온라인 언어 과외 시장 : 학습 모드별, 연령대별, 언어별, 최종 사용자별, 지역별 - 세계 전망(-2030년)

Online Language Tutoring Market Size, Share, Forecast, & Trends Analysis by Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual, Educational, Government Bodies, Corporate Learners), and Geography-Global Forecast to 2031.

The research report titled, 'Online Language Tutoring Market Size, Share, Forecast, & Trends Analysis by Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual, Educational, Government Bodies, Corporate Learners), and Geography-Global Forecast to 2031,' provides in-depth analysis of the online language tutoring market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The online language tutoring market is projected to reach $15.4 billion by 2031, at a CAGR of 20.6% from 2024 to 2031. The growth of this market is driven by the rising demand for personalized learning experiences, expansion in e-learning, and the affordability of online language tutoring apps. However, concerns regarding data security and privacy could hinder market expansion.

Learners' growing need to access native speakers for conversational practice and cultural exchange, and growing internet & mobile phone user bases are expected to create market growth opportunities. However, the lack of trained professionals to teach languages and limited access to high-speed internet/smart devices are major challenges for the players operating in this market. Additionally, the integration of AI and adaptive learning, and the incorporation of gamification elements in online tutoring sessions are prominent trends in the global online language tutoring market.

The global online language tutoring market is segmented based on learning mode, age group, language, and end user. The study also evaluates industry competitors and analyzes the market at the regional & country levels.

Based on learning mode, the online language tutoring market is segmented into one-on-one learning and group learning. In 2024, the one-on-one learning segment is expected to account for the major share of the online language tutoring market. The segment's large share can be attributed to the increasing demand among learners for one-to-one online tutoring, which enhances engagement, comprehension, and skill improvement. There is also a rising need for highly personalized learning experiences that cater to individual learning paces, specific learning objectives, and the continuous pursuit of self-improvement and skill development by learners. However, the group learning segment is projected to register the highest CAGR during the forecast period.

Based on age group, the online language tutoring market is segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the <18 years segment is expected to account for the largest share of the online language tutoring market. The segment's large share is attributed to the increasing digitization of public schools, the rising number of language learners, a significant increase in smartphone users, the increasing demand for kids' learning apps, the rising popularity of online interactive games for language learning, and the proliferation of e-learning platforms. However, the 18-20 years segment is projected to register the highest CAGR during the forecast period.

Based on language, the online language tutoring market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2024, the English segment is expected to account for the largest share of the online language tutoring market. The segment's large market share is attributed to the growing number of English language learners worldwide, the increasing emphasis on learning English in schools and educational institutions, the high importance of English in business & professional areas, and the increasing investments in start-ups & small companies teaching English. However, the Mandarin segment is projected to register the highest CAGR during the forecast period.

Based on end user, the online language tutoring market is segmented into individual learners, educational institutes, government agencies, and corporate learners. In 2024, the individual learners segment is expected to account for the largest share of the online language tutoring market. The segment's large share is attributed to the rising adoption of smart devices, along with increasing internet penetration, the emergence of new online learning platforms after the COVID-19 pandemic, the rising adoption of self-learning apps, the surging use of social media platforms, and students' preference for learning at their own pace & flexibility. The segment is also projected to register the highest CAGR during the forecast period.

Based on geography, the online language tutoring market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of the online language tutoring market. The large market share of this region is attributed to the increasing demand for language skills for work & collaborations across borders, the high demand for multilingual professionals, the rising adoption of self-learning apps in corporate training programs & language institutes, the increasing demand for flexible and convenient language learning-tutoring options, and the growing popularity of English learning programs in the region. Asia-Pacific is also projected to register the highest CAGR during the forecast period.

Key Players:

The key players operating in the Online Language Tutoring Market are A Berlitz Corporation (U.S.), Lesson Nine GmbH (Germany), EF Education First (Switzerland), Preply Inc. (U.S.), italki HK Limited (China), Rosetta Stone, Inc. (U.S.), Varsity Tutors (U.S.), Rype, Inc. (U.S.), Verbling, Inc. (U.S.), Pearson plc (U.K.), Verbalplanet.com (U.K.), Kesson Group Inc. (Canada), iTutorGroup (China), Cambly Inc. (U.S.), ST Tech Inc. (Japan), Starkid Limited (Hong Kong), Lingoda GmbH (Germany), Small Bridge Inc. (Tokyo), Ambow Education Holding Ltd. (U.S.), Beijing Magic Ears Technology Co., Ltd (China), Club Z! Inc. (U.S.), Revolution Prep. (U.S.), Live Lingua (U.S.), Protostar Education (Hong Kong), mYngle BV (Netherlands), Qkids Teacher (China), Vedantu Innovations Private Limited (India), TutorMe (U.S.), and Cambridge University Press (U.K.).

Key questions answered in the report-

• Which are the high-growth market segments based on learning mode, age group, language, end user, and geography?
• What was the historical market for the online language tutoring market?
• What are the market forecasts and estimates for the period 2024-2031?
• What are the major drivers, restraints, opportunities, and challenges in the online language tutoring market?
• Who are the major players, and what shares do they hold in the online language tutoring market?
• What is the competitive landscape like in the online language tutoring market?
• What are the recent developments in the online language tutoring market?
• What are the different strategies adopted by the major players in the online language tutoring market?
• What are the key geographic trends, and which are the high-growth countries?
• Who are the local emerging players in the online language tutoring market, and how do they compete with the other players?

Scope of the Report:

Online Language Tutoring Market Assessment-by Learning Mode

• One-on-one Learning
• Group Learning

Online Language Tutoring Market Assessment-by Age Group

• <18 Years
• 18-20 Years
• 21-30 Years
• 31-40 Years
• >40 Years

Online Language Tutoring Market Assessment-by Language

• English
• French
• Spanish
• Mandarin
• German
• Italian
• Arabic
• Japanese
• Korean
• Other Languages

Online Language Tutoring Market Assessment-by End User

• Individual Learners
• Educational Institutes
  • K-12
  • Higher Education
• Government Bodies
• Corporate Learners

Online Language Tutoring Market Assessment-by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Poland
  • Netherlands
  • Belgium
  • Sweden
  • Austria
  • Switzerland
  • Finland
  • Norway
  • Turkey
  • Ireland
  • Luxembourg
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Australia & New Zealand
  • Taiwan
  • Hongkong
  • Singapore
  • Malaysia
  • Vietnam
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Rest of the Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• 1.1 Market Definition & Scope
• 1.2 Market Ecosystem
• 1.3 Currency & Limitations
  • 1.3.1 Currency
  • 1.3.2 Limitations
• 1.4 Key Stakeholders

2. Research Methodology

• 2.1 Research Approach
• 2.2 Data Collection & Validation Process
  • 2.2.1 Primary Research/Interviews with Key Opinion Leaders from the Industry
  • 2.2.2 Secondary Research
• 2.3 Market Sizing and Forecasting Approach
  • 2.3.1 Market Estimation Approach
    • 2.3.1.1 Bottom-up Approach
    • 2.3.1.2 Top-down Approach
    • 2.3.1.3 Growth Forecast Approach
  • 2.3.2 Market Share Analysis
• 2.4 Assumptions for the Study
• 2.5 Limitations for the Study

3. Executive Summary

• 3.1 Market Overview
• 3.2 Market Analysis, by Learning Mode
• 3.3 Market Analysis, by Age Group
• 3.4 Market Analysis, by Language
• 3.5 Market Analysis, by End User
• 3.6 Market Analysis, by Geography
• 3.7 Competitive Analysis

4. Market Insights

• 4.1 Overview
• 4.2 Factors Affecting Market Growth
  • 4.2.1 Drivers
    • 4.2.1.1 Increasing Need for a Personalized Learning Experience
    • 4.2.1.2 Growing E-learning Market
    • 4.2.1.3 Minimal Costs of Online Language Tutoring Apps
  • 4.2.2 Restraints
    • 4.2.2.1 Data Security & Privacy Concerns
  • 4.2.3 Opportunities
    • 4.2.3.1 Growing Need to Access Native Speakers for Conversational Practice and Cultural Exchange
    • 4.2.3.2 Growing Internet and Mobile Phone User Bases
  • 4.2.4 Challenges
    • 4.2.4.1 Lack of Trained Professionals for Teaching Languages
    • 4.2.4.2 Limited Access to High-speed Internet/Smart Devices
  • 4.2.5 Trends
    • 4.2.5.1 Integration of AI and Adaptive Learning
    • 4.2.5.2 Incorporation of Gamification Elements in Online Tutoring Sessions
• 4.3 Value Chain Analysis

5. Online Language Tutoring Market Assessment- by Learning Mode

• 5.1 Overview
• 5.2 One-on-one Learning
• 5.3 Group Learning

6. Online Language Tutoring Market Assessment-by Age Group

• 6.1 Overview
• 6.2 <18 Years
• 6.3 18-20 Years
• 6.4 21-30 Years
• 6.5 31-40 Years
• 6.6 >40 Years

7. Online Language Tutoring Market Assessment-by Language

• 7.1 Overview
• 7.2 English
• 7.3 French
• 7.4 Spanish
• 7.5 Mandarin
• 7.6 German
• 7.7 Italian
• 7.8 Arabic
• 7.9 Japanese
• 7.10 Korean
• 7.11 Other Languages

8. Online Language Tutoring Market Assessment-by End User

• 8.1 Overview
• 8.2 Individual Learners
• 8.3 Educational Institutions
  • 8.3.1 K-12
  • 8.3.2 Higher Education
• 8.4 Government Institutes
• 8.5 Corporate Learners

9. Online Language Tutoring Market Assessment-by Geography

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Netherlands
  • 9.3.7 Russia
  • 9.3.8 Sweden
  • 9.3.9 Luxembourg
  • 9.3.10 Rest of Europe
• 9.4 Asia-Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 South Korea
  • 9.4.5 Singapore
  • 9.4.6 Malaysia
  • 9.4.7 Australia & New Zealand
  • 9.4.8 Indonesia
  • 9.4.9 Vietnam
  • 9.4.10 Rest of Asia-Pacific
• 9.5 Latin America
  • 9.5.1 Mexico
  • 9.5.2 Brazil
  • 9.5.3 Rest of Latin America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Rest of the Middle East & Africa

10. Global Online Language Tutoring Market - Competitive Landscape

• 10.1 Overview
• 10.2 Key Growth Strategies
• 10.3 Competitive Benchmarking
• 10.4 Competitive Dashboard
  • 10.4.1 Industry Leaders
    • 10.4.1.1 Key Players' Market Rankings
  • 10.4.2 Market Differentiators
  • 10.4.3 Vanguards
  • 10.4.4 Emerging Companies

11. Company Profiles

• 11.1 Berlitz Corporation (U.S.)
• 11.2 Lesson Nine GmbH (Babble) (Germany)
• 11.3 EF Education First (Switzerland)
• 11.4 Preply Inc. (U.S.)
• 11.5 italki HK Limited (China)
• 11.6 Rosetta Stone, Inc. (U.S.)
• 11.7 Varsity Tutors (U.S.)
• 11.8 Rype, Inc. (U.S.)
• 11.9 Verbling, Inc. (U.S.)
• 11.10 Pearson plc (U.K.)
• 11.11 Verbalplanet.com (U.K.)
• 11.12 Kesson Group Inc. (Skooli) (Canada)
• 11.13 iTutorGroup (China)
• 11.14 Cambly Inc. (U.S.)
• 11.15 ST Tech Inc. (SkimaTalk) (Japan)
• 11.16 Starkid Limited (Hong Kong)
• 11.17 Lingoda GmbH (Germany)
• 11.18 Small Bridge Inc. (Cafetalk) (Tokyo)
• 11.19 Ambow Education Holding Ltd. (U.S.)
• 11.20 Beijing Magic Ears Technology Co., Ltd (China)
• 11.21 Club Z! Inc. (U.S.)
• 11.22 Revolution Prep. (U.S.)
• 11.23 Live Lingua (U.S.)
• 11.24 Protostar Education (Hong Kong)
• 11.25 mYngle BV (Netherlands)
• 11.26 Qkids Teacher (China)
• 11.27 Vedantu Innovations Private Limited (India)
• 11.28 TutorMe (U.S.)
• 11.29 Cambridge University Press (U.K.)

(Note: SWOT analysis for the top 5 companies will be provided.)

12. Appendix

• 12.1 Available Customization
• 12.2 Related Reports