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Instant Coffee Market - Forecasts from 2025 to 2030

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  • Nestle SA
  • Unilever Plc.
  • CCL Products
  • Kraft Heinz Company
  • Luigi Lavazza SpA.
  • Strauss Group Limited
  • Massimo Zanetti Beverage Group
  • Tata Global Beverages Limited
  • Starbucks Corporation
  • Joe Coffee Company
ksm 25.02.27

The global instant coffee market was valued at US$42.632 billion in 2025 and is expected to grow at a CAGR of 5.94% over the forecast period to reach a total market size of US$56.883 billion in 2030.

Instant coffee is produced from roasted and ground coffee beans, allowing consumers to quickly prepare hot coffee by simply adding hot water or milk to the crystals or powder. The global coffee consumption landscape is evolving, particularly in urban areas, and with the increasing middle-class population, the market is projected to experience significant growth during the forecast period. Additionally, the rising popularity of cafes and coffee shops in developing nations is attracting major market players to invest, further driving market growth opportunities.

Drivers of the Instant Coffee Market:

  • Growing Middle-Class Population: The expanding middle class in developing countries like India and China is boosting the demand for instant coffee for home consumption. Projections indicate that India's middle class will nearly double, reaching 61% of its total population by 2047, up from 31% in 2020-21. This growth is attributed to ongoing political stability and economic reforms, with an expected annual growth rate of 6% to 7% over the next 25 years, positioning India as one of the largest markets globally.

Rapid urbanization and increasing disposable incomes have also prompted major market players to invest in new facilities, enhancing growth opportunities for the instant coffee market. The expansion of shopping complexes and international coffee brands is promoting instant coffee consumption among households.Furthermore, a growing consumer preference for specialty coffee cafes is contributing to the market's expansion. Consumers are increasingly appreciating high-quality coffee and seeking sophisticated taste profiles, which benefits instant coffee manufacturers and vendors. Instant coffee's ease of preparation, precise measurement, and widespread availability make it an ideal choice for coffee enthusiasts worldwide. Additionally, it serves as a versatile ingredient in baking, often found in cakes, ice cream, chocolates, and liquors.

Geographical Insights:

The global instant coffee market is divided into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

  • North America: This region is expected to hold a significant share of the market due to the presence of major players and a growing number of product launches. Changing consumer lifestyles and an increasing middle-class population in Mexico are also driving demand for instant coffee products. The rising availability of diverse flavors further supports market growth.
  • Asia-Pacific: This region presents substantial growth potential due to a large working population. The expansion of international coffee shops and cafes, along with modern grocery retailing businesses, is anticipated to drive significant growth in the instant coffee market during the forecast period. Rapid urbanization and rising disposable incomes are attracting major investments from market players in this region. India is experiencing rapid urbanization; as per Census 2011 data, around 377 million Indians (31.14% of the population) lived in urban areas, with projections indicating this number could reach about 600 million (40%) by 2031 and 850 million (50%) by 2051. The growth of shopping complexes and international coffee brands is further stimulating demand for instant coffee among households in India.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The instant coffee market is segmented and analyzed as follows:

By Type

  • Freeze-Dried Instant Coffee
  • Spray-Dried Instant Coffee
  • Others

By Distribution Channel

  • Online
  • Offline
  • Retail
  • Supermarket/Hypermarket
  • Convenience Stores
  • Others
  • Food Services
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Supplier
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. INSTANT COFFEE MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Freeze-Dried Instant Coffee
  • 5.3. Spray-Dried Instant Coffee
  • 5.4. Others

6. INSTANT COFFEE MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Online
  • 6.3. Offline
    • 6.3.1. Retail
      • 6.3.1.1. Supermarket/Hypermarket
      • 6.3.1.2. Convenience Stores
      • 6.3.1.3. Others
    • 6.3.2. Food Services
    • 6.3.3. Others

7. INSTANT COFFEE MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. United Kingdom
    • 7.4.2. Germany
    • 7.4.3. France
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. South Korea
    • 7.6.5. Indonesia
    • 7.6.6. Thailand
    • 7.6.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Nestle SA
  • 9.2. Unilever Plc.
  • 9.3. CCL Products
  • 9.4. Kraft Heinz Company
  • 9.5. Luigi Lavazza SpA.
  • 9.6. Strauss Group Limited
  • 9.7. Massimo Zanetti Beverage Group
  • 9.8. Tata Global Beverages Limited
  • 9.9. Starbucks Corporation
  • 9.10. Joe Coffee Company
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