세계의 ATV 및 UTV 시장 규모, 점유율, 산업 동향 분석 보고서 : 차량 유형별, 연료 유형별, 최종 용도별, 배기량별, 출력별, 지역별 전망 및 예측(2023-2030년)
Global ATV and UTV Market Size, Share & Industry Trends Analysis Report By Vehicle Type, By Fuel Type, By End Use (Mountaineering, Military, Agriculture, and Others), By Displacement, By Power Output, By Regional Outlook and Forecast, 2023 - 2030
ATV 및 UTV(ATV and UTV) 시장 규모는 2030년까지 176억 달러에 달할 것으로 예상되며, 예측 기간 동안 CAGR 7.6%의 성장률로 상승할 것으로 예측됩니다.
KBV 카디널 매트릭스에 표시된 분석에 따르면 Honda Motor Co., Ltd., Deere & Company, Bombardier Recreational Products, Inc.가 시장의 주요 선구자입니다. 2023년 3월 Honda는 강력한 성능과 탁월한 가치를 제공하기 위해 2023년 모델에서 가장 작은 사이드 바이사이드인 Pioneer 520과 Pioneer 500을 포함한 ATV와 사이드 바이사이드 모델을 출시했습니다. 혼다는 또한 2024년 모델로 처음으로 다양한 트림 레벨을 가진 FourTrax Foreman, Foreman Rubicon, Rancher 가족을 발표했습니다. 이 차량은 다목적 파워 스포츠의 'Do It All'정신을 구현하고 있으며, 목장, 농장, 작업 현장에서 작업을 해내면서 주말 트레일에도 대응할 수있는 능력을 공유하고 있습니다. Textron, Inc., Suzuki Motor Corporation, Yamaha Motor Co., Ltd.와 같은 기업이 이 시장의 주요 혁신자입니다.
시장 성장 요인
ATV 및 UTV의 노상 사용을 지원하는 정부 규제
ATV·UTV 도로에서의 사용은 이전에는 안전 우려에서 금지되었습니다. 그러나 정부 당국은 최근 공공 도로에서 ATV 및 UTV의 사용을 인정하는 새로운 법안과 조례를 제정했습니다. 예를 들어, 뉴펀들랜드 래브라도 주 정부는 2022년 5월에 모든 오프로드 차량 이용자의 안전성을 높이기 위해 새로운 오프로드 차량에 관한 법률과 규칙을 발표하고, 이 법과 규칙은 2022년 5월19일에 시행될 예정입니다. 따라서 ATV 및 UTV의 차도 주행을 허가하는 정부의 지원이 시장 성장을 뒷받침할 것으로 예상됩니다.
모험 스포츠와 레크리에이션 활동의 인기 증가
ATV의 운전자는 많은 나라가 매년 개최하는 챔피언십에 출전하기 때문에 세계에서 환영받고 있습니다. 이러한 이벤트는 세계에서 인기가 높아지고 있습니다. 예를 들어 2022년 6월 Autosports India는 2022년 5월 11일부터 15일까지 Goa에서 Mega ATV Championship Season VII 그랜드 레이스 대회와 Overlander Off-Road Adventure & Autocross를 개최했다고 발표하고 인도 전역에서 Overlander에 12개 팀, Autocross에 32개 팀을 포함한 65개 팀 근처에서 차량 프로젝트를 테스트하고 참여하고 있습니다. 이러한 어드벤처 스포츠 동향 증가는 시장 성장을 가속할 것으로 보이는 관광객을 유치할 수 있습니다.
시장 성장 억제 요인
지형 피해로 인한 야생 동물 지역에서의 ATV/ UTV 주행 제한
야생동물 보호구역에서의 ATV 및 UTV의 사용은 소음공해, 식생의 손상, 유출수 증가, 토양침식, 수질의 악화 등 환경에 악영향을 미칠 가능성이 있습니다. ATV·UTV의 사용은 환경을 악화시키고 다른 지역의 야생 생물 서식지를 위협하기 때문에 일부 국가에서는 금지되어 있습니다. 따라서 야생동물 서식지에서의 주행금지 외에도 유지보수 비용이 시장 전체의 성장을 저해하고 있습니다.
차량 유형 전망
차량 유형별로 시장은 ATV와 UTV로 나뉩니다. UTV 부문은 시장에서 가장 높은 판매 점유율을 차지합니다. UTV는 다목적 오프 고속도로 유틸리티 차량(MOHUV) 또는 레크리에이션 국도 고속도로(ROV)로도 알려져 있습니다. UTV 차량은 설비 및 소형 공구의 운반, 식물, 관목, 비료, 퇴비 견인 등 건설 및 농업 활동에 사용될 가능성이 높으며, 다른 추후 차량과 협력할 수도 있습니다.
배기량에 따라 시장은 400cc 미만, 400cc-800cc, 800cc 초과으로 분류됩니다. 2022년 시장에서는 400cc-800cc의 부문이 큰 수익 점유율을 획득했습니다. 400cc-800cc의 엔진을 탑재한 차량은 거대한 저장 능력을 갖추고 있어 설비나 물자의 운송에 정기적으로 사용되고 있습니다. 또한 정부는 숲과 하라노 감시 및 구조 활동에 이러한 차량을 사용합니다. 보다 많은 사람들에게 어필하고 새로운 응용 분야를 조사하기 위해 시장 각사는 400cc-800cc의 ATV를 개발하고 있습니다.
출력에 따라 시장은 50kW 미만, 50kW-100kW, 100kW 초과으로 구분됩니다. 2022년에는 50kW-100kW 부문이 최대 수익 점유율로 시장을 독점했습니다. 경주와 지극히 어려운 지형에서의 주행과 같은 오프로드 활동을 위해 구매자와 애호가는이 출력 범위의 고성능 자동차를 선호합니다. 고성능 서스펜션 시스템, 정교한 파워트레인, 강화된 섀시 등은 제조업체가 이러한 자동차의 성능과 수명을 높이기 위해 투자하는 것에 불과합니다.
최종 용도 전망
최종 용도에 따라 시장은 농업, 군사, 등산 등으로 세분화됩니다. 다른 부문은 2022년 시장에서 유망한 성장률을 확보했습니다. 농업 관련 활동, 농업 경작, 동물 관리, 잡초 제거, 일반적인 운송 등 농업 분야의 ATV 수요가 증가하고 있기 때문에 이 부문은 예측 기간을 통해 유리한 시장 기회를 제시합니다. 게다가 ATV는 광범위한 다용도와 내구성으로 인해 광업, 건설, 제조, 공공 사업 등 다양한 산업 분야에서 필요성이 커지고 있습니다.
연료 유형 전망
연료 유형별로 볼 때 시장은 가솔린 구동, 디젤 구동, 전기 구동, 태양광 구동으로 분류됩니다. 2022년에는 가솔린 구동 부문이 시장에서 가장 큰 수익 점유율을 기록했습니다. 가솔린 구동의 ATV 및 UTV는 이 카테고리에 포함됩니다. ATV 및 UTV의 대부분은 가솔린을 연료로 하고 있어 엔진 부품을 보호하고 신속한 가속을 가능하게 하기 때문에 가솔린에는 오일이 정확하게 혼합되어 있습니다. 엔진을 업그레이드하고, 효율을 높이고, 안전 대책을 강화한 신차종의 발매는 가솔린 구동의 ATV 및 UTV의 확대를 가속시키는데 도움이 되고 있습니다.
지역별로는 북미, 유럽, 아시아 태평양, 남미, 중동, 아프리카에서 분석됩니다. 2022년에는 북미가 가장 높은 수익 점유율을 획득하여 시장을 선도했습니다. 미국과 캐나다에 본사를 둔 Polaris, Textron, BRP, American Honda Motors와 같은 주요 ATV 제조업체는 이 지역 시장 성장에 필수적입니다. 이러한 차량의 이용이 현저하게 증가하고 있는 상위 2개국은 미국과 캐나다입니다. 이는 신흥 경제 국가, 가처분 소득 수준, 전기 자동차 활동, ATV를 규제하는 정부법 때문입니다.
The Global ATV and UTV Market size is expected to reach $17.6 billion by 2030, rising at a market growth of 7.6% CAGR during the forecast period.
ATVs and UTVs are becoming increasingly popular for military operations, including troop transportation, and driving across challenging terrain. Hence, military segment acquired $2,626.5 million revenue in the market in 2022. ATVs and UTVs are also anticipated to experience significant growth in the military segment due to their improved mobility for tactical tasks. High maneuverability, flexibility, and enhanced navigational aids to provide rapid directions for vehicle operators are further aspects that support market expansion. For instance, the Polaris MRZR Alpha, a new Lightweight Tactical All-Terrain Vehicle, received a $109 million seven-year contract from the U.S. Special Operations Command in May 2020.
The major strategies followed by the market participants are Product Launches as the key developmental strategy keep pace with the changing demands of end users. For instance, In February, 2023, BRP introduced all-new mid-cc (medium engine displacement) Can-Am Outlander ATV recreational and utility models. The new utility Outlander PRO HD7 and HD5 models, as well as the recreational Outlander 700 and 500 versions, all have class-leading power, ground clearance, suspension travel, towing capability, and longest maintenance intervals. Additionally, In November, 2022, KUBOTA announced the launch of new models of its utility vehicles for 2023 comprising a limited-edition Stone Gray color for the Sidekick. A total of 16 accessories will be included with the Stone Grey model, all of which will be factory installed before it leaves the factory.
Based on the Analysis presented in the Cardinal matrix, Honda Motor Co., Ltd., Deere & Company, and Bombardier Recreational Products, Inc. are the major forerunner in the Market. In March, 2023, Honda launched the ATV and side-by-side models including the Pioneer 520 and Pioneer 500, its smallest side-by-sides for the 2023 model year that aims to provide strong performance and exceptional value. Honda also introduced the FourTrax Foreman, Foreman Rubicon, and Rancher families, each of which has a variety of trim levels, as its first 2024 model-year debuts. These vehicles embrace the do-it-all spirit of multipurpose Powersports, sharing the ability to perform work on the ranch, farm, or worksite, while also being trail-ready for the weekends. Companies such as Textron, Inc., Suzuki Motor Corporation, Yamaha Motor Co., Ltd. are some of the key innovators in the Market.
Market Growth Factors
Government regulations to support using ATVs and UTVs on the road
ATV and UTV use were formerly prohibited on roads due to safety concerns. However, government authorities have recently established new bills and ordinances allowing the use of ATVs and UTVs on public roads. For instance, the government of Newfoundland and Labrador announced a new off-road vehicle act and rules in May 2022 to enhance safety for all off-road vehicle users, and the act and regulations are anticipated to go into effect on May 19, 2022. Therefore, government support to allow ATV and UTV on roadways is anticipated to boost the growth of the market.
An increase in the popularity of adventure sports and recreational activities
ATV drivers from all over the world are welcome to compete in the annual championships that numerous nations host. These events are becoming increasingly popular all over the world. For instance, in June 2022, Autosports India announced that it had organized the Mega ATV Championship Season VII grand racing competition and the Overlander Off-Road Adventure & Autocross in Goa from May 11th-15th, 2022, where nearly 65 teams, including 12 Teams for Overlander and 32 Teams for Autocross from all over India, tested and participated their vehicle projects. The increase in trend of such adventure sports attracts tourists which is likely to propel the growth of the market.
Market Restraining Factors
Restrictions on driving ATVs & UTVs in wildlife areas due to terrain damage
ATV and UTV use in a wildlife area can have several negative environmental consequences, including noise pollution, vegetation damage, increased runoff, soil erosion, and deteriorated water quality. The use of ATVs and UTVs is prohibited in several nations because it degrades the environment and threatens the habitat of wildlife in other regions. Hence, maintenance expenses, in addition to the driving ban in wildlife areas, impede the overall growth of the market.
Vehicle Type Outlook
By vehicle type, the market is divided into ATV and UTV. The UTV segment held the highest covered a considerable revenue share in the market. UTVs are also known as a multi-purpose off-highway utility vehicle (MOHUV) or a recreational off-highway (ROV). UTV vehicles are most likely used for construction and agricultural activities, such as transporting equipment and smaller tools, pulling plants, shrubs, fertilizers, and compost, and they may cooperate with other retrofitted vehicles.
On the basis of displacement, the market is classified into less than 400 CC, 400 CC to 800 CC and more than 800 CC. The 400 cc to 800 cc segment garnered a significant revenue share in the market in 2022. Vehicles with 400-800 CC engines are built with enormous storage capacities and are regularly used to transport equipment and supplies. The government also uses these vehicles to monitor forests, wildlands, and rescue missions. To appeal to a broader audience and investigate new application areas, market companies are developing 400-800cc ATVs.
Power Output Outlook
Based on power output, the market is segmented into less than 50kW, 50kW to 100 kW and above 100 kW. In 2022, the 50kW to 100 kW segment dominated the market with maximum revenue share. For off-road activities like racing & riding on extremely difficult terrain, buyers and enthusiasts prefer high-performance cars in this power output range. High-performance suspension systems, sophisticated powertrains, and reinforced chassis are just a few of the things that manufacturers are making investments in to increase the performance and longevity of these cars.
End use Outlook
Based on end use, the market is fragmented into agriculture, military, mountaineering and others. The others segment procured a promising growth rate in the market in 2022. Due to the increasing demand for ATVs in the agricultural sector for farm-related activities, field plowing, animal handling, weed control, and general transportation, the segment exhibits lucrative market opportunities throughout the projection period. Furthermore, all-terrain vehicles are becoming increasingly necessary in various industrial applications, including mining, construction, manufacturing, and utilities, because of their versatility and durability.
Fuel type Outlook
By fuel type, the market is bifurcated into gasoline powered, diesel powered, electric powered and solar powered. In 2022, the gasoline powered segment registered the maximum revenue share in the market. Gas-powered ATVs and UTVs are included in this category. A significant portion of ATVs and UTVs are fueled by gasoline, which is precisely blended with oil to preserve engine parts and enable quick acceleration. The launch of a new range of vehicles with upgraded engines, enhanced efficiency, and increased safety measures helps to accelerate the expansion of gasoline-powered ATVs and UTVs.
Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA In 2022, the North America region led the market by generating the highest revenue share. Leading all-terrain vehicle manufacturers based in the United States and Canada, like Polaris, Textron, BRP, and American Honda Motors, are essential to the market growth in this region. The top two countries where the use of such vehicles has significantly increased are the United States and Canada. This is because of their developed economies, higher disposable income levels, electric vehicles initiatives, and government laws regulating ATVs.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bombardier Recreational Products, Inc., Zhejiang CFMoto Power Co., Ltd., Deere & Company, Honda Motor Co. Ltd., Kawasaki Heavy Industries, Ltd., KUBOTA Corporation, Kwang Yang Motor Company Ltd., Suzuki Motor Corporation, Textron, Inc., and Yamaha Motor Co., Ltd.
Recent strategies deployed in ATV and UTV Market
Partnerships, Collaborations, and Agreements:
Jan-2023: Suzuki Motor announced a joint development agreement with Inmotive, Inc., a company focused on the Ingear two-speed transmission technology for electric vehicles. The agreement aims to develop a 2-speed EV transmission for Suzuki electric vehicles coming in the future. Following this agreement for the 2-speed EV gearbox, Suzuki would be able to reduce costs by using a smaller electric powertrain unit and increase driving performance in a variety of driving scenarios while extending the range of electric vehicles through the effective use of motor torque.
Oct-2022: CFMoto signed an agreement with KTM Europe following which the former company's bikes would be distributed by KTM. The agreement aimed to strengthen the relationship between KTM and CFMOTO, who already worked together on technological projects and created the 800MT. Additionally, the agreement would help the Chinese brand's bikes gain more favor with riders. Existing UK CFMOTO motorcycle dealers would have the option to continue selling the brand through KTM starting in 2023.
May-2022: CFMoto Australia came into partnership with All 4 Adventure, a popular outdoor adventure, fishing, and 4x4 television series, to provide UTVs for the latest season of the show. The show All 4 Adventure follows hosts Jase Andrews and Simon Anderson as they travel by four-wheel drive and other means to isolated areas of Australia. In the next 14th season of the program, Jase and Simon will travel to Far North Queensland using the "value-packed" CFMOTO UFORCE 1000 EPS Hunt. Later in the season, they will also use a CFMoto ZFORCE 800 Trail. With features and attachments geared for agricultural, utilitarian, and recreational uses, the CFMoto UFORCE 1000 EPS Hunt retails for $19,990 drive away.
Product Launches and Product Expansions:
Mar-2023: Honda launched the ATV and side-by-side models including the Pioneer 520 and Pioneer 500, its smallest side-by-sides for the 2023 model year that aims to provide strong performance and exceptional value. Honda also introduced the FourTrax Foreman, Foreman Rubicon, and Rancher families, each of which has a variety of trim levels, as its first 2024 model-year debuts. These vehicles embrace the do-it-all spirit of multipurpose Powersports, sharing the ability to perform work on the ranch, farm, or worksite, while also being trail-ready for the weekends.
Feb-2023: BRP introduced all-new mid-cc (medium engine displacement) Can-Am Outlander ATV recreational and utility models. The new utility Outlander PRO HD7 and HD5 models, as well as the recreational Outlander 700 and 500 versions, all have class-leading power, ground clearance, suspension travel, towing capability, and longest maintenance intervals. The 500 2x4, DPS, XT 700, X mr 700, MAX DPS, and MAX XT 700 are the standard models in the redesigned Outlander recreational portfolio for 2023. The Outlander PRO HD7 and HD5 are designed for people who have a lot of work to do; they pull, tow, and have more storage capacity than any other ATV on the market. The basic PRO models, PRO XU, and PRO Hunting Edition are included in the redesigned Outlander PRO utility portfolio for 2023.
Nov-2022: KUBOTA announced the launch of new models of its utility vehicles for 2023 comprising a limited-edition Stone Gray color for the Sidekick. A total of 16 accessories will be included with the Stone Grey model, all of which will be factory installed before it leaves the factory. The accessories include an electric bed dump, LED headlamp upgrade, premium roof, and windscreen. It also includes a 4,500-pound winch made by WARN AXON. A 54-horsepower petrol engine, made by Kubota, powers the new Sidekick, an increase of 6 horsepower over the outgoing version.
Nov-2022: Honda announced the launch of FourTrax Recon, TRX250X and TRX90X, three small-displacement ATVs for 2023. These models demonstrate the broad range of capabilities of Honda's light-duty ATVs, which vary from on-the-job usefulness to weekend fun. When it comes to getting more done with less, the FourTrax Recon is at the front of the pack because of its powerful 229cc engine's outstanding torque for tasks around the ranch. The TRX250X and TRX90X sport ATVs are both coming back for 2023 and will continue to be great starting grounds for new off-road enthusiasts, providing hours of enjoyment for family trail rides. The three models have one thing in common, small displacement efficiency and dependable performance that owners can rely on every journey.
Sep-2022: Suzuki Motor USA announced the launch of an additional lineup of stylish and dynamic Suzuki models for 2022. These Suzuki products join a diverse lineup of high-end Suzuki motorcycles, scooters, and ATVs that already includes the impressive DR-Z400SM SuperMoto, the track-ready and exceptionally well-handling RM/RM-Z series of Suzuki motocross models, as well as the stylish and simple-to-ride QuadSport Z50 youth ATV. These models include ATVs KingQuad 750 and 500 that offer two classic premium colors including the stunning Metallic Matte Rocky Grey on KingQuad 750AXi Power Steering SE+ and KingQuad 500AXi Power Steering SE+ models and a bold TrueTimber® Kanati camouflage pattern on KingQuad 750AXi Power Steering SE Camo and KingQuad 500AXi Power Steering SE Camo models.
Aug-2022: Yamaha Motor Corporation USA unveiled its 2023 model year lineup of Off-Road ATV and Side-by-Side (SxS) vehicles. The models for 2023 include Wolverine's recreational SxS lineup including the X2, X4, RMAX2 1000, and RMAX4 1000. YXZ1000R SS and YXZ1000R are part of the Pure Sport SxS lineup. Viking and Viking VI are in the Utility SxS Lineup. Utility ATV lineups include Kodiak 450, 700, Grizzly Raptor 700, Raptor 700R, and YFZ450R are available as sport ATVs. Grizzly 90, Raptor 90, and YFZ50 are available as youth ATVs. The 2023 Wolverines are Yamaha's most functional automobiles, offering the ultimate balance of performance and utility, making them excellent for every task from farming and hunting to exploring and overlanding.
Aug-2022: Honda released a new side-by-side named Pioneer 1000-6 Deluxe Crew, a full-size six-person cab for the 2023 model year. All the features and improvements seen in Honda's 2022 Pioneer 1000 are being added to the 1000-6, along with some model-specific characteristics. With 28 inches of legroom in the second row of seats, passengers can travel comfortably and get in and out of the car with ease. The 1000-6 has a padded foam seat that is made to last under all driving circumstances, as well as tilt steering that can be adjusted to fit different body types.
Aug-2022: Honda announced updates to the Pioneer 700 midsize multipurpose side-by-side and the return of the popular FourTrax line of rec/utility ATVs. Although each of these models has a specific use, they all share Honda's famed dependability and offer unparalleled versatility, from the ranch to the trail. Three trim levels are available for the Pioneer 700, including a top-of-the-line Forest edition that is brand-new for 2023 and comes with high-end amenities and preloaded extras to improve the recreational experience. Additional trim levels are Standard and Deluxe, and two- and four-person configurations are offered for each of the three variants.
Aug-2022: BRP's Can-Am Off-Road upgraded the rest of the ATV and side-by-side vehicle (SSV) lineups in addition to adding three brand-new youth all-terrain vehicles (ATVs) to the portfolio. The Spyder and Ryker portfolio receives updated aesthetics as part of the Can-Am On-Road lineup, along with more choices for customization. With the Sea-Doo Explorer Pro 170 and Sea-Doo RXP-X Apex 300, Sea-Doo introduces two brand-new personal watercrafts (PWC) to the water.
Market Segments covered in the Report:
By Vehicle Type
By Fuel Type
By End User
By Power Output
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