휴대용 솔라 충전기 시장 - 예측(2026-2031년)

Portable Solar Charger Market is forecasted to rise at a 11.66% CAGR, reaching USD 1869.914 million in 2031 from USD 964.828 million in 2025.

Portable solar chargers-compact photovoltaic systems designed to deliver 5-60 W of USB or DC output for direct device charging-have evolved into a mature consumer electronics category. Modern offerings span three primary architectures: panel-only foldable arrays, integrated panel-battery hybrids (5,000-20,000 mAh), and modular panel-plus-detached-power-bank configurations. High-efficiency monocrystalline cells (22-25 % conversion), ETFE lamination for durability, and smart MPPT controllers are now table-stakes, while premium models incorporate USB-C PD (18-100 W), Qi wireless topside charging, and IP67/IP68 ingress protection.

Demand is driven predominantly by lifestyle and behavioral shifts rather than purely off-grid necessity. The post-pandemic surge in outdoor recreation-hiking, overlanding, van-life, multi-day backpacking, and festival culture-has created a large, affluent cohort willing to pay $80-$300 for reliable, phone-charging capability in environments without grid access. Concurrent growth in digital nomadism and remote work from campsites, cabins, and national parks has further expanded the addressable market beyond traditional preparedness buyers. Sustainability positioning plays a supporting role: consumers increasingly view portable solar as a tangible expression of low-carbon travel rather than a primary purchasing driver.

North America remains the clear volume and value leader. The region combines the world's highest per-capita participation in camping, hiking, and RV travel with strong retail distribution (REI, Bass Pro, Amazon, Best Buy) and a culture of early adoption for outdoor tech. Canada's vast national-park network and the United States' 419 NPS units plus millions of acres of BLM land create extended-stay scenarios where even casual users exhaust conventional power banks within 48-72 hours. Mexico's emerging adventure-tourism corridors (Baja overlanding, Riviera Maya glamping) are adding incremental volume at lower price points.

Product innovation has coalesced around four performance vectors:

1. Power density and portability-ultra-thin (3-6 mm) foldable panels with 40-60 W output in <1 kg packages.

2. Charging speed parity with wall adapters-18-100 W USB-C PD plus simultaneous multi-device output.

3. All-conditions reliability-ETFE or tempered-glass surfaces, waterproof zippers, and reinforced grommets/carabiners for pole or backpack mounting.

4. Hybrid energy storage-integrated 10,000-20,000 mAh Li-ion or LiFePO4 batteries that can be topped up via solar, USB-C input, or car 12 V when clouds persist.

Retail channels have fully bifurcated. Mass-market and big-box outlets (Walmart, Target, Costco) dominate volume with sub-$100 panel-only and low-capacity hybrid SKUs, while specialty outdoor and electronics chains plus direct-to-consumer brands capture higher margins on 20-60 W premium models. Amazon continues to consolidate share in both segments, with Lightning Deals and Prime-exclusive bundles driving seasonal spikes before summer and holiday gift-giving periods.

Competitive landscape features three distinct tiers:

• Established outdoor brands (Goal Zero, BioLite, Jackery) leveraging existing customer bases and physical retail presence.
• Specialist solar startups (Flexsolar, BigBlue, Suntactics, Powertraveller) competing on raw panel efficiency and niche features.
• White-label Chinese manufacturers flooding mid-tier pricing with rapidly improving quality.

Supply-chain dynamics remain favorable. Panel oversupply from the broader PV industry has driven monocrystalline cell prices to historic lows, while USB-C PD chipsets and compact MPPT controllers are now commodity components. The primary bottleneck is no longer cost but rather the ability to differentiate through industrial design, field-tested durability, and brand trust in a category where real-world performance under partial shading or cloudy conditions varies dramatically.

For brand owners and retailers, success hinges on clear segmentation: budget buyers tolerate 3-5 hour phone charges in direct sun, while premium buyers demand two full smartphone charges plus GoPro/watch top-ups from a single day's diffuse-light exposure. Accurate, third-party-validated output claims (under standardized AM1.5 and low-light conditions) are becoming the new table stakes as consumer review sites increasingly expose exaggerated marketing.

Overall, portable solar chargers occupy a resilient, lifestyle-driven niche with strong defensive characteristics: recession-resistant demand tied to experiential spending, minimal regulatory risk, and secular tailwinds from outdoor participation and remote-work trends. Brands that combine genuine all-conditions performance with intuitive industrial design and transparent testing protocols are positioned to command sustained pricing power and loyalty in an otherwise commoditizing hardware category.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2021 to 2025 & forecast data from 2026 to 2031
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Portable Solar Charger Market Segmentation:

• By Type
• Panel-Only Charger
• Panel With Integrated Battery Charger
• Panel With Detached Battery Charger
• By Panel Type
• Monocrystalline
• Polycrystalline
• By Application
• Traveling
• Camping & Hiking
• By Geography
• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. PORTABLE SOLAR CHARGER MARKET BY TYPE

• 5.1. Introduction
• 5.2. Panel-Only Charger
• 5.3. Panel With Integrated Battery Charger
• 5.4. Panel With Detached Battery Charger

6. PORTABLE SOLAR CHARGER MARKET BY PANEL TYPE

• 6.1. Introduction
• 6.2. Monocrystalline
• 6.3. Polycrystalline

7. PORTABLE SOLAR CHARGER MARKET BY APPLICATION

• 7.1. Introduction
• 7.2. Traveling
• 7.3. Camping & Hiking

8. PORTABLE SOLAR CHARGER MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. Indonesia
  • 8.6.6. Thailand
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.1. Flexsolar
• 10.2. GoSun
• 10.3. Powertraveller International Ltd.
• 10.4. Sunslice
• 10.5. Suntactics
• 10.6. Anker
• 10.7. Jackery
• 10.8. EcoFlow
• 10.9. BigBlue

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key Benefits for the Stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations