합성 윤활유 시장 : 시장 분석 및 기회

Global Synthetic Lubricants: Market Analysis and Opportunities

• Provides a comprehensive analysis of trends in synthetic lubricants, along with opportunities, challenges and trends in select countries across consumer, commercial and industrial segments.
• Synthetics outperform other categories providing opportunities for suppliers to grow both volume and value.

This report will deliver to subscribers:

• Business opportunities in synthetic lubricants for key growth country markets around the world
• Demand drivers and outlook for synthetic and semi-synthetic lubricants by product, segment and country
• Competitive landscape by key suppliers with estimated market shares and marketing activities by segment

Regional coverage: Global -with focus on 9key country markets across the world

New - more granular market view: Full synthetic PCMO will be split into "Flagship" (Standard) and "Premium" in 5 key markets to evaluate different trends and opportunities for those market segments

Leading themes to be covered that are shaping the Global Synthetic Lubricants industry

Commoditization and Premiumization

• Rank and rate all automotive and industrial product types to assess levels of commoditization and premiumization and what are the driving forces and trends to monitor?
• Assess opportunities in both spaces for growth

Electrification, Efficiency, Technology, Regulation

• Analysis skewed but not exclusive to industrial oils, fluids and sectors/product categories with the greatest potential for synthetics penetration
• Rank and rate Industry 4.0, IoT, Robotics and the potential pull through effect for synthetics
• Assess suppliers most likely/capable to win in the space and why

OEM Influence & Impact

• Understand OEM influence, technology and recommendations (factory and service fill) and how it impacts the supply chain and end users' decision process

Channel/sector dynamics

• Examine synthetics' current/future penetration by channel/sector
• Rank and rate growth opportunities and potential disruptors/trends

Competitive Activity and Pressure

• Assess activity and pressure against factors such as pricing, branding, product features and benefits, distribution focus, feedstock sourcing and long-term success

Supplier Positioning -Market Share

• Review-compare-contrast global majors, regional independents, private label, OEM genuine and specialty suppliers' automotive and industrial synthetics product portfolio, tiering in PCMO/HDMO (value, flagship, premium), pricing, effectiveness, value proposition, strategies and long-term success

NEW for the 9th edition of the report will be an assessment and examination of the tiering of full synthetic PCMO in 5 key country markets

• Suppliers have been observed extending their full synthetic PCMO offer into two distinct tiers or categories: Flagship and Premium
• Objectives behind this trend can be viewed as (1) a means to maintain existing end user awareness and loyalty; (2) a hedge against growing competition from peers, private label, distributor house and OEM genuine oil brands among others; (3) protection against revenue and margins erosion as the full synthetic PCMO market skews towards commoditization
  • Flagship can be viewed as a supplier existing or standard product offering featuring leading viscosity grades targeted to the specific needs of the vehicle parc and consumers, while meeting all OEM and industry specifications
  • Premium aims to elevate the flagship offer through additional features and benefits such as extended performance and protection claims tied to higher mileage, e.g., 15K-20K miles / 24K-32K km, cleanliness, improved mileage/fuel economy, reduced friction, and sludge protection
  • To convey Premium to end users, suppliers will use for example, distinct pac type graphics/colors/designs, elevated advertising, marketing and promotional efforts, and a price premium over their flagship offer
• The aim of this NEW content is to qualitatively and quantitatively explore the success of this tactic across 5 similar yet different country markets, identify which suppliers are currently active, how receptive are B2B participants and specifically, which trade classes (Installed / Retail) offer the most potential and opportunity for success and why