세계의 OTT(Over-The-Top) 서비스 시장 : 규모, 점유율, 동향 분석(플랫폼별, 수익화 모델별, 서비스 분야별, 유형별, 스트리밍 장치별, 지역별), 전망, 예측

The Global Over the Top (OTT) Services Market size is expected to reach $912.74 Billion by 2032, rising at a market growth of 17.6% CAGR during the forecast period.

The Platform segment in the Over The Top (OTT) Service Market refers to the underlying infrastructure that enables the delivery, management, and monetization of digital content. It includes software solutions and backend systems that support content streaming, user management, analytics, and payment processing. These platforms serve as the foundation for OTT service providers to deliver content across various devices and networks. Key features often include scalability, cloud integration, and support for adaptive bitrate streaming.

Consumer behaviour has undergone a fundamental shift in recent years, with a strong preference emerging for on-demand and personalized content. Traditional broadcasting models are losing relevance as viewers increasingly seek the flexibility to watch what they want, when, and how. With their rich libraries of movies, shows, and exclusive content, OTT services perfectly cater to this evolving demand. Hence, shift in consumer viewing preferences towards on-demand and personalized content is driving the growth of the market.

Additionally, the rapid expansion of internet infrastructure across the globe has significantly contributed to the growth of the market. As more regions, especially in emerging economies, gain access to reliable and high-speed internet, the availability and consumption of digital content have witnessed a dramatic surge. From urban centers to remote rural areas, improved broadband connectivity enables more people to access streaming platforms, creating a fertile ground for market growth. Thus, rising internet penetration and broadband connectivity accelerate global access to OTT content is propelling the growth of the market.

However, one of the most pressing challenges confronting the OTT services market is the rampant increase in content piracy and unauthorized streaming. As high-speed internet and streaming technology become more accessible, so do the means for illicitly sharing and consuming digital content. Numerous websites and applications offer pirated content, often immediately after its official release, drawing traffic away from legitimate platforms. In conclusion, rising content piracy and unauthorized streaming threaten revenue and IP protection is hampering the growth of the market.

Platform Outlook

By platform, the market is bifurcated into app-based and web-based. Web-based platforms continue to attract users who prefer streaming content via internet browsers on desktops and laptops. These platforms offer flexibility and ease of access without requiring installations, making them a practical choice for many users, especially in professional or shared device settings. Moreover, web-based services are frequently used for quick access to content across various networks and are ideal for users who prioritize compatibility and device independence.

Monetization Model Outlook

Based on by monetization model, the market is characterized into subscription-based, advertising-based, and transaction-based. This model appeals to cost-sensitive viewers who prefer not to pay for subscriptions while still accessing premium content. The growth of digital advertising, advancements in targeted ad technologies, and the large mobile and smart TV viewer user base have made this model attractive to advertisers and OTT providers. As more brands allocate higher budgets to digital platforms, OTT services leveraging ad-based revenue models continue to gain traction.

Service Vertical Outlook

On the basis of service vertical, the market is classified into media & entertainment, gaming, education & learning, and others. The increasing need for remote education, skill development, and flexible learning options across various age groups fuels this growth. OTT platforms offering educational content, online courses, tutorials, and exam preparation materials have become popular among students and professionals. Moreover, partnerships between educational institutions and OTT service providers have strengthened the availability and credibility of online learning resources, further boosting the segment's market presence.

Type Outlook

Based on type, the market is segmented into video on demand, online gaming, music streaming, communication, and others. With improvements in internet infrastructure and the availability of cloud gaming platforms, users are increasingly turning to OTT services for real-time gaming without needing high-end hardware. Mobile gaming apps, esports events, and subscription-based gaming services have significantly contributed to revenue growth. The rise of social gaming communities and immersive gaming content continues to enhance user engagement across this segment.

Streaming Device Outlook

By streaming device, the market is divided into smartphones & tablets, desktops & laptops, and IP TV's & consoles. These devices support seamless HD and 4K content streaming, making them ideal for home entertainment setups. The increasing adoption of smart TVs and gaming consoles preloaded with popular OTT apps has contributed to this growth. Moreover, advancements in device capabilities, such as voice search, app integration, and enhanced connectivity, have made IP TVs and consoles a preferred medium for accessing a wide range of streaming content.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment witnessed 36% revenue share in the market in 2024. This is supported by the region's mature digital infrastructure and high consumer spending on premium content. The widespread adoption of subscription-based models, presence of major OTT providers, and demand for original, high-quality content have been key factors contributing to the region's growth.

Recent Strategies Deployed in the Market

• Apr-2025: Paramount Plus expanded its OTT presence in Japan through a partnership with Lemino, operated by NTT Docomo. The collaboration offers Japanese viewers access to Paramount+ content via Lemino's a la carte subscription, broadening Paramount+'s streaming footprint in the region.
• Feb-2025: Brightcove upgraded its OTT solution with Applicaster, offering faster deployment, improved streaming quality, flexible app experiences, and 40% lower entry costs. This enhances media companies' ability to monetize content, scale audiences, and optimize streaming in the OTT services market.
• Feb-2025: Apple Inc. launched the Apple TV+ app on Google Play for Android users, expanding beyond iOS to grow its subscriber base. This move supports Apple's strategy to boost its services revenue amid hardware sales challenges and rising popularity of original content like "Severance."
• Jan-2025: Amazon.com, Inc. came into partnership with Astro to launch FAST channels across Over-the-Top (OTT) and Direct-to-Home (DTH) platforms using AWS Elemental MediaTailor, enhancing content distribution and personalized ad insertion for Astro's sooka and NJOI platforms.
• Oct-2024: Amazon acquired MX Player's assets and merged it with Amazon miniTV to create Amazon MX Player, a major free ad-supported streaming service in India. This expands Amazon's OTT presence with a large content library, broad user base, and enhanced advertising opportunities across multiple platforms.

List of Key Companies Profiled

• Netflix, Inc.
• Amazon.com, Inc.
• Hulu, LLC (The Walt Disney Company)
• Apple, Inc.
• Paramount Plus
• Peacock TV, LLC (NBCUniversal Media, LLC)
• Google LLC (Youtube, LLC)
• Tencent Holdings Ltd.
• Brightcove, Inc.
• Warner Bros. Discovery, Inc. (HBO Max)
• iQIYI, Inc.(Baidu, Inc.)
• MBC Group (Shahid )

Global Over the Top (OTT) Services Market Report Segmentation

By Platform

• App-Based
• Web-Based

By Monetization Model

• Subscription-Based
• Advertising-Based
• Transaction-Based

By Service Vertical

• Media & Entertainment
• Gaming
• Education & Learning
• Other Service Vertical

By Type

• Video on Demand
• Online Gaming
• Music Streaming
• Communication
• Other Type

By Streaming Device

• Smartphones & Tablets
• IP TV's & Consoles
• Desktops & Laptops

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Over the Top (OTT) Services Market, by Platform
  • 1.4.2 Global Over the Top (OTT) Services Market, by Monetization Model
  • 1.4.3 Global Over the Top (OTT) Services Market, by Service Vertical
  • 1.4.4 Global Over the Top (OTT) Services Market, by Type
  • 1.4.5 Global Over the Top (OTT) Services Market, by Streaming Device
  • 1.4.6 Global Over the Top (OTT) Services Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2024
• 4.2 Strategies Deployed in Over the Top (OTT) Services Market
• 4.3 Porter Five Forces Analysis

Chapter 5. Global Over the Top (OTT) Services Market by Platform

• 5.1 Global App-Based Market by Region
• 5.2 Global Web-Based Market by Region

Chapter 6. Global Over the Top (OTT) Services Market by Monetization Model

• 6.1 Global Subscription-Based Market by Region
• 6.2 Global Advertising-Based Market by Region
• 6.3 Global Transaction-Based Market by Region

Chapter 7. Global Over the Top (OTT) Services Market by Service Vertical

• 7.1 Global Media & Entertainment Market by Region
• 7.2 Global Gaming Market by Region
• 7.3 Global Education & Learning Market by Region
• 7.4 Global Other Service Vertical Market by Region

Chapter 8. Global Over the Top (OTT) Services Market by Type

• 8.1 Global Video on Demand Market by Region
• 8.2 Global Online Gaming Market by Region
• 8.3 Global Music Streaming Market by Region
• 8.4 Global Communication Market by Region
• 8.5 Global Other Type Market by Region

Chapter 9. Global Over the Top (OTT) Services Market by Streaming Device

• 9.1 Global Smartphones & Tablets Market by Region
• 9.2 Global IP TV's & Consoles Market by Region
• 9.3 Global Desktops & Laptops Market by Region

Chapter 10. Global Over the Top (OTT) Services Market by Region

• 10.1 North America Over the Top (OTT) Services Market
  • 10.1.1 North America Over the Top (OTT) Services Market by Platform
    • 10.1.1.1 North America App-Based Market by Region
    • 10.1.1.2 North America Web-Based Market by Region
  • 10.1.2 North America Over the Top (OTT) Services Market by Monetization Model
    • 10.1.2.1 North America Subscription-Based Market by Country
    • 10.1.2.2 North America Advertising-Based Market by Country
    • 10.1.2.3 North America Transaction-Based Market by Country
  • 10.1.3 North America Over the Top (OTT) Services Market by Service Vertical
    • 10.1.3.1 North America Media & Entertainment Market by Country
    • 10.1.3.2 North America Gaming Market by Country
    • 10.1.3.3 North America Education & Learning Market by Country
    • 10.1.3.4 North America Other Service Vertical Market by Country
  • 10.1.4 North America Over the Top (OTT) Services Market by Type
    • 10.1.4.1 North America Video on Demand Market by Country
    • 10.1.4.2 North America Online Gaming Market by Country
    • 10.1.4.3 North America Music Streaming Market by Country
    • 10.1.4.4 North America Communication Market by Country
    • 10.1.4.5 North America Other Type Market by Country
  • 10.1.5 North America Over the Top (OTT) Services Market by Streaming Device
    • 10.1.5.1 North America Smartphones & Tablets Market by Country
    • 10.1.5.2 North America IP TV's & Consoles Market by Country
    • 10.1.5.3 North America Desktops & Laptops Market by Country
  • 10.1.6 North America Over the Top (OTT) Services Market by Country
    • 10.1.6.1 US Over the Top (OTT) Services Market
      • 10.1.6.1.1 US Over the Top (OTT) Services Market by Platform
      • 10.1.6.1.2 US Over the Top (OTT) Services Market by Monetization Model
      • 10.1.6.1.3 US Over the Top (OTT) Services Market by Service Vertical
      • 10.1.6.1.4 US Over the Top (OTT) Services Market by Type
      • 10.1.6.1.5 US Over the Top (OTT) Services Market by Streaming Device
    • 10.1.6.2 Canada Over the Top (OTT) Services Market
      • 10.1.6.2.1 Canada Over the Top (OTT) Services Market by Platform
      • 10.1.6.2.2 Canada Over the Top (OTT) Services Market by Monetization Model
      • 10.1.6.2.3 Canada Over the Top (OTT) Services Market by Service Vertical
      • 10.1.6.2.4 Canada Over the Top (OTT) Services Market by Type
      • 10.1.6.2.5 Canada Over the Top (OTT) Services Market by Streaming Device
    • 10.1.6.3 Mexico Over the Top (OTT) Services Market
      • 10.1.6.3.1 Mexico Over the Top (OTT) Services Market by Platform
      • 10.1.6.3.2 Mexico Over the Top (OTT) Services Market by Monetization Model
      • 10.1.6.3.3 Mexico Over the Top (OTT) Services Market by Service Vertical
      • 10.1.6.3.4 Mexico Over the Top (OTT) Services Market by Type
      • 10.1.6.3.5 Mexico Over the Top (OTT) Services Market by Streaming Device
    • 10.1.6.4 Rest of North America Over the Top (OTT) Services Market
      • 10.1.6.4.1 Rest of North America Over the Top (OTT) Services Market by Platform
      • 10.1.6.4.2 Rest of North America Over the Top (OTT) Services Market by Monetization Model
      • 10.1.6.4.3 Rest of North America Over the Top (OTT) Services Market by Service Vertical
      • 10.1.6.4.4 Rest of North America Over the Top (OTT) Services Market by Type
      • 10.1.6.4.5 Rest of North America Over the Top (OTT) Services Market by Streaming Device
• 10.2 Europe Over the Top (OTT) Services Market
  • 10.2.1 Europe Over the Top (OTT) Services Market by Platform
    • 10.2.1.1 Europe App-Based Market by Country
    • 10.2.1.2 Europe Web-Based Market by Country
  • 10.2.2 Europe Over the Top (OTT) Services Market by Monetization Model
    • 10.2.2.1 Europe Subscription-Based Market by Country
    • 10.2.2.2 Europe Advertising-Based Market by Country
    • 10.2.2.3 Europe Transaction-Based Market by Country
  • 10.2.3 Europe Over the Top (OTT) Services Market by Service Vertical
    • 10.2.3.1 Europe Media & Entertainment Market by Country
    • 10.2.3.2 Europe Gaming Market by Country
    • 10.2.3.3 Europe Education & Learning Market by Country
    • 10.2.3.4 Europe Other Service Vertical Market by Country
  • 10.2.4 Europe Over the Top (OTT) Services Market by Type
    • 10.2.4.1 Europe Video on Demand Market by Country
    • 10.2.4.2 Europe Online Gaming Market by Country
    • 10.2.4.3 Europe Music Streaming Market by Country
    • 10.2.4.4 Europe Communication Market by Country
    • 10.2.4.5 Europe Other Type Market by Country
  • 10.2.5 Europe Over the Top (OTT) Services Market by Streaming Device
    • 10.2.5.1 Europe Smartphones & Tablets Market by Country
    • 10.2.5.2 Europe IP TV's & Consoles Market by Country
    • 10.2.5.3 Europe Desktops & Laptops Market by Country
  • 10.2.6 Europe Over the Top (OTT) Services Market by Country
    • 10.2.6.1 UK Over the Top (OTT) Services Market
      • 10.2.6.1.1 UK Over the Top (OTT) Services Market by Platform
      • 10.2.6.1.2 UK Over the Top (OTT) Services Market by Monetization Model
      • 10.2.6.1.3 UK Over the Top (OTT) Services Market by Service Vertical
      • 10.2.6.1.4 UK Over the Top (OTT) Services Market by Type
      • 10.2.6.1.5 UK Over the Top (OTT) Services Market by Streaming Device
    • 10.2.6.2 Germany Over the Top (OTT) Services Market
      • 10.2.6.2.1 Germany Over the Top (OTT) Services Market by Platform
      • 10.2.6.2.2 Germany Over the Top (OTT) Services Market by Monetization Model
      • 10.2.6.2.3 Germany Over the Top (OTT) Services Market by Service Vertical
      • 10.2.6.2.4 Germany Over the Top (OTT) Services Market by Type
      • 10.2.6.2.5 Germany Over the Top (OTT) Services Market by Streaming Device
    • 10.2.6.3 France Over the Top (OTT) Services Market
      • 10.2.6.3.1 France Over the Top (OTT) Services Market by Platform
      • 10.2.6.3.2 France Over the Top (OTT) Services Market by Monetization Model
      • 10.2.6.3.3 France Over the Top (OTT) Services Market by Service Vertical
      • 10.2.6.3.4 France Over the Top (OTT) Services Market by Type
      • 10.2.6.3.5 France Over the Top (OTT) Services Market by Streaming Device
    • 10.2.6.4 Russia Over the Top (OTT) Services Market
      • 10.2.6.4.1 Russia Over the Top (OTT) Services Market by Platform
      • 10.2.6.4.2 Russia Over the Top (OTT) Services Market by Monetization Model
      • 10.2.6.4.3 Russia Over the Top (OTT) Services Market by Service Vertical
      • 10.2.6.4.4 Russia Over the Top (OTT) Services Market by Type
      • 10.2.6.4.5 Russia Over the Top (OTT) Services Market by Streaming Device
    • 10.2.6.5 Spain Over the Top (OTT) Services Market
      • 10.2.6.5.1 Spain Over the Top (OTT) Services Market by Platform
      • 10.2.6.5.2 Spain Over the Top (OTT) Services Market by Monetization Model
      • 10.2.6.5.3 Spain Over the Top (OTT) Services Market by Service Vertical
      • 10.2.6.5.4 Spain Over the Top (OTT) Services Market by Type
      • 10.2.6.5.5 Spain Over the Top (OTT) Services Market by Streaming Device
    • 10.2.6.6 Italy Over the Top (OTT) Services Market
      • 10.2.6.6.1 Italy Over the Top (OTT) Services Market by Platform
      • 10.2.6.6.2 Italy Over the Top (OTT) Services Market by Monetization Model
      • 10.2.6.6.3 Italy Over the Top (OTT) Services Market by Service Vertical
      • 10.2.6.6.4 Italy Over the Top (OTT) Services Market by Type
      • 10.2.6.6.5 Italy Over the Top (OTT) Services Market by Streaming Device
    • 10.2.6.7 Rest of Europe Over the Top (OTT) Services Market
      • 10.2.6.7.1 Rest of Europe Over the Top (OTT) Services Market by Platform
      • 10.2.6.7.2 Rest of Europe Over the Top (OTT) Services Market by Monetization Model
      • 10.2.6.7.3 Rest of Europe Over the Top (OTT) Services Market by Service Vertical
      • 10.2.6.7.4 Rest of Europe Over the Top (OTT) Services Market by Type
      • 10.2.6.7.5 Rest of Europe Over the Top (OTT) Services Market by Streaming Device
• 10.3 Asia Pacific Over the Top (OTT) Services Market
  • 10.3.1 Asia Pacific Over the Top (OTT) Services Market by Platform
    • 10.3.1.1 Asia Pacific App-Based Market by Country
    • 10.3.1.2 Asia Pacific Web-Based Market by Country
  • 10.3.2 Asia Pacific Over the Top (OTT) Services Market by Monetization Model
    • 10.3.2.1 Asia Pacific Subscription-Based Market by Country
    • 10.3.2.2 Asia Pacific Advertising-Based Market by Country
    • 10.3.2.3 Asia Pacific Transaction-Based Market by Country
  • 10.3.3 Asia Pacific Over the Top (OTT) Services Market by Service Vertical
    • 10.3.3.1 Asia Pacific Media & Entertainment Market by Country
    • 10.3.3.2 Asia Pacific Gaming Market by Country
    • 10.3.3.3 Asia Pacific Education & Learning Market by Country
    • 10.3.3.4 Asia Pacific Other Service Vertical Market by Country
  • 10.3.4 Asia Pacific Over the Top (OTT) Services Market by Type
    • 10.3.4.1 Asia Pacific Video on Demand Market by Country
    • 10.3.4.2 Asia Pacific Online Gaming Market by Country
    • 10.3.4.3 Asia Pacific Music Streaming Market by Country
    • 10.3.4.4 Asia Pacific Communication Market by Country
    • 10.3.4.5 Asia Pacific Other Type Market by Country
  • 10.3.5 Asia Pacific Over the Top (OTT) Services Market by Streaming Device
    • 10.3.5.1 Asia Pacific Smartphones & Tablets Market by Country
    • 10.3.5.2 Asia Pacific IP TV's & Consoles Market by Country
    • 10.3.5.3 Asia Pacific Desktops & Laptops Market by Country
  • 10.3.6 Asia Pacific Over the Top (OTT) Services Market by Country
    • 10.3.6.1 China Over the Top (OTT) Services Market
      • 10.3.6.1.1 China Over the Top (OTT) Services Market by Platform
      • 10.3.6.1.2 China Over the Top (OTT) Services Market by Monetization Model
      • 10.3.6.1.3 China Over the Top (OTT) Services Market by Service Vertical
      • 10.3.6.1.4 China Over the Top (OTT) Services Market by Type
      • 10.3.6.1.5 China Over the Top (OTT) Services Market by Streaming Device
    • 10.3.6.2 Japan Over the Top (OTT) Services Market
      • 10.3.6.2.1 Japan Over the Top (OTT) Services Market by Platform
      • 10.3.6.2.2 Japan Over the Top (OTT) Services Market by Monetization Model
      • 10.3.6.2.3 Japan Over the Top (OTT) Services Market by Service Vertical
      • 10.3.6.2.4 Japan Over the Top (OTT) Services Market by Type
      • 10.3.6.2.5 Japan Over the Top (OTT) Services Market by Streaming Device
    • 10.3.6.3 India Over the Top (OTT) Services Market
      • 10.3.6.3.1 India Over the Top (OTT) Services Market by Platform
      • 10.3.6.3.2 India Over the Top (OTT) Services Market by Monetization Model
      • 10.3.6.3.3 India Over the Top (OTT) Services Market by Service Vertical
      • 10.3.6.3.4 India Over the Top (OTT) Services Market by Type
      • 10.3.6.3.5 India Over the Top (OTT) Services Market by Streaming Device
    • 10.3.6.4 South Korea Over the Top (OTT) Services Market
      • 10.3.6.4.1 South Korea Over the Top (OTT) Services Market by Platform
      • 10.3.6.4.2 South Korea Over the Top (OTT) Services Market by Monetization Model
      • 10.3.6.4.3 South Korea Over the Top (OTT) Services Market by Service Vertical
      • 10.3.6.4.4 South Korea Over the Top (OTT) Services Market by Type
      • 10.3.6.4.5 South Korea Over the Top (OTT) Services Market by Streaming Device
    • 10.3.6.5 Australia Over the Top (OTT) Services Market
      • 10.3.6.5.1 Australia Over the Top (OTT) Services Market by Platform
      • 10.3.6.5.2 Australia Over the Top (OTT) Services Market by Monetization Model
      • 10.3.6.5.3 Australia Over the Top (OTT) Services Market by Service Vertical
      • 10.3.6.5.4 Australia Over the Top (OTT) Services Market by Type
      • 10.3.6.5.5 Australia Over the Top (OTT) Services Market by Streaming Device
    • 10.3.6.6 Malaysia Over the Top (OTT) Services Market
      • 10.3.6.6.1 Malaysia Over the Top (OTT) Services Market by Platform
      • 10.3.6.6.2 Malaysia Over the Top (OTT) Services Market by Monetization Model
      • 10.3.6.6.3 Malaysia Over the Top (OTT) Services Market by Service Vertical
      • 10.3.6.6.4 Malaysia Over the Top (OTT) Services Market by Type
      • 10.3.6.6.5 Malaysia Over the Top (OTT) Services Market by Streaming Device
    • 10.3.6.7 Rest of Asia Pacific Over the Top (OTT) Services Market
      • 10.3.6.7.1 Rest of Asia Pacific Over the Top (OTT) Services Market by Platform
      • 10.3.6.7.2 Rest of Asia Pacific Over the Top (OTT) Services Market by Monetization Model
      • 10.3.6.7.3 Rest of Asia Pacific Over the Top (OTT) Services Market by Service Vertical
      • 10.3.6.7.4 Rest of Asia Pacific Over the Top (OTT) Services Market by Type
      • 10.3.6.7.5 Rest of Asia Pacific Over the Top (OTT) Services Market by Streaming Device
• 10.4 LAMEA Over the Top (OTT) Services Market
  • 10.4.1 LAMEA Over the Top (OTT) Services Market by Platform
    • 10.4.1.1 LAMEA App-Based Market by Country
    • 10.4.1.2 LAMEA Web-Based Market by Country
  • 10.4.2 LAMEA Over the Top (OTT) Services Market by Monetization Model
    • 10.4.2.1 LAMEA Subscription-Based Market by Country
    • 10.4.2.2 LAMEA Advertising-Based Market by Country
    • 10.4.2.3 LAMEA Transaction-Based Market by Country
  • 10.4.3 LAMEA Over the Top (OTT) Services Market by Service Vertical
    • 10.4.3.1 LAMEA Media & Entertainment Market by Country
    • 10.4.3.2 LAMEA Gaming Market by Country
    • 10.4.3.3 LAMEA Education & Learning Market by Country
    • 10.4.3.4 LAMEA Other Service Vertical Market by Country
  • 10.4.4 LAMEA Over the Top (OTT) Services Market by Type
    • 10.4.4.1 LAMEA Video on Demand Market by Country
    • 10.4.4.2 LAMEA Online Gaming Market by Country
    • 10.4.4.3 LAMEA Music Streaming Market by Country
    • 10.4.4.4 LAMEA Communication Market by Country
    • 10.4.4.5 LAMEA Other Type Market by Country
  • 10.4.5 LAMEA Over the Top (OTT) Services Market by Streaming Device
    • 10.4.5.1 LAMEA Smartphones & Tablets Market by Country
    • 10.4.5.2 LAMEA IP TV's & Consoles Market by Country
    • 10.4.5.3 LAMEA Desktops & Laptops Market by Country
  • 10.4.6 LAMEA Over the Top (OTT) Services Market by Country
    • 10.4.6.1 Brazil Over the Top (OTT) Services Market
      • 10.4.6.1.1 Brazil Over the Top (OTT) Services Market by Platform
      • 10.4.6.1.2 Brazil Over the Top (OTT) Services Market by Monetization Model
      • 10.4.6.1.3 Brazil Over the Top (OTT) Services Market by Service Vertical
      • 10.4.6.1.4 Brazil Over the Top (OTT) Services Market by Type
      • 10.4.6.1.5 Brazil Over the Top (OTT) Services Market by Streaming Device
    • 10.4.6.2 Argentina Over the Top (OTT) Services Market
      • 10.4.6.2.1 Argentina Over the Top (OTT) Services Market by Platform
      • 10.4.6.2.2 Argentina Over the Top (OTT) Services Market by Monetization Model
      • 10.4.6.2.3 Argentina Over the Top (OTT) Services Market by Service Vertical
      • 10.4.6.2.4 Argentina Over the Top (OTT) Services Market by Type
      • 10.4.6.2.5 Argentina Over the Top (OTT) Services Market by Streaming Device
    • 10.4.6.3 UAE Over the Top (OTT) Services Market
      • 10.4.6.3.1 UAE Over the Top (OTT) Services Market by Platform
      • 10.4.6.3.2 UAE Over the Top (OTT) Services Market by Monetization Model
      • 10.4.6.3.3 UAE Over the Top (OTT) Services Market by Service Vertical
      • 10.4.6.3.4 UAE Over the Top (OTT) Services Market by Type
      • 10.4.6.3.5 UAE Over the Top (OTT) Services Market by Streaming Device
    • 10.4.6.4 Saudi Arabia Over the Top (OTT) Services Market
      • 10.4.6.4.1 Saudi Arabia Over the Top (OTT) Services Market by Platform
      • 10.4.6.4.2 Saudi Arabia Over the Top (OTT) Services Market by Monetization Model
      • 10.4.6.4.3 Saudi Arabia Over the Top (OTT) Services Market by Service Vertical
      • 10.4.6.4.4 Saudi Arabia Over the Top (OTT) Services Market by Type
      • 10.4.6.4.5 Saudi Arabia Over the Top (OTT) Services Market by Streaming Device
    • 10.4.6.5 South Africa Over the Top (OTT) Services Market
      • 10.4.6.5.1 South Africa Over the Top (OTT) Services Market by Platform
      • 10.4.6.5.2 South Africa Over the Top (OTT) Services Market by Monetization Model
      • 10.4.6.5.3 South Africa Over the Top (OTT) Services Market by Service Vertical
      • 10.4.6.5.4 South Africa Over the Top (OTT) Services Market by Type
      • 10.4.6.5.5 South Africa Over the Top (OTT) Services Market by Streaming Device
    • 10.4.6.6 Nigeria Over the Top (OTT) Services Market
      • 10.4.6.6.1 Nigeria Over the Top (OTT) Services Market by Platform
      • 10.4.6.6.2 Nigeria Over the Top (OTT) Services Market by Monetization Model
      • 10.4.6.6.3 Nigeria Over the Top (OTT) Services Market by Service Vertical
      • 10.4.6.6.4 Nigeria Over the Top (OTT) Services Market by Type
      • 10.4.6.6.5 Nigeria Over the Top (OTT) Services Market by Streaming Device
    • 10.4.6.7 Rest of LAMEA Over the Top (OTT) Services Market
      • 10.4.6.7.1 Rest of LAMEA Over the Top (OTT) Services Market by Platform
      • 10.4.6.7.2 Rest of LAMEA Over the Top (OTT) Services Market by Monetization Model
      • 10.4.6.7.3 Rest of LAMEA Over the Top (OTT) Services Market by Service Vertical
      • 10.4.6.7.4 Rest of LAMEA Over the Top (OTT) Services Market by Type
      • 10.4.6.7.5 Rest of LAMEA Over the Top (OTT) Services Market by Streaming Device

Chapter 11. Company Profiles

• 11.1 Netflix, Inc.
  • 11.1.1 Company Overview
  • 11.1.2 Financial Analysis
  • 11.1.3 Research & Development Expenses
  • 11.1.4 Recent strategies and developments:
    • 11.1.4.1 Partnerships, Collaborations, and Agreements:
  • 11.1.5 SWOT Analysis
• 11.2 Amazon.com, Inc.
  • 11.2.1 Company Overview
  • 11.2.2 Financial Analysis
  • 11.2.3 Segmental Analysis
  • 11.2.4 Recent strategies and developments:
    • 11.2.4.1 Partnerships, Collaborations, and Agreements:
    • 11.2.4.2 Acquisition and Mergers:
  • 11.2.5 SWOT Analysis
• 11.3 Hulu, LLC (The Walt Disney Company)
  • 11.3.1 Company Overview
  • 11.3.2 Financial Analysis
  • 11.3.3 Segmental and Regional Analysis
• 11.4 Apple, Inc. (Apple TV)
  • 11.4.1 Company Overview
  • 11.4.2 Financial Analysis
  • 11.4.3 Regional Analysis
  • 11.4.4 Research & Development Expense
  • 11.4.5 Recent strategies and developments:
    • 11.4.5.1 Partnerships, Collaborations, and Agreements:
    • 11.4.5.2 Product Launches and Product Expansions:
  • 11.4.6 SWOT Analysis
• 11.5 Paramount Plus
  • 11.5.1 Company Overview
  • 11.5.2 Recent strategies and developments:
    • 11.5.2.1 Partnership, Collaboration & Agreement:
• 11.6 Peacock TV, LLC (NBCUniversal Media, LLC)
  • 11.6.1 Company Overview
• 11.7 Google LLC (Youtube, LLC)
  • 11.7.1 Company Overview
  • 11.7.2 Financial Analysis
  • 11.7.3 Segmental and Regional Analysis
  • 11.7.4 Research & Development Expenses
  • 11.7.5 SWOT Analysis
• 11.8 Tencent Holdings Ltd.
  • 11.8.2 Financial Analysis
  • 11.8.3 Segmental and Regional Analysis
  • 11.8.4 Research & Development Expenses
• 11.9 Brightcove, Inc.
  • 11.9.1 Company Overview
  • 11.9.2 Financial Analysis
  • 11.9.3 Regional Analysis
  • 11.9.4 Research & Development Expenses
  • 11.9.5 Recent strategies and developments:
    • 11.9.5.1 Product Launches and Product Expansions:
  • 11.9.6 SWOT Analysis
• 11.10. Warner Bros. Discovery, Inc. (HBO Max)
  • 11.10.1 Company Overview
  • 11.10.2 Financial Analysis
  • 11.10.3 Regional Analysis
• 11.11 iQIYI, Inc. (Baidu, Inc.)
  • 11.11.1 Company Overview
  • 11.11.2 Financial Analysis
  • 11.11.3 Research & Development Expenses
  • 11.11.4 Recent strategies and developments:
    • 11.11.4.1 Partnerships, Collaborations, and Agreements:
• 11.12 MBC Group (Shahid)
  • 11.12.1 Company Overview
  • 11.12.2 Financial Analysis
  • 11.12.3 Segmental and Regional Analysis

Chapter 12. Winning Imperatives of Over the Top (OTT) Services Market