시장보고서

상품코드

1683045

세계의 프리미엄 메시징 시장 규모, 점유율, 동향 분석 보고서 : 제품별, 용도별, 지역별 전망 및 예측(2024-2031년)

Global Premium Messaging Market Size, Share & Trends Analysis Report By Product (A2P SMS, P2A MMS, A2P MMS, and P2A SMS), By Application (Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail), By Regional Outlook and Forecast, 2024 - 2031

발행일: 2025년 03월 | 리서치사:

KBV Research | 페이지 정보: 영문 212 Pages | 배송안내 : 즉시배송

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※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

프리미엄 메시징 시장 규모는 예측 기간 동안 8.8%의 CAGR로 성장하여 2031년까지 1,294억 7,000만 달러에 달할 것으로 예상됩니다.

그러나 기업에게 프리미엄 메시징은 특히 고객 참여, 거래 알림, 마케팅 캠페인을 위해 대량 메시징에 의존하는 산업에서 운영 비용 증가로 이어질 수 있습니다. 구독 기반의 프리미엄 메시징 서비스는 이러한 비용을 증가시키기 때문에 더 저렴한 대안이 쉽게 이용할 수 있는 경우, 기업이 SMS 기반 커뮤니케이션에 대한 투자를 정당화하기 어렵게 만듭니다. 기업들은 비용 효율적인 디지털 채널을 통해 동등하거나 더 나은 인게이지먼트를 달성할 수 있는 경우, 프리미엄 메시징에 예산을 할당하는 것을 주저하는 경우가 많습니다. 그 결과, 많은 고객과 기업들이 푸시 알림, 이메일 마케팅, AI 기반 챗봇 등 보다 경제적인 대안으로 전환하고 있습니다. 따라서, 보다 저렴하고 기능이 풍부한 커뮤니케이션 채널이 더 저렴하게 제공됨에 따라 프리미엄 메시징 서비스에 대한 수요는 계속 감소하고 있습니다.

제품 전망

제품을 기준으로 시장은 A2P SMS, A2P MMS, P2A SMS, P2A MMS로 분류되며, P2A SMS 부문은 2023년 시장에서 6%의 매출 점유율을 차지했습니다. 대화형 메시징, AI 기반 챗봇 및 자동화된 고객 서비스 솔루션의 채택 증가로 인해 성장하고 있습니다. 소비자들은 숏코드, 설문조사, SMS 기반 문의를 통해 기업과 소통하고, 정보를 요청하고, 피드백을 제공하는 등 점점 더 많이 사용하고 있습니다. 통신, 여행, 헬스케어, 엔터테인먼트 등의 업계에서는 P2P SMS를 활용하여 사용자와 서비스 제공자 간의 원활한 양방향 커뮤니케이션을 가능하게 하고 있습니다.

용도 전망

용도를 기반으로 시장은 BFSI, 엔터테인먼트 및 미디어, 호스피탈리티, 아웃소싱, 소매 및 기타로 나뉩니다. BFSI 부문은 2023년 시장에서 21%의 매출 점유율을 기록했습니다. 금융 기관은 거래 알림, OTP 기반 인증, 사기 방지, 고객 서비스 상호 작용을 위해 프리미엄 메시징에 의존하고 있습니다. 디지털 뱅킹, 모바일 지갑, 핀테크 솔루션의 급속한 확장으로 프리미엄 SMS는 안전한 금융 거래와 규제 준수를 보장하는 데 매우 중요합니다. 사이버 보안과 신원 확인에 대한 관심이 높아지면서 다단계 인증(MFA) 및 사기 탐지 시스템에서 A2P SMS에 대한 수요도 증가하고 있습니다.

지역 전망

지역별로는 북미, 유럽, 아시아태평양, 라틴아메리카, 중동 및 아프리카로 시장을 분석했습니다. 북미 부문은 2023년 시장에서 35%의 매출 점유율을 차지했습니다. 북미 부문은 주로 높은 모바일 보급률, 첨단 디지털 인프라, 프리미엄 메시징에 대한 강력한 기업 채택에 의해 주도되고 있습니다. 이 지역의 기존 BFSI, E-Commerce, 미디어 산업은 안전한 거래, 고객 참여, 사기 방지를 위해 A2P SMS에 크게 의존하고 있습니다.

북미
- 북미의 시장 : 국가별
  - 미국
  - 캐나다
  - 멕시코
  - 기타 북미
유럽
- 유럽의 시장 : 국가별
  - 독일
  - 영국
  - 프랑스
  - 러시아
  - 스페인
  - 이탈리아
  - 기타 유럽
아시아태평양
- 아시아태평양의 시장 : 국가별
  - 중국
  - 일본
  - 인도
  - 한국
  - 싱가포르
  - 말레이시아
  - 기타 아시아태평양
라틴아메리카, 중동 및 아프리카
- 라틴아메리카, 중동 및 아프리카의 시장 : 국가별
  - 브라질
  - 아르헨티나
  - 아랍에미리트
  - 사우디아라비아
  - 남아프리카공화국
  - 나이지리아
  - 기타 라틴아메리카, 중동 및 아프리카

제8장 기업 개요

Deutsche Telekom AG
Orange SA
Vodafone Group Plc
China Telecom Corporation Limited
Twilio, Inc
AT&T, Inc
Sinch AB
SoftBank Group Corporation
Vonage Holdings Corp(Ericsson AB)
NTT Docomo, Inc(NTT Data Corporation)

제9장 프리미엄 메시징 시장 성공 필수 조건

ksm 25.05.13

The Global Premium Messaging Market size is expected to reach $129.47 billion by 2031, rising at a market growth of 8.8% CAGR during the forecast period.

With the growing popularity of mobile streaming, gaming, and social media platforms, entertainment companies rely on premium messaging for subscription updates, promotional offers, event notifications, and interactive campaigns like voting and contests. Therefore, the entertainment & media segment acquired 36% revenue share in the market in 2023. Additionally, personalized content recommendations and pay-per-view services are boosting the adoption of A2P SMS and MMS to enhance user engagement and drive monetization. The rise of mobile advertising and influencer marketing also contributes to the growing importance of premium messaging in the media sector.

Improved network infrastructure under 5G ensures greater stability and security in messaging services, reducing the risk of message delays, failures, or fraud. This is particularly beneficial for mission-critical sectors like emergency response systems, remote healthcare, and industrial IoT, where instant and reliable communication can make a significant difference. Furthermore, the integration of AI and edge computation in 5G networks further enhances real-time analytics, enabling businesses to optimize message delivery based on user preferences and behavior. Moreover, the rise in cross-border e-commerce, which UNCTAD estimated at $440 billion in 2019, underscores the importance of reliable communication channels. Premium messaging facilitates seamless interactions between retailers and international customers, providing real-time updates on order confirmations, shipping statuses, and delivery schedules. This level of transparency and immediacy is essential for fostering trust and guaranteeing a positive consumer experience. Therefore, the growth of e-commerce is beneficial for the premium messaging market.

However, for businesses, premium messaging can increase operational expenses, particularly for industries that rely on bulk messaging for customer engagement, transactional alerts, and marketing campaigns. Subscription-based premium messaging services add to these costs, making it difficult for companies to justify their investment in SMS-based communication when cheaper alternatives are readily available. Businesses often hesitate to allocate budgets to premium messaging when they can achieve similar or better engagement through cost-effective digital channels. As a result, many customers and businesses are shifting to more economical alternatives such as push notifications, email marketing, and AI-driven chatbots. Thus, the demand for premium messaging services continues to decline, given the availability of more affordable and feature-rich communication channels.

Product Outlook

Based on product, the market is classified into A2P SMS, A2P MMS, P2A SMS, and P2A MMS. The P2A SMS segment procured 6% revenue share in the market in 2023. The P2A SMS (Person-to-Application SMS) segment is experiencing growth due to the rising adoption of interactive messaging, AI-driven chatbots, and automated customer service solutions. Consumers increasingly use shortcodes, surveys, and SMS-based inquiries to interact with businesses, request information, or provide feedback. Industries such as telecom, travel, healthcare, and entertainment leverage P2A SMS to enable seamless two-way communication between users and service providers.

Application Outlook

On the basis of application, the market is divided into BFSI, entertainment & media, hospitality, outsourcing, retail, and others. The BFSI segment recorded 21% revenue share in the market in 2023. Financial institutions depend on premium messaging for transaction alerts, OTP-based authentication, fraud prevention, and customer service interactions. With the rapid expansion of digital banking, mobile wallets, and fintech solutions, premium SMS is crucial in ensuring secure financial transactions and regulatory compliance. Growing concerns about cybersecurity and identity verification have also strengthened the demand for A2P SMS in multi-factor authentication (MFA) and fraud detection systems.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered 35% revenue share in the market in 2023. The North America segment is primarily driven by high mobile penetration, advanced digital infrastructure, and strong enterprise adoption of premium messaging. The region's well-established BFSI, e-commerce, and media industries heavily rely on A2P SMS for secure transactions, customer engagement, and fraud prevention.

List of Key Companies Profiled

Deutsche Telekom AG
Orange S.A.
Vodafone Group Plc
China Telecom Corporation Limited
Twilio, Inc.
AT&T Inc.
Sinch AB
SoftBank Group Corporation
Vonage Holdings Corp. (Ericsson AB)
NTT Docomo, Inc. (NTT Data Corporation)

Global Premium Messaging Market Report Segmentation

By Product

A2P SMS
P2A MMS
A2P MMS
P2A SMS

By Application

Entertainment & Media
BFSI
Hospitality
Outsourcing
Retail
Other Application

By Geography

North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Global Premium Messaging Market, by Product
- 1.4.2 Global Premium Messaging Market, by Application
- 1.4.3 Global Premium Messaging Market, by Geography
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2023
4.2 Porter Five Forces Analysis

Chapter 5. Global Premium Messaging Market by Product

5.1 Global A2P SMS Market by Region
5.2 Global P2A MMS Market by Region
5.3 Global A2P MMS Market by Region
5.4 Global P2A SMS Market by Region

Chapter 6. Global Premium Messaging Market by Application

6.1 Global Entertainment & Media Market by Region
6.2 Global BFSI Market by Region
6.3 Global Hospitality Market by Region
6.4 Global Outsourcing Market by Region
6.5 Global Retail Market by Region
6.6 Global Other Application Market by Region

Chapter 7. Global Premium Messaging Market by Region

7.1 North America Premium Messaging Market
- 7.1.1 North America Premium Messaging Market by Product
  - 7.1.1.1 North America A2P SMS Market by Country
  - 7.1.1.2 North America P2A MMS Market by Country
  - 7.1.1.3 North America A2P MMS Market by Country
  - 7.1.1.4 North America P2A SMS Market by Country
- 7.1.2 North America Premium Messaging Market by Application
  - 7.1.2.1 North America Entertainment & Media Market by Country
  - 7.1.2.2 North America BFSI Market by Country
  - 7.1.2.3 North America Hospitality Market by Country
  - 7.1.2.4 North America Outsourcing Market by Country
  - 7.1.2.5 North America Retail Market by Country
  - 7.1.2.6 North America Other Application Market by Country
- 7.1.3 North America Premium Messaging Market by Country
  - 7.1.3.1 US Premium Messaging Market
    - 7.1.3.1.1 US Premium Messaging Market by Product
    - 7.1.3.1.2 US Premium Messaging Market by Application
  - 7.1.3.2 Canada Premium Messaging Market
    - 7.1.3.2.1 Canada Premium Messaging Market by Product
    - 7.1.3.2.2 Canada Premium Messaging Market by Application
  - 7.1.3.3 Mexico Premium Messaging Market
    - 7.1.3.3.1 Mexico Premium Messaging Market by Product
    - 7.1.3.3.2 Mexico Premium Messaging Market by Application
  - 7.1.3.4 Rest of North America Premium Messaging Market
    - 7.1.3.4.1 Rest of North America Premium Messaging Market by Product
    - 7.1.3.4.2 Rest of North America Premium Messaging Market by Application
7.2 Europe Premium Messaging Market
- 7.2.1 Europe Premium Messaging Market by Product
  - 7.2.1.1 Europe A2P SMS Market by Country
  - 7.2.1.2 Europe P2A MMS Market by Country
  - 7.2.1.3 Europe A2P MMS Market by Country
  - 7.2.1.4 Europe P2A SMS Market by Country
- 7.2.2 Europe Premium Messaging Market by Application
  - 7.2.2.1 Europe Entertainment & Media Market by Country
  - 7.2.2.2 Europe BFSI Market by Country
  - 7.2.2.3 Europe Hospitality Market by Country
  - 7.2.2.4 Europe Outsourcing Market by Country
  - 7.2.2.5 Europe Retail Market by Country
  - 7.2.2.6 Europe Other Application Market by Country
- 7.2.3 Europe Premium Messaging Market by Country
  - 7.2.3.1 Germany Premium Messaging Market
    - 7.2.3.1.1 Germany Premium Messaging Market by Product
    - 7.2.3.1.2 Germany Premium Messaging Market by Application
  - 7.2.3.2 UK Premium Messaging Market
    - 7.2.3.2.1 UK Premium Messaging Market by Product
    - 7.2.3.2.2 UK Premium Messaging Market by Application
  - 7.2.3.3 France Premium Messaging Market
    - 7.2.3.3.1 France Premium Messaging Market by Product
    - 7.2.3.3.2 France Premium Messaging Market by Application
  - 7.2.3.4 Russia Premium Messaging Market
    - 7.2.3.4.1 Russia Premium Messaging Market by Product
    - 7.2.3.4.2 Russia Premium Messaging Market by Application
  - 7.2.3.5 Spain Premium Messaging Market
    - 7.2.3.5.1 Spain Premium Messaging Market by Product
    - 7.2.3.5.2 Spain Premium Messaging Market by Application
  - 7.2.3.6 Italy Premium Messaging Market
    - 7.2.3.6.1 Italy Premium Messaging Market by Product
    - 7.2.3.6.2 Italy Premium Messaging Market by Application
  - 7.2.3.7 Rest of Europe Premium Messaging Market
    - 7.2.3.7.1 Rest of Europe Premium Messaging Market by Product
    - 7.2.3.7.2 Rest of Europe Premium Messaging Market by Application
7.3 Asia Pacific Premium Messaging Market
- 7.3.1 Asia Pacific Premium Messaging Market by Product
  - 7.3.1.1 Asia Pacific A2P SMS Market by Country
  - 7.3.1.2 Asia Pacific P2A MMS Market by Country
  - 7.3.1.3 Asia Pacific A2P MMS Market by Country
  - 7.3.1.4 Asia Pacific P2A SMS Market by Country
- 7.3.2 Asia Pacific Premium Messaging Market by Application
  - 7.3.2.1 Asia Pacific Entertainment & Media Market by Country
  - 7.3.2.2 Asia Pacific BFSI Market by Country
  - 7.3.2.3 Asia Pacific Hospitality Market by Country
  - 7.3.2.4 Asia Pacific Outsourcing Market by Country
  - 7.3.2.5 Asia Pacific Retail Market by Country
  - 7.3.2.6 Asia Pacific Other Application Market by Country
- 7.3.3 Asia Pacific Premium Messaging Market by Country
  - 7.3.3.1 China Premium Messaging Market
    - 7.3.3.1.1 China Premium Messaging Market by Product
    - 7.3.3.1.2 China Premium Messaging Market by Application
  - 7.3.3.2 Japan Premium Messaging Market
    - 7.3.3.2.1 Japan Premium Messaging Market by Product
    - 7.3.3.2.2 Japan Premium Messaging Market by Application
  - 7.3.3.3 India Premium Messaging Market
    - 7.3.3.3.1 India Premium Messaging Market by Product
    - 7.3.3.3.2 India Premium Messaging Market by Application
  - 7.3.3.4 South Korea Premium Messaging Market
    - 7.3.3.4.1 South Korea Premium Messaging Market by Product
    - 7.3.3.4.2 South Korea Premium Messaging Market by Application
  - 7.3.3.5 Singapore Premium Messaging Market
    - 7.3.3.5.1 Singapore Premium Messaging Market by Product
    - 7.3.3.5.2 Singapore Premium Messaging Market by Application
  - 7.3.3.6 Malaysia Premium Messaging Market
    - 7.3.3.6.1 Malaysia Premium Messaging Market by Product
    - 7.3.3.6.2 Malaysia Premium Messaging Market by Application
  - 7.3.3.7 Rest of Asia Pacific Premium Messaging Market
    - 7.3.3.7.1 Rest of Asia Pacific Premium Messaging Market by Product
    - 7.3.3.7.2 Rest of Asia Pacific Premium Messaging Market by Application
7.4 LAMEA Premium Messaging Market
- 7.4.1 LAMEA Premium Messaging Market by Product
  - 7.4.1.1 LAMEA A2P SMS Market by Country
  - 7.4.1.2 LAMEA P2A MMS Market by Country
  - 7.4.1.3 LAMEA A2P MMS Market by Country
  - 7.4.1.4 LAMEA P2A SMS Market by Country
- 7.4.2 LAMEA Premium Messaging Market by Application
  - 7.4.2.1 LAMEA Entertainment & Media Market by Country
  - 7.4.2.2 LAMEA BFSI Market by Country
  - 7.4.2.3 LAMEA Hospitality Market by Country
  - 7.4.2.4 LAMEA Outsourcing Market by Country
  - 7.4.2.5 LAMEA Retail Market by Country
  - 7.4.2.6 LAMEA Other Application Market by Country
- 7.4.3 LAMEA Premium Messaging Market by Country
  - 7.4.3.1 Brazil Premium Messaging Market
    - 7.4.3.1.1 Brazil Premium Messaging Market by Product
    - 7.4.3.1.2 Brazil Premium Messaging Market by Application
  - 7.4.3.2 Argentina Premium Messaging Market
    - 7.4.3.2.1 Argentina Premium Messaging Market by Product
    - 7.4.3.2.2 Argentina Premium Messaging Market by Application
  - 7.4.3.3 UAE Premium Messaging Market
    - 7.4.3.3.1 UAE Premium Messaging Market by Product
    - 7.4.3.3.2 UAE Premium Messaging Market by Application
  - 7.4.3.4 Saudi Arabia Premium Messaging Market
    - 7.4.3.4.1 Saudi Arabia Premium Messaging Market by Product
    - 7.4.3.4.2 Saudi Arabia Premium Messaging Market by Application
  - 7.4.3.5 South Africa Premium Messaging Market
    - 7.4.3.5.1 South Africa Premium Messaging Market by Product
    - 7.4.3.5.2 South Africa Premium Messaging Market by Application
  - 7.4.3.6 Nigeria Premium Messaging Market
    - 7.4.3.6.1 Nigeria Premium Messaging Market by Product
    - 7.4.3.6.2 Nigeria Premium Messaging Market by Application
  - 7.4.3.7 Rest of LAMEA Premium Messaging Market
    - 7.4.3.7.1 Rest of LAMEA Premium Messaging Market by Product
    - 7.4.3.7.2 Rest of LAMEA Premium Messaging Market by Application

Chapter 8. Company Profiles

8.1 Deutsche Telekom AG
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 SWOT Analysis
8.2 Orange S.A.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental Analysis
8.3 Vodafone Group Plc
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental Analysis
8.4 China Telecom Corporation Limited
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Research & Development Expenses
8.5 Twilio, Inc.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segment & Regional Analysis
- 8.5.4 Research & Development Expense
- 8.5.5 SWOT Analysis
8.6 AT&T, Inc.
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Segmental and Regional Analysis
- 8.6.4 Research & Development Expense
- 8.6.5 SWOT Analysis
8.7 Sinch AB
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 SWOT Analysis
8.8 SoftBank Group Corporation
- 8.8.1 Company Overview
- 8.8.2 Financial Analysis
- 8.8.3 SWOT Analysis
8.9 Vonage Holdings Corp. (Ericsson AB)
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Segmental and Regional Analysis
- 8.9.4 Research & Development Expense
- 8.9.5 SWOT Analysis
8.10. NTT Docomo, Inc. (NTT Data Corporation)
- 8.10.1 Company Overview
- 8.10.2 Financial Analysis

세계의 프리미엄 메시징 시장 규모, 점유율, 동향 분석 보고서 : 제품별, 용도별, 지역별 전망 및 예측(2024-2031년)

Global Premium Messaging Market Size, Share & Trends Analysis Report By Product (A2P SMS, P2A MMS, A2P MMS, and P2A SMS), By Application (Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail), By Regional Outlook and Forecast, 2024 - 2031

목차

제1장 시장 범위와 조사 방법

제2장 시장 요람

제3장 시장 개요

제4장 경쟁 분석 - 세계

제5장 세계 시장 : 제품별

제6장 세계 시장 : 용도별

제7장 세계 시장 : 지역별