세계의 스포츠 스트리밍 플랫폼 시장 규모, 점유율, 동향 분석 보고서 : 디바이스 유형별, 스포츠 유형별, 지역별 전망 및 예측(2024-2031년)

The Global Sports Streaming Platform Market size is expected to reach $72.29 billion by 2031, rising at a market growth of 12.2% CAGR during the forecast period.

The North America segment garnered 34% revenue share in the market in 2023. The region is home to some of the most valuable and widely followed sports leagues worldwide, including the NFL, NBA, MLB, and NHL, contributing significantly to the demand for streaming services. Consumers in the U.S. and Canada are quick to adopt new technologies, and the growing trend of cord-cutting has further accelerated the shift from traditional cable TV to digital streaming.

The increasing demand for on-demand content is significantly transforming the landscape of sports broadcasting. In contrast to traditional television, which adheres to rigid schedules and limited viewing flexibility, sports streaming platforms offer users the freedom to access content at their convenience. Hence, sports organizations and broadcasters are investing heavily in digital infrastructure and exclusive streaming rights to meet this evolving demand, solidifying the role of on-demand content as a cornerstone of the modern sports entertainment industry.

Additionally, since smartphones are used by billions of people globally, they have become the main platform for consuming content, including live and on-demand sports. The convenience of streaming matches on the go has reshaped consumer behavior, making digital access to sports content more of a necessity than a luxury. Thus, as smartphone penetration continues to rise, especially in underserved markets, its impact on the growth and evolution of the sports streaming industry will only become more profound.

However, Major sports events such as the FIFA World Cup, IPL, NBA, and the Olympics are considered premium content and often involve fierce bidding wars among broadcasters. These rights are typically secured by large, well-funded media corporations that can afford to pay exorbitant sums for exclusive access. Hence, this fragmentation, fueled by costly licensing agreements, acts as a barrier to seamless sports viewing experiences and hampers the overall expansion of the sports streaming industry.

Driving and Restraining Factors

Drivers * Rising Demand for On-Demand Content

• Surge in Smartphone and Internet Penetration
• Rapid Growth of OTT Platforms

Restraints * High Licensing and Broadcasting Costs

• Limited Internet Penetration and Bandwidth Issues

Opportunities * Rise of Esports and Niche Sports

• Increasing Experience of Streaming Platforms Through Technological Advancements

Challenges * Substantial Piracy and Illegal Streaming Challenges

• Fragmented Content Across Platforms

Device Type Outlook

Based on device type, the market is classified into smartphones & tablets, smart TVs & set-top boxes, and PCs & laptops. The smart TVs & set-top boxes segment procured 37% revenue share in the market in 2023. Smart TVs have become central to in-home entertainment as consumers increasingly adopt smart home ecosystems. These devices offer features like built-in streaming apps (e.g., ESPN, Hotstar, DAZN), voice control, and access to 4K or UHD resolution, which elevate the experience of watching live sports.

Sport Type Outlook

On the basis of sport type, the market is divided into football/soccer, basketball, cricket, tennis, baseball, and others. The basketball segment recorded 17% revenue share in the market in 2023. The basketball segment thrives on its fast-paced gameplay, star-driven appeal, and wide international following, particularly in North America, China, and Europe. Major leagues like the NBA have embraced digital-first strategies, offering exclusive online content, social media engagement, and streaming partnerships that appeal to tech-savvy audiences.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 29% revenue share in the market in 2023. Countries such as India, China, Japan, and Australia are seeing explosive growth in digital content consumption, with sports being a major contributor. Events like the Indian Premier League (IPL), cricket World Cups, and regional football leagues attract millions of online viewers.

Sports Streaming Platform Market Coverage:

Report Attribute Details

Market size value in 2023 USD 29.43 Billion

Market size forecast in 2031 USD 72.29 Billion

Base Year 2023

Historical period 2020 to 2022

Forecast Period 2024 to 2031

Revenue Growth Rate CAGR of 12.2% from 2024 to 2031

Number of Pages 208

Tables 290

Report Coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Porter's 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives

Segments Covered Device Type, Sport Type, Region

Country Scope * North America (US, Canada, Mexico, and Rest of North America)

• Europe (Germany, UK, France, Russia, Spain, Netherlands, and Rest of Europe)
• Asia Pacific (Japan, China, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
• LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)

Companies Included Google LLC (Youtube, LLC), Culver Max Entertainment Pvt. Ltd. (Sony Pictures Networks India Private Limited) (Sony Corporation), Amazon.com, Inc., Hulu, LLC (The Walt Disney Company), DAZN Limited, FuboTV Inc., Peacock TV, LLC (NBCUniversal Media, LLC), Paramount Plus, Apple, Inc. (Apple TV), and beIN Media Group

List of Key Companies Profiled

• Google LLC (Youtube, LLC)
• Culver Max Entertainment Pvt. Ltd. (Sony Pictures Networks India Private Limited) (Sony Corporation)
• Amazon.com, Inc.
• Hulu, LLC (The Walt Disney Company)
• DAZN Limited
• FuboTV Inc.
• Peacock TV, LLC (NBCUniversal Media, LLC)
• Paramount Plus
• Apple, Inc. (Apple TV)
• beIN Media Group

Global Sports Streaming Platform Market Report Segmentation

By Device Type

• Smartphones & Tablets
• Smart TVs & Set-top Boxes
• PCs & Laptops

By Sport Type

• Football/Soccer
• Basketball
• Cricket
• Tennis
• Baseball
• Other Sport Type

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Sports Streaming Platform Market, by Device Type
  • 1.4.2 Global Sports Streaming Platform Market, by Sport Type
  • 1.4.3 Global Sports Streaming Platform Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2023
• 4.2 Porter Five Forces Analysis

Chapter 5. Global Sports Streaming Platform Market by Device Type

• 5.1 Global Smartphones & Tablets Market by Region
• 5.2 Global Smart TVs & Set-top Boxes Market by Region
• 5.3 Global PCs & Laptops Market by Region

Chapter 6. Global Sports Streaming Platform Market by Sport Type

• 6.1 Global Football/Soccer Market by Region
• 6.2 Global Basketball Market by Region
• 6.3 Global Cricket Market by Region
• 6.4 Global Tennis Market by Region
• 6.5 Global Baseball Market by Region
• 6.6 Global Other Sport Type Market by Region

Chapter 7. Global Sports Streaming Platform Market by Region

• 7.1 North America Sports Streaming Platform Market
  • 7.1.1 North America Sports Streaming Platform Market by Device Type
    • 7.1.1.1 North America Smartphones & Tablets Market by Country
    • 7.1.1.2 North America Smart TVs & Set-top Boxes Market by Country
    • 7.1.1.3 North America PCs & Laptops Market by Country
  • 7.1.2 North America Sports Streaming Platform Market by Sport Type
    • 7.1.2.1 North America Football/Soccer Market by Country
    • 7.1.2.2 North America Basketball Market by Country
    • 7.1.2.3 North America Cricket Market by Country
    • 7.1.2.4 North America Tennis Market by Country
    • 7.1.2.5 North America Baseball Market by Country
    • 7.1.2.6 North America Other Sport Type Market by Country
  • 7.1.3 North America Sports Streaming Platform Market by Country
    • 7.1.3.1 US Sports Streaming Platform Market
      • 7.1.3.1.1 US Sports Streaming Platform Market by Device Type
      • 7.1.3.1.2 US Sports Streaming Platform Market by Sport Type
    • 7.1.3.2 Canada Sports Streaming Platform Market
      • 7.1.3.2.1 Canada Sports Streaming Platform Market by Device Type
      • 7.1.3.2.2 Canada Sports Streaming Platform Market by Sport Type
    • 7.1.3.3 Mexico Sports Streaming Platform Market
      • 7.1.3.3.1 Mexico Sports Streaming Platform Market by Device Type
      • 7.1.3.3.2 Mexico Sports Streaming Platform Market by Sport Type
    • 7.1.3.4 Rest of North America Sports Streaming Platform Market
      • 7.1.3.4.1 Rest of North America Sports Streaming Platform Market by Device Type
      • 7.1.3.4.2 Rest of North America Sports Streaming Platform Market by Sport Type
• 7.2 Europe Sports Streaming Platform Market
  • 7.2.1 Europe Sports Streaming Platform Market by Device Type
    • 7.2.1.1 Europe Smartphones & Tablets Market by Country
    • 7.2.1.2 Europe Smart TVs & Set-top Boxes Market by Country
    • 7.2.1.3 Europe PCs & Laptops Market by Country
  • 7.2.2 Europe Sports Streaming Platform Market by Sport Type
    • 7.2.2.1 Europe Football/Soccer Market by Country
    • 7.2.2.2 Europe Basketball Market by Country
    • 7.2.2.3 Europe Cricket Market by Country
    • 7.2.2.4 Europe Tennis Market by Country
    • 7.2.2.5 Europe Baseball Market by Country
    • 7.2.2.6 Europe Other Sport Type Market by Country
  • 7.2.3 Europe Sports Streaming Platform Market by Country
    • 7.2.3.1 Germany Sports Streaming Platform Market
      • 7.2.3.1.1 Germany Sports Streaming Platform Market by Device Type
      • 7.2.3.1.2 Germany Sports Streaming Platform Market by Sport Type
    • 7.2.3.2 UK Sports Streaming Platform Market
      • 7.2.3.2.1 UK Sports Streaming Platform Market by Device Type
      • 7.2.3.2.2 UK Sports Streaming Platform Market by Sport Type
    • 7.2.3.3 France Sports Streaming Platform Market
      • 7.2.3.3.1 France Sports Streaming Platform Market by Device Type
      • 7.2.3.3.2 France Sports Streaming Platform Market by Sport Type
    • 7.2.3.4 Russia Sports Streaming Platform Market
      • 7.2.3.4.1 Russia Sports Streaming Platform Market by Device Type
      • 7.2.3.4.2 Russia Sports Streaming Platform Market by Sport Type
    • 7.2.3.5 Spain Sports Streaming Platform Market
      • 7.2.3.5.1 Spain Sports Streaming Platform Market by Device Type
      • 7.2.3.5.2 Spain Sports Streaming Platform Market by Sport Type
    • 7.2.3.6 Italy Sports Streaming Platform Market
      • 7.2.3.6.1 Italy Sports Streaming Platform Market by Device Type
      • 7.2.3.6.2 Italy Sports Streaming Platform Market by Sport Type
    • 7.2.3.7 Rest of Europe Sports Streaming Platform Market
      • 7.2.3.7.1 Rest of Europe Sports Streaming Platform Market by Device Type
      • 7.2.3.7.2 Rest of Europe Sports Streaming Platform Market by Sport Type
• 7.3 Asia Pacific Sports Streaming Platform Market
  • 7.3.1 Asia Pacific Sports Streaming Platform Market by Device Type
    • 7.3.1.1 Asia Pacific Smartphones & Tablets Market by Country
    • 7.3.1.2 Asia Pacific Smart TVs & Set-top Boxes Market by Country
    • 7.3.1.3 Asia Pacific PCs & Laptops Market by Country
  • 7.3.2 Asia Pacific Sports Streaming Platform Market by Sport Type
    • 7.3.2.1 Asia Pacific Football/Soccer Market by Country
    • 7.3.2.2 Asia Pacific Basketball Market by Country
    • 7.3.2.3 Asia Pacific Cricket Market by Country
    • 7.3.2.4 Asia Pacific Tennis Market by Country
    • 7.3.2.5 Asia Pacific Baseball Market by Country
    • 7.3.2.6 Asia Pacific Other Sport Type Market by Country
  • 7.3.3 Asia Pacific Sports Streaming Platform Market by Country
    • 7.3.3.1 China Sports Streaming Platform Market
      • 7.3.3.1.1 China Sports Streaming Platform Market by Device Type
      • 7.3.3.1.2 China Sports Streaming Platform Market by Sport Type
    • 7.3.3.2 Japan Sports Streaming Platform Market
      • 7.3.3.2.1 Japan Sports Streaming Platform Market by Device Type
      • 7.3.3.2.2 Japan Sports Streaming Platform Market by Sport Type
    • 7.3.3.3 India Sports Streaming Platform Market
      • 7.3.3.3.1 India Sports Streaming Platform Market by Device Type
      • 7.3.3.3.2 India Sports Streaming Platform Market by Sport Type
    • 7.3.3.4 South Korea Sports Streaming Platform Market
      • 7.3.3.4.1 South Korea Sports Streaming Platform Market by Device Type
      • 7.3.3.4.2 South Korea Sports Streaming Platform Market by Sport Type
    • 7.3.3.5 Singapore Sports Streaming Platform Market
      • 7.3.3.5.1 Singapore Sports Streaming Platform Market by Device Type
      • 7.3.3.5.2 Singapore Sports Streaming Platform Market by Sport Type
    • 7.3.3.6 Malaysia Sports Streaming Platform Market
      • 7.3.3.6.1 Malaysia Sports Streaming Platform Market by Device Type
      • 7.3.3.6.2 Malaysia Sports Streaming Platform Market by Sport Type
    • 7.3.3.7 Rest of Asia Pacific Sports Streaming Platform Market
      • 7.3.3.7.1 Rest of Asia Pacific Sports Streaming Platform Market by Device Type
      • 7.3.3.7.2 Rest of Asia Pacific Sports Streaming Platform Market by Sport Type
• 7.4 LAMEA Sports Streaming Platform Market
  • 7.4.1 LAMEA Sports Streaming Platform Market by Device Type
    • 7.4.1.1 LAMEA Smartphones & Tablets Market by Country
    • 7.4.1.2 LAMEA Smart TVs & Set-top Boxes Market by Country
    • 7.4.1.3 LAMEA PCs & Laptops Market by Country
  • 7.4.2 LAMEA Sports Streaming Platform Market by Sport Type
    • 7.4.2.1 LAMEA Football/Soccer Market by Country
    • 7.4.2.2 LAMEA Basketball Market by Country
    • 7.4.2.3 LAMEA Cricket Market by Country
    • 7.4.2.4 LAMEA Tennis Market by Country
    • 7.4.2.5 LAMEA Baseball Market by Country
    • 7.4.2.6 LAMEA Other Sport Type Market by Country
  • 7.4.3 LAMEA Sports Streaming Platform Market by Country
    • 7.4.3.1 Brazil Sports Streaming Platform Market
      • 7.4.3.1.1 Brazil Sports Streaming Platform Market by Device Type
      • 7.4.3.1.2 Brazil Sports Streaming Platform Market by Sport Type
    • 7.4.3.2 Argentina Sports Streaming Platform Market
      • 7.4.3.2.1 Argentina Sports Streaming Platform Market by Device Type
      • 7.4.3.2.2 Argentina Sports Streaming Platform Market by Sport Type
    • 7.4.3.3 UAE Sports Streaming Platform Market
      • 7.4.3.3.1 UAE Sports Streaming Platform Market by Device Type
      • 7.4.3.3.2 UAE Sports Streaming Platform Market by Sport Type
    • 7.4.3.4 Saudi Arabia Sports Streaming Platform Market
      • 7.4.3.4.1 Saudi Arabia Sports Streaming Platform Market by Device Type
      • 7.4.3.4.2 Saudi Arabia Sports Streaming Platform Market by Sport Type
    • 7.4.3.5 South Africa Sports Streaming Platform Market
      • 7.4.3.5.1 South Africa Sports Streaming Platform Market by Device Type
      • 7.4.3.5.2 South Africa Sports Streaming Platform Market by Sport Type
    • 7.4.3.6 Nigeria Sports Streaming Platform Market
      • 7.4.3.6.1 Nigeria Sports Streaming Platform Market by Device Type
      • 7.4.3.6.2 Nigeria Sports Streaming Platform Market by Sport Type
    • 7.4.3.7 Rest of LAMEA Sports Streaming Platform Market
      • 7.4.3.7.1 Rest of LAMEA Sports Streaming Platform Market by Device Type
      • 7.4.3.7.2 Rest of LAMEA Sports Streaming Platform Market by Sport Type

Chapter 8. Company Profiles

• 8.1 Google LLC (Youtube, LLC)
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Segmental and Regional Analysis
  • 8.1.4 Research & Development Expenses
  • 8.1.5 SWOT Analysis
• 8.2 Culver Max Entertainment Pvt. Ltd. (Sony Pictures Networks India Private Limited) (Sony Corporation)
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Segmental and Regional Analysis
  • 8.2.4 Research & Development Expenses
• 8.3 Amazon.com, Inc.
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Segmental Analysis
  • 8.3.4 SWOT Analysis
• 8.4 Hulu, LLC (The Walt Disney Company)
  • 8.4.1 Company Overview
  • 8.4.2 Financial Analysis
  • 8.4.3 Segmental and Regional Analysis
• 8.5 DAZN Limited
  • 8.5.1 Company Overview
• 8.6 FuboTV Inc.
  • 8.6.1 Company Overview
  • 8.6.2 Financial Analysis
  • 8.6.3 Regional Analysis
• 8.7 Peacock TV, LLC
  • 8.7.1 Company Overview
• 8.8 Paramount Plus
  • 8.8.1 Company Overview
• 8.9 Apple, Inc. (Apple TV)
  • 8.9.1 Company Overview
  • 8.9.2 Financial Analysis
  • 8.9.3 Regional Analysis
  • 8.9.4 Research & Development Expense
  • 8.9.5 SWOT Analysis
• 8.10. beIN Media Group LLC
  • 8.10.1 Company Overview

Chapter 9. Winning Imperatives of Sports Streaming Platform Market