세계의 온라인 어학 수업 시장 규모, 점유율, 동향 분석 : 언어별, 연령대별, 수준별, 지역별, 전망 및 예측(2024-2031년)

The Global Online Language Classes Market size is expected to reach $22.7 billion by 2031, rising at a market growth of 13.8% CAGR during the forecast period.

The corporate sector in North America places a strong emphasis on multilingualism, with many companies investing in language training programs for their employees to enhance global business operations. Thus, the North America region acquired 49% revenue share in the market 2023. Additionally, the existence of prominent educational institutions and technology companies in North America has resulted in the development and dissemination of sophisticated online language learning platforms and tools, which has further stimulated market expansion. The region's robust economy and high disposable income levels also contribute to the willingness of individuals to invest in quality language education.

Globalization has significantly increased global connectivity, bringing closer people, cultures, and economies. Businesses have experienced an increase in demand for multilingual skills as they expand their operations beyond national borders.

Additionally, growing recognition of the cognitive and professional benefits of bilingualism and multilingualism has significantly fueled interest in learning new languages. Numerous studies have demonstrated that individuals who speak multiple languages tend to exhibit enhanced cognitive abilities, such as improved problem-solving skills, better multitasking, and greater creativity.

However, Reliable internet access and appropriate devices are prerequisites for participating in online courses. Without a stable internet connection, students can experience interruptions during lessons, leading to frustration and a lack of continuity in their learning process.

Language Offering Outlook

Based on language offering, the market is segmented into popular languages and niche languages. The popular languages segment garnered 36% revenue share in the market in 2023. One of the primary drivers is the global demand for English, Spanish, Mandarin, French, and German, which are often regarded as essential for professional and academic advancement.

Age Group Outlook

On the basis of age group, the market is classified into children, teenager, and adult. The adult segment recorded 37% revenue share in the market in 2023. Adults typically pursue language learning for professional development, personal enrichment, or travel. The globalization of the workforce and the increasing importance of cross-cultural communication have made language skills highly valuable in many professions.

Level Outlook

By level, the market is divided into beginner, intermediate, and advanced. The intermediate segment witnessed 76% revenue share in the market in 2023. Intermediate learners often represent a significant portion of the language-learning population because they have moved beyond the initial stages of learning and are committed to achieving higher proficiency.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment acquired 25% revenue share in the market in 2023. Europe's linguistic diversity and strong emphasis on multilingualism are key drivers of this segment's growth.

List of Key Companies Profiled

• Memrise
• italki HK Limited.
• Udemy, Inc.
• Babbel GmbH
• Rosetta Stone GmbH (IXL Learning, Inc.)
• Verbling, Inc. (Busuu Online S.L.)
• Duolingo Inc.
• Coursera, Inc.
• Preply Inc.
• edX, Inc.

Global Online Language Classes Market Report Segmentation

By Language Offering

• Popular Languages
• Niche Languages

By Age Group

• Teenager
• Adult
• Children

By Level

• Intermediate
• Advanced
• Beginner

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Online Language Classes Market, by Language Offering
  • 1.4.2 Global Online Language Classes Market, by Age Group
  • 1.4.3 Global Online Language Classes Market, by Level
  • 1.4.4 Global Online Language Classes Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global Online Language Classes Market by Language Offering

• 4.1 Global Popular Languages Market by Region
• 4.2 Global Niche Languages Market by Region

Chapter 5. Global Online Language Classes Market by Age Group

• 5.1 Global Teenager Market by Region
• 5.2 Global Adult Market by Region
• 5.3 Global Children Market by Region

Chapter 6. Global Online Language Classes Market by Level

• 6.1 Global Intermediate Market by Region
• 6.2 Global Advanced Market by Region
• 6.3 Global Beginner Market by Region

Chapter 7. Global Online Language Classes Market by Region

• 7.1 North America Online Language Classes Market
  • 7.1.1 North America Online Language Classes Market by Language Offering
    • 7.1.1.1 North America Popular Languages Market by Region
    • 7.1.1.2 North America Niche Languages Market by Region
  • 7.1.2 North America Online Language Classes Market by Age Group
    • 7.1.2.1 North America Teenager Market by Country
    • 7.1.2.2 North America Adult Market by Country
    • 7.1.2.3 North America Children Market by Country
  • 7.1.3 North America Online Language Classes Market by Level
    • 7.1.3.1 North America Intermediate Market by Country
    • 7.1.3.2 North America Advanced Market by Country
    • 7.1.3.3 North America Beginner Market by Country
  • 7.1.4 North America Online Language Classes Market by Country
    • 7.1.4.1 US Online Language Classes Market
      • 7.1.4.1.1 US Online Language Classes Market by Language Offering
      • 7.1.4.1.2 US Online Language Classes Market by Age Group
      • 7.1.4.1.3 US Online Language Classes Market by Level
    • 7.1.4.2 Canada Online Language Classes Market
      • 7.1.4.2.1 Canada Online Language Classes Market by Language Offering
      • 7.1.4.2.2 Canada Online Language Classes Market by Age Group
      • 7.1.4.2.3 Canada Online Language Classes Market by Level
    • 7.1.4.3 Mexico Online Language Classes Market
      • 7.1.4.3.1 Mexico Online Language Classes Market by Language Offering
      • 7.1.4.3.2 Mexico Online Language Classes Market by Age Group
      • 7.1.4.3.3 Mexico Online Language Classes Market by Level
    • 7.1.4.4 Rest of North America Online Language Classes Market
      • 7.1.4.4.1 Rest of North America Online Language Classes Market by Language Offering
      • 7.1.4.4.2 Rest of North America Online Language Classes Market by Age Group
      • 7.1.4.4.3 Rest of North America Online Language Classes Market by Level
• 7.2 Europe Online Language Classes Market
  • 7.2.1 Europe Online Language Classes Market by Language Offering
    • 7.2.1.1 Europe Popular Languages Market by Country
    • 7.2.1.2 Europe Niche Languages Market by Country
  • 7.2.2 Europe Online Language Classes Market by Age Group
    • 7.2.2.1 Europe Teenager Market by Country
    • 7.2.2.2 Europe Adult Market by Country
    • 7.2.2.3 Europe Children Market by Country
  • 7.2.3 Europe Online Language Classes Market by Level
    • 7.2.3.1 Europe Intermediate Market by Country
    • 7.2.3.2 Europe Advanced Market by Country
    • 7.2.3.3 Europe Beginner Market by Country
  • 7.2.4 Europe Online Language Classes Market by Country
    • 7.2.4.1 Germany Online Language Classes Market
      • 7.2.4.1.1 Germany Online Language Classes Market by Language Offering
      • 7.2.4.1.2 Germany Online Language Classes Market by Age Group
      • 7.2.4.1.3 Germany Online Language Classes Market by Level
    • 7.2.4.2 UK Online Language Classes Market
      • 7.2.4.2.1 UK Online Language Classes Market by Language Offering
      • 7.2.4.2.2 UK Online Language Classes Market by Age Group
      • 7.2.4.2.3 UK Online Language Classes Market by Level
    • 7.2.4.3 France Online Language Classes Market
      • 7.2.4.3.1 France Online Language Classes Market by Language Offering
      • 7.2.4.3.2 France Online Language Classes Market by Age Group
      • 7.2.4.3.3 France Online Language Classes Market by Level
    • 7.2.4.4 Russia Online Language Classes Market
      • 7.2.4.4.1 Russia Online Language Classes Market by Language Offering
      • 7.2.4.4.2 Russia Online Language Classes Market by Age Group
      • 7.2.4.4.3 Russia Online Language Classes Market by Level
    • 7.2.4.5 Spain Online Language Classes Market
      • 7.2.4.5.1 Spain Online Language Classes Market by Language Offering
      • 7.2.4.5.2 Spain Online Language Classes Market by Age Group
      • 7.2.4.5.3 Spain Online Language Classes Market by Level
    • 7.2.4.6 Italy Online Language Classes Market
      • 7.2.4.6.1 Italy Online Language Classes Market by Language Offering
      • 7.2.4.6.2 Italy Online Language Classes Market by Age Group
      • 7.2.4.6.3 Italy Online Language Classes Market by Level
    • 7.2.4.7 Rest of Europe Online Language Classes Market
      • 7.2.4.7.1 Rest of Europe Online Language Classes Market by Language Offering
      • 7.2.4.7.2 Rest of Europe Online Language Classes Market by Age Group
      • 7.2.4.7.3 Rest of Europe Online Language Classes Market by Level
• 7.3 Asia Pacific Online Language Classes Market
  • 7.3.1 Asia Pacific Online Language Classes Market by Language Offering
    • 7.3.1.1 Asia Pacific Popular Languages Market by Country
    • 7.3.1.2 Asia Pacific Niche Languages Market by Country
  • 7.3.2 Asia Pacific Online Language Classes Market by Age Group
    • 7.3.2.1 Asia Pacific Teenager Market by Country
    • 7.3.2.2 Asia Pacific Adult Market by Country
    • 7.3.2.3 Asia Pacific Children Market by Country
  • 7.3.3 Asia Pacific Online Language Classes Market by Level
    • 7.3.3.1 Asia Pacific Intermediate Market by Country
    • 7.3.3.2 Asia Pacific Advanced Market by Country
    • 7.3.3.3 Asia Pacific Beginner Market by Country
  • 7.3.4 Asia Pacific Online Language Classes Market by Country
    • 7.3.4.1 China Online Language Classes Market
      • 7.3.4.1.1 China Online Language Classes Market by Language Offering
      • 7.3.4.1.2 China Online Language Classes Market by Age Group
      • 7.3.4.1.3 China Online Language Classes Market by Level
    • 7.3.4.2 Japan Online Language Classes Market
      • 7.3.4.2.1 Japan Online Language Classes Market by Language Offering
      • 7.3.4.2.2 Japan Online Language Classes Market by Age Group
      • 7.3.4.2.3 Japan Online Language Classes Market by Level
    • 7.3.4.3 India Online Language Classes Market
      • 7.3.4.3.1 India Online Language Classes Market by Language Offering
      • 7.3.4.3.2 India Online Language Classes Market by Age Group
      • 7.3.4.3.3 India Online Language Classes Market by Level
    • 7.3.4.4 South Korea Online Language Classes Market
      • 7.3.4.4.1 South Korea Online Language Classes Market by Language Offering
      • 7.3.4.4.2 South Korea Online Language Classes Market by Age Group
      • 7.3.4.4.3 South Korea Online Language Classes Market by Level
    • 7.3.4.5 Singapore Online Language Classes Market
      • 7.3.4.5.1 Singapore Online Language Classes Market by Language Offering
      • 7.3.4.5.2 Singapore Online Language Classes Market by Age Group
      • 7.3.4.5.3 Singapore Online Language Classes Market by Level
    • 7.3.4.6 Malaysia Online Language Classes Market
      • 7.3.4.6.1 Malaysia Online Language Classes Market by Language Offering
      • 7.3.4.6.2 Malaysia Online Language Classes Market by Age Group
      • 7.3.4.6.3 Malaysia Online Language Classes Market by Level
    • 7.3.4.7 Rest of Asia Pacific Online Language Classes Market
      • 7.3.4.7.1 Rest of Asia Pacific Online Language Classes Market by Language Offering
      • 7.3.4.7.2 Rest of Asia Pacific Online Language Classes Market by Age Group
      • 7.3.4.7.3 Rest of Asia Pacific Online Language Classes Market by Level
• 7.4 LAMEA Online Language Classes Market
  • 7.4.1 LAMEA Online Language Classes Market by Language Offering
    • 7.4.1.1 LAMEA Popular Languages Market by Country
    • 7.4.1.2 LAMEA Niche Languages Market by Country
  • 7.4.2 LAMEA Online Language Classes Market by Age Group
    • 7.4.2.1 LAMEA Teenager Market by Country
    • 7.4.2.2 LAMEA Adult Market by Country
    • 7.4.2.3 LAMEA Children Market by Country
  • 7.4.3 LAMEA Online Language Classes Market by Level
    • 7.4.3.1 LAMEA Intermediate Market by Country
    • 7.4.3.2 LAMEA Advanced Market by Country
    • 7.4.3.3 LAMEA Beginner Market by Country
  • 7.4.4 LAMEA Online Language Classes Market by Country
    • 7.4.4.1 Brazil Online Language Classes Market
      • 7.4.4.1.1 Brazil Online Language Classes Market by Language Offering
      • 7.4.4.1.2 Brazil Online Language Classes Market by Age Group
      • 7.4.4.1.3 Brazil Online Language Classes Market by Level
    • 7.4.4.2 Argentina Online Language Classes Market
      • 7.4.4.2.1 Argentina Online Language Classes Market by Language Offering
      • 7.4.4.2.2 Argentina Online Language Classes Market by Age Group
      • 7.4.4.2.3 Argentina Online Language Classes Market by Level
    • 7.4.4.3 UAE Online Language Classes Market
      • 7.4.4.3.1 UAE Online Language Classes Market by Language Offering
      • 7.4.4.3.2 UAE Online Language Classes Market by Age Group
      • 7.4.4.3.3 UAE Online Language Classes Market by Level
    • 7.4.4.4 Saudi Arabia Online Language Classes Market
      • 7.4.4.4.1 Saudi Arabia Online Language Classes Market by Language Offering
      • 7.4.4.4.2 Saudi Arabia Online Language Classes Market by Age Group
      • 7.4.4.4.3 Saudi Arabia Online Language Classes Market by Level
    • 7.4.4.5 South Africa Online Language Classes Market
      • 7.4.4.5.1 South Africa Online Language Classes Market by Language Offering
      • 7.4.4.5.2 South Africa Online Language Classes Market by Age Group
      • 7.4.4.5.3 South Africa Online Language Classes Market by Level
    • 7.4.4.6 Nigeria Online Language Classes Market
      • 7.4.4.6.1 Nigeria Online Language Classes Market by Language Offering
      • 7.4.4.6.2 Nigeria Online Language Classes Market by Age Group
      • 7.4.4.6.3 Nigeria Online Language Classes Market by Level
    • 7.4.4.7 Rest of LAMEA Online Language Classes Market
      • 7.4.4.7.1 Rest of LAMEA Online Language Classes Market by Language Offering
      • 7.4.4.7.2 Rest of LAMEA Online Language Classes Market by Age Group
      • 7.4.4.7.3 Rest of LAMEA Online Language Classes Market by Level

Chapter 8. Company Profiles

• 8.1 Memrise
  • 8.1.1 Company Overview
  • 8.1.2 Recent strategies and developments:
    • 8.1.2.1 Partnerships, Collaborations, and Agreements:
• 8.2 italki HK Limited.
  • 8.2.1 Company Overview
• 8.3 Udemy, Inc.
  • 8.3.1 Company Overview
  • 8.3.2 Recent strategies and developments:
    • 8.3.2.1 Partnerships, Collaborations, and Agreements:
• 8.4 Babbel GmbH
  • 8.4.1 Company Overview
  • 8.4.2 Recent strategies and developments:
    • 8.4.2.1 Acquisition and Mergers:
• 8.5 Rosetta Stone, Inc. (IXL Learning, Inc.)
  • 8.5.1 Company Overview
• 8.6 Verbling, Inc.(Busuu Online S.L.)
  • 8.6.1 Company Overview
• 8.7 Duolingo, Inc.
  • 8.7.1 Company Overview
  • 8.7.2 Financial Analysis
  • 8.7.3 Segmental and Regional Analysis
  • 8.7.4 Research & Development Expenses
  • 8.7.5 Recent strategies and developments:
    • 8.7.5.1 Partnerships, Collaborations, and Agreements:
• 8.8 Coursera, Inc.
  • 8.8.1 Company Overview
  • 8.8.2 Financial Analysis
  • 8.8.3 Segmental and Regional Analysis
  • 8.8.4 Research & Development Expenses
• 8.9 Preply Inc.
  • 8.9.1 Company Overview
• 8.10. edX, Inc.
  • 8.10.1 Company Overview

Chapter 9. Winning Imperatives for Online Language Classes Market