커넥티드 전구 시장 : 접속 방식별, 용도별, 설치 방법별, 광색별, 판매 채널별 - 세계 예측(2025-2032년)

The Connected Bulb Market is projected to grow by USD 4.90 billion at a CAGR of 11.38% by 2032.

A comprehensive orientation to connected bulb ecosystems, stakeholder expectations, and the strategic role lighting plays in modern intelligent buildings and consumer environments

The adoption of connected bulbs is reshaping how stakeholders think about illumination, energy management, and user experience in built environments. This introduction situates connected lighting not merely as a product category but as an interoperable platform that converges hardware, firmware, networking protocols, and software services. As devices proliferate across homes, offices, hospitality venues, retail floors, manufacturing lines, and outdoor spaces, lighting has transitioned from a static utility to a dynamic node in broader smart ecosystems.

Importantly, this landscape is being driven by heightened expectations for convenience, personalization, and operational efficiency. Consumers and facility managers alike expect lighting solutions to integrate seamlessly with voice assistants, building management systems, and other IoT endpoints. As a result, product design now prioritizes ease of installation, user-centric controls, and compatibility across connectivity standards. Furthermore, manufacturers and channel partners are navigating evolving regulatory and trade dynamics that influence sourcing, pricing, and supply chain resiliency.

Consequently, decision-makers should view connected bulbs as strategic assets capable of enabling differentiated services-ranging from adaptive human-centric lighting to data-enabled maintenance programs. This framing sets the stage for the deeper analysis that follows by clarifying how product innovation, channel evolution, and policy shifts will intersect to redefine value creation across the lighting ecosystem.

An in-depth exploration of pivotal structural shifts redefining product architectures, software monetization, channel dynamics, and user expectations across lighting ecosystems

The connected bulb landscape is undergoing a series of transformative shifts that extend beyond incremental product upgrades to fundamental changes in how value is created, delivered, and captured. First, protocol convergence and interoperability initiatives are accelerating, reducing friction for integrators and end users who historically navigated fragmentation among proprietary stacks. At the same time, the proliferation of low-power wireless standards and enhanced radio coexistence strategies has improved reliability for dense deployments, making bulbs credible endpoints in both residential and large-scale commercial installations.

Meanwhile, software is emerging as a primary differentiation vector. Manufacturers are investing in cloud services, analytics, and firmware over-the-air update capabilities to enable continuous improvement, lifecycle management, and recurring revenue opportunities. This software-led approach is shifting commercial conversations away from one-time hardware transactions toward subscription models, managed services, and platform partnerships. As a result, channel dynamics are evolving: traditional distribution is integrating with digital commerce and managed service providers to deliver bundled solutions.

Finally, user expectations around personalization, wellness, and energy transparency are raising the bar for product roadmaps. Lighting that can tune spectral output, integrate occupancy and daylight data, and contribute to sustainability reporting is increasingly prioritized by purchasers. In combination, these shifts are creating a competitive environment where agility, software capabilities, and channel orchestration matter as much as raw hardware performance.

A strategic assessment of how 2025 tariff adjustments are reshaping sourcing, procurement strategies, inventory management, and product design choices across the lighting value chain

Tariff changes announced for 2025 have compelled stakeholders to reassess supply chain strategies, procurement timing, and sourcing geographies in order to preserve margin and maintain competitiveness. In response, manufacturers have accelerated supplier diversification, intensified negotiations with contract manufacturers, and in some cases redesignated product assemblies to mitigate exposure to specific tariff classifications. Procurement teams are increasingly evaluating total landed cost rather than unit price alone, integrating logistics, duty, and compliance costs into sourcing decisions.

Concurrently, distributors and retail partners are reworking inventory strategies to smooth demand across tariff transitions, employing forward-buying where practical and leveraging bonded warehousing solutions to defer duty. These tactical measures are complemented by product-level adaptations: design-for-manufacturability reviews and bill-of-materials substitution efforts have targeted components most susceptible to duty changes. As a result, R&D and supply chain functions are collaborating more closely to ensure that performance specifications remain intact while adapting sourcing footprints.

From a go-to-market perspective, pricing strategies have become more nuanced. Channel partners are negotiating margin concessions, promotional timing, and contractual protections that reflect the heightened cost volatility. At the same time, risk-averse buyers are favoring suppliers with transparent compliance practices and demonstrable supply chain resilience. Taken together, these developments underscore the importance of a coordinated cross-functional response to tariff dynamics to protect customer relationships and sustain long-term competitiveness.

A multifaceted segmentation synthesis linking connectivity, application, installation, color capabilities, and sales channels to strategic product and channel pathways for differentiation

Segmentation analysis reveals where product, channel, and application strategies intersect to create differentiated opportunities and execution risks. Based on connectivity, product roadmaps must balance Bluetooth's simple pairing and low-cost profile with Wi-Fi's direct cloud connectivity and higher throughput, while Zigbee continues to serve mesh-focused deployments that prioritize reliability and centralized control. Based on application, commercial environments such as hospitality, office, and retail increasingly demand integrated lighting controls and analytics, industrial settings including manufacturing and utilities emphasize robustness and interoperability with building and operational technology stacks, and residential customers prioritize user experience, aesthetics, and seamless voice or mobile control.

Based on installation, indoor scenarios like ceiling fixtures and table lamps require attention to form factor, thermal management, and dimming profiles, whereas outdoor contexts including landscape and street lighting focus on ingress protection, photometric distribution, and long-life performance. Based on light color, product differentiation spans RGB capabilities for full-color experiences, RGBW combinations that add dedicated white channels for improved color rendering, tunable white options for circadian-friendly controls, and white offerings that include cool white and warm white spectrums optimized for specific mood and task lighting requirements. Based on sales channel, commercial and consumer distribution strategies must align with both offline sellers-mass merchants and specialty stores that offer tactile purchase experiences-and online conduits such as e-commerce platforms and manufacturer websites that emphasize convenience, reviews, and direct-to-consumer relationships.

Taken together, these segmentation vectors demonstrate that successful strategies require harmonized product specifications, channel-tailored value propositions, and installation-appropriate service offerings. Moreover, the intersections among connectivity, application, installation, light color, and sales channel define distinct buyer journeys that suppliers must map and support to achieve adoption.

A regional strategic overview highlighting how Americas, Europe Middle East & Africa, and Asia-Pacific dynamics drive distinct procurement, regulation, and channel priorities for lighting solutions

Regional dynamics influence competitive positioning, regulatory compliance, and partnership strategies, and discerning these geographies helps clarify where investments should be concentrated. In the Americas, buyer expectations prioritize integration with smart home ecosystems, energy efficiency regulations, and retail-led distribution, making it a fertile environment for consumer-focused innovations and channel partnerships with large retailers and home automation platforms. Conversely, Europe, Middle East & Africa presents a complex mosaic of regulatory regimes and infrastructure variance; here, energy performance rules and urban lighting initiatives create demand for solutions that simultaneously meet stringent compliance requirements and municipal procurement processes.

In the Asia-Pacific region, product cost competitiveness, scale manufacturing capabilities, and rapid urbanization shape adoption patterns. This environment rewards manufacturers that can combine local production agility with global design standards, and it often accelerates price-sensitive consumer uptake alongside large-scale public lighting projects. Across all regions, cross-border interoperability, certification, and after-sales support emerge as recurring concerns; thus, global players that can offer localized service models and partner networks will have an advantage.

Ultimately, regional strategies must reconcile global product platforms with localized go-to-market execution, ensuring that channel selection, regulatory alignment, and service delivery models match the distinct expectations and procurement mechanics of each geographic area.

An evidence-based analysis of competitive success factors showing how product excellence, software monetization, partner ecosystems, and supply chain resilience differentiate leading firms

Competitive benchmarking indicates that success rests on an integrated mix of product excellence, software capabilities, and channel orchestration. Leading companies combine deep competencies in optical engineering and thermal design with cloud-native software offerings that enable device management, analytics, and monetizable services. These firms also demonstrate disciplined supply chain management practices, including multi-sourcing strategies and responsive logistics networks that reduce lead times and exposure to tariff-induced shocks.

In addition, top-tier players cultivate robust partner ecosystems that span distributors, systems integrators, and platform providers to broaden reach and embed lighting into larger service propositions. Strategic investment in user experience-intuitive apps, voice integration, and simple commissioning tools-reduces churn and accelerates end-user adoption. High-performing organizations also leverage certification and compliance as market access enablers, ensuring that products meet regional regulatory and safety requirements while communicating quality to channel partners and buyers.

Finally, effective growth strategies often include targeted go-to-market segmentation, balancing direct-to-consumer channels with specialized B2B offerings for hospitality, retail, and infrastructure projects. Firms that align R&D priorities with observable customer pain points-whether that be energy transparency, maintenance predictability, or wellness lighting-tend to achieve stronger customer retention and clearer commercial differentiation.

High-impact, practical recommendations for executives to align product modularity, software services, supply chain agility, and channel strategies to drive sustainable differentiation

Industry leaders should adopt a coordinated set of actions to secure advantage across product, channel, and operational domains. First, prioritize interoperability and modular design so that products can integrate with multiple ecosystems and adapt to evolving protocol landscapes; this reduces adoption friction and extends product lifecycles. Second, embed software-enabled services into commercial models-device management, analytics, and maintenance subscriptions-to diversify revenue streams and deepen customer relationships.

Third, strengthen supply chain agility by diversifying component sources, locking strategic supplier agreements, and implementing flexible manufacturing arrangements that can respond to tariff and logistics volatility. Fourth, tailor go-to-market approaches by aligning product assortments and messaging to distinct buyer journeys across commercial, industrial, and residential applications, while optimizing channel mixes between offline retail partners and digital commerce platforms. Fifth, invest in regional compliance and localized service infrastructure to ensure certification readiness and high-quality after-sales support in priority geographies.

Finally, accelerate customer-centric innovation through structured field trials and partnerships with end users and system integrators, using real-world feedback to refine product features, installation workflows, and service offerings. By executing these priorities in concert, firms can reduce time-to-value for customers and create defensible differentiation in a crowded landscape.

A transparent explanation of the layered research approach combining interviews, technical product evaluation, and validated secondary context to ensure robust and actionable conclusions

This research draws on a mixed-methods approach that combines primary interviews, technical product reviews, and secondary industry documentation to ensure balanced and actionable insights. Primary engagement included structured discussions with a cross-section of stakeholders such as product managers, channel partners, systems integrators, and end users across residential, commercial, and industrial segments. These conversations elucidated real-world adoption barriers, installation constraints, and feature priorities that shaped the thematic analysis.

Supplementing primary inputs, technical product reviews assessed connectivity stacks, photometric performance, form factor trade-offs, and integration capabilities to surface practical engineering and user experience implications. Secondary sources were used judiciously to contextualize regulatory trends, tariff developments, and regional procurement practices; all referenced materials were critically evaluated for recency and relevance. Throughout the study, methodological rigor was maintained via triangulation of qualitative inputs and product-level observations to validate emergent hypotheses.

Finally, findings were stress-tested through peer review with domain experts to ensure interpretive consistency and to refine strategic recommendations. This layered methodology supports confident decision-making while acknowledging inherent variability across geographies and applications.

A concise summation underscoring the strategic imperative to treat connected lighting as an integrated platform that blends hardware, software, channels, and regional nuance for competitive advantage

In conclusion, the advent of connected bulbs represents a convergence of optics, electronics, networking, and software that is transforming lighting into a strategic technology platform. Throughout the analysis, recurring themes have emerged: interoperability and software capabilities increasingly determine differentiation, channel strategies must be tailored to distinct buyer journeys, and supply chain resilience is a prerequisite for maintaining commercial continuity amid policy and tariff shifts. These dynamics create opportunities for firms that can harmonize product development with serviceable business models and nimble operational practices.

Moreover, regional nuances underscore the need for localized go-to-market strategies that respect regulatory regimes and procurement behaviors while leveraging global design efficiencies. For decision-makers, the imperative is to adopt cross-functional plans that align R&D, supply chain, and commercial teams around shared objectives such as customer retention, service monetization, and installation simplicity. By doing so, organizations can convert technological capability into measurable enterprise value and position themselves to capitalize on the expanding role of lighting within smart built environments.

Ultimately, success will favor those who move beyond hardware-centric mindsets and embrace lighting as an interconnected platform for user experience, operational efficiency, and new service models.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Increased demand for voice assistant compatibility in connected bulbs for hands-free control
• 5.2. Growing adoption of energy monitoring features in smart bulbs to optimize household electricity usage
• 5.3. Integration of mesh networking technology in connected bulbs for extended range and seamless roaming
• 5.4. Emergence of advanced color tuning capabilities in smart bulbs for personalized mood lighting experiences
• 5.5. Rising focus on built-in cybersecurity protocols in connected bulbs to prevent unauthorized network access
• 5.6. Introduction of AI-driven lighting automation in connected bulbs for adaptive ambient brightness adjustments

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Connected Bulb Market, by Connectivity

• 8.1. Bluetooth
• 8.2. Wi-Fi
• 8.3. Zigbee

9. Connected Bulb Market, by Application

• 9.1. Commercial
  • 9.1.1. Hospitality
  • 9.1.2. Office
  • 9.1.3. Retail
• 9.2. Industrial
  • 9.2.1. Manufacturing
  • 9.2.2. Utilities
• 9.3. Residential

10. Connected Bulb Market, by Installation

• 10.1. Indoor
  • 10.1.1. Ceiling Fixtures
  • 10.1.2. Table Lamps
• 10.2. Outdoor
  • 10.2.1. Landscape
  • 10.2.2. Street Lighting

11. Connected Bulb Market, by Light Color

• 11.1. Rgb
• 11.2. Rgbw
• 11.3. Tunable White
• 11.4. White
  • 11.4.1. Cool White
  • 11.4.2. Warm White

12. Connected Bulb Market, by Sales Channel

• 12.1. Offline
  • 12.1.1. Mass Merchants
  • 12.1.2. Specialty Stores
• 12.2. Online
  • 12.2.1. E-Commerce Platforms
  • 12.2.2. Manufacturer Websites

13. Connected Bulb Market, by Region

• 13.1. Americas
  • 13.1.1. North America
  • 13.1.2. Latin America
• 13.2. Europe, Middle East & Africa
  • 13.2.1. Europe
  • 13.2.2. Middle East
  • 13.2.3. Africa
• 13.3. Asia-Pacific

14. Connected Bulb Market, by Group

• 14.1. ASEAN
• 14.2. GCC
• 14.3. European Union
• 14.4. BRICS
• 14.5. G7
• 14.6. NATO

15. Connected Bulb Market, by Country

• 15.1. United States
• 15.2. Canada
• 15.3. Mexico
• 15.4. Brazil
• 15.5. United Kingdom
• 15.6. Germany
• 15.7. France
• 15.8. Russia
• 15.9. Italy
• 15.10. Spain
• 15.11. China
• 15.12. India
• 15.13. Japan
• 15.14. Australia
• 15.15. South Korea

16. Competitive Landscape

• 16.1. Market Share Analysis, 2024
• 16.2. FPNV Positioning Matrix, 2024
• 16.3. Competitive Analysis
  • 16.3.1. Signify N.V.
  • 16.3.2. ams-OSRAM AG
  • 16.3.3. Sengled Smart Home Technology Co., Ltd.
  • 16.3.4. Xiaomi Corporation
  • 16.3.5. TP-Link Technologies Co., Ltd.
  • 16.3.6. Feit Electric Company, Inc.
  • 16.3.7. GE Lighting LLC
  • 16.3.8. Buddy Technologies, Inc.
  • 16.3.9. Nanoleaf Labs Inc.
  • 16.3.10. Leviton Manufacturing Company, Inc.