세계의 AI 영상 시장 규모, 점유율, 동향 분석 : 사용자별, 디바이스별, 제공별, 지역별 전망과 예측(2025-2032년)

The Global AI Video Market size is expected to reach USD 30.50 billion by 2032, rising at a market growth of 30.4% CAGR during the forecast period.

Key Highlights:

• The North America market dominated Global AI Video Market in 2024, accounting for a 34% revenue share in 2024.
• The U.S. market is projected to maintain its leadership in North America, reaching a market size of USD 4.79 billion by 2032.
• Among the various Users, the B2B (Enterprise) segment dominated the global market, contributing a revenue share of 70.16% in 2024.
• In terms of Device, Cloud-Based Platforms segment are expected to lead the global market, with a projected revenue share of 49.67% by 2032.
• The Air market emerged as the leading Creative AI Video Generators in 2024, capturing a 37.16% revenue share, and is projected to retain its dominance during the forecast period.

The AI video industry going through massive transformation and growing swiftly worldwide, due to the rising government and pathbreaking innovation from the key companies. Governments such as China, India, South Korea, and the UAE are investing robustly in AI infrastructure-such as public-funded GPU infrastructure-with an ethical and regulatory framework to facilitate ethical AI usage. These measures are supporting widespread implementations of AI in video technologies throughout all state service such as citizen engagement, wildlife tracking, and media governance. At the same time, major companies are developing and building generative video capabilities which are setting new standards such as Adobe (Firefly), Google (Veo 3), OpenAI (Sora), and Vimeo these all Ais support high quality audio-video generation, automatic dubbing, and localization.

In the industry landscape, companies are incorporating AI tools into marketing, training, customer service workflows, highlighting advantages like stability, personalized, and rapid execution. For example, the execution of AI for VFX in the Eternaut series by Netflix shows how AI is capable of making high-quality content effectively. Media and entertainment sector is adopting AI to produce whole short films. Meanwhile platforms like ODK Media is leveraging it to expand its global reach via multilingual content delivery. This progress shows 3 key takeaways operational efficiency, creative empowerment, and global audience reach. Competitive factors are now described by innovation, inclusivity, and reliability.

Market Share Analysis

COVID 19 Impact Analysis

The COVID-19 pandemic sped up the use and growth of AI video technologies in many fields by a lot. Organizations quickly turned to AI-powered video solutions to keep their businesses running, secure, and connected as lockdowns and social distancing rules made it hard to communicate and do business in the usual ways. Industries like healthcare, education, and retail relied more and more on AI-enabled video analytics for things like virtual consultations, remote monitoring, and crowd control. Thus, the COVID-19 pandemic had a Positive impact on the market.

Users Outlook

Based on Users, the market is segmented into B2B (Enterprise), and B2C (Individuals). The B2C (individuals) segment recorded 30% revenue share in 2024. This segment is driven by the increasing availability of user-friendly AI video apps, smartphone-based editing tools, and features such as automated subtitles, filters, and background adjustments. While individual users benefit from creative flexibility and improved video quality, the adoption rate is often influenced by accessibility, affordability, and familiarity with AI tools.

Device Outlook

Based on Device, the market is segmented into Cloud-Based Platforms, Desktop Computers, and Mobile Devices. The desktop computers segment gained 28% revenue share in 2024. Many professionals in fields such as video editing, surveillance, and data analysis continue to rely on desktop systems for their robust processing power and ability to run advanced AI software. These systems support a wide range of AI-driven functionalities, including object detection, facial recognition, and intelligent content generation, offering high levels of customization and control.

Regional Outlook

Region-wise, the market is segmented into North America, Europe, Aisa-Pacific, LAMEA. The North America segment recorded 34% revenue share in the market in 2024. North America is leading region in this market because of the robust technological framework, early AI utilization, and the influence of the key companies such as Google, INM, and Amazon. The U.S. and Canada are capitalizing AI video technology for content personalization, surveillance, and automatic video editing. Furthermore, Europe is gaining speed in the development of the AI video solutions with the regulations formed by the GDPR. Nations such as UK, France, and Germany are implementing AI in smart city projects, crowd management, media and entertainment. The region has a holistic approach towards innovation and regulation for steady and fast growth.

On the other hand, high urbanization, increasing digital usage, and state-backed AI projects are all driving big market growth in the Asia Pacific. In addition, China is in the forefront with AI surveillance on a large scale and e-commerce video analytics. Also, Japan and South Korea are more committed on AI-powered broadcasting and robotic vision systems. India is using AI videos increasingly in farming and education. Meanwhile, LAMEA is becoming more promising-Latin America is using AI video for public safety and smart governance, especially in Brazil and Mexico. AI video is a key part of smart city plans in the UAE and Saudi Arabia. In Africa, AI video is being used in mobile education and rural development, but there are still problems with infrastructure and regulations.

Recent Strategies Deployed in the Market

• Jun-2025: Pictory Corp. launched the MCP Server, enabling AI assistants and automation tools to create professional videos through natural language. This server simplifies video workflow automation, supporting tasks like storyboard generation and branding, making AI-driven video creation more accessible and flexible.
• Jun-2025: NVIDIA Corporation and L'Oreal, LVMH partnered with NVIDIA to use generative AI and 3D digital twins for marketing, product design, and logistics. Nestle launched an AI-powered content service to create scalable, localized digital media assets using NVIDIA Omniverse technology.
• Apr-2025: Google partnered with Sphere Entertainment to power "The Wizard of Oz at Sphere" using generative AI tools like Gemini, Veo 2, and Imagen 3, enhancing video resolution, backgrounds, and character recreation for immersive cinematic experiences on a massive LED screen.
• Apr-2025: Adobe launched Generative Extend and AI-powered Media Intelligence in Premiere Pro, enabling 4K video/audio extension, multilingual captioning, and rapid clip search. Powered by Firefly, these tools transform editing workflows and reinforce Adobe's leadership in the AI video market.
• Jan-2025: Microsoft Corporation and The Premier League partnered for five years to enhance global fan engagement using AI and cloud tools. The collaboration introduces personalized video insights, live match analysis, and an AI-powered companion app, transforming digital experiences across 189 countries.

List of Key Companies Profiled

• Adobe, Inc.
• NVIDIA Corporation
• Google LLC
• Microsoft Corporation
• IBM Corporation
• Pictory Corp.
• Lumen5 Technologies Ltd
• OpenAI, LLC
• Meta Platforms, Inc.
• Tesla, Inc.

Global AI Video Market Report Segmentation

By Users

• B2B (Enterprise)
• B2C (Individuals)

By Device

• Cloud-Based Platforms
• Desktop Computers
• Mobile Devices

By Offering Type

• Creative AI Video Generators
• Video Enhancement AI
• Video Editing AI
• Video Analysis AI

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global AI Video Market, by Users
  • 1.4.2 Global AI Video Market, by Device
  • 1.4.3 Global AI Video Market, by Offering Type
  • 1.4.4 Global AI Video Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Market Trends - AI Video Market

Chapter 5. Sate of Competition - AI Video Market

Chapter 6. Product Life Cycle (PLC) - AI Video Market

Chapter 7. Market Consolidation - AI Video Market

Chapter 8. Competition Analysis - Global

• 8.1 Market Share Analysis, 2024
• 8.2 Strategies Deployed in AI Video Market
• 8.3 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis - AI Video Market

• 9.1 Research and Development (R&D)
• 9.2 Data Collection and Curation
• 9.3 AI Model Training and Testing
• 9.4 Software Development and Integration
• 9.5 Cloud and Infrastructure Deployment
• 9.6 Ethical & Regulatory Compliance
• 9.7 Marketing and Commercialization
• 9.8 Customer Onboarding and Support
• 9.9 Feedback Loop & Continuous Learning

Chapter 10. Key Customer Criteria - AI video Market

Chapter 11. Global AI Video Market by Users

• 11.1 Global B2B (Enterprise) Market by Region
• 11.2 Global B2C (Individuals) Market by Region

Chapter 12. Global AI Video Market by Device

• 12.1 Global Cloud-Based Platforms Market by Region
• 12.2 Global Desktop Computers Market by Region
• 12.3 Global Mobile Devices Market by Region

Chapter 13. Global AI Video Market by Offering Type

• 13.1 Global Creative AI Video Generators Market by Region
• 13.2 Global Video Enhancement AI Market by Region
• 13.3 Global Video Editing AI Market by Region
• 13.4 Global Video Analysis AI Market by Region

Chapter 14. Global AI Video Market by Region

• 14.1 North America AI Video Market
  • 14.1.1 Key Factors Impacting the Market
    • 14.1.1.1 Market Drivers
    • 14.1.1.2 Market Restraints
    • 14.1.1.3 Market Opportunities
    • 14.1.1.4 Market Challenges
  • 14.1.2 Market Trends - North America AI Video Market
  • 14.1.3 State of Competition - North America AI Video Market
  • 14.1.4 North America AI Video Market by Users
    • 14.1.4.1 North America B2B (Enterprise) Market by Region
    • 14.1.4.2 North America B2C (Individuals) Market by Region
  • 14.1.5 North America AI Video Market by Device
    • 14.1.5.1 North America Cloud-Based Platforms Market by Country
    • 14.1.5.2 North America Desktop Computers Market by Country
    • 14.1.5.3 North America Mobile Devices Market by Country
  • 14.1.6 North America AI Video Market by Offering Type
    • 14.1.6.1 North America Creative AI Video Generators Market by Country
    • 14.1.6.2 North America Video Enhancement AI Market by Country
    • 14.1.6.3 North America Video Editing AI Market by Country
    • 14.1.6.4 North America Video Analysis AI Market by Country
  • 14.1.7 North America AI Video Market by Country
    • 14.1.7.1 US AI Video Market
      • 14.1.7.1.1 US AI Video Market by Users
      • 14.1.7.1.2 US AI Video Market by Device
      • 14.1.7.1.3 US AI Video Market by Offering Type
    • 14.1.7.2 Canada AI Video Market
      • 14.1.7.2.1 Canada AI Video Market by Users
      • 14.1.7.2.2 Canada AI Video Market by Device
      • 14.1.7.2.3 Canada AI Video Market by Offering Type
    • 14.1.7.3 Mexico AI Video Market
      • 14.1.7.3.1 Mexico AI Video Market by Users
      • 14.1.7.3.2 Mexico AI Video Market by Device
      • 14.1.7.3.3 Mexico AI Video Market by Offering Type
    • 14.1.7.4 Rest of North America AI Video Market
      • 14.1.7.4.1 Rest of North America AI Video Market by Users
      • 14.1.7.4.2 Rest of North America AI Video Market by Device
      • 14.1.7.4.3 Rest of North America AI Video Market by Offering Type
• 14.2 Europe AI Video Market
  • 14.2.1 Key Factors Impacting the Market
    • 14.2.1.1 Market Drivers
    • 14.2.1.2 Market Restraints
    • 14.2.1.3 Market Opportunities
    • 14.2.1.4 Market Challenges
  • 14.2.2 Market Trends - Europe AI Video Market
  • 14.2.3 State of Competition - Europe AI Video Market
  • 14.2.4 Europe AI Video Market by Users
    • 14.2.4.1 Europe B2B (Enterprise) Market by Country
    • 14.2.4.2 Europe B2C (Individuals) Market by Country
  • 14.2.5 Europe AI Video Market by Device
    • 14.2.5.1 Europe Cloud-Based Platforms Market by Country
    • 14.2.5.2 Europe Desktop Computers Market by Country
    • 14.2.5.3 Europe Mobile Devices Market by Country
  • 14.2.6 Europe AI Video Market by Offering Type
    • 14.2.6.1 Europe Creative AI Video Generators Market by Country
    • 14.2.6.2 Europe Video Enhancement AI Market by Country
    • 14.2.6.3 Europe Video Editing AI Market by Country
    • 14.2.6.4 Europe Video Analysis AI Market by Country
  • 14.2.7 Europe AI Video Market by Country
    • 14.2.7.1 Germany AI Video Market
      • 14.2.7.1.1 Germany AI Video Market by Users
      • 14.2.7.1.2 Germany AI Video Market by Device
      • 14.2.7.1.3 Germany AI Video Market by Offering Type
    • 14.2.7.2 UK AI Video Market
      • 14.2.7.2.1 UK AI Video Market by Users
      • 14.2.7.2.2 UK AI Video Market by Device
      • 14.2.7.2.3 UK AI Video Market by Offering Type
    • 14.2.7.3 France AI Video Market
      • 14.2.7.3.1 France AI Video Market by Users
      • 14.2.7.3.2 France AI Video Market by Device
      • 14.2.7.3.3 France AI Video Market by Offering Type
    • 14.2.7.4 Russia AI Video Market
      • 14.2.7.4.1 Russia AI Video Market by Users
      • 14.2.7.4.2 Russia AI Video Market by Device
      • 14.2.7.4.3 Russia AI Video Market by Offering Type
    • 14.2.7.5 Spain AI Video Market
      • 14.2.7.5.1 Spain AI Video Market by Users
      • 14.2.7.5.2 Spain AI Video Market by Device
      • 14.2.7.5.3 Spain AI Video Market by Offering Type
    • 14.2.7.6 Italy AI Video Market
      • 14.2.7.6.1 Italy AI Video Market by Users
      • 14.2.7.6.2 Italy AI Video Market by Device
      • 14.2.7.6.3 Italy AI Video Market by Offering Type
    • 14.2.7.7 Rest of Europe AI Video Market
      • 14.2.7.7.1 Rest of Europe AI Video Market by Users
      • 14.2.7.7.2 Rest of Europe AI Video Market by Device
      • 14.2.7.7.3 Rest of Europe AI Video Market by Offering Type
• 14.3 Asia Pacific AI Video Market
  • 14.3.1 Key Factors Impacting the Market
    • 14.3.1.1 Market Drivers
    • 14.3.1.2 Market Restraints
    • 14.3.1.3 Market Opportunities
    • 14.3.1.4 Market Challenges
  • 14.3.2 Market Trends - Asia Pacific AI Video Market
  • 14.3.3 State of Competition - Asia Pacific AI Video Market
  • 14.3.4 Asia Pacific AI Video Market by Users
    • 14.3.4.1 Asia Pacific B2B (Enterprise) Market by Country
    • 14.3.4.2 Asia Pacific B2C (Individuals) Market by Country
  • 14.3.5 Asia Pacific AI Video Market by Device
    • 14.3.5.1 Asia Pacific Cloud-Based Platforms Market by Country
    • 14.3.5.2 Asia Pacific Desktop Computers Market by Country
    • 14.3.5.3 Asia Pacific Mobile Devices Market by Country
  • 14.3.6 Asia Pacific AI Video Market by Offering Type
    • 14.3.6.1 Asia Pacific Creative AI Video Generators Market by Country
    • 14.3.6.2 Asia Pacific Video Enhancement AI Market by Country
    • 14.3.6.3 Asia Pacific Video Editing AI Market by Country
    • 14.3.6.4 Asia Pacific Video Analysis AI Market by Country
  • 14.3.7 Asia Pacific AI Video Market by Country
    • 14.3.7.1 China AI Video Market
      • 14.3.7.1.1 China AI Video Market by Users
      • 14.3.7.1.2 China AI Video Market by Device
      • 14.3.7.1.3 China AI Video Market by Offering Type
    • 14.3.7.2 Japan AI Video Market
      • 14.3.7.2.1 Japan AI Video Market by Users
      • 14.3.7.2.2 Japan AI Video Market by Device
      • 14.3.7.2.3 Japan AI Video Market by Offering Type
    • 14.3.7.3 India AI Video Market
      • 14.3.7.3.1 India AI Video Market by Users
      • 14.3.7.3.2 India AI Video Market by Device
      • 14.3.7.3.3 India AI Video Market by Offering Type
    • 14.3.7.4 South Korea AI Video Market
      • 14.3.7.4.1 South Korea AI Video Market by Users
      • 14.3.7.4.2 South Korea AI Video Market by Device
      • 14.3.7.4.3 South Korea AI Video Market by Offering Type
    • 14.3.7.5 Singapore AI Video Market
      • 14.3.7.5.1 Singapore AI Video Market by Users
      • 14.3.7.5.2 Singapore AI Video Market by Device
      • 14.3.7.5.3 Singapore AI Video Market by Offering Type
    • 14.3.7.6 Malaysia AI Video Market
      • 14.3.7.6.1 Malaysia AI Video Market by Users
      • 14.3.7.6.2 Malaysia AI Video Market by Device
      • 14.3.7.6.3 Malaysia AI Video Market by Offering Type
    • 14.3.7.7 Rest of Asia Pacific AI Video Market
      • 14.3.7.7.1 Rest of Asia Pacific AI Video Market by Users
      • 14.3.7.7.2 Rest of Asia Pacific AI Video Market by Device
      • 14.3.7.7.3 Rest of Asia Pacific AI Video Market by Offering Type
• 14.4 LAMEA AI Video Market
  • 14.4.1 Key Factors Impacting the Market
    • 14.4.1.1 Market Drivers
    • 14.4.1.2 Market Restraints
    • 14.4.1.3 Market Opportunities
    • 14.4.1.4 Market Challenges
  • 14.4.2 Market Trends - LAMEA AI Video Market
  • 14.4.3 State of Competition - LAMEA AI Video Market
  • 14.4.4 LAMEA AI Video Market by Users
    • 14.4.4.1 LAMEA B2B (Enterprise) Market by Country
    • 14.4.4.2 LAMEA B2C (Individuals) Market by Country
  • 14.4.5 LAMEA AI Video Market by Device
    • 14.4.5.1 LAMEA Cloud-Based Platforms Market by Country
    • 14.4.5.2 LAMEA Desktop Computers Market by Country
    • 14.4.5.3 LAMEA Mobile Devices Market by Country
  • 14.4.6 LAMEA AI Video Market by Offering Type
    • 14.4.6.1 LAMEA Creative AI Video Generators Market by Country
    • 14.4.6.2 LAMEA Video Enhancement AI Market by Country
    • 14.4.6.3 LAMEA Video Editing AI Market by Country
    • 14.4.6.4 LAMEA Video Analysis AI Market by Country
  • 14.4.7 LAMEA AI Video Market by Country
    • 14.4.7.1 Brazil AI Video Market
      • 14.4.7.1.1 Brazil AI Video Market by Users
      • 14.4.7.1.2 Brazil AI Video Market by Device
      • 14.4.7.1.3 Brazil AI Video Market by Offering Type
    • 14.4.7.2 Argentina AI Video Market
      • 14.4.7.2.1 Argentina AI Video Market by Users
      • 14.4.7.2.2 Argentina AI Video Market by Device
      • 14.4.7.2.3 Argentina AI Video Market by Offering Type
    • 14.4.7.3 UAE AI Video Market
      • 14.4.7.3.1 UAE AI Video Market by Users
      • 14.4.7.3.2 UAE AI Video Market by Device
      • 14.4.7.3.3 UAE AI Video Market by Offering Type
    • 14.4.7.4 Saudi Arabia AI Video Market
      • 14.4.7.4.1 Saudi Arabia AI Video Market by Users
      • 14.4.7.4.2 Saudi Arabia AI Video Market by Device
      • 14.4.7.4.3 Saudi Arabia AI Video Market by Offering Type
    • 14.4.7.5 South Africa AI Video Market
      • 14.4.7.5.1 South Africa AI Video Market by Users
      • 14.4.7.5.2 South Africa AI Video Market by Device
      • 14.4.7.5.3 South Africa AI Video Market by Offering Type
    • 14.4.7.6 Nigeria AI Video Market
      • 14.4.7.6.1 Nigeria AI Video Market by Users
      • 14.4.7.6.2 Nigeria AI Video Market by Device
      • 14.4.7.6.3 Nigeria AI Video Market by Offering Type
    • 14.4.7.7 Rest of LAMEA AI Video Market
      • 14.4.7.7.1 Rest of LAMEA AI Video Market by Users
      • 14.4.7.7.2 Rest of LAMEA AI Video Market by Device
      • 14.4.7.7.3 Rest of LAMEA AI Video Market by Offering Type

Chapter 15. Company Profiles

• 15.1 Adobe, Inc.
  • 15.1.1 Company Overview
  • 15.1.2 Financial Analysis
  • 15.1.3 Segmental and Regional Analysis
  • 15.1.4 Research & Development Expense
  • 15.1.5 Recent strategies and developments:
    • 15.1.5.1 Partnerships, Collaborations, and Agreements:
  • 15.1.6 SWOT Analysis
• 15.2 NVIDIA Corporation
  • 15.2.1 Company Overview
  • 15.2.2 Financial Analysis
  • 15.2.3 Segmental and Regional Analysis
  • 15.2.4 Research & Development Expenses
  • 15.2.5 Recent strategies and developments:
    • 15.2.5.1 Partnerships, Collaborations, and Agreements:
  • 15.2.6 SWOT Analysis
• 15.3 Google LLC
  • 15.3.1 Company Overview
  • 15.3.2 Financial Analysis
  • 15.3.3 Segmental and Regional Analysis
  • 15.3.4 Research & Development Expenses
  • 15.3.5 Recent strategies and developments:
    • 15.3.5.1 Partnerships, Collaborations, and Agreements:
  • 15.3.6 SWOT Analysis
• 15.4 Microsoft Corporation
  • 15.4.1 Company Overview
  • 15.4.2 Financial Analysis
  • 15.4.3 Segmental and Regional Analysis
  • 15.4.4 Research & Development Expenses
  • 15.4.5 Recent strategies and developments:
    • 15.4.5.1 Partnerships, Collaborations, and Agreements:
  • 15.4.6 SWOT Analysis
• 15.5 IBM Corporation
  • 15.5.1 Company Overview
  • 15.5.2 Financial Analysis
  • 15.5.3 Regional & Segmental Analysis
  • 15.5.4 Research & Development Expenses
  • 15.5.5 SWOT Analysis
• 15.6 Pictory Corp.
  • 15.6.1 Company Overview
  • 15.6.2 Recent strategies and developments:
    • 15.6.2.1 Product Launches and Product Expansions:
• 15.7 Lumen5 Technologies Ltd
  • 15.7.1 Company Overview
• 15.8 OpenAI, LLC
  • 15.8.1 Company Overview
  • 15.8.2 Recent strategies and developments:
    • 15.8.2.1 Product Launches and Product Expansions:
  • 15.8.3 SWOT Analysis
• 15.9 Meta Platforms, Inc.
  • 15.9.1 Company Overview
  • 15.9.2 Financial Analysis
  • 15.9.3 Segment and Regional Analysis
  • 15.9.4 Research & Development Expense
  • 15.9.5 SWOT Analysis
• 15.10. Tesla, Inc.
  • 15.10.1 Company Overview
  • 15.10.2 Financial Analysis
  • 15.10.3 Segmental and Regional Analysis
  • 15.10.4 Research & Development Expense
  • 15.10.5 SWOT Analysis

Chapter 16. Winning Imperatives of AI Video Market