세계의 기업 웰니스 시장 : 예측(2025-2030년)

The global corporate wellness market is projected to grow at a CAGR of 4.01% over the forecast period, increasing from US$59.756 billion in 2025 to US$72.723 billion by 2030.

Corporate wellness is a type of program or activity an organization designs to support employee health and positive health behavior in the workspace. Corporate wellness programs help in offering multiple benefits to organizations, as they help in increasing productivity, and also boost the morale of the employees.

The increasing global consumption of tobacco is among the major factors boosting the corporate wellness market worldwide. Various studies conducted across the globe observed that smoking cigarettes is related to the rising cases of anxiety and stress in an individual.

The Global Action to End Smoking, in its smoking report, stated that the global cases of tobacco consumption and cigarette smoking have increased significantly over the years. The report stated that in 2022, about 23% of the total population of the USA uses tobacco, whereas about 15.5% of the population smokes cigarettes. Similarly, in India, about 23.9% of the total population uses tobacco, and about 4.6% smokes cigarettes.

Global corporate wellness market drivers

• The increasing global cases of mental health disorders are anticipated to fuel the corporate wellness market expansion.

A major factor contributing to the global corporate wellness market's growth is the increasing global cases of mental health disorders among the population. The global cases of mental health disorders, which include depression and stress, have witnessed a significant increase over the years. In the corporate landscape, the cases of depression and stress can negatively affect the productivity of the employees.

The European Commission, in its region's mental health report, stated that the cases of mental health disorders during the last few years witnessed a significant increase. The agency stated that in 2023, about 46% of the total citizens of the EU had emotional or psychological issues, which included depression, anxiety, and stress. The organization further states that about 59% of the population between the ages of 16 and 24 years have mental health issues and 56% of the population between 25 and 39 years. For the citizens between 40 to 54 years and more than 55 years old, the cases of mental health problems were recorded at 48% and 35%, respectively.

Global corporate wellness market geographical outlook

Based on geography, the corporate wellness market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. Corporate culture is booming in the United States. However, working hours and workloads have increased, causing employees to experience a lot of stress in America. A survey by the American Psychological Association on 2,515 employed adults in America showed that 77% of them experienced stress as a result of their jobs, which negatively influenced their level of performance, interaction with coworkers, and work commitment.

Similarly, a total of 1,002 respondents, consisting of both part-time and full-time American workers, participated in the "2023 Workplace Wellness Survey" conducted by the Employee Benefit Research Institute. Based on the survey results, 29% of the participants were extremely worried about their workplace health, whereas 44% were moderately worried. The results also indicated that almost three-quarters of the workers were worried about their emotional care or mental health, and a quarter of the workers rated their mental well-being as fair or poor. Moreover, there has been a decrease in financial benefits and package satisfaction levels among the employees, which has increased worries about their mental health.

However, different industries, including banks and the health sector in the United States, have begun encouraging their employees' wellness financially. For example, citing Bank of America, there was an increase from 42 percent to 47 percent in the number of employees who rated their financial wellness as good or excellent in 2023 and 2024, respectively. Besides, the consistent advancement of telehealth services, where corporate wellness services are complemented by strategic partnerships with regional key players in corporate wellness service provision, has created opportunities for market growth.

The federal government of the United States has acknowledged the need for wellness in the workplace and has created several legislations that make it possible to realize those objectives. Wellness programs in the workplace are under considerable scrutiny due to a regulatory framework that includes the Health Insurance Portability and Accountability Act (HIPAA), the Americans with Disabilities Act (ADA), and the part of the Internal Revenue Code that taxes employer-paid benefits. It, therefore, implies that the wellness embraced by any organization for its employees is in tandem with the federal statutes governing the particular company.

In addition, The CDC Workplace Health Model 2024 promotes workplace health programs and policies as an essential factor that can enhance the quality of life of workers in the United States. These programs emphasize the health and safety of the workforce to minimize health threats and improve the health status of U.S. workers. The model suggests three strategies to implement a workplace health promotion program: coordinated, systematic, and comprehensive, which will enable employers to develop long-standing efficient programs.

Reasons for buying this report:-

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
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Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global corporate wellness market is analyzed into the following segments:

By Type

• Weight Management and Nutrition
• Fitness
• Smoking Cessation
• Stress Management
• Others

By Enterprise Size

• Small
• Medium
• Large

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• South Africa
• Others
• Asia Pacific
• China
• Japan
• Australia
• India
• Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. Market Definition
• 1.3. Scope of the Study
• 1.4. Market Segmentation
• 1.5. Currency
• 1.6. Assumptions
• 1.7. Base and Forecast Years Timeline
• 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

• 2.1. Research Design
• 2.2. Research Process

3. EXECUTIVE SUMMARY

• 3.1. Key Findings
• 3.2. Analyst View

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. GLOBAL CORPORATE WELLNESS MARKET BY TYPE

• 5.1. Introduction
• 5.2. Weight Management and Nutrition
• 5.3. Fitness
• 5.4. Smoking Cessation
• 5.5. Stress Management
• 5.6. Others

6. GLOBAL CORPORATE WELLNESS MARKET BY ENTERPRISE SIZE

• 6.1. Introduction
• 6.2. Small
• 6.3. Medium
• 6.4. Large

7. GLOBAL CORPORATE WELLNESS MARKET BY GEOGRAPHY

• 7.1. Introduction
• 7.2. North America
  • 7.2.1. By Type
  • 7.2.2. By Enterprise Size
  • 7.2.3. By Country
    • 7.2.3.1. USA
    • 7.2.3.2. Canada
    • 7.2.3.3. Mexico
• 7.3. South America
  • 7.3.1. By Type
  • 7.3.2. By Enterprise Size
  • 7.3.3. By Country
    • 7.3.3.1. Brazil
    • 7.3.3.2. Argentina
    • 7.3.3.3. Others
• 7.4. Europe
  • 7.4.1. By Type
  • 7.4.2. By Enterprise Size
  • 7.4.3. By Country
    • 7.4.3.1. Germany
    • 7.4.3.2. France
    • 7.4.3.3. United Kingdom
    • 7.4.3.4. Spain
    • 7.4.3.5. Others
• 7.5. Middle East and Africa
  • 7.5.1. By Type
  • 7.5.2. By Enterprise Size
  • 7.5.3. By Country
    • 7.5.3.1. Saudi Arabia
    • 7.5.3.2. South Africa
    • 7.5.3.3. Others
• 7.6. Asia Pacific
  • 7.6.1. By Type
  • 7.6.2. By Enterprise Size
  • 7.6.3. By Country
    • 7.6.3.1. China
    • 7.6.3.2. Japan
    • 7.6.3.3. Australia
    • 7.6.3.4. India
    • 7.6.3.5. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 8.1. Major Players and Strategy Analysis
• 8.2. Market Share Analysis
• 8.3. Mergers, Acquisitions, Agreements, and Collaborations
• 8.4. Competitive Dashboard

9. COMPANY PROFILES

• 9.1. ComPsych Corporation
• 9.2. Novant Health
• 9.3. EXOS
• 9.4. Virgin Pulse
• 9.5. Vitality
• 9.6. Marino Wellness
• 9.7. Wellness Corporate Solutions
• 9.8. SOL Integrative Wellness Centre
• 9.9. EGYM Wellpass
• 9.10. Kyan Health AG
• 9.11. Champion Health GmbH
• 9.12. Health Atoms
• 9.13. Cult.Fit (Curefit)