세계의 혀 클리너 시장 규모, 점유율 및 동향 분석 : 재료별, 유통채널별, 인구통계별, 지역별 전망 및 예측(2024-2031년)

The Global Tongue Cleaner Market size is expected to reach $622.2 million by 2031, rising at a market growth of 4.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,01,536.9 thousand units, experiencing a growth of 10.3% (2020-2023).

Dental professionals often recommend tongue cleaners as part of daily oral care routines to reduce bacteria and improve oral health. This advice reinforces the benefits of using tongue cleaners among Canadians, boosting market demand. As per Statistics Canada, nearly two-thirds (65%) of Canadians reported seeing a dental professional in the 12 months preceding 2022. A higher proportion of women (68%) reported having had a recent dental visit than men (62%). Hence, the North America region witnessed a substantial revenue share in the tongue cleaner market in 2023. In terms of volume, 38,217.9 thousand units of tongue cleaners would be utilized in North American market by the year 2301. Tongue cleaning is recognized as an essential component of maintaining optimal oral health, contributing to fresher breath and reducing the risk of oral diseases.

There is a growing emphasis on overall oral health beyond just brushing teeth. Professionals and individuals recognize that maintaining oral hygiene involves more than just brushing. Dental professionals and health organizations actively promote tongue cleaning as part of a complete oral care routine. These campaigns emphasize the advantages of cleansing the tongue's surface to enhance oral health by removing bacteria, food debris, and dead cells. Therefore, increasing awareness of comprehensive oral hygiene drives the market's growth.

Additionally, the personal care industry's expansion has spurred significant innovation in tongue cleaner design, materials, and functionalities. Manufacturers continually introduce new products with advanced features such as ergonomic handles, antimicrobial coatings, and innovative cleaning mechanisms. These innovations enhance product effectiveness, user comfort, and overall oral hygiene benefits, catering to diverse consumer preferences and driving market growth.

However, Tongue cleaners' effectiveness and safety can vary without consistent standards and quality control measures. Consumers may encounter products that do not perform as expected or pose risks such as irritation or damage to the tongue or oral tissues. Inconsistent quality can erode consumer trust in tongue cleaners and the brands that produce them. Consumers rely on standardized products to deliver expected results in terms of oral hygiene. When products vary in quality, it undermines confidence and can lead to reluctance to purchase or use tongue cleaners. In conclusion, standardization and quality control inconsistencies hamper the market's growth.

Material Outlook

Based on material, the market is divided into metal and plastic. In 2023, the metal segment garnered 59% revenue share in the market. In terms of volume, 85,035.0 thousand units of Metal tongue cleaners are expected to be utilized by the year 2031. Metal tongue cleaners are praised for thoroughly cleaning the tongue's surface. The smooth yet firm surface of stainless-steel scrapers allows for efficiently removing bacteria, food debris, and other residues that accumulate on the tongue. This effectiveness is particularly valued by individuals who seek a thorough cleaning experience as part of their oral hygiene routine.

Demographics Outlook

On the basis of demographics, the market is segmented into adults and kids. The adults segment recorded 54% revenue share in the market in 2023. In terms of volume, 83,534.3 thousand units of tongue cleaners are expected to be utilized by Adults by the year 231. Adults typically have a higher level of awareness regarding oral hygiene practices compared to children or teenagers. They comprehend the significance of maintaining oral health to prevent dental issues, including gum disease, tooth decay, and bad odor (halitosis).

Distribution Channel Outlook

By distribution channel, the market is divided into supermarket/hypermarket, online store, retail store, and others. The online channels segment procured 11% revenue share in the market in 2023. In terms of volume, it is expected that 20,798.8 thousand units of tongue cleaners would be sold through Online channels by the year 2031. Online channels provide consumers unparalleled convenience, enabling them to browse, compare, and purchase tongue cleaners from the comfort of their residences or while using mobile devices.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 37% revenue share in the market. In terms of volume, 63,724.4 thousand units of tongue cleaners are expected to be utilized in Asia Pacific by the year 2031. In many Asian cultures, tongue cleaning has been a part of traditional oral hygiene practices for centuries. These cultural influences continue to shape consumer preferences and behaviors, promoting tongue cleaners as integral components of holistic oral care regimens.

List of Key Companies Profiled

• Church & Dwight Co., Inc.
• Oxyfresh Worldwide, Inc.
• AMANO Products limited
• Wisdom Toothbrushes Ltd.
• Banyan Botanicals Products
• Prestige Consumer Healthcare, Inc.
• supersmile
• TePe Munhygienprodukter AB
• Dr. Tung's Products, Inc.

Global Tongue Cleaner Market Report Segmentation

By Material (Volume, Thousand Units, USD Million, 2020-2031)

• Metal
• Plastic

By Distribution Channel (Volume, Thousand Units, USD Million, 2020-2031)

• Supermarket/Hypermarket
• Retail Store
• Online Store
• Others

By Demographics (Volume, Thousand Units, USD Million, 2020-2031)

• Adults
• Kids

By Geography (Volume, Thousand Units, USD Million, 2020-2031)

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Tongue Cleaner Market, by Material
  • 1.4.2 Global Tongue Cleaner Market, by Distribution Channel
  • 1.4.3 Global Tongue Cleaner Market, by Demographics
  • 1.4.4 Global Tongue Cleaner Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global Tongue Cleaner Market by Material

• 4.1 Global Metal Market by Region
• 4.2 Global Plastic Market by Region

Chapter 5. Global Tongue Cleaner Market by Distribution Channel

• 5.1 Global Supermarket/Hypermarket Market by Region
• 5.2 Global Retail Store Market by Region
• 5.3 Global Online Store Market by Region
• 5.4 Global Others Market by Region

Chapter 6. Global Tongue Cleaner Market by Demographics

• 6.1 Global Adults Market by Region
• 6.2 Global Kids Market by Region

Chapter 7. Global Tongue Cleaner Market by Region

• 7.1 North America Tongue Cleaner Market
  • 7.1.1 North America Tongue Cleaner Market by Material
    • 7.1.1.1 North America Metal Market by Country
    • 7.1.1.2 North America Plastic Market by Country
  • 7.1.2 North America Tongue Cleaner Market by Distribution Channel
    • 7.1.2.1 North America Supermarket/Hypermarket Market by Country
    • 7.1.2.2 North America Retail Store Market by Country
    • 7.1.2.3 North America Online Store Market by Country
    • 7.1.2.4 North America Others Market by Country
  • 7.1.3 North America Tongue Cleaner Market by Demographics
    • 7.1.3.1 North America Adults Market by Country
    • 7.1.3.2 North America Kids Market by Country
  • 7.1.4 North America Tongue Cleaner Market by Country
    • 7.1.4.1 US Tongue Cleaner Market
      • 7.1.4.1.1 US Tongue Cleaner Market by Material
      • 7.1.4.1.2 US Tongue Cleaner Market by Distribution Channel
      • 7.1.4.1.3 US Tongue Cleaner Market by Demographics
    • 7.1.4.2 Canada Tongue Cleaner Market
      • 7.1.4.2.1 Canada Tongue Cleaner Market by Material
      • 7.1.4.2.2 Canada Tongue Cleaner Market by Distribution Channel
      • 7.1.4.2.3 Canada Tongue Cleaner Market by Demographics
    • 7.1.4.3 Mexico Tongue Cleaner Market
      • 7.1.4.3.1 Mexico Tongue Cleaner Market by Material
      • 7.1.4.3.2 Mexico Tongue Cleaner Market by Distribution Channel
      • 7.1.4.3.3 Mexico Tongue Cleaner Market by Demographics
    • 7.1.4.4 Rest of North America Tongue Cleaner Market
      • 7.1.4.4.1 Rest of North America Tongue Cleaner Market by Material
      • 7.1.4.4.2 Rest of North America Tongue Cleaner Market by Distribution Channel
      • 7.1.4.4.3 Rest of North America Tongue Cleaner Market by Demographics
• 7.2 Europe Tongue Cleaner Market
  • 7.2.1 Europe Tongue Cleaner Market by Material
    • 7.2.1.1 Europe Metal Market by Country
    • 7.2.1.2 Europe Plastic Market by Country
  • 7.2.2 Europe Tongue Cleaner Market by Distribution Channel
    • 7.2.2.1 Europe Supermarket/Hypermarket Market by Country
    • 7.2.2.2 Europe Retail Store Market by Country
    • 7.2.2.3 Europe Online Store Market by Country
    • 7.2.2.4 Europe Others Market by Country
  • 7.2.3 Europe Tongue Cleaner Market by Demographics
    • 7.2.3.1 Europe Adults Market by Country
    • 7.2.3.2 Europe Kids Market by Country
  • 7.2.4 Europe Tongue Cleaner Market by Country
    • 7.2.4.1 Germany Tongue Cleaner Market
      • 7.2.4.1.1 Germany Tongue Cleaner Market by Material
      • 7.2.4.1.2 Germany Tongue Cleaner Market by Distribution Channel
      • 7.2.4.1.3 Germany Tongue Cleaner Market by Demographics
    • 7.2.4.2 UK Tongue Cleaner Market
      • 7.2.4.2.1 UK Tongue Cleaner Market by Material
      • 7.2.4.2.2 UK Tongue Cleaner Market by Distribution Channel
      • 7.2.4.2.3 UK Tongue Cleaner Market by Demographics
    • 7.2.4.3 France Tongue Cleaner Market
      • 7.2.4.3.1 France Tongue Cleaner Market by Material
      • 7.2.4.3.2 France Tongue Cleaner Market by Distribution Channel
      • 7.2.4.3.3 France Tongue Cleaner Market by Demographics
    • 7.2.4.4 Russia Tongue Cleaner Market
      • 7.2.4.4.1 Russia Tongue Cleaner Market by Material
      • 7.2.4.4.2 Russia Tongue Cleaner Market by Distribution Channel
      • 7.2.4.4.3 Russia Tongue Cleaner Market by Demographics
    • 7.2.4.5 Spain Tongue Cleaner Market
      • 7.2.4.5.1 Spain Tongue Cleaner Market by Material
      • 7.2.4.5.2 Spain Tongue Cleaner Market by Distribution Channel
      • 7.2.4.5.3 Spain Tongue Cleaner Market by Demographics
    • 7.2.4.6 Italy Tongue Cleaner Market
      • 7.2.4.6.1 Italy Tongue Cleaner Market by Material
      • 7.2.4.6.2 Italy Tongue Cleaner Market by Distribution Channel
      • 7.2.4.6.3 Italy Tongue Cleaner Market by Demographics
    • 7.2.4.7 Rest of Europe Tongue Cleaner Market
      • 7.2.4.7.1 Rest of Europe Tongue Cleaner Market by Material
      • 7.2.4.7.2 Rest of Europe Tongue Cleaner Market by Distribution Channel
      • 7.2.4.7.3 Rest of Europe Tongue Cleaner Market by Demographics
• 7.3 Asia Pacific Tongue Cleaner Market
  • 7.3.1 Asia Pacific Tongue Cleaner Market by Material
    • 7.3.1.1 Asia Pacific Metal Market by Country
    • 7.3.1.2 Asia Pacific Plastic Market by Country
  • 7.3.2 Asia Pacific Tongue Cleaner Market by Distribution Channel
    • 7.3.2.1 Asia Pacific Supermarket/Hypermarket Market by Country
    • 7.3.2.2 Asia Pacific Retail Store Market by Country
    • 7.3.2.3 Asia Pacific Online Store Market by Country
    • 7.3.2.4 Asia Pacific Others Market by Country
  • 7.3.3 Asia Pacific Tongue Cleaner Market by Demographics
    • 7.3.3.1 Asia Pacific Adults Market by Country
    • 7.3.3.2 Asia Pacific Kids Market by Country
  • 7.3.4 Asia Pacific Tongue Cleaner Market by Country
    • 7.3.4.1 China Tongue Cleaner Market
      • 7.3.4.1.1 China Tongue Cleaner Market by Material
      • 7.3.4.1.2 China Tongue Cleaner Market by Distribution Channel
      • 7.3.4.1.3 China Tongue Cleaner Market by Demographics
    • 7.3.4.2 Japan Tongue Cleaner Market
      • 7.3.4.2.1 Japan Tongue Cleaner Market by Material
      • 7.3.4.2.2 Japan Tongue Cleaner Market by Distribution Channel
      • 7.3.4.2.3 Japan Tongue Cleaner Market by Demographics
    • 7.3.4.3 India Tongue Cleaner Market
      • 7.3.4.3.1 India Tongue Cleaner Market by Material
      • 7.3.4.3.2 India Tongue Cleaner Market by Distribution Channel
      • 7.3.4.3.3 India Tongue Cleaner Market by Demographics
    • 7.3.4.4 South Korea Tongue Cleaner Market
      • 7.3.4.4.1 South Korea Tongue Cleaner Market by Material
      • 7.3.4.4.2 South Korea Tongue Cleaner Market by Distribution Channel
      • 7.3.4.4.3 South Korea Tongue Cleaner Market by Demographics
    • 7.3.4.5 Singapore Tongue Cleaner Market
      • 7.3.4.5.1 Singapore Tongue Cleaner Market by Material
      • 7.3.4.5.2 Singapore Tongue Cleaner Market by Distribution Channel
      • 7.3.4.5.3 Singapore Tongue Cleaner Market by Demographics
    • 7.3.4.6 Malaysia Tongue Cleaner Market
      • 7.3.4.6.1 Malaysia Tongue Cleaner Market by Material
      • 7.3.4.6.2 Malaysia Tongue Cleaner Market by Distribution Channel
      • 7.3.4.6.3 Malaysia Tongue Cleaner Market by Demographics
    • 7.3.4.7 Rest of Asia Pacific Tongue Cleaner Market
      • 7.3.4.7.1 Rest of Asia Pacific Tongue Cleaner Market by Material
      • 7.3.4.7.2 Rest of Asia Pacific Tongue Cleaner Market by Distribution Channel
      • 7.3.4.7.3 Rest of Asia Pacific Tongue Cleaner Market by Demographics
• 7.4 LAMEA Tongue Cleaner Market
  • 7.4.1 LAMEA Tongue Cleaner Market by Material
    • 7.4.1.1 LAMEA Metal Market by Country
    • 7.4.1.2 LAMEA Plastic Market by Country
  • 7.4.2 LAMEA Tongue Cleaner Market by Distribution Channel
    • 7.4.2.1 LAMEA Supermarket/Hypermarket Market by Country
    • 7.4.2.2 LAMEA Retail Store Market by Country
    • 7.4.2.3 LAMEA Online Store Market by Country
    • 7.4.2.4 LAMEA Others Market by Country
  • 7.4.3 LAMEA Tongue Cleaner Market by Demographics
    • 7.4.3.1 LAMEA Adults Market by Country
    • 7.4.3.2 LAMEA Kids Market by Country
  • 7.4.4 LAMEA Tongue Cleaner Market by Country
    • 7.4.4.1 Brazil Tongue Cleaner Market
      • 7.4.4.1.1 Brazil Tongue Cleaner Market by Material
      • 7.4.4.1.2 Brazil Tongue Cleaner Market by Distribution Channel
      • 7.4.4.1.3 Brazil Tongue Cleaner Market by Demographics
    • 7.4.4.2 Argentina Tongue Cleaner Market
      • 7.4.4.2.1 Argentina Tongue Cleaner Market by Material
      • 7.4.4.2.2 Argentina Tongue Cleaner Market by Distribution Channel
      • 7.4.4.2.3 Argentina Tongue Cleaner Market by Demographics
    • 7.4.4.3 UAE Tongue Cleaner Market
      • 7.4.4.3.1 UAE Tongue Cleaner Market by Material
      • 7.4.4.3.2 UAE Tongue Cleaner Market by Distribution Channel
      • 7.4.4.3.3 UAE Tongue Cleaner Market by Demographics
    • 7.4.4.4 Saudi Arabia Tongue Cleaner Market
      • 7.4.4.4.1 Saudi Arabia Tongue Cleaner Market by Material
      • 7.4.4.4.2 Saudi Arabia Tongue Cleaner Market by Distribution Channel
      • 7.4.4.4.3 Saudi Arabia Tongue Cleaner Market by Demographics
    • 7.4.4.5 South Africa Tongue Cleaner Market
      • 7.4.4.5.1 South Africa Tongue Cleaner Market by Material
      • 7.4.4.5.2 South Africa Tongue Cleaner Market by Distribution Channel
      • 7.4.4.5.3 South Africa Tongue Cleaner Market by Demographics
    • 7.4.4.6 Nigeria Tongue Cleaner Market
      • 7.4.4.6.1 Nigeria Tongue Cleaner Market by Material
      • 7.4.4.6.2 Nigeria Tongue Cleaner Market by Distribution Channel
      • 7.4.4.6.3 Nigeria Tongue Cleaner Market by Demographics
    • 7.4.4.7 Rest of LAMEA Tongue Cleaner Market
      • 7.4.4.7.1 Rest of LAMEA Tongue Cleaner Market by Material
      • 7.4.4.7.2 Rest of LAMEA Tongue Cleaner Market by Distribution Channel
      • 7.4.4.7.3 Rest of LAMEA Tongue Cleaner Market by Demographics

Chapter 8. Company Profiles

• 8.1 Oxyfresh Worldwide, Inc.
  • 8.1.1 Company Overview
• 8.2 AMANO Products limited
  • 8.2.1 Company Overview
• 8.3 Wisdom Toothbrushes Ltd.
  • 8.3.1 Company Overview
• 8.4 Banyan Botanicals Products
  • 8.4.1 Company Overview
• 8.5 Prestige Consumer Healthcare, Inc.
  • 8.5.1 Company Overview
  • 8.5.2 Financial Analysis
  • 8.5.3 Segmental and Regional Analysis
• 8.6 Supersmile
  • 8.6.1 Company Overview
• 8.7 TePe Munhygienprodukter AB
  • 8.7.1 Company Overview
• 8.8 Dr. Tung's Products, Inc.
  • 8.8.1 Company Overview
• 8.9 Church and Dwight Co., Inc.
  • 8.9.1 Company Overview
  • 8.9.2 Financial Analysis
  • 8.9.3 Segmental and Regional Analysis
  • 8.9.4 SWOT Analysis

Chapter 9. Winning Imperatives for Tongue Cleaner Market