In summary, intragastric balloons have matured into a strategically important tool within contemporary obesity care, positioned between conservative medical management and surgical options. Device innovations, improved clinical protocols, and integrated care models have collectively enhanced safety and broadened applicability, creating meaningful opportunities for adoption across bariatric centers, outpatient clinics, and hospital systems. Nevertheless, commercial success depends on more than device performance; it requires demonstrable outcomes, clear reimbursement pathways, resilient supply chains, and scalable service models that support clinician training and patient engagement.

Tariff fluctuations and regional regulatory variability introduce complexity, but they also present opportunities for manufacturers to differentiate through transparent pricing, localized partnerships, and evidence-based commercial strategies. By aligning product development with end-user needs-taking into account the distinctions between endoscopic gas versus liquid options, varied clinic infrastructures, and distribution channel requirements-stakeholders can create compelling value propositions that resonate with providers and payers. The path forward favors those who couple clinical rigor with pragmatic commercialization to deliver reproducible outcomes and efficient care delivery.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Rising adoption of adjustable intragastric balloons enabling personalized weight management protocols
• 5.2. Integration of intragastric balloon therapy with digital health platforms for remote patient monitoring and engagement
• 5.3. Development of biodegradable intragastric balloon systems designed to eliminate endoscopic removal procedures
• 5.4. Clinical studies assessing combined use of intragastric balloons with GLP-1 agonists for synergistic weight loss outcomes
• 5.5. Emergence of shape-memory polymer balloons offering dynamic volume adjustment in response to gastric motility changes
• 5.6. Regulatory clearances for novel air-filled intragastric balloons minimizing patient discomfort and procedural complexity
• 5.7. Expansion of intragastric balloon applications to address nonalcoholic fatty liver disease and metabolic syndrome management
• 5.8. Strategic collaborations between endoscopy device makers and telehealth providers to broaden balloon therapy accessibility

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Intragastric Balloon Market, by Type

• 8.1. Endoscopic
  • 8.1.1. Gas
  • 8.1.2. Liquid
• 8.2. Non Endoscopic

9. Intragastric Balloon Market, by End User

• 9.1. Bariatric Centers
• 9.2. Clinics
  • 9.2.1. Outpatient Clinics
  • 9.2.2. Specialty Clinics
• 9.3. Hospitals

10. Intragastric Balloon Market, by Distribution Channel

• 10.1. Hospital Pharmacies
• 10.2. Retail Pharmacies

11. Intragastric Balloon Market, by Application

• 11.1. Preoperative Optimization
• 11.2. Weight Loss

12. Intragastric Balloon Market, by Region

• 12.1. Americas
  • 12.1.1. North America
  • 12.1.2. Latin America
• 12.2. Europe, Middle East & Africa
  • 12.2.1. Europe
  • 12.2.2. Middle East
  • 12.2.3. Africa
• 12.3. Asia-Pacific

13. Intragastric Balloon Market, by Group

• 13.1. ASEAN
• 13.2. GCC
• 13.3. European Union
• 13.4. BRICS
• 13.5. G7
• 13.6. NATO

14. Intragastric Balloon Market, by Country

• 14.1. United States
• 14.2. Canada
• 14.3. Mexico
• 14.4. Brazil
• 14.5. United Kingdom
• 14.6. Germany
• 14.7. France
• 14.8. Russia
• 14.9. Italy
• 14.10. Spain
• 14.11. China
• 14.12. India
• 14.13. Japan
• 14.14. Australia
• 14.15. South Korea

15. Competitive Landscape

• 15.1. Market Share Analysis, 2024
• 15.2. FPNV Positioning Matrix, 2024
• 15.3. Competitive Analysis
  • 15.3.1. Apollo Endosurgery, Inc.
  • 15.3.2. Allurion Technologies, Inc.
  • 15.3.3. Obalon Therapeutics, Inc.
  • 15.3.4. ReShape Lifesciences, Inc.
  • 15.3.5. Spatz Medical, Inc.
  • 15.3.6. MedSil, UAB
  • 15.3.7. Silimed, S.A.
  • 15.3.8. ENDALIS GmbH
  • 15.3.9. GI Dynamics, Inc.
  • 15.3.10. BARIATRX Ltd.