세계의 오퍼레이션 애널리틱스 시장 규모, 점유율, 동향 분석 : 유형별, 비즈니스 기능별, 애플리케이션별, 도입 모델별, 업종별, 지역별, 전망과 예측(2024-2031년)

The Global Operational Analytics Market size is expected to reach $26.4 billion by 2031, rising at a market growth of 13.7% CAGR during the forecast period.

The North America segment witnessed 36% revenue share in the operational analytics market in 2023. North American companies have been early adopters of these analytics to improve decision-making, streamline processes, and gain a competitive edge. Furthermore, innovation and the implementation of sophisticated analytics tools are expedited by the presence of significant technology companies and solution providers.

The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2024, IBM Corporation partnered with Telefonica Tech, a Spanish telecommunications company, to enhance AI, analytics, and data governance solutions in Spain. This partnership would develop an open, hybrid, multi-cloud platform, SHARK.X, featuring IBM's watsonx AI and Data platform. Moreover, In February, 2024, SAS Institute Inc. announced a partnership with Carahsoft, an IT company, to enhance SAS's analytics and AI solutions' accessibility to US government agencies. Under the partnership, Carahsoft would distribute SAS products through various government contracts, expanding SAS's public sector reach and supporting advanced data management and AI capabilities for improved decision-making and innovation.

KBV Cardinal Matrix - Operational Analytics Market Competition Analysis

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation and Product Launches are the forerunners in the Operational Analytics Market. In June, 2023, Microsoft Corporation signed a partnership with Moody's, a financial services company. The partnership aimed to develop advanced data, analytics, and risk solutions using Microsoft Azure OpenAI Service. Companies such as Amazon Web Services, Inc., Oracle Corporation and IBM Corporation are some of the key innovators in Operational Analytics Market.

Market Growth Factors

The rapid growth of IoT and Big Data generates unprecedented data from a vast network of sensors, machines, and equipment across various industries. IoT devices collect continuous data streams, capturing real-time insights into operations, from tracking assets in logistics to monitoring energy usage in smart buildings. This influx of data has created a demand for these analytics tools to process and analyze these extensive datasets, transforming them into actionable insights for better operational decision-making and efficiency. Thus, as the adoption of IoT devices continues to grow, so will the demand for these analytics solutions that can transform raw data into valuable insights.

Additionally, The increasing adoption of cloud technology is transforming the landscape of these analytics as organizations recognize the numerous advantages that cloud-based solutions bring to their data operations. It is estimated that global public cloud spending reached approximately $600 billion in 2023, a substantial increase from $490 billion in 2022. Therefore, the assistance of these analytics in a cloud environment is increasing their adoption.

Market Restraining Factors

However, Data breaches and cyber-attacks have increased significantly in recent years, exposing sensitive business and customer information. This rise in data breaches has made companies more cautious about data sharing, as they aim to avoid the risk of financial penalties, reputational damage, and loss of customer trust. Businesses now recognize that even a single data breach can have long-lasting consequences, impacting customer loyalty and the company's market position. Consequently, this hesitation to leverage data fully and the intricate compliance requirements are key factors that impede the rapid adoption and growth of this market.

Type Outlook

Based on type, the operational analytics market is bifurcated into software and service. The service segment procured 42% revenue share in this market in 2023. The service segment is driven by the need for specialized expertise to implement, integrate, and maintain these analytics solutions effectively. As analytics technologies become more sophisticated, organizations often require consulting, implementation, training, and support services to ensure they can leverage these tools to their full potential.

Business Function Outlook

On the basis of business function, the operational analytics market is classified into information technology (IT), sales & marketing, finance, human resources (HR), and others. The sales & marketing segment recorded 24% revenue share in this market in 2023. The segment leverages these analytics to understand customer behavior, personalize marketing efforts, and optimize sales strategies. With consumer preferences shifting rapidly, sales and marketing teams use analytics to analyze purchasing patterns, customer feedback, and engagement metrics.

Application Outlook

By application, the operational analytics market is divided into predictive asset maintenance, risk management, fraud detection, supply chain management, customer management, and others. The risk management segment garnered 19% revenue share in this market in 2023. The risk management segment is propelled by the increasing complexity and interconnectedness of business operations, which makes risk identification and mitigation a critical priority. These analytics enables organizations to monitor real-time risk indicators, analyze data from diverse sources, and predict potential threats before they impact the business.

Deployment Model Outlook

On the basis of deployment model, the operational analytics market is bifurcated into cloud and on-premises. The on-premises segment garnered 37% revenue share in this market in 2023. On-premises deployments give organizations direct control over their data and infrastructure, ensuring compliance with stringent regulatory standards and internal policies. Although on-premises solutions necessitate a more substantial initial hardware investment and ongoing maintenance, they enable organizations to customize the configuration to their unique requirements and store data locally.

Industry Vertical Outlook

By industry vertical, the operational analytics market is divided into telecommunication, retail & consumer goods, manufacturing, government & defense, energy & utilities, healthcare, and others. The retail & consumer goods segment acquired 17% revenue share in this market in 2023. The retail & consumer goods segment is fueled by the need to understand consumer behavior, optimize inventory, and streamline supply chains. Retailers use these analytics to analyze purchasing patterns, forecast demand, and tailor marketing strategies.

Regional Outlook

Region-wise, the operational analytics market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered 31% revenue share in this market in 2023. European organizations are adopting these analytics to meet stringent regulatory standards, especially in sectors like finance, healthcare, and manufacturing, where compliance is critical.

Market Competition and Attributes

The Operational Analytics Market is dynamic, with smaller and mid-sized companies actively innovating to capture market share. Without top key players, competition intensifies among emerging vendors focusing on specialized solutions, cloud integration, and industry-specific analytics. Differentiation is largely driven by advanced data visualization, AI, and machine learning capabilities, enabling companies to offer tailored, cost-effective solutions that attract niche market segments.

Recent Strategies Deployed in the Market

• Mar-2024: SAP introduced innovations in data management, AI-driven planning, and analytics, including SAP Datasphere knowledge graph, SAP HANA Cloud vector engine, enhanced Collibra AI Governance, and closer integration between SAP Datasphere and SAP Analytics Cloud. These updates aim to streamline data insights, governance, and planning for businesses.
• Dec-2023: IBM Corporation took over streamsets, the Software AG's prominent data ingrestion platform. This acquisition enhances IBM's AI and hybrid cloud capabilities, adding data ingestion and integration tools to its portfolio.
• Nov-2023: Amazon Web Services, Inc. expanded its partnership with Salesforce, Inc., integrating products across data and AI and offering select Salesforce products on the AWS Marketplace. This simplifies data management and allows for the integration of advanced AI technologies into applications and workflows.
• Sep-2023: Oracle introduced new AI-powered features in Oracle Analytics Cloud, enhancing self-service analytics with generative AI, document understanding, contextual insights, and collaboration integrations. These capabilities simplify data interaction, enabling users to make better decisions without relying on data scientists, and include AI-generated avatars for more engaging data storytelling.
• May-2023: Google Cloud, a part of Google LLC, expanded its partnership with SAP SE, a German multinational software company, to introduce an open data offering aimed at simplifying data landscapes and unlocking business data potential. This enables customers to create an end-to-end data cloud, integrating SAP Datasphere with Google's data cloud to provide real-time access to their entire data estates, maximizing value from Google Cloud and SAP software investments.

List of Key Companies Profiled

• Microsoft Corporation
• Oracle Corporation
• SAS Institute Inc.
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Google LLC
• Hewlett Packard Enterprise Company
• IBM Corporation
• SAP SE
• Teradata Corporation
• TIBCO Software, Inc. (Vista Equity Partners Management, LLC)

Global Operational Analytics Market Report Segmentation

By Type

• Software
• Service
  • Managed Services
  • Professional Services

By Business Function

• Information Technology (IT)
• Sales & Marketing
• Finance
• Human Resources (HR)
• Other Business Function

By Application

• Predictive Asset Maintenance
• Risk Management
• Fraud Detection
• Supply Chain Management
• Customer Management
• Other Application

By Deployment Model

• Cloud
• On-premises

By Industry Vertical

• Telecommunication
• Retail & Consumer Goods
• Manufacturing
• Government & Defense
• Energy & Utilities
• Healthcare
• Other Industry Vertical

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
• Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Operational Analytics Market, by Type
  • 1.4.2 Global Operational Analytics Market, by Business Function
  • 1.4.3 Global Operational Analytics Market, by Application
  • 1.4.4 Global Operational Analytics Market, by Deployment Model
  • 1.4.5 Global Operational Analytics Market, by Industry Vertical
  • 1.4.6 Global Operational Analytics Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 KBV Cardinal Matrix
• 4.2 Recent Industry Wide Strategic Developments
  • 4.2.1 Partnerships, Collaborations and Agreements
  • 4.2.2 Product Launches and Product Expansions
  • 4.2.3 Acquisition and Mergers
• 4.3 Market Share Analysis, 2023
• 4.4 Top Winning Strategies
  • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
  • 4.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2020, May - 2024, Jun) Leading Players
• 4.5 Porter Five Forces Analysis

Chapter 5. Global Operational Analytics Market by Type

• 5.1 Global Software Market by Region
• 5.2 Global Service Market by Region
• 5.3 Global Operational Analytics Market by Service Type
  • 5.3.1 Global Managed Services Market by Region
  • 5.3.2 Global Professional Services Market by Region

Chapter 6. Global Operational Analytics Market by Business Function

• 6.1 Global Information Technology (IT) Market by Region
• 6.2 Global Sales & Marketing Market by Region
• 6.3 Global Finance Market by Region
• 6.4 Global Human Resources (HR) Market by Region
• 6.5 Global Other Business Function Market by Region

Chapter 7. Global Operational Analytics Market by Application

• 7.1 Global Predictive Asset Maintenance Market by Region
• 7.2 Global Risk Management Market by Region
• 7.3 Global Fraud Detection Market by Region
• 7.4 Global Supply Chain Management Market by Region
• 7.5 Global Customer Management Market by Region
• 7.6 Global Other Application Market by Region

Chapter 8. Global Operational Analytics Market by Deployment Model

• 8.1 Global Cloud Market by Region
• 8.2 Global On-premises Market by Region

Chapter 9. Global Operational Analytics Market by Industry Vertical

• 9.1 Global Telecommunication Market by Region
• 9.2 Global Retail & Consumer Goods Market by Region
• 9.3 Global Manufacturing Market by Region
• 9.4 Global Government & Defense Market by Region
• 9.5 Global Energy & Utilities Market by Region
• 9.6 Global Healthcare Market by Region
• 9.7 Global Other Industry Vertical Market by Region

Chapter 10. Global Operational Analytics Market by Region

• 10.1 North America Operational Analytics Market
  • 10.1.1 North America Operational Analytics Market by Type
    • 10.1.1.1 North America Software Market by Country
    • 10.1.1.2 North America Service Market by Country
    • 10.1.1.3 North America Operational Analytics Market by Service Type
      • 10.1.1.3.1 North America Managed Services Market by Country
      • 10.1.1.3.2 North America Professional Services Market by Country
  • 10.1.2 North America Operational Analytics Market by Business Function
    • 10.1.2.1 North America Information Technology (IT) Market by Region
    • 10.1.2.2 North America Sales & Marketing Market by Region
    • 10.1.2.3 North America Finance Market by Region
    • 10.1.2.4 North America Human Resources (HR) Market by Region
    • 10.1.2.5 North America Other Business Function Market by Region
  • 10.1.3 North America Operational Analytics Market by Application
    • 10.1.3.1 North America Predictive Asset Maintenance Market by Country
    • 10.1.3.2 North America Risk Management Market by Country
    • 10.1.3.3 North America Fraud Detection Market by Country
    • 10.1.3.4 North America Supply Chain Management Market by Country
    • 10.1.3.5 North America Customer Management Market by Country
    • 10.1.3.6 North America Other Application Market by Country
  • 10.1.4 North America Operational Analytics Market by Deployment Model
    • 10.1.4.1 North America Cloud Market by Country
    • 10.1.4.2 North America On-premises Market by Country
  • 10.1.5 North America Operational Analytics Market by Industry Vertical
    • 10.1.5.1 North America Telecommunication Market by Country
    • 10.1.5.2 North America Retail & Consumer Goods Market by Country
    • 10.1.5.3 North America Manufacturing Market by Country
    • 10.1.5.4 North America Government & Defense Market by Country
    • 10.1.5.5 North America Energy & Utilities Market by Country
    • 10.1.5.6 North America Healthcare Market by Country
    • 10.1.5.7 North America Other Industry Vertical Market by Country
  • 10.1.6 North America Operational Analytics Market by Country
    • 10.1.6.1 US Operational Analytics Market
      • 10.1.6.1.1 US Operational Analytics Market by Type
        • 10.1.6.1.1.1 US Operational Analytics Market by Service Type
      • 10.1.6.1.2 US Operational Analytics Market by Business Function
      • 10.1.6.1.3 US Operational Analytics Market by Application
      • 10.1.6.1.4 US Operational Analytics Market by Deployment Model
      • 10.1.6.1.5 US Operational Analytics Market by Industry Vertical
    • 10.1.6.2 Canada Operational Analytics Market
      • 10.1.6.2.1 Canada Operational Analytics Market by Type
        • 10.1.6.2.1.1 Canada Operational Analytics Market by Service Type
      • 10.1.6.2.2 Canada Operational Analytics Market by Business Function
      • 10.1.6.2.3 Canada Operational Analytics Market by Application
      • 10.1.6.2.4 Canada Operational Analytics Market by Deployment Model
      • 10.1.6.2.5 Canada Operational Analytics Market by Industry Vertical
    • 10.1.6.3 Mexico Operational Analytics Market
      • 10.1.6.3.1 Mexico Operational Analytics Market by Type
        • 10.1.6.3.1.1 Mexico Operational Analytics Market by Service Type
      • 10.1.6.3.2 Mexico Operational Analytics Market by Business Function
      • 10.1.6.3.3 Mexico Operational Analytics Market by Application
      • 10.1.6.3.4 Mexico Operational Analytics Market by Deployment Model
      • 10.1.6.3.5 Mexico Operational Analytics Market by Industry Vertical
    • 10.1.6.4 Rest of North America Operational Analytics Market
      • 10.1.6.4.1 Rest of North America Operational Analytics Market by Type
        • 10.1.6.4.1.1 Rest of North America Operational Analytics Market by Service Type
      • 10.1.6.4.2 Rest of North America Operational Analytics Market by Business Function
      • 10.1.6.4.3 Rest of North America Operational Analytics Market by Application
      • 10.1.6.4.4 Rest of North America Operational Analytics Market by Deployment Model
      • 10.1.6.4.5 Rest of North America Operational Analytics Market by Industry Vertical
• 10.2 Europe Operational Analytics Market
  • 10.2.1 Europe Operational Analytics Market by Type
    • 10.2.1.1 Europe Software Market by Country
    • 10.2.1.2 Europe Service Market by Country
    • 10.2.1.3 Europe Operational Analytics Market by Service Type
      • 10.2.1.3.1 Europe Managed Services Market by Country
      • 10.2.1.3.2 Europe Professional Services Market by Country
  • 10.2.2 Europe Operational Analytics Market by Business Function
    • 10.2.2.1 Europe Information Technology (IT) Market by Country
    • 10.2.2.2 Europe Sales & Marketing Market by Country
    • 10.2.2.3 Europe Finance Market by Country
    • 10.2.2.4 Europe Human Resources (HR) Market by Country
    • 10.2.2.5 Europe Other Business Function Market by Country
  • 10.2.3 Europe Operational Analytics Market by Application
    • 10.2.3.1 Europe Predictive Asset Maintenance Market by Country
    • 10.2.3.2 Europe Risk Management Market by Country
    • 10.2.3.3 Europe Fraud Detection Market by Country
    • 10.2.3.4 Europe Supply Chain Management Market by Country
    • 10.2.3.5 Europe Customer Management Market by Country
    • 10.2.3.6 Europe Other Application Market by Country
  • 10.2.4 Europe Operational Analytics Market by Deployment Model
    • 10.2.4.1 Europe Cloud Market by Country
    • 10.2.4.2 Europe On-premises Market by Country
  • 10.2.5 Europe Operational Analytics Market by Industry Vertical
    • 10.2.5.1 Europe Telecommunication Market by Country
    • 10.2.5.2 Europe Retail & Consumer Goods Market by Country
    • 10.2.5.3 Europe Manufacturing Market by Country
    • 10.2.5.4 Europe Government & Defense Market by Country
    • 10.2.5.5 Europe Energy & Utilities Market by Country
    • 10.2.5.6 Europe Healthcare Market by Country
    • 10.2.5.7 Europe Other Industry Vertical Market by Country
  • 10.2.6 Europe Operational Analytics Market by Country
    • 10.2.6.1 Germany Operational Analytics Market
      • 10.2.6.1.1 Germany Operational Analytics Market by Type
        • 10.2.6.1.1.1 Germany Operational Analytics Market by Service Type
      • 10.2.6.1.2 Germany Operational Analytics Market by Business Function
      • 10.2.6.1.3 Germany Operational Analytics Market by Application
      • 10.2.6.1.4 Germany Operational Analytics Market by Deployment Model
      • 10.2.6.1.5 Germany Operational Analytics Market by Industry Vertical
    • 10.2.6.2 UK Operational Analytics Market
      • 10.2.6.2.1 UK Operational Analytics Market by Type
        • 10.2.6.2.1.1 UK Operational Analytics Market by Service Type
      • 10.2.6.2.2 UK Operational Analytics Market by Business Function
      • 10.2.6.2.3 UK Operational Analytics Market by Application
      • 10.2.6.2.4 UK Operational Analytics Market by Deployment Model
      • 10.2.6.2.5 UK Operational Analytics Market by Industry Vertical
    • 10.2.6.3 France Operational Analytics Market
      • 10.2.6.3.1 France Operational Analytics Market by Type
        • 10.2.6.3.1.1 France Operational Analytics Market by Service Type
      • 10.2.6.3.2 France Operational Analytics Market by Business Function
      • 10.2.6.3.3 France Operational Analytics Market by Application
      • 10.2.6.3.4 France Operational Analytics Market by Deployment Model
      • 10.2.6.3.5 France Operational Analytics Market by Industry Vertical
    • 10.2.6.4 Russia Operational Analytics Market
      • 10.2.6.4.1 Russia Operational Analytics Market by Type
        • 10.2.6.4.1.1 Russia Operational Analytics Market by Service Type
      • 10.2.6.4.2 Russia Operational Analytics Market by Business Function
      • 10.2.6.4.3 Russia Operational Analytics Market by Application
      • 10.2.6.4.4 Russia Operational Analytics Market by Deployment Model
      • 10.2.6.4.5 Russia Operational Analytics Market by Industry Vertical
    • 10.2.6.5 Spain Operational Analytics Market
      • 10.2.6.5.1 Spain Operational Analytics Market by Type
        • 10.2.6.5.1.1 Spain Operational Analytics Market by Service Type
      • 10.2.6.5.2 Spain Operational Analytics Market by Business Function
      • 10.2.6.5.3 Spain Operational Analytics Market by Application
      • 10.2.6.5.4 Spain Operational Analytics Market by Deployment Model
      • 10.2.6.5.5 Spain Operational Analytics Market by Industry Vertical
    • 10.2.6.6 Italy Operational Analytics Market
      • 10.2.6.6.1 Italy Operational Analytics Market by Type
        • 10.2.6.6.1.1 Italy Operational Analytics Market by Service Type
      • 10.2.6.6.2 Italy Operational Analytics Market by Business Function
      • 10.2.6.6.3 Italy Operational Analytics Market by Application
      • 10.2.6.6.4 Italy Operational Analytics Market by Deployment Model
      • 10.2.6.6.5 Italy Operational Analytics Market by Industry Vertical
    • 10.2.6.7 Rest of Europe Operational Analytics Market
      • 10.2.6.7.1 Rest of Europe Operational Analytics Market by Type
        • 10.2.6.7.1.1 Rest of Europe Operational Analytics Market by Service Type
      • 10.2.6.7.2 Rest of Europe Operational Analytics Market by Business Function
      • 10.2.6.7.3 Rest of Europe Operational Analytics Market by Application
      • 10.2.6.7.4 Rest of Europe Operational Analytics Market by Deployment Model
      • 10.2.6.7.5 Rest of Europe Operational Analytics Market by Industry Vertical
• 10.3 Asia Pacific Operational Analytics Market
  • 10.3.1 Asia Pacific Operational Analytics Market by Type
    • 10.3.1.1 Asia Pacific Software Market by Country
    • 10.3.1.2 Asia Pacific Service Market by Country
    • 10.3.1.3 Asia Pacific Operational Analytics Market by Service Type
      • 10.3.1.3.1 Asia Pacific Managed Services Market by Country
      • 10.3.1.3.2 Asia Pacific Professional Services Market by Country
  • 10.3.2 Asia Pacific Operational Analytics Market by Business Function
    • 10.3.2.1 Asia Pacific Information Technology (IT) Market by Country
    • 10.3.2.2 Asia Pacific Sales & Marketing Market by Country
    • 10.3.2.3 Asia Pacific Finance Market by Country
    • 10.3.2.4 Asia Pacific Human Resources (HR) Market by Country
    • 10.3.2.5 Asia Pacific Other Business Function Market by Country
  • 10.3.3 Asia Pacific Operational Analytics Market by Application
    • 10.3.3.1 Asia Pacific Predictive Asset Maintenance Market by Country
    • 10.3.3.2 Asia Pacific Risk Management Market by Country
    • 10.3.3.3 Asia Pacific Fraud Detection Market by Country
    • 10.3.3.4 Asia Pacific Supply Chain Management Market by Country
    • 10.3.3.5 Asia Pacific Customer Management Market by Country
    • 10.3.3.6 Asia Pacific Other Application Market by Country
  • 10.3.4 Asia Pacific Operational Analytics Market by Deployment Model
    • 10.3.4.1 Asia Pacific Cloud Market by Country
    • 10.3.4.2 Asia Pacific On-premises Market by Country
  • 10.3.5 Asia Pacific Operational Analytics Market by Industry Vertical
    • 10.3.5.1 Asia Pacific Telecommunication Market by Country
    • 10.3.5.2 Asia Pacific Retail & Consumer Goods Market by Country
    • 10.3.5.3 Asia Pacific Manufacturing Market by Country
    • 10.3.5.4 Asia Pacific Government & Defense Market by Country
    • 10.3.5.5 Asia Pacific Energy & Utilities Market by Country
    • 10.3.5.6 Asia Pacific Healthcare Market by Country
    • 10.3.5.7 Asia Pacific Other Industry Vertical Market by Country
  • 10.3.6 Asia Pacific Operational Analytics Market by Country
    • 10.3.6.1 China Operational Analytics Market
      • 10.3.6.1.1 China Operational Analytics Market by Type
        • 10.3.6.1.1.1 China Operational Analytics Market by Service Type
      • 10.3.6.1.2 China Operational Analytics Market by Business Function
      • 10.3.6.1.3 China Operational Analytics Market by Application
      • 10.3.6.1.4 China Operational Analytics Market by Deployment Model
      • 10.3.6.1.5 China Operational Analytics Market by Industry Vertical
    • 10.3.6.2 Japan Operational Analytics Market
      • 10.3.6.2.1 Japan Operational Analytics Market by Type
        • 10.3.6.2.1.1 Japan Operational Analytics Market by Service Type
      • 10.3.6.2.2 Japan Operational Analytics Market by Business Function
      • 10.3.6.2.3 Japan Operational Analytics Market by Application
      • 10.3.6.2.4 Japan Operational Analytics Market by Deployment Model
      • 10.3.6.2.5 Japan Operational Analytics Market by Industry Vertical
    • 10.3.6.3 India Operational Analytics Market
      • 10.3.6.3.1 India Operational Analytics Market by Type
        • 10.3.6.3.1.1 India Operational Analytics Market by Service Type
      • 10.3.6.3.2 India Operational Analytics Market by Business Function
      • 10.3.6.3.3 India Operational Analytics Market by Application
      • 10.3.6.3.4 India Operational Analytics Market by Deployment Model
      • 10.3.6.3.5 India Operational Analytics Market by Industry Vertical
    • 10.3.6.4 South Korea Operational Analytics Market
      • 10.3.6.4.1 South Korea Operational Analytics Market by Type
        • 10.3.6.4.1.1 South Korea Operational Analytics Market by Service Type
      • 10.3.6.4.2 South Korea Operational Analytics Market by Business Function
      • 10.3.6.4.3 South Korea Operational Analytics Market by Application
      • 10.3.6.4.4 South Korea Operational Analytics Market by Deployment Model
      • 10.3.6.4.5 South Korea Operational Analytics Market by Industry Vertical
    • 10.3.6.5 Singapore Operational Analytics Market
      • 10.3.6.5.1 Singapore Operational Analytics Market by Type
        • 10.3.6.5.1.1 Singapore Operational Analytics Market by Service Type
      • 10.3.6.5.2 Singapore Operational Analytics Market by Business Function
      • 10.3.6.5.3 Singapore Operational Analytics Market by Application
      • 10.3.6.5.4 Singapore Operational Analytics Market by Deployment Model
      • 10.3.6.5.5 Singapore Operational Analytics Market by Industry Vertical
    • 10.3.6.6 Malaysia Operational Analytics Market
      • 10.3.6.6.1 Malaysia Operational Analytics Market by Type
        • 10.3.6.6.1.1 Malaysia Operational Analytics Market by Service Type
      • 10.3.6.6.2 Malaysia Operational Analytics Market by Business Function
      • 10.3.6.6.3 Malaysia Operational Analytics Market by Application
      • 10.3.6.6.4 Malaysia Operational Analytics Market by Deployment Model
      • 10.3.6.6.5 Malaysia Operational Analytics Market by Industry Vertical
    • 10.3.6.7 Rest of Asia Pacific Operational Analytics Market
      • 10.3.6.7.1 Rest of Asia Pacific Operational Analytics Market by Type
        • 10.3.6.7.1.1 Rest of Asia Pacific Operational Analytics Market by Service Type
      • 10.3.6.7.2 Rest of Asia Pacific Operational Analytics Market by Business Function
      • 10.3.6.7.3 Rest of Asia Pacific Operational Analytics Market by Application
      • 10.3.6.7.4 Rest of Asia Pacific Operational Analytics Market by Deployment Model
      • 10.3.6.7.5 Rest of Asia Pacific Operational Analytics Market by Industry Vertical
• 10.4 LAMEA Operational Analytics Market
  • 10.4.1 LAMEA Operational Analytics Market by Type
    • 10.4.1.1 LAMEA Software Market by Country
    • 10.4.1.2 LAMEA Service Market by Country
    • 10.4.1.3 LAMEA Operational Analytics Market by Service Type
      • 10.4.1.3.1 LAMEA Managed Services Market by Country
      • 10.4.1.3.2 LAMEA Professional Services Market by Country
  • 10.4.2 LAMEA Operational Analytics Market by Business Function
    • 10.4.2.1 LAMEA Information Technology (IT) Market by Country
    • 10.4.2.2 LAMEA Sales & Marketing Market by Country
    • 10.4.2.3 LAMEA Finance Market by Country
    • 10.4.2.4 LAMEA Human Resources (HR) Market by Country
    • 10.4.2.5 LAMEA Other Business Function Market by Country
  • 10.4.3 LAMEA Operational Analytics Market by Application
    • 10.4.3.1 LAMEA Predictive Asset Maintenance Market by Country
    • 10.4.3.2 LAMEA Risk Management Market by Country
    • 10.4.3.3 LAMEA Fraud Detection Market by Country
    • 10.4.3.4 LAMEA Supply Chain Management Market by Country
    • 10.4.3.5 LAMEA Customer Management Market by Country
    • 10.4.3.6 LAMEA Other Application Market by Country
  • 10.4.4 LAMEA Operational Analytics Market by Deployment Model
    • 10.4.4.1 LAMEA Cloud Market by Country
    • 10.4.4.2 LAMEA On-premises Market by Country
  • 10.4.5 LAMEA Operational Analytics Market by Industry Vertical
    • 10.4.5.1 LAMEA Telecommunication Market by Country
    • 10.4.5.2 LAMEA Retail & Consumer Goods Market by Country
    • 10.4.5.3 LAMEA Manufacturing Market by Country
    • 10.4.5.4 LAMEA Government & Defense Market by Country
    • 10.4.5.5 LAMEA Energy & Utilities Market by Country
    • 10.4.5.6 LAMEA Healthcare Market by Country
    • 10.4.5.7 LAMEA Other Industry Vertical Market by Country
  • 10.4.6 LAMEA Operational Analytics Market by Country
    • 10.4.6.1 Brazil Operational Analytics Market
      • 10.4.6.1.1 Brazil Operational Analytics Market by Type
        • 10.4.6.1.1.1 Brazil Operational Analytics Market by Service Type
      • 10.4.6.1.2 Brazil Operational Analytics Market by Business Function
      • 10.4.6.1.3 Brazil Operational Analytics Market by Application
      • 10.4.6.1.4 Brazil Operational Analytics Market by Deployment Model
      • 10.4.6.1.5 Brazil Operational Analytics Market by Industry Vertical
    • 10.4.6.2 Argentina Operational Analytics Market
      • 10.4.6.2.1 Argentina Operational Analytics Market by Type
        • 10.4.6.2.1.1 Argentina Operational Analytics Market by Service Type
      • 10.4.6.2.2 Argentina Operational Analytics Market by Business Function
      • 10.4.6.2.3 Argentina Operational Analytics Market by Application
      • 10.4.6.2.4 Argentina Operational Analytics Market by Deployment Model
      • 10.4.6.2.5 Argentina Operational Analytics Market by Industry Vertical
    • 10.4.6.3 UAE Operational Analytics Market
      • 10.4.6.3.1 UAE Operational Analytics Market by Type
        • 10.4.6.3.1.1 UAE Operational Analytics Market by Service Type
      • 10.4.6.3.2 UAE Operational Analytics Market by Business Function
      • 10.4.6.3.3 UAE Operational Analytics Market by Application
      • 10.4.6.3.4 UAE Operational Analytics Market by Deployment Model
      • 10.4.6.3.5 UAE Operational Analytics Market by Industry Vertical
    • 10.4.6.4 Saudi Arabia Operational Analytics Market
      • 10.4.6.4.1 Saudi Arabia Operational Analytics Market by Type
        • 10.4.6.4.1.1 Saudi Arabia Operational Analytics Market by Service Type
      • 10.4.6.4.2 Saudi Arabia Operational Analytics Market by Business Function
      • 10.4.6.4.3 Saudi Arabia Operational Analytics Market by Application
      • 10.4.6.4.4 Saudi Arabia Operational Analytics Market by Deployment Model
      • 10.4.6.4.5 Saudi Arabia Operational Analytics Market by Industry Vertical
    • 10.4.6.5 South Africa Operational Analytics Market
      • 10.4.6.5.1 South Africa Operational Analytics Market by Type
        • 10.4.6.5.1.1 South Africa Operational Analytics Market by Service Type
      • 10.4.6.5.2 South Africa Operational Analytics Market by Business Function
      • 10.4.6.5.3 South Africa Operational Analytics Market by Application
      • 10.4.6.5.4 South Africa Operational Analytics Market by Deployment Model
      • 10.4.6.5.5 South Africa Operational Analytics Market by Industry Vertical
    • 10.4.6.6 Nigeria Operational Analytics Market
      • 10.4.6.6.1 Nigeria Operational Analytics Market by Type
        • 10.4.6.6.1.1 Nigeria Operational Analytics Market by Service Type
      • 10.4.6.6.2 Nigeria Operational Analytics Market by Business Function
      • 10.4.6.6.3 Nigeria Operational Analytics Market by Application
      • 10.4.6.6.4 Nigeria Operational Analytics Market by Deployment Model
      • 10.4.6.6.5 Nigeria Operational Analytics Market by Industry Vertical
    • 10.4.6.7 Rest of LAMEA Operational Analytics Market
      • 10.4.6.7.1 Rest of LAMEA Operational Analytics Market by Type
        • 10.4.6.7.1.1 Rest of LAMEA Operational Analytics Market by Service Type
      • 10.4.6.7.2 Rest of LAMEA Operational Analytics Market by Business Function
      • 10.4.6.7.3 Rest of LAMEA Operational Analytics Market by Application
      • 10.4.6.7.4 Rest of LAMEA Operational Analytics Market by Deployment Model
      • 10.4.6.7.5 Rest of LAMEA Operational Analytics Market by Industry Vertical

Chapter 11. Company Profiles

• 11.1 Google LLC (Alphabet Inc.)
  • 11.1.1 Company Overview
  • 11.1.2 Financial Analysis
  • 11.1.3 Segmental and Regional Analysis
  • 11.1.4 Research & Development Expense
  • 11.1.5 Recent strategies and developments:
    • 11.1.5.1 Partnerships, Collaborations, and Agreements:
  • 11.1.6 SWOT Analysis
• 11.2 Hewlett Packard Enterprise Company
  • 11.2.1 Company Overview
  • 11.2.2 Financial Analysis
  • 11.2.3 Segmental and Regional Analysis
  • 11.2.4 Research & Development Expense
  • 11.2.5 Recent strategies and developments:
    • 11.2.5.1 Partnerships, Collaborations, and Agreements:
    • 11.2.5.2 Product Launches and Product Expansions:
  • 11.2.6 SWOT Analysis
• 11.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
  • 11.3.1 Company Overview
  • 11.3.2 Financial Analysis
  • 11.3.3 Segmental Analysis
  • 11.3.4 Recent strategies and developments:
    • 11.3.4.1 Partnerships, Collaborations, and Agreements:
  • 11.3.5 SWOT Analysis
• 11.4 Microsoft Corporation
  • 11.4.1 Company Overview
  • 11.4.2 Financial Analysis
  • 11.4.3 Segmental and Regional Analysis
  • 11.4.4 Research & Development Expenses
  • 11.4.5 Recent strategies and developments:
    • 11.4.5.1 Partnerships, Collaborations, and Agreements:
    • 11.4.5.2 Acquisition and Mergers:
  • 11.4.6 SWOT Analysis
• 11.5 Oracle Corporation
  • 11.5.1 Company Overview
  • 11.5.2 Financial Analysis
  • 11.5.3 Segmental and Regional Analysis
  • 11.5.4 Research & Development Expense
  • 11.5.5 Recent strategies and developments:
    • 11.5.5.1 Partnerships, Collaborations, and Agreements:
    • 11.5.5.2 Product Launches and Product Expansions:
  • 11.5.6 SWOT Analysis
• 11.6 SAS Institute, Inc.
  • 11.6.1 Company Overview
  • 11.6.2 Recent strategies and developments:
    • 11.6.2.1 Partnerships, Collaborations, and Agreements:
  • 11.6.3 SWOT Analysis
• 11.7 IBM Corporation
  • 11.7.1 Company Overview
  • 11.7.2 Financial Analysis
  • 11.7.3 Regional & Segmental Analysis
  • 11.7.4 Research & Development Expenses
  • 11.7.5 Recent strategies and developments:
    • 11.7.5.1 Partnerships, Collaborations, and Agreements:
    • 11.7.5.2 Product Launches and Product Expansions:
    • 11.7.5.3 Acquisition and Mergers:
  • 11.7.6 SWOT Analysis
• 11.8 SAP SE
  • 11.8.1 Company Overview
  • 11.8.2 Financial Analysis
  • 11.8.3 Regional Analysis
  • 11.8.4 Research & Development Expense
  • 11.8.5 Recent strategies and developments:
    • 11.8.5.1 Partnerships, Collaborations, and Agreements:
    • 11.8.5.2 Product Launches and Product Expansions:
    • 11.8.5.3 Acquisition and Mergers:
  • 11.8.6 SWOT Analysis
• 11.9 Teradata Corporation
  • 11.9.1 Company Overview
  • 11.9.2 Financial Analysis
  • 11.9.3 Regional Analysis
  • 11.9.4 Research & Development Expenses
  • 11.9.5 SWOT Analysis
• 11.10. Tibco Software, Inc. (Vista Equity Partners Management, LLC)
  • 11.10.1 Company Overview
  • 11.10.2 Recent strategies and developments:
    • 11.10.2.1 Product Launches and Product Expansions:
    • 11.10.2.2 Acquisition and Mergers:
  • 11.10.3 SWOT Analysis

Chapter 12. Winning Imperatives of Operational Analytics Market