엔터프라이즈 비디오 시장 규모, 점유율, 성장 분석 : 솔루션별, 서비스별, 도입 형태별, 용도별, 조직 규모별, 최종 용도별, 지역별 - 업계 예측(2026-2033년)

Global Enterprise Video Market size was valued at USD 25.83 Billion in 2024 and is poised to grow from USD 28.52 Billion in 2025 to USD 62.94 Billion by 2033, growing at a CAGR of 10.4% during the forecast period (2026-2033).

The global enterprise video market is experiencing significant growth driven by the rising integration of video solutions to enhance collaboration and communication within organizations. Enterprises increasingly rely on video for content marketing while developing robust content delivery networks to improve multimedia content dissemination. The demand for on-demand video streaming for training and development is accelerating, as it provides employees access to pre-recorded instructional material. Additionally, educational institutions are leveraging multimedia tools to enrich learning experiences, supported by increased smartphone usage and high-speed internet access. Technological advancements, including APIs, are facilitating omnichannel experiences and expanding application capabilities. Enhanced hybrid work models, AI, and machine learning innovations in video quality further fuel market expansion, contributing to a dynamic enterprise video landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Enterprise Video market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Enterprise Video Market Segments Analysis

Global Enterprise Video Market is segmented by Solution, Services, Deployment, Application, Organization Size, End Use and region. Based on Solution, the market is segmented into Video Conferencing, Video Content Management and Webcasting. Based on Services, the market is segmented into Integration & Deployment, Managed Service and Professional Service. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Application, the market is segmented into Corporate Communications, Training & Development and Marketing & Client Engagement. Based on Organization Size, the market is segmented into Large Enterprise and Small & Medium Enterprise (SME). Based on End Use, the market is segmented into IT & Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Enterprise Video Market

The Global Enterprise Video market is significantly influenced by the transformative power of artificial intelligence, which enhances automation, personalization, and overall user experience. Businesses are increasingly integrating AI into their enterprise platforms to ensure content is more accessible to a wider audience. This technology facilitates the automation of tasks such as transcription and translation, while also analyzing video viewing patterns to generate valuable insights into user engagement, including watch times and completion rates. By implementing AI capabilities, companies can streamline content management, enhance accessibility, and simplify various processes, thus driving innovation and efficiency within the enterprise video landscape.

Restraints in the Global Enterprise Video Market

Although there is significant potential for growth in the Global Enterprise Video market, various complexities related to coding and decoding of video conferencing applications may impede revenue generation. Additionally, solution providers encounter challenges stemming from diverse screen sizes and resolutions, complicating the adaptation of applications across different devices. Nonetheless, many system integrators, solution providers, and technology innovators are actively developing strategies to mitigate these complexities, which can lessen their negative effects on the market landscape. Continued innovation in this area is crucial for overcoming these barriers and enhancing the overall user experience in enterprise video solutions.

Market Trends of the Global Enterprise Video Market

The Global Enterprise Video market is witnessing a significant trend driven by the increasing adoption of video analytics tools. These advanced solutions empower organizations to gain valuable insights into video performance across hosting platforms, enabling the optimization of content and refinement of marketing strategies. By monitoring user behavior and providing detailed statistics on video engagement, enterprises are enhancing their ability to identify viewer demographics, tailor content accordingly, and detect potential security threats. The demand for data-driven decision-making in content management is propelling companies to integrate video analytics, ensuring continuous improvement and agility in their video strategies while keeping pace with evolving viewer preferences and technological advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Technology Analysis

Global Enterprise Video Market Size by Solution & CAGR (2026-2033)

• Market Overview
• Video Conferencing
• Video Content Management
• Webcasting

Global Enterprise Video Market Size by Services & CAGR (2026-2033)

• Market Overview
• Integration & Deployment
• Managed Service
• Professional Service

Global Enterprise Video Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premises

Global Enterprise Video Market Size by Application & CAGR (2026-2033)

• Market Overview
• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Global Enterprise Video Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprise
• Small & Medium Enterprise (SME)

Global Enterprise Video Market Size by End Use & CAGR (2026-2033)

• Market Overview
• IT & Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• Retail & Consumer Goods
• Others

Global Enterprise Video Market Size & CAGR (2026-2033)

• North America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • US
  • Canada
• Europe (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Services, Deployment, Application, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Services, Deployment, Application, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Video Communications (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoTo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueJeans (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pexip (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chime (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations